The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.
Discover the best professional documents and content resources in AnyFlip Document Base.
Search
Published by irynastyles, 2019-04-17 06:23:11

May #NEWSLETTER

NEWSLETTER







N O . 2













T H E L A T E S T I N R E T A I L A N D B E A U T Y































































MAY 2019 ESTÉE LAUDER Brought to you by
Your bi-monthly magazine XO RETAIL TEAM

CONTENTS


















THE MAGAZINE




T h e X O R e t a i l M a g a z i n e
s h a r e s b i - m o n t h l y n e w s f r o m
m a j o r a n d p r o m i s i n g p l a y e r s
t h a t a r e r e v o l u t i o n i s i n g t h e
w o r l d o f r e t a i l .


RETAIL NEWS TIME TRAVEL WITH RENAULT


H O P I N R E N A U L T ' S L A T E S T T I M E M A C H I N E
2 0 T I M E T R A V E L W I T H R E N A U L T
H o w c a n t h e p r i n t i n d u s t r y t h r i v e a n d a d a p t i n a d i g i t a l w o r l d ? / p 1 1


FUTURE OF RETAIL
T H E B E S T H E A L T H A P P S
2 4


A N O N I N V A S I V E F A C E L I F T
C O W O R K I N G S P A C E S : G O O R N O ?
2 8


T I P S O N L E T T E R I N G L I K E A P R O
3 3
C h e c k o u t t h e l a t e s t p r o d u c t s

m a d e b y l a t e s t 3 D p r i n t i n g
5 0 S T U N N I N G 3 D P R I N T E D P R O D U C T S
3 4
t e c h n o l o g i e s / p 3 4
OTHER NEWS
3 8 S T E L L A Y O U N G : A P A I N T E R ' S L I F E

4 3 2 0 I L L U S T R A T O R S U N D E R 2 0

5 0 H I D D E N C R E A T I V E H U B S I N S Y D N E Y

GLOSSIER POP-UP CLARINS TOUR
5 8 T H E F U T U R E O F D E S I G N E D U C A T I O N

S T R E A M L I N E Y O U R S T E L L A Y O U N G : L I F E O F A
D E S I G N P R O C E S S P A I N T E R
L e a r n t o w o r k b e t t e r w i t h t i p s f r o m A d a y i n t h e l i f e o f S t e l l a Y o u n g ,
t o p c r e a t i v e p r o f e s s i o n a l s / p 4 0 a n d h o w s h e s t a y s c r e a t i v e / p 3 8

TIME TRAVEL WITH Hop in and




RENAULT'S TIME MACHINE icons of Renault
discover the


throughout
times!


To celebrate 120 years of innovation, L’Atelier Renault
reveals its Renault Easy Life Time Machine.

This Time Machine, placed in L'Atelier Renault in Champs-

Élysées, allows people to travel in different times while
finding themselves driving iconic vehicles of the brand - not
only from the past and the present, but also from the future!
The store itself is an immersion in Renault's world, and this
virtual ride just takes the experience to a whole new level,
allowing you to "understand how they made, make and will
make life of users easier" (Atelier Renault, 2018)

FACEGYM: THE FIRST FITNESS CLUB




SPECIALIZED IN FACE TRAINING










First opening in London and now in New York, this
chain of studios promises to give you a noninvasive
facelift through a face "workout".


"It’s not a facial, it’s a workout" claims FaceGym, that
uses high energy kneading movements and cutting
edge technology to tone and tighten the forgotten 40
muscles in the face.

When the founder, Inge

Theron, found herself house
bound after a face lifting
procedure, she decided it
was time to act and create a

non-invasive, zero-risk, face
lifting solution - creating
FaceGym.

Whether you’re looking for
a total transformation or
need quick lunchtime fix,
FaceGym's expert team of

Face Trainers will help you
design your facial fitness
routine.


Besides their studios, they've launched a line of products

to let customers train their skin at home or at the gym -

these include a range of "training sticks", serums, face
balls, derma rollers, among other beauty tools.

FACEGYM: THE FIRST FITNESS CLUB




SPECIALIZED IN FACE TRAINING










First opening in London and now in New York, this
chain of studios promises to give you a noninvasive
facelift through a face "workout".


"It’s not a facial, it’s a workout" claims FaceGym, that
uses high energy kneading movements and cutting
edge technology to tone and tighten the forgotten 40
muscles in the face.
When the founder, Inge Theron, found herself house
bound after a face lifting procedure, she decided it

was time to act and create a non-invasive, zero-risk,
face lifting solution - creating FaceGym. Whether
you’re looking for a total transformation or need
quick lunchtime fix, FaceGym's expert team of Face
Trainers will help you design your facial fitness

routine.


Besides their studios, they've launched a line of

products to let customers train their skin at home or

at the gym - these include a range of "training sticks",
serums, face balls, derma rollers, among other beauty
tools.

GLOSSIER POP-UP STORE AND CARTS




TAKING OVER MIAMI









Glossier surprised beauty fans by opening a pop-up store in Miami on March 27th. Open until,
April 28th, the retail experience sees an Instagrammable interior that is influenced by the Art
Deco architecture that the city is known for.

