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partnership portfolio

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USS
Constitution
Museum



who we are

history & heritage children’s museums science museums

our partners natural history

military

traveling exhibits zoos aquariums art museums
lifestyle resorts

iconic destinations

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botanic gardens

art museums natural history children’s museums science museums

Event Network was born in 1998 and it began with a store for the Titanic Artifact Exhibition The foundation for our business is a commitment to maintaining healthy partnerships,
in Boston. From day one, the idea was to do things differently. At that time the very idea of all of which are extremely dynamic. Many of our partners are institutions that have been
a mobile, fully-immersive exhibition shop filled with custom merchandise was considered around for decades (in some cases, more than a century) and we believe such longevity
different. From that seed grew a much bigger idea to operate stores in partnership with is the true measure of a successful enterprise. The vast majority of our partnerships are
cultural attractions of all kinds. But our business has always remained rooted in the same with non-profit entities that exist to support a very worthy mission—such as education,
notion of doing things differently—to wow people. To make the impulse to shop in a conservation and other initiatives aimed to nourish society at large—while delivering real
themed retail environment so compelling that guests feel great about spending money entertainment value. Event Network is committed to providing our partners with a retail
to support a cause. We call it “for purpose” retail. Today, we are incredibly proud of and solution that better enables them to achieve their mission on a daily basis. With better
humbled by our place as the leading operator of cultural attraction stores in North America. product offerings, store environments, guest service, and better systems, we can deliver
better results. Better than what? Better than the retail offerings and results (experiential
Our partnerships include a variety of museums—art, science, natural history, children’s and financial) at attractions that elect to manage their own retail operations and better
and cultural museums. We also partner with many zoos, aquariums, botanical gardens, than any other third party can deliver. A better experience leaves a positive, lasting brand
historical sites, and other iconic attractions and destinations. We are proud to serve impression in the minds of visitors which leads to positive word-of-mouth marketing,
millions of guests every year and to expose them to our partners’ brands in a unique way. return visits, membership retention and many new visitors—all of which then lead to better
Every person we touch is an opportunity to extend an experience and to connect people to retail sales. With an Event Network partnership, everybody wins…especially the guests for
purpose. Our purpose… whom quality, uniqueness and a sense of value are priorities.

To extend and elevate the guest experience at our Why is Event Network better? As we have methodically grown the number of partnerships
partners’ attractions and achieve the maximum retail we manage, we have scaled our infrastructure in a manner that provides our store teams
potential of each one. and our partners with the quality support that is necessary to be successful every day.

our story

zoos aquariums gardens history & heritage Iconic Destinations

Our store support group is organized into teams that have a clear focus on each partnership Our Core Purpose is rooted in a set of Core Values. GUSTO encapsulates who
for which they are responsible. Each team member brings expertise, creativity, passion and we are, what we expect, how we go about maintaining our partnerships, how we
an understanding of how to work with all our stakeholders—most importantly, our partner develop our people and how we serve guests in our stores. It is a useful cultural
teams. Integration with content, brand messaging and guest service standards is critical. With a integration tool and one that also seems to align well with our partners.
multitude of tools developed including our sophisticated, home-grown sourcing, merchandising
and operating systems, our people can consistently hit the mark with respect to our most critical G oing forward with courage
core value—to exceed the expectations of our partners and guests. U ncompromising Integrity & Trust
S triving to Surpass all Expectations
We maintain a restless commitment to continuous improvement that provides our partners with Total Commitment to Purpose & Store Quality
confidence when they make a long-term commitment to working with us. We turn our innovative, O ur Team, Partners, Guests & Planet First
well-trained store teams loose to work with our partners to optimize every opportunity.
We continuously reinvest in each of our stores, our people and infrastructure, and our
partnerships in general. In the pages that follow, we introduce a sampling of our stores and
partnerships. This “portfolio” provides a sense of the tremendous diversity of retail operations
that we manage. We believe that any attraction which has strong content, a critical mass of
visitation and “merchandisable” themes is a candidate to have a highly successful retail operation.
Our track record proves it. The following examples all fit this description and are wonderful
partnerships. Please enjoy the “Event Network Story” …while it is an exciting one to tell, we are
well aware that it is still in its early chapters at this point. We are focused on building an enduring
enterprise and that can only happen one successful, for purpose partnership at a time.



art museums

I must say, you have worked wonders. There Thank you for listening to us so closely and for
is a wide assortment of contemporary, fun christening our new look with such flair!
products… everyone is so focused on mutual
success and accomplishment, willing to try — Jo Ann Gillula
new avenues and explore possibilities. Former Chief of External Affairs (Retired)
Smithsonian American Art Museum

e|n Partner Since 2013 The Smithsonian American Art Museum and National Portrait Gallery are two extraordinary
museums that are both located in the Donald W. Reynolds Center—a glorious historic
landmark building in downtown Washington, D.C. Following an extensive RFP process,

