MEV Team Luxury Listing Presentation.pptx

The Mary Ellen Vanaken Team MARKETING CONSULTATION
Keller Williams North Atlanta

Mary Ellen Vanaken, Realtor
C: 678-665-2887
O: 770-521-7864
www.NorthAtlantaLuxury.com
[email protected]

Dear Luxury Homeowner,

The Mary Ellen Vanaken Team is a step above other Realtors in the
industry, and we look forward to showing you why. Our goal is to not only
sell your home, but to provide world class service to you through our
knowledge of the market and commitment to communication and
collaboration.

Our Team’s approach, combined with an abundance of experience,
markets your home to its top potential. Having a team of individuals
marketing your home ensures that we place your home above other
listings in the marketplace. We have built our business on results, and we
are confident we can deliver for you.

The Mary Ellen Vanaken Team advertises your home 24 hours a day, 7
days a week with the highest level of Luxury Home Marketing possible in
today’s market. From pre-listing to closing, we are committed to working
closely with you to navigate the entire sale process; taking the time and
using our expertise to understand the unique selling points of your home
and neighborhood, as well as timely communications about our marketing
results.

This presentation contains helpful information about the home sales
process, including information on the staging, pricing, and marketing of
your home. While this information is both practical and useful, we
welcome the opportunity to meet with you to review it in greater detail and
to answer any specific questions you have on today’s real estate market.

We appreciate the opportunity to earn your business.

Thank you so much!

Mary Ellen Vanaken, Realtor

The Mary Ellen Vanaken Team
Keller Williams North Atlanta

Professional Designations

▪ Members of Live Luxury, Atlanta, Georgia
▪ Members of Keller Williams Luxury Homes International

(Largest company in the U.S. for residential real estate)
▪ Member of the Institute of Luxury Home Marketing
▪ Certified Luxury Home Marketing Specialist
▪ Global Property Specialist
▪ JD POWER voted Keller Williams as #1in CUSTOMER SERVICE
▪ Austin-Texas based Keller Williams Realty, Inc. is the largest real estate

franchise by agent count in the world with more than 700 offices and
254,000 associates across the Americas, Europe, Africa and Asia.
▪ In 2017, Training Magazine named Keller Williams the #1 training
organization across all industries in the world.

Why KW Luxury Homes International?

OUR MISSION is to be the company of choice in the luxury home market for

affluent buyers and sellers. For wealthy clients, such as yourself, Keller Williams
Luxury Homes International offers an elite network of Luxury Consultants that set
the standard for service and expertise in the upper-tier real estate market.

Our powerful curriculum through the Institute of Luxury Homes Marketing and
Keller Williams University keeps us ahead of trends, tools and advancements in
the real estate industry. Also, our leading-edge technology solutions accelerate our
efficiency and productivity.

Keller Williams Luxury Homes International was founded on the principles of trust
and honesty, emphasizing the importance of having the integrity to do the right
thing. Our goal is to always put the customer’s needs first, delivering unparalleled
service to our clients.

Why choose a member of Live Luxury?

LIVE LUXURY, a luxury division of the Award Winning Southeast Region of

Keller Williams Realty, is an exclusive group of elite real estate consultants raising
the bar of excellence in the luxury home market. Live Luxury members are highly
trained professionals supported by Keller Williams International Luxury Homes and
have earned the distinctive Certified Luxury Home Marketing Specialist (CLHMS)
designation.

What we do for you…

PREPARING ▪ Initial discussion and meeting to discuss your goals and how we can help
FOR SALE you meet those goals

▪ Conduct a comparative market analysis to establish a fair market value of
your home

▪ Complete the listing agreement between us

▪ Complimentary staging and design consultation with a top interior designer
(1-3 hours)

▪ Recommend improvements to maximize your home's value

▪ Help with any vendors or improvements you would like to make

▪ Make note of any upgrades or changes you have made to the home

▪ Review all marketing materials on your home, including any lifestyle
photos needed

▪ Complimentary professional Luxury Real Estate photography and video

▪ Optional Luxury Agent Caravan (allows Agents to preview your home)

▪ Discuss our showing procedures

MARKETING ▪ Enter listing information into FMLS, GAMLS, KWMLS, KW
YOUR HOME Luxury, and Luxury Real Estate.com (600+ sites, both locally and
globally)

▪ Place listing information on top social media platforms including
Facebook, Instagram, LinkedIn, etc.

