MUHAMMAD ALIF ETR 2583

KOLEJ PROFESIONAL MARA AYER MOLEK

ETR 2583
FIN
AL

+ REPORT +

MUHAMMAD ALIF
MDB 19-10-008

- ACKNOWLEDGEMENT-

First and foremost, praises and thanks to Allah, the
Almighty for His showers of blessings and giving me
the ease to complete this project successfully. I
have taken efforts in this project. However, it would
not have been possible without the support and
help from many individuals.

I would like extend my thanks to all of them. I would
like to express my deep and sincere gratitude to Pn
Zuraidah Binti Nordin, Lecturer E-Entrepreneurship
for Diploma in Business Studies Kolej Profesional
MARA Ayer Molek, for giving me the opportunity to
do research and providing me the guidance
throughout this project. She has taught me the
concept of entrepreneurship that every
entrepreneur must have and also how to do
marketing using various social media as clearly as
possible. It was an honour to study under her
guidance.

I am extremely grateful to my parents for their love,
prayers and sacrifices for educating and preparing
me for the future. My thanks and appreciations also
goes to the people who are directly and indirectly
helped me in completing this assignment.

TABLE OF contents

4 INTRODUCTION
12 F A C E B O O K ( F B ) P A G E
54 I N S T A G R A M
84 WHATSAPP
101 WEBSITE

106 RECEIPT

Chapter 1 :
INTRODUCTION

Business Profile

Siswa Saham is the education company with a big vision
that established in 2020. We are dedicated to offer our
customers the most amazing digital products that
related to the subject of investing in stocks that you
can't find anywhere else.

Mission

Be a major leader in educational activities on the stock
market to ensure investors and clients are proficient in
every aspect especially risk management in stocks.​

Vision

Socio-cultural development through continuous training,
research and technology to create a society that is
knowledgeable about the regulated and shariah-
compliant stock market.​

SSM Certificate

Business Concept

Short Description : Siswa Saham is the education
company that sell digital products such as ebook that
focused on the subject of investing in stock market.

Market Need : We established the company because
there is increasing number of people that want to invest
in the stock market but don't know how to start properly.

Core Products : We offer the complete ebook about how
to invest in Malaysian stock market, this ebook is easy
to understand by beginners as it use layman's terms.

Target Market : People that have excess cash and want
to accumulate their wealth. People who wanted to invest
in stock market. People that seek better return from
conventional investment.

Types Of Business Model : Business to consumer

Unique Value Proposition : Our product is the cheapest
and worth every Ringgit that customer spend. This
ebook is complete and arranged in the good structure
as it started with basic knowledge to advance.

Competitive Analysis : We use the affiliate marketing to
deliver our products to the customer.

Reason For Selling The Product

The reason for selling this product is we want to give
correct knowledge about stock market to the society. A
lot of people out there didn't know about the potential of
money that can earn from trading and investing in stock
market. We also want to prevent the society from being
scammed by unlicensed investment and lose a lot of
money. By having this product, society can differentiate
between real investment and scam. We also want to
increase the participantion of Bumiputera in Malaysian
stock market.

The next reason is this type of ebook have high demand
since the implementation of movement Control Order
(MCO). According to the research, there is an increasing
number of millennial who open Central depository
System account during the implementation of MCO.
Therefore, the products is easy to sell as people who
just started will not spend a lot of money by
participating a seminar that cost thousand of Ringgit.

Last but not least, digital products such as ebook have
unlimited inventory that made the company have the
potential to earn unlimited profit. Furthermore, there is
no labor cost incur in this kind of business.

Sales Record

Total Sales = RM 1,077
Total Expenses = RM 192

Total Profit = RM 885

Experience

By doing this project, there were lots of experience that
I gained which are how to be an entrepreneur. Besides, I
also managed to acquired a lot of soft skills while
completing this project such as how to be a good
leader, how to tackle a problem, how to create a
creative marketing activities using social media and
how to close sales in Whatsapp.

First and foremost, the experience that I gained is how
to choose a product that have high demand and can
generate a lot of profit. By using simple tools such as
Search Engine Optimization and Google Trends, I will be
able to get an idea on what product should I sell for my
business. I also learned how to find a product based on
niche.

Next, the experience that I get is how to make a
complete system for my business so that I don't have to
manage it every single time. By using order management
system, I will no longer have to manage the stock
manually. I also learn how to integrate my order
management system with payment gateway so that the
customer will have a better option during checkout.

Experience

Furthermore, I also get an experience on how to market
my product using social media marketing such as
Facebook and Instagram. The most important skill that I
learn is how to do copywriting effectively. I managed to
acquire new soft skills on how to cooperate with other
social media influencers to be part of my affiliate
marketer. The negotiation process that I learn will
improve my selling skills in the future.

Last but not least, the most important experience that I
get from doing this project is I know how to handle
rejection. When I got rejected by potential customers, I
will try different approach when I conduct sales to the
next person. By doing this I will improve myself and be a
better salesperson.

Chapter 2 :
FACEBOOK

Introduction To Facebook

Facebook page acts as the platform in assisting
entrepreneurs to promote their products and services to
a global audience. The firm that use Facebook as the
marketing platform to sell their products and services
will have many advantages such as they can reach a
wider range of customers from all over the world, can
share information about their business for free, raise
brand awareness and have more efficiencies than other
conventional method.

I also use Facebook as medium of doing marketing as it
is easy and convenience. My digital products are
promoted in Facebook to reach more audience across
Malaysia. Nowadays Facebook is popular among the
elderly rather than teenagers and it provide the
opportunity for business like me because my products
are targeted for elderly. Therefore, Facebook is the most
suitable social media for me to do marketing as an
ebook seller that focused on the subject of investing in
Malaysia stock market.

Facebook Page : Siswa Saham
https://www.facebook.com/siswasaham/

FB Page Profile

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