ADE 533: DESIGN AND VISUAL COMMUNICATION (PRODUCTDESIGN PACKAGING) PRESENT BY:NUR SABRINA BINTI CHEK SU (2019256514)
INTRODUCTION; SELECTIONOFTHEPRODUCT(PASTEODEN) Founder PASTE ODEN : CEK YANA Rempah Oden viral by Cek Yana Founder : CikNurDianaBintiMatusin Year ofstarting abusiness: CekYana startedthe businessin 2019along with her co-founder, Cek Zaza. Help many small entrepreneurs grow their businesses with guidance and teamsupport What kind of platform used: Facebook& Instagram (marketingandpromotion) varioustypes of flavour : 4Flavour
JUSTIFICATIONONTHESELECTIONPRODUCT High demand Constantly given guidance Support system Positive feedback ● highdemandfromthe customers andagents -easy to sell, viral nowadays. ● facebook,instagramofficial -allthe marketing,advertisingandpromotion ● receivedmanypositive andencouragingfeedback fromartists, influencers as well as customersonsocialmedia. ● for anyonenew inthe business,they will begivenguidance andteam support.
THECOMPETITORS KING ODEN ADABI
FAMILY MART MAK MUNAH TUMISAN BONDA
ARTICLES 1. ...Elements needed to Redesign your Branding and Packaging Design, Posted by DonKeller,2019 https://blog.catalpha.com/5-essential-elements-needed-to-refresh-your-branding-and-packaging-design the branding (keep) Simple design illustration that attract customers …Consistentwithyourbrandlook such Slogan “Masak-masakCekYana’because mostlymanypeopleknows this pasteodenits becameviral nowadays... …Simple,clearproductdesign ...moreeffectiveandhelp thebuyersunderstandwhat thatproduct’sall about.. …Illustration (oden),attract customers,itlook good,theymightwanttoknowwhatits taste like..
2.The sixkeys to effective packagingdesign,Redlounge,Nov 22016 https://www.redlounge.com.au/blog/effective-packaging-design/ Bright Color (background) Bold Color (Fonts ) ...Bright Color - design of background, used bright color such yellow,red,orange and blue… the signature ofthis colurs help reinforce customers to keep in mind, will remember it. ... … Bold Color - colour of font must be in bold colors such black, white, red and yellow … typography notto small or if mightfrustrated customers, simple font, easy to reed. ….
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