LYN_BRAND BOOK

LYN BRAND BOOK

1. Brand prole 1.1 Introduction 1.2 Brand Essence 1.3 Brand Attribute 1.4 Vision 1.5 Mission 1.6 Territory 1.7 Marketing Strategy 1.8 Marketing Activities 1.9 Customer Prole 1.10 Product Lifestyle 1.11 Product Category 1.12 Key Milestones 2. Brand Identity 2.1 Logo 2.2 Communication 2.3 Store Concept 2.4 Visual Merchandising CONTENT LYN BRAND BOOK

LYN is part of Jaspal Company Limited, one of the largest fashion retail companies in Thailand, with more than 400 shops in Asia. LYN store was launched in 2001, and was created to address to women with a passionate for fashion and trendy accessories. The brand aims to provide a full range of fashion items with a high value perception. The brand is driver by fashion lovers for its fashionable, sophisticate, sexy and elegant design at an aordable price. LYN brand comprehend more than 50 stores with strategy to grow in Asia. 1.1 INTRODUCTION WHO WE LYN BRAND BOOK ARE 0 1

BRAND PROFILE PART 1 LYN BRAND BOOK 0 2

Fashion as an aordable luxury 1.2 BRAND ESSENSE BRAND LYN BRAND BOOK ESSENSE 0 3

BRAND ATTRIBUTES SOPHISTICATED TRENDY SEXY ELEGANT 1.3 BRAND ATTRIBUTE LYN BRAND BOOK 0 4

VISION Lyn pursue to lead the fashionable accessory retail in Asia Market to gather the stylish customer. 1.4 VISION LYN BRAND BOOK 0 5

MISSION Lyn is committed to fullll you a cutting edge trendy lifestyle, high quality and aordable product, bringing to you through a touch of luxury experience. 1.5 MISSION LYN BRAND BOOK 0 6

TERRITORY THAILAND INDIA MALAYSIA CAMBODIA VIETNAM 1.6 TERRITORY LYN BRAND BOOK 0 7

Unique selling point is a key to keeping your business ahead of the competition. Customers reach us when it comes to nding items with a mix of reinterpreted catwalk trends. We make them aordable and accessible to everyone. Other strategies we have revolve around our way of doing marketing and design,from pushing eective, real-time marketing communication on digital platforms, to leaning towards designs that are more customized, more tailored to our target customers. LYN’s biggest goal couldn’t be anything else but to be number one leader in retail fashion business in Asian market. MARKETING STRATEGY 1.7 MARKETING STRATEGY LYN BRAND BOOK 0 8

PRESS CONFERENCE ACCURATE DESIGN MARKETING ACTIVITIES VIP EVENT PRINT & DIGITAL ADVERTISING MARKETING SARVEY & RESEARCH AMAZING FASHION SHOOTING 1.8 MARKETING ACTIVITIES 4 5 6 1 2 3 LYN BRAND BOOK 0 9

CUSTOMER PROFILE 1.9 CUSTOMER PROFILE Fashionistas and working women who love to express their sophisticated sense of style without sacricing quality and price. Females aged 18 - 44 in search of on-trend, runway-inspired daily handbags, shoes and accessories. LYN BRAND BOOK 1 0

PRODUCT LIFESTYLE 1.10 PRODUCT LIFESTYLE LYN BRAND BOOK 1 1

23 1.10 PRODUCT LIFESTYLE TIMELESS CLASSY Contemporary FANCY CHIC EMBELLISHED Dressy SEASONAL TREND HIGH END REFERENCE 4 Fashion COMFORT LIGHT SOFT SPORTY 3 Casual 1 PRODUCT LIFESTYLE 2 LYN BRAND BOOK 12

PRODUCT CATEGORIES 1.11 PRODUCT CATEGORIES LYN BRAND BOOK 13

BAGS 1.11 PRODUCT CATEGORIES LYN BRAND BOOK 14

SHOES 1.11 PRODUCT CATEGORIES LYN BRAND BOOK 15

WALLETS 1.11 PRODUCT CATEGORIES LYN BRAND BOOK 16

SUNGLASSES 1.11 PRODUCT CATEGORIES LYN BRAND BOOK 1 7

SCARVES 1.11 PRODUCT CATEGORIES LYN BRAND BOOK 1 8

PERFUME 1.11 PRODUCT CATEGORIES LYN BRAND BOOK 1 9

1.11 PRODUCT CATEGORIES KEYCHAINS LYN BRAND BOOK 2 0

KEY MILESTONES • First store in Thailand • 12th Anniversary event • LYN ‘The Gypset’ Press conference at Sripanwa,Phuket • Chompoo Araya Presenter for LYN FW14 Shooting at Berlin • First store in Malaysia • First LYN perfume launch • LYN BLEU lauches unrealing 4 top Thai stars presenters • First store in India 2001 2013 2014 2015 2016 2017 • Bella Thai super star presenter for LYN FW18 • First store in Vietnam & Cambodia 2018 2019 1.12 KEY MILESTONES LYN BRAND BOOK 2 1

BRAND IDENTITY PART 2 LYN BRAND BOOK 2 2

PRIMARY LOGO x x x 2.1 LOGO The main brand signage For Product & Communication LYN BRAND BOOK 2 3

SECONDARY LOGO 2.1 LOGO x x x For Product A LYN BRAND BOOK 2 4

SECONDARY LOGO 2.1 LOGO x x x For Product & Communication LYN BRAND BOOK 2 5 B

SECONDARY LOGO 2.1 LOGO x x x For Product & Communication C LYN BRAND BOOK 2 6

ONLINE MEDIA • Website • Youtube • Application • E-Commerce • Line@ • Facebook 1.8M+ • Instagram 500K+ 2.2 COMMUNICATION LYN BRAND BOOK 2 7

2.2 COMMUNICATION • Seasonal Catalogs • Events • Consumers Engagement (Store Activities) • Promotion / GWP • SMS • Advertising OFFLINE COMMUNICATION 2.2 COMMUNICATION LYN BRAND BOOK 2 8

STORE CONCEPT 2.3 STORE CONCEPT LYN BRAND BOOK 2 9

Well designed retail stores to oer a delightful shopping experience to the consumer Large range of products Trained sta Area size : from 100 & 150sq.m ATTRACTIVE STORES 2.3 STORE CONCEPT LYN BRAND BOOK 3 0

STORE ZONING New launch product Fashion Product Commercial Product Best Sellers 2.3 STORE CONCEPT LYN BRAND BOOK 3 1

BAG PROPS 2.3 STORE CONCEPT LYN BRAND BOOK 3 2

SHOE PROPS 2.3 STORE CONCEPT LYN BRAND BOOK 3 4

WALLET PROPS 2.3 STORE CONCEPT LYN BRAND BOOK 3 5

WATCH PROPS 2.3 STORE CONCEPT LYN BRAND BOOK 3 6

LYNACCS.COM LynaccsThailand Lynaccs_ocial