Listing and Selling Your Home with The Mary Ellen Vanaken Team . Keller Williams Realty North Atlanta 5780 Windward Parkway . Suite 100 . Alpharetta . GA . 30005 678.665.2887 . www.mevhomes.com
Why Choose Us… Our real estate business has been built around one guiding principle” It’s all about you ❖Your Needs ❖Your Vision ❖Your Concerns ❖Your Questions ❖Your Finances ❖Your Time ❖Your Life Our focus is your complete satisfaction. In fact, we work to get the job done so well, you will want to tell your friends and associates about it. Maybe that’s why so much of our business comes from past customers and referrals. Good service speaks for itself. We are looking forward to the opportunity to earn your referrals too! The Mary Ellen Vanaken Team . Keller Williams Realty North Atlanta 5780 Windward Parkway . Suite 100 . Alpharetta . GA . 30005 678.665.2887 . www.mevhomes.com
What You Get Communication Your needs always come first. We agree to communicate in ways that work for your and as often as needed. Experience and Expertise We will smooth the process from listing to sale and will remove any potential challenges. Marketing Your property will get the exposure it deserves both locally and globally through neighborhood tracking tools and automated buyer calling systems. Pricing Your property will be priced right, adjusted as needed, and sold quickly. The information you need is at our fingertips. Staging With correct pricing and great presentation, we know what it takes to get your home sold. Satisfaction We will guarantee your satisfaction. Our relationship is dependent on meeting and exceeding your needs. The Mary Ellen Vanaken Team . Keller Williams Realty North Atlanta 5780 Windward Parkway . Suite 100 . Alpharetta . GA . 30005 678.665.2887 . www.mevhomes.com
Working with a Working with a Single Agent vs. Team Implementing a Marketing Plan Showing Buyers Listing Appointments Calling for Feedback Returning Calls Negotiating Contracts Escrow Management Customer Service Tracking Files Family Exclusive Vendors Buyer’s Agents Showing Property Professional Photography Generating Buyer Leads (ISA) Marketing Coordination Follow-Up On Showings Listing Manager Escrow Manager Listing Assistant Family Negotiators YOU The Mary Ellen Vanaken Team . Keller Williams Realty North Atlanta 5780 Windward Parkway . Suite 100 . Alpharetta . GA . 30005 678.665.2887 . www.mevhomes.com SOLD
19 Point Marketing Plan When We List: The Mary Ellen Vanaken Team . Keller Williams Realty North Atlanta 5780 Windward Parkway . Suite 100 . Alpharetta . GA . 30005 678.665.2887 . www.mevhomes.com 1. Pricing Your Home 2. Home Staging 3. Professional Photography 4. Visual Tour Presentation 5. Yard Sign 6. Massive Internet Exposure 7. Featured Listing 8. Buyer Screening 9. Open House 10. Pre Qualify 11. Canvassing Your Neighborhood 12. Skilled Negotiating 13. Promotional Pieces 14. Buyer Agent Team 15. Update on the Market 16. Online Activity Monitoring 17. Global Property Specialist 18. Marketed On: Facebook, YouTube, Twitter, Google, LinkedIn, Instagram, & our blog 19. FMLS, GAMLS, KWMLS SALE
19 Point Marketing Plan Continued 13. Promotional Pieces 14. Buyer Agent Team 15. Update on the Market 16. Online Activity Monitoring 17. Global Property Specialist 18. Marketed On: Facebook, YouTube, Twitter, Google, LinkedIn, Instagram, & our blog 19. FMLS, GAMLS, KWMLS
Where Do Buyers Come From? We go where the buyers are: ❖ We make sure we market you home in the places where buyers are looking ❖ We consistently track data on buyer trends and uses of technology and implement marketing tools that reach the maximum number of potential buyers Fact: More than 50% of all page views of listings nationwide occur through a mobile device The Mary Ellen Vanaken Team . Keller Williams Realty North Atlanta 5780 Windward Parkway . Suite 100 . Alpharetta . GA . 30005 678.665.2887 . www.mevhomes.com
The Power of Pricing 10% 30% 60% 75% 90% 15% above 10% above market value 10% below 15% below Asking Price % of Potential Buyers The right price is important. ❖ Pricing your home competitively generates the most activity from agents and buyers ❖ Pricing your home too high may cause the need to drop the price below the market to compete with new, well-priced listings that may come onto the market The Mary Ellen Vanaken Team . Keller Williams Realty North Atlanta 5780 Windward Parkway . Suite 100 . Alpharetta . GA . 30005 678.665.2887 . www.mevhomes.com
The Power of Pricing (continued) Activity Level When most offers are received = Weeks on the market ❖ Your property will generate the most interest when it first hits the market, and if it’s priced at market value, it will generate the most showings ❖ If we start too high, we may miss the excitement and have to drop the price later, causing it to sell below market value The Mary Ellen Vanaken Team . Keller Williams Realty North Atlanta 5780 Windward Parkway . Suite 100 . Alpharetta . GA . 30005 678.665.2887 . www.mevhomes.com
The Home-Selling Process: Getting Ready to List We are not the ones who decide how much your home is worth. The market does. The market tells us exactly where to price your property to sell and how to approach the marketing of it. Here are the factors that will affect the value in today’s market. Price Location Condition Competition Timing The Mary Ellen Vanaken Team . Keller Williams Realty North Atlanta 5780 Windward Parkway . Suite 100 . Alpharetta . GA . 30005 678.665.2887 . www.mevhomes.com
Key Market Factors MARKET FACTORS WITHIN YOUR CONTROL ❑ Property Condition ❑ Availability for Showing ❑ Price ❑ Home Warranty MARKET FACTORS YOU CANNOT CONTROL ❑ Competition ❑ Buyer’s or Seller’s Market ❑ Interest Rates ❑ When the ‘Perfect Buyer’ walks through the door The Mary Ellen Vanaken Team . Keller Williams Realty North Atlanta 5780 Windward Parkway . Suite 100 . Alpharetta . GA . 30005 678.665.2887 . www.mevhomes.com
What Happens Next? Listing Appointment Listing Agreement Signed Staging Consultation Listing Coordinator begins Market Weekly Updates Begin List the Property Marketing Materials Professional Photos Offer and Negotiations Due Diligence Appraisal Financing Commitment Closing 1 2 3 4 5 6 7 8 9 10 11 12 13 START END The Mary Ellen Vanaken Team . Keller Williams Realty North Atlanta 5780 Windward Parkway . Suite 100 . Alpharetta . GA . 30005 678.665.2887 . www.mevhomes.com