ASSESSMENT NUR SUHA BT ZAIN AZMAN SHAH

( Lebron James ) NIKE SHOES
(Nike Jordan)
Founded by Bill Powerman and Phil Knight in 1964, NIKE has
made its glory for 58 years with its impressive line of sports
equipment and apparel. Prior to the company venturing out to
produce other products, NIKE manufactured sport shoes as its
focal point and to this day, NIKE Shoes has become one of the
world's leading footwear in the world racking in 48% of profit
from the U.S. Market and 31% globally (Jurek, 2019). Amidst
the fierce competition in the market, NIKE shoes outshine its
competitors with their innovative and comfortable shoes that
quickly grow as a favourite footwear amongst all regardless of
age. With its catchy slogan of ‘Just do it’, and its unique ‘The
Swoosh’ logo, it became a famous distinction between NIKE
and other sports brands. Moreover, NIKE bagged big time with
their brand ambassadors such as having the legendary
basketball player, Michael Jordan and Lebron James as well as
Christiano Ronaldo, a football maestro, as the face of NIKE.

NIKE MALAYSIA

NIKE’s thirst for success became a basis for the company to
market its business to various countries and one of its targets
is Malaysia. Located in Southeast Asia, the brand set foot in
this tropical country in 1990 and has boasted more than 45
stores and franchises throughout Malaysia. Per se, NIKE’s
fame in Malaysia is undeniable as it has become a prominent
sportswear brand till this very day. Various positive reasons
can be expressed regarding the brand on why it has become
so loved by Malaysians and some of the evident reasons being
the sneakers themselves are crafted to be contemporary and
comfortable. With every piece of product, the brand aims to
create items that can please their wearer to the maximum. In

(Nike Air Max 97 ) addition, the product line that NIKE Malaysia offers include
shoes, clothing and accessories. Myriads of choices from
design, style and concept are provided that answers a wide
range of consumer’s preferences. Moreover, NIKE Malaysia’
products can be purchased from retail stores or through online
websites such as NIKE’s official online store or Zalora and
Shopee. Regardless, customers are able to view their best
selling products and determine their preferences through the
options given. For example, some of NIKE’s Malaysia’s best
sellers for footwear include the Jordan line, their running shoes
and training shoes.

( Nike Jordan Women’s City Utility Collection )

NIKE AIR MAX

NIKE’s line of products have always been designed with the
best of technology to ensure maximum comfortability and
practicality. Living up to its popularity, the leading sportswear
shoes and apparel has various amazing merchandise to offer to
their consumers. One of NIKE’s products that sell like hot cakes
ever since it entered the market is NIKE’s footwear, the NIKE
Air Max. A brilliant innovation that incorporates ‘air’ into the
shoe's midsole to provide exceptional cushioning and reducing
weight rather than the implementation of traditional foam. NIKE
Air max was first introduced in 1987 with its distinctive feature
of having a visible air window that allows people to see the
inner workings of the shoe. With various upgraded models from
its first release, NIKE Air Max has become one of the most
loved merchandise by sneaker’s collectors and casual wearers
as it embraces a sleek and eye-catching design with impressive
craftsmanship that highlight the details of the shoes. Moreover,
NIKE Air Max has a huge influence in the world of pop-culture
worn by famous celebrities such as Rihanna, Zendaya and

Usher. These prominent figures are seen adorning the NIKE Air
Max 90, one of the most iconic models in the Air max lineup. It
is undeniable that NIKE Air Max are one of the greatest
inventions that embrace the world as it has created a huge
impact in the footwear industry.

(Nike Air Max 90)

633 Words

REFERENCES

INTERESTING (2020). How celebrities wear Nike Air Max 90 sneakers?.
https://shop.lympo.com/blog/celebrities-nike-air-max-90

Jurek, M. (2019). Why Are Nike Shoes So Darn Popular?.
https://medium.com/@michelejurek16/why-are-nike-shoes-so-darn-popular-fa3b5426
730e

Mckimm, B. (2021). 25 Best Nike Air Max 90s of All Time.
https://manofmany.com/featured/best-nike-air-max-90

Nike Brand Ambassador: The Leading Stars in Sports Field (Part 2). (2020).
https://nerdychic.co.uk/nike-brand-ambassador-the-leading-stars-in-sports-field-part-
2/

Researchomatic (2012). Nike in Malaysia.
https://www.researchomatic.com/nike-in-malaysia-104919.html#buytopicstep

Roe, D., Charboneau, M. & Giddings, C. (2021). The 16 Hottest Nike Air Max Styles and
Deals Right Now. https://www.runnersworld.com/gear/a23461577/nike-air-max/

Sneaker Freaker (2020). A History of Inspiration : Air Max.
https://www.sneakerfreaker.com/features/history-inspiration-air-max

IMAGES USED

Caveman (2021). Jordan Aesthetic Wallpapers [Photograph]. Wallpaper Cave.
https://wallpapercave.com/jordan-aesthetic-wallpapers

Jordan Women’s City Utility Collection [Photograph], (2020). Nike News.
https://news.nike.com/apparel/jordan-23-engineered-city-utility-collection-and-flight-e
ssentials

Nike LeBron James Wallpapers [Photograph], (n.d). WallpaperAccess.
https://wallpaperaccess.com/nike-lebron-james

Nike Air Max 97 Wallpapers [Photograph], (n.d). WallpaperAccess.
https://wallpaperaccess.com/air-max-97

Nike. Just Do it. [Photograph], (n.d). Nike. https://www.nike.com/

SHOEZEN.ONE (n.d). 2005 Dave’s Quality Meats [Photograph]. Sneaker Freaker.
https://www.sneakerfreaker.com/features/real-talk/the-air-max-90-is-nikes-greatest-ai
r-max-design