MGT 1013 GROUP ASSIGNMENT

MGT 1013

MADAM NOORMANAL BT MOHD GHAZALI

Apple
Inc.

DIB 1A

DANIA, IRISH, ISZMEER, ARIF

BACKGROUND &
PROFILE

THE COMPANY

Apple Inc. is an American ESTABLISHED YEAR

multinational corporation company & THE FOUNDER
that designs, manufactures and
markets mobile communication and Apple Inc. was established on 1st April,
media devices, personal computers, 1976 and was known as Apple
and portable digital music players Computer Inc. at that time. Apple
that are widely used. As of today, officially became a public traded
Apple is one of the Big Five American company in 1980. Steve Jobs, Ron
information technology companies Wayne and Steve Wozniak were the
alongside with Google, Amazon, founder of Apple Inc.
Meta and Microsoft. .

SERVICES &

PRODUCTS

The company sells products and services APPLE'S MOTTO
such as iPhone , iPad , Mac , iPod , Apple TV
, a portfolio of consumer and professional 0T1 HINK

software applications, the iOS and Mac DIFFERENT- BUT

OS X operating systems, iCloud , and a 0N2 OT TOO

variety of accessory, service and support DIFFERENT
offerings. Furthermore, the company also
sells and delivers digital content and
applications through online stores the
iTunes Store, App Store, iBook store, and
Mac App Store.

0E3ST. 1997

APPLE INC.

BUSINESS
OPERATIONS

"There are a handful of companies who understand all
successful business operations come down to three
basic principles; People-Product-Profit.Without top
people, you cannot do much with the other two."

Malcolm Forbes

Departmentalization Covid-19 Human Resources Working from home

Type of Departmentalization
used in Apple Inc.

The type of departmentalization used in Apple Inc
company is Functional Departmentalization.
Functional Departmentalization is an organizational
structure where business leaders divide teams based
to the professionals' areas of specialization.

Our company has quite fixed departmentalisation
as it consists of 5 differents departments which
are marketing, engineering, finance and admin,
operation and China. Each department has their
own upper management and vice presidents.

Departmentalization Covid-19 Human Resources Working from home

Advantages of Functional

Department

Each department can be staffed by experts in that
functional area
- Through the functional departmentalization, business functions
and product-based groups are effectively controlled through
the decisions of the CEO and other top executives. This
advantage of Apple Inc.’s functional departmentalization and
effective strategic management implementation helps in
establishing coherence throughout the entire company.

Simplicity
- Functional departmentation is simple and common form of
departmentation. It is very easy to establish and operate.
Apple Inc is managed through chain of command and
information flow from the top to bottom line of command
makes the operation smooth.

Supports strong management control in the
organization
- This departmentalization empowers top leaders like Tim
Cook to control everything in the organization. Apple
Inc.’s success is linked to innovation and the leadership of
Steve Jobs, and its corporate structure is partly
responsible for ensuring support for such leadership.
Now, under Tim Cook’s leadership, Apple has made some
changes in its organizational structure to suit current
global market and industry demands

Departmentalization Covid-19 Human Resources Working from home

The COVID-19 coronavirus outbreak has been spreading around the
world since January 2020 and so far, it has had a major impact on
Apple's device production and device sales in affected countries like
China, Italy, South Korea, the United States, and almost every other
country.

01 Coronavirus Impact on
Apple's Device Sales



When news of COVID-19 spread in late January 2020 and infection

numbers began to rise, Apple shut down all retail stores, corporate
offices, and contact centers in China for two or more weeks.

Losing stores, operating on reduced hours, government-imposed
travel bans and quarantines, and the public's fear over contracting
coronavirus in public which has significantly impacted Apple's sales in
the country. After closing stores in China, Apple elected to close all
other retail stores in the United States and other countries on March
14 2020, which negatively impacted iPhone sales in the first quarter
of 2020. For example, Apple's iPhone sales declined 8.2%, totaling 41
million units.

Departmentalization Covid-19 Human Resources Working from home

02 Coronavirus Impact on

Apple's Device Production



Many of Apple's suppliers in China were forced to shut down

production for several weeks in early February 2020. Apple's
factories were up and running by mid to late February 2020 for


the most part, but travel restrictions heavily impacted areas in

China, mandatory quarantines, and low labor return rates led to
delays with factories ramping up to full production. Outbreaks
in new countries like South Korea also led to some factory
closures.

Apple implemented travel restrictions for its employees, and
employees have not been able to travel to China to begin the


preparation process that takes place ahead of when new

flagship iPhones are manufactured. In February 2020, Apple
employees typically travel to China to perfect their
manufacturing processes with partners like Foxconn, and delays
ate into the time that Apple needs to finalize orders for chips
and other iPhone components.