From round-shaped lamps and pastel pink walls, to tropical plants and columns adorned with
Glossier logos, every corner of the pop-up store offers a great photo opportunity. Besides
allowing to test and purchase every single makeup, skincare, fragrance and body care product
from Glossier, customers will be able to shop a limited-edition Glossier Miami keychain

exclusively at the pop-up. The beauty brand will donate $5 USD for every keychain sold
to Lambda Legal, an organization that fights for the rights of LGBTQ people and everyone living
with HIV. Additionally, to celebrate Miami Pride, the store hosted an event on April 6th, with 50%
of sales going towards benefiting Lambda Legal (Hypebae, 2019).

But that's not all for Glossier's pop- "We have mango
ups in Miami... popsicles and other
fun surprises!"
The beauty brand popped up around -Glossier through
the city with a branded mango cart - Instagram
offering mango sorbets "and other fun
surprises".
What may seem like an out of the blue idea,

was actually a way to promote their newly
launched mango-scented Balm Dotcom lip
balm.

The brand promoted these special events, as
well as the schedules and locations of their
mango carts on their Instagram.

Praça Dom Pedro
IV 39, 1100-200
Lisbon




THE FANTASTIC WORLD OF




PORTUGUESE SARDINES








Proving once again that Marketing is everything, a space in Lisbon was opened to pay tribute
to the Portuguese Sardine. An authentic magnet for tourists and everyone who enjoys an out-
of-the-box experience.

COMUR - one of the biggest portuguese factories in the cannery sector - has immersed 500
years in history to create an epic in-store experience leveraging this popular fish. "The sea that

the Portuguese once made their own, gives us today some of the most wonderful flavors in the
world, providing unique gastronomic experiences, possible by the centuries of knowledge that
gather here around a can" (Mundo Fantástico da Sardinha Portuguesa, 2019). Inside the store,
you can find innumerous cans of sardines on the walls and in the form of attractions. Each of
them presents the year of origin in its packaging, together with a relevant fact about something
that happened that year, and two names of famous people who were born in that year as well.
Attractive from the outside to the details, and be it a place for souvenirs or presents, truth is
that the Fantastic World of Portuguese Sardines keeps itself busy and crowded.

CLARINS LAUNCHES MOBILE




INTERACTIVE POP-UP: MY GLOW TRIP








To promote its My Clarins line of vegan-friendly, skincare solutions targeted at Millenials,
Clarins launched the My Clarins Glow Trip as an experiential mobile pop-up that will visit
universities and events across the United States.

The tour aimed to showcase the brand’s new eight-SKU vegan-friendly

and green beauty line My Clarins, which is free of phthalates, parabens

and sulfates. Moreover, the range uses recyclable packaging. With 12
stops throughout the month of April, consumers were given the

chance to immerse themselves in the line's innovative products and
multi-sensory experiences on the pop-up. As an example, they got to
experiment with an oxygen bar, use an edible mist, visit a prize wall,
and taste coconut water – one of the My Clarins main ingredients
(Global Cosmetics News, 2019).

DAYLAB STUDIO’S FUTURISTIC HEYSHOP



REDEFINES THE RULES OF RETAIL





The new resource-integrated retail approach formed by online and offline integration has
become a hot topic. Heyshop, designed by Daylab Studio, in Shanghai Xintiandi is the offline
practice of the new retail in the current online shopping era.

China is leading a revolution in new retail area around the world. This was proved once more by

the design of Heyshop, that has made flexibility its key feature. Items are displayed based on data
analysis and comprise a wide range of categories and brands. The new concept store aims
to continuously change the displayed brands and categories, as well as recommend new products
to the consumer. Today it may sell cosmetics, while tomorrow might sell clothing. Therefore, the
design adopts a simple and minimal style system. Because of OMO (online merging offline), the
display quantity became less important as it could be shown online - whereas fitting rooms play a
much more important role, as they cannot be replaced by online. Under these circumstances, and
in a way to save space, seven fitting rooms (including two extra large ones) serve as hallways by
incorporating an OCUPPIED/PASS button.

The idea is to enable the fitting rooms Surprising customers
and comfy space around it to be a every time they return,
place where best friends meet, dress with new brands and
up, gossip and have fun. categories adjusted to
them.
Furthermore, in order to emphasize the

concept of OMO, online shopping

elements were extracted and placed in
the physical store, reminding and
encouraging customers to make online
orders when they are shopping offline.
This merges the online and offline
shopping experiences in a closed loop
(Urdesign, 2019). Could this kind of
store represent the future of retail?

STORY: RE-INVENTING RETAIL




STOCK BY STOCK








A serial pop-up that on its own words "takes the concept of a magazine, changes like a gallery,
and sells things like a store". Keeping experience and surprise as their priority, Story sells a
variety of products from different brands based on a theme that changes every 1 to 2 months.