▪ Place a custom wood KW Luxury “For Sale” sign on your
property (signpost is the Estate style premium white wood)

▪ Notify top local agents of this new listing
▪ Schedule your home for an Agent Caravan
▪ Schedule and hold open houses if you desire
▪ Notify all potential buyers with details of listing and amenities
▪ Arrange showings for other agents

What else we do for you…

COMMUNICATING WITH ▪ Contact you regularly with feedback on your home and
YOU changes in the competitive market

▪ Prepare and deliver regular progress reports to you
▪ Discuss all marketing activities with you
▪ Update you quarterly on current market statistics

COORDINATING YOUR ▪ Pre-qualify potential buyers
SALE ▪ Present and discuss all offers with you
▪ Negotiate your transaction with the other agent
▪ Prepare and finalize the closing with the aid of our

dedicated “Contract to Close” associate

OTHER WAYS WE CAN ▪ Arrange for an agent to assist you in your relocation
HELP ▪ Recommend a moving company
▪ Provide you with a helpful moving checklist
▪ Recommend preferred companies for related services

Professional Staging

CONSULTATION

Our team offers a complimentary 1-3 hour staging consultation with one of Atlanta’s top Stagers.
Our Home Stager will come to your home to discuss ideas and explain what sells a home in
today’s market. They will help discuss any changes you could make to your home to achieve the
best results in your sale.

Staged homes, on average sell for

17% higher than unstaged homes

Staged homes sell an average of

78% faster than unstaged homes

MOST IMPORTANT ROOMS TO BE STAGED

1. Living Room 2. Master 3. Kitchen 4. Dining

83% HOME IMPROVEMENTS RECOMMENDED

of buyers’ agents said

staging a home made it easier for
a buyer to visualize the property
as a future home.

25%
of Sellers agents

reported that staging a home
greatly decreased the amount of
time the home was on the market.

Source: 2019 Profile of Home Staging,
National Association of REALTORS® Research Group

Professional Luxury

PHOTOGRAPHY

Our team offers a complimentary photography and video shoot on your home and
your community (if lifestyle photography is appropriate for community). The
photographer will come to your home; and using years of experience behind the
lens, our professional photographer will make your home look amazing to achieve
the best results in your sale.

DRONE IMAGERY

“Drone images can be made where no other image can”
- Ken Geiger, a Pulitzer Prize-winning photographer

Subject to existing FAA regulations

Luxury Digital Exposure

KW LuxuryHomes.com

Social Media Exposure

#KWLuxuryHomes

Home buyers are becoming more and 72% of those looking
more savvy in their home buying process.
for homes use the internet
House hunters are now including to research properties
property-related hashtags and social media
feeds in their searches, and that’s only the 44% of homebuyers
tip of the iceberg.
use the internet to look
In this technology-driven age, it’s crucial for for properties first
home sellers and agents to remain active
on social media in order to nurture interest
in newly listed properties. We use social
media platforms like Facebook and
Instagram to market your property to the
buyers of today.

Sources:
NAR Real Estate in a Digital Age 2017 report
Surveys conducted 2005-2019.
PEW RESEARCH CENTER

Introducing the new…

Keller Williams Luxury International

MAGAZINE

Where buyers found the…

HOME THEY PURCHASED.

50% Internet
28% Real Estate Agent
7% Yard/Open House Sign
7% Friend, Relative or Neighbor
5% Home Builder or Their Agent
3% Directly From Seller
1% Print Ad

Internet 50%

Print Ad 1% Realtor 28%
Directly from Seller 3% Yard / Open House Sign 7%
Home Builder or Agent 5%
Friend, Relative or Neighbor 7%

Source: 2018 Profile of Home Buyers and Sellers

Preparing your home for Sale

IT’S A FACT

Acquiring the highest market value and elevating your home above others in the
luxury market often comes down to first impressions.

These are some simple ways we can maximize your homes appeal.

EXTERIOR ▪ Tighten and clean all door handles
INTERIOR ▪ Ensure gutters and downspouts are firmly attached and free of debris
▪ Confirm all downspouts are extended as needed away from the home
▪ Check outdoor lights outdoors to see that they are working
▪ Trim all bushes away from walls and to windowsill height
▪ Check all doors to make sure that they are clean
▪ Clean all windows inside and out, wash all windowsills
▪ Remove screens from front of house
▪ Pressure wash home and any cement pads
▪ Repaint exterior, if needed
▪ Remove BBQ from sight of kitchen or family room
▪ Keep the grass freshly cut and edging trimmed
▪ Weed and apply fresh mulch to garden beds remove all yard clutter
▪ If necessary, paint the front door and any wooden fences

▪ Remove all small rugs
▪ Remove all large or dying plants
▪ Remove all personal items from baths and kitchen counter
▪ Check all lights indoors to see that they are working and clean
▪ Check all doors to see that they are clean
▪ Check around door moldings and switch plates for fingerprints
▪ Clean all windows inside and out
▪ Remove personal photos and excessive wall hangings, furniture and knick

knacks
▪ Clean or paint walls/ceilings, as needed
▪ Shampoo carpets

Preparing your home for Sale

CONTINUED

CLOSETS ▪ Remove anything on the floors except shoes maximum 10 pairs
▪ Remove anything on the top shelf except folded sweater and shirts or a

couple of shoe boxes as long as there is room, be sure and leave 2”
between stacks
▪ If possible, use slim felt hangers - NO WIRE
▪ Hang or fold clothes in groups, pants with pants, shirts with shirts etc.
Colors should be together as much as possible
▪ Check closet lights to be sure they work
▪ If closet is empty, check to see if it needs a quick coat of white paint

