mycake-2020-Exhibitor-Information_EN

INTERNATIONAL SHOW FOR

Cake Design &
Creative Baking

February 1 & 2, 2020

MESSE FRIEDRICHSHAFEN

EXHIBITOR  INFORMATION

www.mycake-messe.de

THE EVENT

For cake artists and cake dreamer

A life without cake is possible, but meaningless. That also Make money out of sugar and be
thought 10,500 visitors this year which came to shop, feast and part of the biggest cake exhibition
marvel at the my cake at Friedrichshafen. Around 60 exhibitors next year of southern Germany!
presented here wickedly sweet accessory for cake design and The affluent public from the four-
creative baking. In over 40 workshops and live demonstrations county region sweetens you the
the cake designers and professionals showed what you can start of the new season 2020 on
do magic of flour, eggs and a lot of sugar. In hall A2 lured over the first weekend of February.
100 exhibits of the IGT cake competition with sugar floristry, Let the impressions of this year
sweet tables and multilevel motif and wedding cakes. speak for themselves!

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GOOD REASONS

To become an exhibitor

Very high exhibitor satis- Strong public perception EXHIBITOR STATEMENTS
faction. Almost all exhibitors through broad advertising
intend to come again campaigns “The My Cake 2019 went great – still better than last year.
It exceeded our expectations. There were many interested
Well-to-do audience from Optimal network platform visitors at the stand. In sum, we are very satisfied.”
the four-county region with the my cake friends Arno Ziems, Dekofee
Lake of Constance and night inside the scene “The My Cake was awesome. I am totally overwhelmed
far beyond (400 km) and happy. Not least due I felt very comfortable with the
Familiy, solution and good organization.“
High-quality supporting service-oriented team Nadine Globig, Twinkling Bakery
program in appealing The fact that the My Cake takes place in the middle of
ambience e tri-border region, it catches a wide-ranging audience
and has therefore a coresponding importance for us -
we have sold well here.“
Jörg Meesters, Exhibition Manager cake company

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THE OFFER Kitchen appliances and utensils
Hands-on offers
Diverse and inspiring Chocolate, confectionary & patisserie
Pies, cakes and coffee
Bakeware and accessories Packaging and gift items
Baking ideas & recipes Tools and aids
Bakery products Workshop and course offers
Baking ingredients and decor
Bread and savory biscuits EXHIBITOR-INFORMATION | 4
Journals and books
Dishes, aprons and accessories

wwwwww..mmyycackaek-mee-smsee.sdese.de

SWEET HIGHLIGHTS

CAKE COMPETITION LIVE STAGE COLLABORATION WORKSHOPS & DEMOS

JOIN-STATIONS SALE NATIONAL AND INTERNATIONAL CAKE DESIGNER

Around your sales area we offer a comprehensive supporting program, that leaves no visitor wishes open!

CHARITY-EVENT WELCOME TO JOIN PAY OFF! PASSION THAT
This year at the my cake raffle we SHOPPING PARADISE! Demos, live-events and work- CONNECTS!
could collect 4.865 € for the Radio 7 Nice and useful! Bid your products to shops around your products and Whether exhibitor or visitor –
Drachenkinder. a well-funded audience and expand services. Come in action with the my cake is the perfect
your customer base. the visitors. We will market your platform for networking.
CREATE AND TRY! activities centrally.
In workshops and demonstrations TEND AND ENJOY! CAKE ARTISTS
professionals share their knowledge Can cake be sin? The sale of deli- MEN-CORNER SEARCHED!
with the visitors. In the Kids’ Area cious pies, cakes, cake pops, choc- When men get tired, they can One of the show highlights
the little ones start their first adven- olate and confectionery are convinc- wait for her women relaxing is the big IGT cake compe-
tures or can learn their craft directly ing from the opposite. True to style with cold beer, table football tition, where ambitious
from the bakers. there’s prosecco and coffee in the and TV in the men-corner. cake designer show
my cake café. their skills.

Partner of my cake EXHIBITOR-INFORMATION | 5

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OUR RECIPE FOR SUCCESS A LARGE FEEDING AREA
OF THE MY CAKE
A catchment area with high purchasing power Visitors in shopping mood

Messe Friedrichshafen operates comprehensive marketing activities In the region of the Lake of Constance,
throughout the year in the four-county region of the Lake of Constance. people can still afford something. The
So you can be sure that you meet your target group on the my cake purchasing power in the catchment
and expand your circle of customers. area per inhabitant is above the average.
And from this fact you will benefit.
To the catchment area with over 2 million people belongs southern
Germany, Austria, Switzerland and Liechtenstein. The four countries Wiesbaden
form a common economic area with high purchasing power. With Mainz
a low unemployment rate of currently 2.5 %, the consumption orien-
tation of trade fair visitors is extremely strong. Nürnberg

SOUTH GERMANY Stuttgart AUSTRIA
Munich
Salzburg
FRIEDRICHSHAFEN

Zurich Innsbruck
Vorarlberg

Bern SWITZERLAND

LIECHTENSTEIN

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IF YOU HAVE ANY QUESTIONS?

We´ll be pleased to help!

Messe Friedrichshafen is a longtime professional for leisure fairs in Germany. Project Project
We organize international trade fairs and exhibitions for trade visitors and Management Coordinator
consumers, using our innovative concepts and effective marketing and media
channels. Rolf Hofer Katja Bock
www.messe-friedrichshafen.de Tel.: +49 7541 708-407 Tel.: +49 7541 708-448

The architecture and infrastructure of Messe Friedrichshafen offers you the
ideal exhibition conditions. Focused marketing and personal service ensure
smooth operations and the interest of buyers.
Here you can register directly:
www.mycake-messe.de | [email protected]

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ACCOMODATION SERVICE EXHIBITOR-INFORMATION | 8

Start the new day well-rested
Here you can book your accomodation online

TOURIST INFORMATION
FRIEDRICHSHAFEN

P.O. Box 2460
88014 Friedrichshafen
Germany
Tel.: +49 7541 3001-0
Fax: +49 7541 72588
E-Mail: [email protected]
www.friedrichshafen.info

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