Most rumors now suggest that Apple's iPhones will be delayed
by about a month, so we could see launches in October or
November instead of September of 2020.

Departmentalization Covid-19 Human Resources Working from home


To the worldwide Apple family,


The global spread of COVID-19 affects all of us. At Apple,


we believe every problem has a solution. Companies are

experimenting with new methods of remaining productive.

In Our Offices an
d Stores

The most effective way to reduce the risk of virus
transmission is to reduce density while increasing social
distance. As the number of new infections continues to rise in
other areas, we're taking extra precautions to protect our
team members and customers.

We will close all of our retail locations outside of Greater China
on March 27, 2020. We are dedicated to providing our
customers with exceptional service. You can reach us at
www.apple.com, or you can get the Apple Store app from the
App Store. Customers can get service and support from Apple
by going to support.apple.com. I'd like to thank our extraordinary
Retail teams for their commitment for making our customers'
lives better. We are all extremely grateful to you.

Departmentalization Covid-19 Human Resources Working from home

As mentioned before, Apple temporarily closed all corporate

offices and retail stores in China in response to the virus.

Corporate offices are now reopened, and stores are in the

process of reopening. In the United States, Apple asked all of its

corporate employees to work from home where possible, and it is

providing unlimited sick leave to any employee infected with the

coronavirus. Retail stores were closed for approximately two

months, and as of June, Apple has begun allowing corporate



employees to start to return to their offices.

Giving Back

According to Apple CEO T‌ im Cook,‌ Apple's chief concern is
the health and safety of its employees, supply chain partners,
customers, and communities in which it operates, with Apple
prioritizing people over revenue.

Apple has worked with its suppliers to source more than 20
million N95 masks that have been distributed to healthcare
workers in the United States, and millions more have been
donated in Europe. Apple has also been manufacturing face
shields for medical communities, and has donated millions of
dollars to various charities.

Apple’s committed donations to the global COVID-19
response, both to help treat those who are sick and to help
lessen the economic and community impacts of the
pandemic, today reached $15 million worldwide.

APPLE INC.

HUMAN RESOURCES
MANAGEMENT

"Human Resource isn't a thing we do. It's the
thing that runs our business"
Steve Wynn

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APPLE GENERAL STANDARD OPERATION

PROCEDURE (SOP)

Standard Operation Procedure (SOP) is a guideline for employees of
Apple Store to complete all the tasks given. It is a document that
entails how a procedure is done to ensure that services and products
are delivered consistently every time. In other words, SOP is a step by
step guide on how to do certain tasks. It plays an important role on
making sure that Apple Inc. runs smoothly.

Since the world is being hit by the Covid-19 pandemic, Apple store has
started using the new Standard Operating Procedures that were
organised by the Ministry of Health in order to break the chain of the
Corona Virus. These are some changes of SOPs guidelines
implemented in Apple Inc.

Apple Store reopening are determined city by city with
government direction and health data.
Employees and customers are compelled to wear face covers, and
we will provide them to customers who don’t bring their own.
Social distancing is enforced in customer areas and back of house.
Stores have significantly limited operating hours and occupancy.
Staff infected with COVID-19 are mandated to self-quarantine
for 14 days before going back to workplaces.
Before starting employment, all employees must be fully
vaccinated.
Unvaccinated personnel and those who have not submitted proof
of vaccination will require negative COVID-19 tests to enter Apple
premises.

Departmentalization Covid-19 Human Resources Working from home

RETAILS OPERATION SOP

Employees at retails branch are required to clean, social
distancing and sanitize areas such as:

At the entryway, customers' temperatures and health
exams are taken, and they must wear gloves.

Their face coverings are required for employees and customers.

Departmentalization Covid-19 Human Resources Working from home



Sanitising the display goods by the entire staff

Everyone must maintain a 2-meter distance from each other

Departmentalization Covid-19 Human Resources Working from home

ONLINE MARKETER JOB
POSITION AND ANALYSIS




The COVID-19 pandemic has ushered in a more
digital era, prompting Apple Inc. to increase its
online marketing efforts. Therefore, Apple’s
Online Marketing team is seeking an online
marketer to aid with the strategy development
and execution of marketing campaigns within
Apple Online Retail to reach customers,
establish brand awareness, and promote our
products throughout the world. You’ll be
responsible to develop a cohesive and
profitable marketing strategy for our company.

Are you a strategic marketing tactician who
enjoys doing the work, paid attention to the
details, and takes pride in copywriting and
editing excellence? Do you have a deep
understanding of performance marketing and
the digital advertising? If that’s the case, we'd
love to hear from you. Next are the
responsibilities and qualifications needed for
the job position.