Event Network was carefully selected to be the Museums’ retail partner replacing Smithsonian
Enterprises. Event Network’s entry into the “art museum world” is a natural extension
of an impressive track record across an extremely diverse portfolio of cultural attraction

partnerships. At the Smithsonian American Art Museum and National Portrait Gallery,

our creative approach to product development and merchandising has flourished. The
merchandise offerings in our stores reflect the Museums’ extraordinary collections and

are earning high praise from both Museums guests and staff.



natural history

We are so grateful for the
collaborative partnership we have
with the Event Network team
— you are an inspiring bunch,
consummate professionals and a
lot of fun to work with!

— Ellen Gallagher
Senior Vice President & CFO,
American Museum of Natural History

e|n Partner Since 2010 One of the most visited museums in the United States, if not the world, AMNH hosts more than 3.5

million visitors annually. Its collection and staff are extraordinary. Event Network was carefully

selected in 2010 to partner with AMNH to manage its massive retail operation because the Museum
simply felt that we possess the greatest potential to make substantive improvement in the offering
and its performance (both of which were highly regarded prior to our arrival). The point is that

AMNH is the classic “good to great” example. We are delivering to a proven, successful and

large cultural attraction retail offering exactly what we do for all of our partners—i.e., better product,
better merchandise presentation, better store environments, a better trained team and better
systems. We will ultimately establish AMNH as the best museum shopping experience in New
York City (and beyond) and, as a result, deliver financial performance that exceeds expectations.

The buying team’s efforts to ensure ROM Stores merchandise reflect
ROM collections, research and exhibits and stand out in a tough Toronto
retail environment are very much appreciated. The Store team at ROM
is the triple “A” Team to ensuring superlative customer service and
increased sales. They are great ambassadors for the Museum.

— Connie MacDonald,
Assistant VP Hospitality & Commercial Services

The preeminent natural history museum in
Canada, the Royal Ontario Museum selected
Event Network following an international RFP
process in early 2005. The Museum underwent
a massive renovation and expansion that opened
in 2007. We have worked in collaboration with
the ROM on every aspect of its retail operation.

In the process, we have built a sourcing
infrastructure for Canada and a local store

quality team to support the business.

Elegant and contemporary, our 6,500 square

foot store is an extraordinarily unique retail

environment. The assortment in all categories
— e.g., jewelry, geology, giftware and home
décor — is broad to reflect the tremendous
breadth of the ROM’s exhibit content. We also
operate special exhibit stores (everything from
Dinosaurs to Pompeii) and a store for kids/
school groups. A unique element of the primary
store is its Bloor Street Frontage — so we have
the opportunity to create a retail destination in
a wonderful Toronto neighborhood. We have
been featured in numerous Toronto publications

as a “can’t miss” gift shop experience. Per

capita sales to date are in excess of $3.00 and
annual sales volume is $3.0-4.0 million.

e|n Partner Since 2007



A revered institution with one of the world’s
largest collections, “NHM” has undergone a major

transformation (to the tune of several hundred

million dollars). Event Network has worked
closely with the Museum team during the course
of the renovations, remodeling the main store and
designing and building an additional retail location

to complement the newest permanent exhibit,

the Nature Lab. In addition, Event Network also

operates a dinosaur themed store, a Butterfly

Pavilion store in the summer months, and
temporary exhibit stores for traveling exhibitions
(i.e. Traveling the Silk Roads; Grandes Maestros;
and Mummies). The store environments and

product assortments are tailored to each unique

location, offering a wide variety of items to
appeal to each facet of NHM’s diverse
demographics—from children to the
discerning tastes of LA’s adult museum-

going audience. We have grown revenues by over
100% since the beginning of our partnership.

e|n Partner Since 2002



iconic landmarks

Bringing in Event Network has already paid dividends and
our stores look great. The new Marketplace and Café are
a result of our success together and our mutual long term
commitment to continuous improvement at Willis Tower.

— Randy Stancik
General Manager

e|n Partner Since 2008 As iconic attractions go, Willis Tower and the Skydeck are about as defining as any

city has anywhere in the world. In developing a partnership with the progressive-minded

Skydeck management team, the goal has been to create an immersive retail experience
that captures the “heart and soul” of Chicago. Event Network designed and built

the Skydeck Marketplace & Chicago Eats & Treats Café in 2011 with just that in mind.

“Souvenirs” are brought to life through Chicago’s amazing culture, history and all the

stories they tell…our guests love it! The results have been spectacular. Event Network

has grown sales by over 115% and per capita sales by over 50% since beginning operations.