BATHROOMS ▪ Remove all personal items
▪ Add fresh neutral towels to bath; keep these separate from everyday

towels use only for showing the home
▪ Add fresh bars of soap to soap dishes: keep these with the fresh towels

use only for showing the home
▪ Remove all small rugs

LINEN CLOSETS ▪ Stack towels by colors folded bath towels on bottom; hand towels next
and wash clothes on top. 2” between stacks. 3 sets maximum

▪ One set of sheets for each bedroom, folded neatly according to sets -
pillow cases should be ironed and on top of sheets

▪ NOTHING ON FLOOR
▪ Blankets should be on the top shelf fold neatly
▪ One shelf only for personal items
▪ Have one open space this will leave client with the impression you

have more storage than you need

Preparing your home for Sale

CONTINUED

GARAGE • Garages have become one of the most important areas in homes it
needs to be uncluttered and CLEAN

• Pressure wash floor and driveway
• Eliminate cobwebs
• Throw out old unusable paint and cleaning supplies - store only

current paint colors or leave labels for easy reference
• If the garage is being used for packed boxes stacked them neatly -

preferably in similar packing boxes

SHOWING • Vacate the property for each showing
HINTS • Leave lights on throughout the entire home in preparation for

showings
• Keep an extra copy of your home key with you during showing periods
• While home is being marketed for sale, leave some low lights on in

the home and in the backyard during the evenings. Buyers WILL drive
by to see the home at night, the low lights will give the home a soft
glow and is very inviting
• All drapes, blinds and shutters should be in an open position -
assuming no unappealing views
• Keep pets secured or preferably off-site during showings
• If surround sound available, play quiet background music

Did you know?

Keller Williams is the #1 Real Estate Organization
in Metro Atlanta Since 2011
Atlanta Business Chronicle Book of Lists

2018 Atlanta Gross Residential Sales
Volume From Closed Transactions

Atlanta Business Chronicle

ADVERTISEMENT

NOVEMEBER 2017

Atlanta Business Chronicle

ADVERTISEMENT

AUGUST 2017

Neighbor Newspapers

NORTHSIDE, NORTH FULTON, DEKALB

OCTOBER 2017

A world of Opportunity

SIMPLE AS 1-2-3

▪ Many agents believe that real estate is strictly a
local business. We have a different mindset. We
believe that real estate is increasingly a global
enterprise, and by ignoring international
buyers, you risk passing up a world of
opportunity.

▪ From April 2017 – March 2018, $121 billion of
residential real estate transactions were
international, which is roughly 8 percent of
existing home sales, and this number is
growing.

▪ Our global network of connections allows us to
strategically market your property to the largest
audience possible. And, as a Keller Williams
Global Property Specialist, we can ensure your
listing will reach 100-plus countries.

1 2 3

We have the tools to Your listing will be Because Keller
translate your listing syndicated to more than Williams is now in 30
into more than 22 80 international portals countries, we have access to
languages. including China’s a wide network of associates
Fang.com, which hosts around the world who can
more than 3 million assist in connecting your
unique visitors per day.
property with the right buyers.

The Power of Pricing

PRICE RIGHT. SELL FAST.

▪ Pricing your home competitively
generates the most activity from
agents and buyers.

▪ Your property will generate the most
interest when it first hits the market,
and if it’s priced at market value, it will
generate the most showings.

▪ Pricing your home too high may make
it necessary to drop the price below
the market to compete with new,
well-priced listings that may come on
the market. If we start too high, we
may miss the excitement and have to
drop the price later, causing it to sell
below market value.

Reasons to work with a Realtor

REALTORS® aren’t just agents. They’re professional members of the
National Association of REALTORS® and subscribe to its strict code of

ethics. This is the REALTORS® difference for home buyers:

Up-to-date Ethical An Expert Objective Negotiation
Experience. Treatment. Guide. information Knowledge.
& opinions

Most people have Every REALTOR® Selling a home REALTORS® can A REALTOR® will
a limited number must adhere to a requires dozens of provide local look at every angle
of real estate strict code of forms, reports, information on of a contract from
transactions in ethics, which is disclosures, and utilities, zoning, your perspective
their lifetime, based on other technical schools, and more. and has a fiduciary
usually with quite professionalism documents. A They have responsibility to
a few years in and protection of knowledgeable objective ensure that your
between each the public. As a expert will help information about best interests are
transaction . Laws REALTOR®’s you prepare the each property. always protected.
and regulations client, you can best deal, and
change and expect honest and avoid delays or
REALTORS® ethical treatment costly mistakes.
handle hundreds in all
of transactions transaction-related
over the course of matters. The first
their career. obligation is to
you, the client.