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RESPONSIBILITIES:

1.Set a specific marketing goals.
2.Research market to identify new opportunities.
3.Monitor and improve our company’s online reputation.
4.Ensure Apple’s brand consistency through all marketing

channels.
5.Forecast market trends.
6.Design and coordinate all online marketing campaigns.
7.Work closely with the Apple’s sales team.

KEY QUALIFICATIONS:

1.Minimum of 3 up to 5 years of experience in online marketing
2.Demonstrable experience with marketing campaigns and web

technologies (e.g. online tools and social media).
3.Excellent project management skills.
4.Proactive, self-starter who demonstrates creative and critical

thinking.
5.Strong analytical skills.
6.A team player.
7.Bachelor/Master degree in Marketing, Media or related field.

Departmentalization Covid-19 Human Resources Working from home

ONLINE MARKETER JOB SELECTION PROCESS

Online Applications
First and foremost, we will advertise our job opening on our official website at
www.apple.com to enable applicants for applying through an online form. The
form will ask applicants to provide details of their education and academic
results, as well as their work experience. They will also be asked some motivational
questions of why they are interested working at Apple as an Online Marketer.

Screening
Next, we will be skimming through applicants’ resumes and cover letters(CV) to
find the closest applicants that are best qualified for the position. Then, we will
shortlist those candidates who are selected for the interview process.

Telephone Interview
The phone interview is the first round of the interview process. This is conducted
via phone to determine successful applicants’ competency to work for Apple.
Applicants will be asked about projects they have worked on, their achievements
along their professional careers and how they approached any problems.

Online Assessment Test
If the candidates pass the first interview, they will then complete an online
assessment test through video calls platform. This test is to determine their ability
to work in team and critical thinking skills. Here is the moment where we get to
have better insight of the candidates’ personality.

Final Interview
This is the last stage of Apple’s online recruitment process. This stage will consist
of a one-on-one interview with a director or senior manager of Apple Inc.
Interviews will be competency based, and will be a final chance for the candidates
to demonstrate their passion, skills and enthusiasm for wanting to work at Apple.

Final decision
Lastly, we will be making final decision of the selection of candidates. We will be
contacting the chosen one through emails or phone calls. If the candidates accept
the job offered, a contract will be made.

APPLE INC.

TIPS FOR WORKING
FROM HOME

"Dont Be Busy, Be Productive"
Pinterest

Departmentalization Covid-19 Human Resources Working from home

TIPS TO STAY PRODUCTIVE WHILE

0101 WORKING FROM HOME

01 Maintain healthy lifestyle




Employees can increase productivity better by living a healthy
lifestyle. To be super productive, employees should stick to nutritious
meals, healthy snacks, fresh fruits and lots of water. If they eat well,
it shows in how their mind functions during the day, and they will
impress their remote colleagues with their boundless energy. As a
manager, I would not recommend my employees to overwork their
body, instead they should get sufficient amount of rest and sleep.
Another tips to stay productive at home is by doing exercise
regularly, even the simple ones will do to keep our body in check. With
this healthy lifestyle, employees will be more motivated to do their
jobs if they have a healthy body and mind.

In 14 February 2022, Apple will release a series of new health
resources to enable consumers to stay active and informed about
their health. For example, Apple Watch users can be alerted of
potential irregularities from powerful tools like the ECG app, irregular
rhythm notifications, high and low heart rate notifications, and
Cardio Fitness levels in their watch. For those employees who are just
getting started with exercise, Fitness+ in Apple Watch also offers
Workouts for Beginners like Strength, HIIT, Yoga, Pilates, Dance, and
Core. With this, I recommend employees to try out our Apple’s
product to enjoy a healthy lifestyle.

Departmentalization Covid-19 Human Resources Working from home

02 Designate Your Own Workspace




Employees can designate their own workspace that is both
comfortable and conducive to add enthusiasm to work from
home. For example, they should have sufficient work

02 equip0m3 ent such as laptop, keyboard, headphone and many

more so that the work they do runs smoothly. As a Apple’s
manager, I also recommend employees to pick a desk that’s
an appropriate height for them and an ergonomic chair that
won’t give them back pain. Employees should also keep their
workspace clean and clear because this helps employees
better concentrate on the task at hand. Therefore,
productivity is boosted since they are able to work
efficiently even at home.

Departmentalization Covid-19 Human Resources Working from home

03 Use the Pomodoro Technique

Working from home can become more challenging in the
presence of distractions. Therefore, one of the more effective
tips for employees to deal with this is to use the Pomodoro
Technique, a highly effective working method in which you set a
02timer to focus on your projects for short bursts of time, take a
break and then focus once again. A study conducted by
DeskTime found that a 52-minute session and a break of 17
minutes is the ideal balance for productivity. It is proven
effective because the rests make it easier to maintain
concentration. To play the role as a manager, I suggest
employees to list the tasks that needs to be done every day
and then use this technique to rotate between them until they
are finally completed. This approach helps in improving focus,
whether in a high distraction environment as well as boost
employees level of productivity. 