I am constantly hearing good
things about the energy that
folks are experiencing in the
store. It looks very nice as
well. Thank you for bringing
about a sense of enthusiasm
and innovation to the
Cathedral’s retail offering.

— Andrew Hullinger
Associate Dean

Washington National Cathedral is America’s
most unique place of worship and an archi-

tectural phenomenon. It is a national treasure.

Event Network was carefully selected by the
Cathedral to upgrade every aspect of the retail

experience—in particular the merchandise

assortment and guest service — and help deliver
a much higher return from retail. With such
an historic building, there are many exciting

product development opportunities that our

creative team has leveraged. In addition to the
Cathedral Store, Event Network also operates
a robust e-commerce store on behalf of the
Cathedral.

e|n Partner Since 2009

Ranked as one of the “World’s Coolest Museum Gift Shops”

By Travel + Leisure Magazine

e|n Partner Since 2008 The Newseum is an incredibly dynamic new museum on the Mall in Washington, DC.

It brings history, such as 9/11, to life in ways that no other museum ever has. Event

Network was selected following a national RFP process to be the Newseum’s retail

partner. It is a merchant company’s dream because of the rich content and diversity of
the Newseum’s visitors. We merchandise to a wide variety of price points and product
categories (including unique, high end gifts and books). The assortment is constantly
changing to keep pace with the most current topics at the Newseum itself (as the

“museum of news” things change quickly). Strong per capita sales reflect the immersive

nature of the customized merchandise offering and Event Network’s attention to detail.



One of the grandest ocean liners ever built,

the Queen Mary has a rich and a vibrant history.
Providing one of the most luxurious modes
of transport across the Atlantic, the Queen
Mary carried Hollywood celebrities, Royalty,
and Dignitaries before being commissioned
into service during World War II where it was
the largest and fastest troopship to sail. Post

war it was returned to its original glory as a

transatlantic ocean liner until 1967 when it
sailed on its final voyage to Long Beach. Famed
for its beautiful art deco architecture and
works of art, today the Queen Mary provides

guests with a unique glimpse into a bygone

era offering daily tours, world class dining and

shopping, and multiple special exhibits,

events and attractions throughout the year.

Event Network meticulously restored

the retail environments in the spring
of 2015 to showcase the original design and
architectural elements of the spaces, creating a

true extension of the Queen Mary experience.

e|n Partner Since 2015

We are proud to be partnered with Event Network and
your entire team. The store looks great and your vision
to create an extension of the CFHoF experience is so
evident. We couldn’t be happier and here’s to a very
prosperous partnership!

— Dennis Adamovich
CEO

Located in the heart of downtown Atlanta, The College Football Hall of Fame opened

to much fanfare in August of 2014. The new Hall of Fame offers an exciting immersive
experience that celebrates the legacy and future of college football. Through artifacts

and interactive multimedia exhibits, guests can learn, feel, and “virtually” participate in

America’s favorite pastime. Event Network was selected, after a national RFP process, to

design, build, merchandise and operate the retail store at the Hall of Fame. We designed a
highly themed 5,000 square foot store that celebrates America’s passion and enthusiasm
for college football. With unique football memorabilia and team gear supporting a wide range
of schools, the product assortment is designed to appeal to all college football enthusiasts.

e|n Partner Since 2014



®

Situated in picturesque Tacoma, Washington,
LeMay – America’s Car Museum is one of the
world’s largest automotive museums. Designed

to preserve history and celebrate the world’s

automotive culture, the four story museum
houses over 350 cars, trucks, and motorcycles.
From iconic automobiles, like a 1906 Cadillac
Model M, to the whimsical Flintmobile, featured
in the 1994 motion picture, The Flintstones,
America’s Car Museum offers something for
everyone. Event Network was selected after
a national RFP process to be the museum‘s

retail partner. The unique store highlights the

museum’s design and purpose, with product
that compliments the museum pieces and

showcases America’s love affair with the

automobile.

e|n Partner Since 2012



children’s museums

The Chicago Children’s Museum is unique among our partnerships because Port Discovery is a small but very compelling children’s museum in

the store is located in a mall-type setting on Navy Pier. A truly great children’s downtown Baltimore that is committed to providing innovative, award-
museum committed to early learning, it is one of the primary traffic drivers on
winning programs and exhibits that promote learning through purposeful
the Pier. Since opening there in 2002, we have doubled sales volume from what it play. It is e|n’s smallest business but we have been able to add tremendous

was under the previous operator. We work very closely with the CCM team to value to the Port Discovery Children’s Museum Store by supporting their
maximize exposure for the uniqueness of the store on the Pier. We are also
jointly preparing for a new Chicago Children’s Museum to open in the near future. mission through offering a wide range of items that inspires creative play,

e|n Partner Since 2002 thinking and problem solving.

e|n Partner Since 2005

Kudos to the CCM Store team! We continuously challenge our team

to reach out to our guests, especially during tough economic times.