The Importance of working with…

A MEMBER OF THE INSTITUE FOR LUXURY HOME
MARKETING.

The Institute for Luxury Home Marketing is a unique
organization comprised of real estate professionals who
have completed special training in understanding and
meeting the needs of the very affluent. Unlike other
groups of luxury agents, it is not limited to one real
estate brand, nor can an agent simply pay their money
and join.

A few benefits of working with a Certified
Luxury Homes Marketing Specialist

▪ Marketing a luxury property demands competencies over and above those of
the typical real estate agent. Thanks to the special training I’ve received, you
can count on me to have the skills necessary to help you accomplish your
real estate goals

▪ Thanks to training, I understand how to develop and implement a
customized lifestyle marketing plan for your luxury residence.

▪ The Institute’s network of luxury real estate experts reaches around the
globe. This means there are thousands of luxury agents -- located across
North America and around the world -- with whom I can network. You’ll
benefit from these valuable contacts

More marketing tools for you.

AS MEMBER OF THE INSTITUE FOR LUXURY
HOME MARKETING.

The Institute of Luxury Home Marketing membership provides a long list of special
marketing tools which we can put to work for you. Here are just some of the extra
tools available which may be appropriate for your home:

OWL (ONLINE WEALTH LOOKUP) gives us a
quick and easy way to get a financial "snapshot" of
prospects, helping us quickly assess credibility,
begin our qualifying process, and gain leverage in
negotiations.

WEALTHENGINE is the leading provider of
predictive marketing, analytics, and audience
development products and services. With a
world-class database constituting of over 300
million individuals, WealthEngine has the industry's
largest and most accurate wealth consumer
database.

More marketing tools for you.

What is GPS?

The Global Property Specialist group is an elite community of
Keller Williams agents who believe their market is not just
local. They successfully set themselves apart from their peers
by investing in their international expertise. They have a
reach that goes beyond borders, a community that helps
them push through walls, and a strong desire to continue
growing their business.

GPS provides a long list of special marketing tools which we
can put to work for you. The most important is the reciprocal
membership in ListHub Global which allows for syndication to
the following sites:





As a Certified International Property Specialist
(CIPS) designee, I have undergone specialized
training to complete international transactions
seamlessly and with reduced risk.

The CIPS designation is the only international
designation recognized by the National
Association of REALTORS®. Only REALTORS®
who have completed the coursework and
demonstrated considerable experience in
international business can call themselves a CIPS
designee, and use the name and logo.

Designees are well-informed and prepared to
work with international clients, so you can be sure
they will provide a smooth and seamless
experience for foreign buyers. They have access
to a wide network of professionals to assist you
with inbound or outbound transactions around the
globe.

Here’s what we need

TO GET STARTED.

❑ Exclusive Seller Listing Agreement
❑ Seller’s Property Disclosure Statement
❑ If applicable, Homeowners Association Exhibit
❑ Affiliated Business Disclosure
❑ Sellers Utility Service Providers
❑ List of Major Improvements
❑ List of any Items not Remaining with Home
❑ Past appraisal, if available (to confirm square footage)
❑ If available, a Survey
❑ If available, a Floorplan
❑ Termite Bond Information
❑ Past Stucco Reports
❑ A Copy of Home Key
❑ If applicable, Community Gate and Security System Code and

Instructions
❑ Personal Contact Information for all Adult Occupants
❑ Best Contact Information for those Currently Recorded on the Deed

(Please include full legal names and best email addresses)

Our Accolades

VERY PROUD TO SHARE.

▪ For five years in a row The Atlanta Business
Chronicle voted Keller Williams as the #1
Company to work for in Atlanta.

▪ JD POWER voted Keller Williams as #1 in
CUSTOMER SERVICE for 2012.

▪ Austin-Texas based Keller Williams Realty, Inc.
is the largest real estate franchise by agent
count in the world with more than 900+ offices
and 150,000+ associates across the Americas,
Europe, Africa and Asia.

▪ In 2017, Training Magazine named Keller
Williams the #1 Training Organization across all
industries in the world.

▪ Reviews of The Mary Ellen Vanaken Team
available upon request.

Our Commitment

TO YOU

We will personally guarantee you the most extensive
and well-executed marketing plan available. We are
dedicated and committed to making this relationship

and transaction successful.

Our goal is to exceed your expectations.

Thank you for your
time.

The Mary Ellen Vanaken Team

Keller Williams North Atlanta

Mary Ellen Vanaken, Realtor

C: 678-665-2887
O: 770-521-7864

www.NorthAtlantaLuxury.com
[email protected]