Departmentalization Covid-19 Human Resources Working from home

TIPS TO BALANCE WORK AND FAMILY

Balancing work and family is frequently just a matter of

organising your time properly and making the most of the
moments you have with the loved ones. Doing this may be
easier said than done, but it is always worthwhile. Below are
some strategies to find yourself feeling closer to your
family without having to give up your job.

01 Set boundaries between work life and home life

A good worker should be able to separate their work time and
family time. Therefore, I suggest employees to leave their work
behind at the end of the day and make a call to their family on
the way home. This can take their mind off work and focus on
spending free time relaxing with loved ones. Employees should
also make a schedule to enjoy time with family and time to focus
on work. For example, saying no to working on the weekends
because weekends are for families, or committing to the family
time after work hours by not continuing to check emails.

Departmentalization Covid-19 Human Resources Working from home

02 Connect with your family through routines

Employees should make an effort by creating daily routines
that allows them to spend time with their partner and kids
together. Employees can look for ways to make their
regular chores and habits into bonding time. They should
make sure that even short interactions with their children
and partner is focused and loving. For an instance, having
dinner with your kids every night or get up twenty minutes
earlier in the morning to enjoy a cup of coffee with your
partner. This allow employees to stay close with their
family and maintain a well-balanced relationship. As a
result, employees can manage stress and prevent burnout
at work.

Departmentalization Covid-19 Human Resources Working from home

03 Carve out time to be together with family

Since Apple Inc. is a big company, employees tend to have tons
of projects and works to be done, therefore it is significant for
them to manage time wisely so that working time and family
time do not collide. Employees need to spend time with their
families and prioritize them especially on the weekends and
during vacations. So as a manager, I advise employees to
allocate quality time for family. For example, planning special
activities together with family. Employees can keep it close to
home with a board game night or backyard barbeque, or take a
road trip together and explore exciting places during weekend.
Apple did offer one additional benefits where employees would
be able to take additional 2 weeks a year of remote work. This is
to allow Apple’s staff to work while travelling or spending time
with their families and friends, or simply enjoying a change of
environment. This extended remote working is a huge bonus for
employees in terms of work-life balance.

WORK COOPERATION

Press Contacts

Departmentalization Working From Home

DANIA INSYIRAH ARIF SYAZWAN
SIB21110051 SIB21110057

[email protected] [email protected]
(408)974-2414 (504)874-890

Human Resources Covid-19

IRISH LIZ LECHON ISZMEER IZDIHAR
SIB21110047 SIB21110039

[email protected] [email protected]
(406)834-7690 (506)789-650

RESOURCES 1

https://www.investopedia.com/how-covid-affects-
apple-aapl-5198334
https://www.organimi.com/organizational-
structures/apple/
http://panmore.com/apple-inc-organizational-
structure-features-pros-cons
https://smallbusiness.chron.com/benefits-
disadvantages-functional-organizational-structure-
11944.html
https://www.macrumors.com/guide/covid-19-
coronavirus/
https://www.apple.com/newsroom/2020/03/apples-
covid-19-response/
https://www.bartleby.com/essay/Managing-
Organizational-Structure-at-Apple-Inc-
P36ZPJRAWU8A5#:~:text=The%20company%20ha
s%20quite%20rigid,sale%20and%20service%2C%
20Apple%20university
https://stratechery.com/2016/apples-organizational-
crossroads/#:~:text=Apple%20employs%20what%
20is%20known,)%2C%20product%20marketing%2
0is%20another%20
https://www.ukessays.com/essays/design/apple-inc-
american-multinational-corporation.php

RESOURCES 2

https://9to5mac.com/2020/05/22/apple-store-
coronavirus-response-comparison/
https://www.betterteam.com/online-marketer-
job-description
https://applecorporate.weebly.com/recruitment-
and-selection.html
https://jobs.apple.com/en-
us/details/200332977/npi-marketing-manager-
commercial-marketing
https://www.graduatesfirst.com/apple-
assessment-tests
https://www.computerworld.com/article/3531457/
an-apple-centric-guide-to-effective-and-
productive-remote-working.html
https://www.halfhalftravel.com/remote-
work/productivity-tips.html
https://childdevelopmentinfo.com/family-
building/3-tips-for-balancing-your-family-life-
with-your-career/#gs.pfvboy
https://www.apple.com/newsroom/2022/01/apple-
celebrates-heart-month-with-new-resources-
across-services/