Your staff is clearly working to make CCM

guests feel special…an example for all of us. — Jennifer Farrington
President & CEO

The Boston Children’s Museum is a wonderful

museum for kids and always ranks as one of the
finest of its kind nationally. In 2007, a major

expansion and renovation made it an even

greater destination for the people of Boston and
New England. The Museum Shop compliments

and enhances the Museum experience while

performing well and delivering the unique
brand of guest service required for its devoted
audience of youngsters and their parents, many
of which are frequent customers in the shop.

e|n Partner Since 2003

The Museum is pleased to partner
with Event Network. You always
provide high-quality merchandise
and outstanding customer
service for our visitors.

— Amy Auerbach
Senior Vice President & CFO



science museums

I have seen the massive Now that the new store
improvements in the quality of is open, I just wanted to
our store since day one…and say it looks great and
of course, since I have been I appreciate all of your
involved directly I have been very support and effort to
pleased. I also believe strongly make it happen. Your
in our partnership and, although buying team did a terrific
I probably push you and get job bringing in new and
more involved than your average distinct products that
partner, it is always with our helps to create a whole
common goals in mind. new shopping experience
for our guests.
— Jonathan Burke
Vice President of Visitor — John Slakey
Services and Operations Chief Financial Officer

e|n Partner Since 2004 The Museum of Science is one of the most well-respected science museums

in the world. Under Event Network’s management and as a result of a highly

collaborative long-term partnership, per capita sales at MOS have grown

substantially through the years. In a 4,000+ square foot store that was

completely remodeled in 2014, we have an opportunity to “wow” our diverse

audience on a daily basis. MOS often hosts blockbuster exhibits and we have

operated a number of highly successful exhibit stores. Event Network’s

store leadership team is very much a part of the MOS operations team.

Our partnership with Event Network
has been both collaborative and
successful for over 10 years.
The knowledge, experience
and expertise of their team
continually supports our
mission and vision
adding value to our
guest experience and
in turn results in well
performing stores.

— Brad Schiever
Director of Retail Operations

largest The Museum of Science and Industry
(MSI) is an icon in Chicago and one of the
finest (and largest) museums in Western
Hemisphere. The Museum’s mission is to
inspire the inventive genius in everyone,
and even bigger than its mission is its vision:
to inspire and motivate children to achieve
their full potential in science, technology,
medicine and engineering, an endeavor Event
Network is thrilled to support! In the spring of
2018, we reimagined and remodeled the main
store to further reflect the Museum’s mission
and vision with a highly themed interactive
environment that compliments and extends
the MSI experience.

e|n Partner Since 2005

Event Network has exceeded
our expectations. They are
doing a wonderful job here and
the sales (and per cap) show!

— Chris Rizzo
Director of Business Operations

In the spirit of inquiry and discovery embodied by
Benjamin Franklin, the mission of The Franklin Institute
is to inspire a passion for learning about science
and technology. The Franklin Institute in downtown
Philadelphia is a gorgeous building with dynamic

exhibits and a commitment to hosting world-class
exhibitions. Event Network joined The Franklin

Institute team as its retail partner in early 2011. Just

like the Institute itself, the “SciStore” is a place to

explore science and technology and to take home an

additional piece of knowledge.

e|n Partner Since 2011

We are so grateful to you and your team
for our great working relationship and
for supporting our mission!

— Cathy Estelle
Director of Sales,
California Academy of Sciences

e|n Partner Since 2006 Since 1853, the California Academy of Sciences has been an icon to generations of San Franciscans.

Newly re-built in Golden Gate Park, it took 10 years and $500 million to create a masterpiece in sustainable
architecture. Housing a natural history museum, planetarium and an aquarium, it includes an indoor
rainforest, 3D theater, aviary, Naturalist Center, two restaurants and, of course, world-class retail. Each

of the three stores has a unique identity. The Academy Store is the largest and features merchandise
to support the mission of the Academy: “Exploring, explaining and protecting the natural world.” The

Laboratory Store is literally a lab that we converted into a retail experience for kids, where education

and plain fun come together with unique toys and gifts (and where kids can “try before they buy” with

demonstration merchandise). The Academy is a special partnership and will be for years to come.



e|n Partner Since 2013 The Oregon Museum of Science and Industry (OMSI) is ranked as one of the top science

centers in the United States and has an international reputation for its innovative
exhibits and educational programs. A variety of hands-on educational interactive
exhibits make science exciting for guests of all ages. Event Network worked closely

with the OMSI team to bring the same sense of excitement into the design and product

assortment for the newly remodeled Science Store with fun, innovative items

representative of the exhibits and the Portland community.