Story is not a traditional retailer. The founder, Rachel Shechtman, believed that shopping could be
about more than just buying things - and that's how Story was born, changing every couple months
to bring to life a new editorial theme. One month it may be selling items for work, and in the next it
may be themed around a love story. Other examples of past stories include Remember When,
Wellness and Home for the Holidays, working with over 5000 different small businesses so far,
hosting more than 500 events from book panels to a trunkshow by Iris Apfel. It is currently located
in 36 Macy’s stores across the US, and aims to keep customers coming back for more with an ever-
changing narrative and inventory. Rachel explained the concept behind the retail store: “My rule:

70% of an experience should be what consumers know and 30% should be surprise and delight…”.
Each theme is designed to offer something valuable to visitors, focusing on their experience rather
than the products themselves. Additionally, it has a highly social element, with the space regularly
hosting food pop-ups and other interactive events.



GALERIES LAFAYETTE:



DISRUPTING DEPARTMENT



STORES






The recent opening of Galeries Lafayette in Champs-Elysées
represents disruption and innovation for the century-old

retail group. From the basement's food court to spacy fitting
rooms with natural light, this store is a work of art in itself.

For his first retail project, the Danish architect Bjarke Ingels
took on a remarkable challenge: interpreting the vision of the
department store of the future for a century-old retail group.
The four-floor department store, on premises formerly
occupied by a Virgin Megastore, it is an innovative concept
that seems to have the right elements to reconcile the group's
heritage with its ambition and long-term vision.
The new Galeries Lafayette offers a selection of 600 brands

and 300 designers. The four floors gather the best of fashion
and food. On the ground floor, you can discover a big beauty
and perfumery selection in a welcoming place that invites us to
test products with the chairs and sofas set in the area. On the
first floor, there is casual fashion and Citron a Jacquemus
restaurant. Second floor is taken by Luxury, "promising a
beautiful shopping experience thanks to an army of personal
stylists, outfits highlighted in alcoves like major brands’
window displays" (Sortiraparis, 2019). Last but not least, the

department store presents a food court in the basement floor.

There are no windows around, a feature
so typical to department stores. Instead,
it simulates the look of windows with six
suspended glass boxes that will change
every three weeks.

The blue line marked around the hall is

an art installation by SUPERFLEX,
representing the height of sea level
within the next century predicted by the
2015 Paris Agreement.




Fitting rooms are
traditionally hidden away
in the back of a store, but
the new Galeries
Lafayette has placed

them in prime locations
with natural light, mirrors
and colourful carpet by
Pierre Frey. Plus, a view
onto the avenue des
Champs-Elysées.




The food court in the basement
of the store hosts several
restaurant brands, as well as a
cellar of 200 natural wines. This
helps to boost dwell time and
plays to the heightened value of
sensory experiences you can’t
get online.






If you are not convinced yet, there
are small safe lockers to charge
your phone's battery. The coolest
part? They lock and unlock using
your fingerprint as password. You
can enjoy your shopping and come
back to a charged phone when you

are done.





YSL BEAUTY: REFUELING MAKEUP




LOVERS AT COACHELLA










YSL Beauty launched a unique pop-up experience that mimics a gas station
during Coachella Weekend One from the 12th to the 14th of April. A makeup oasis where

customers are able to touch and feel some of YSL Beauty’s latest and most popular products.

From the newly-released Touche Éclat High Cover Radiant Concealer to the Rouge Volupté
Shine lipstick, the three-day concept store offered a range of best-selling items from the luxury
cosmetics brand. The activation included a gas station-like beauty pop-up, visitors over the
weekend could experiment with a virtual mirror to try on shades, shop a product vending
machine and learn how to achieve two distinct YSL makeup looks. The YSL Beauty Station was
equipped with pink gas pumps and a lipstick sign paying homage to its Rouge Volupte Shine lip
color. Along with product showcases, the activation included an area where visitors could

customize their own YSL lipstick. The campaign arounds it consists of a YouTube video and
special Instagram content that showcases a desert road trip taken by makeup influencer Kaia
Gerber and the brand's Global Beauty Director Tom Pecheux (Marketing Dive, 2019).

A retro-looking

instagrammable station
to get acquainted with
the latest and most

popular from YLS
Beauty!

WHICH DISNEY VILLAIN ARE YOU?




COLOURPOP HAS GOT YOUR BACK










After a collection inspired by Disney princesses,
ColourPop brings up often forgotten heroines in
their new make-up line "Villains". You can take
an online quizz to find the villain that matches

your personality best.

Inspired by Disney Villains, ColourPop's new
make-up line is here to bring nostalgia and
brightness to consumers' lives. First up in the
collection is the Misunderstood Pressed Powder
Palette, along with six new shades of Jelly Much,
six new Lux Lipstick shades, six Ultra Glossy Lips,
six Super Shock Highlighters, and two new

shades of Glitterally Obsessed. Designed for each
of the characters: Hades, Maleficent, Evil Queen,
Cruella, Ursula and Dr. Facilier, the products
have a name evocative of the theme - such
as Fairest of all, Just your voice or Puppies. Every
one of them wrapped in packaging that
showcases skulls, snakes, dark colors and neon
lights. And if you are not sure which one to pick,
ColourPop prepared an online quiz on the
brand's website to help you find the villain that
better suits you.


Click to View FlipBook Version