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0@?A<&!?>& 016 3470 031 $;:HI& [email protected]
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&
B&-3-3 Villa Angsana, No.56 Jln Krian, Batu 4 Jln Ipoh, 51200 KL.

&& &

& &
&
& (')90&#$#,$'4&

& !:;<& '<=HDGC:GH?A&!?>&

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& MAISARAH AIS& YAH BINTI AHMAD 19DRG18F1010
&& 19DRG18F1011
& AMIRUL SYAZ&MEER BIN ROSLAN

&&

&&

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&&

&&

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& 0')5$36&.$6"/+&

0C?E<FG&6HGI<& Rebranding of Company Mudtrekker Paintball Parkl (MTZ)
Zahana Binti Yusoff
&
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& .:G<%& 14.09.2020 6H;<%& 5:00pm

T<<O%& 6

09'0)4$&)1&./43944/)!&

& [FACE TO FACE]

& 1. Company Introduction

& 2. Company Tour
&
& 3. Company Reference

&

3)##$!6&7&'$3)##$!."6/)!&

&

&

& 1. Company Introduction -

&
& Mudtrekker a brand built since 1995, started as a outdoor adventure sports
operator. In the recent 10 years, it has emphasised more in paintball sports and
& now operates the largest paintball park in Malaysia.
&

& 2. Company Tour -
&

& MTZ Paintball Park features 1 Event Field (45m x 55m), 1 Speed Paintball
& Tournament field (45m x 55m), 4 Scenario theme fields (Wild Wild West, The
& Angker Woods, Fox Hole Valley & The latest Camelot Castle Field), Toilets,

& shower facilities and a weekend Cafe.

&

&

&

8$'/1/3"6/)!&

&

!:;<%& Calvin Wong

&

.<DH=A:GH?A%& Management 3?;K:ARMD&3@?KU4G:;K&

4H=A%& Calvin Wong

.:G<%& 14.09.2020

& /!.946'S&1$$.,"3-&
&
& .:G<%& 28.09.2020 6H;<%& 11:00pm
&

&

T<<O%& 8

09'0)4$&)1&./43944/)!&

& [SKYPE PLATFORM]

& 1. Logo Propose

& 2. Advertisment’s Reference Propose
&
& 3. Packaging’s Reference Propose

&

3)##$!6&7&'$3)##$!."6/)!&

&

&

& 1. Advertisment’s Reference Propose -

&
& Calvin Wong:
- Prefer more military and hardcore elements concept.
& - Concept are too soft and too dramatic during this discussion.
& - Need more serious and passions elements.
& - Major colour follow back the corporate colour of logo.

&

&

&

&

&

&

&

&

8$'/1/3"6/)!&

&

!:;<%& Calvin Wong

&

.<DH=A:GH?A%& Management 3?;K:ARMD&3@?KU4G:;K&

4H=A%& Calvin Wong

.:G<%& 28.09.2020

& /!.946'S&1$$.,"3-&
&
& .:G<%& 06.10.2020 6H;<%& 11:00pm
&

&

T<<O%& 9

09'0)4$&)1&./43944/)!&

& [SKYPE PLATFORM]

& 1. Corporate Items Propose

& 2. ATL Series Propose (First Drafts)
&
& 3. Packaging Propose (First Drafts)

&

3)##$!6&7&'$3)##$!."6/)!&

&

&

& 1. ATL(Above the line) Series Propose -

&
& Calvin Wong:
- Teaser Series, 3 Parts will be enought, not necessary till 5 Teasers.
& - Increase the military elements in the teaser such as fire flakes, metal textures,
& paintball stop motion frames and so-on.
& -Increase the overall brightness and lightness of the teaser poster, too dark.

&

&

&

&

&

&

&

&

8$'/1/3"6/)!&

&

!:;<%& Calvin Wong

&

.<DH=A:GH?A%& Management 3?;K:ARMD&3@?KU4G:;K&

4H=A%& Calvin Wong

.:G<%& 06.10.2020

& /!.946'S&1$$.,"3-&
&
& .:G<%& 13.10.2020 6H;<%& 11:00pm
&

&

T<<O%& 10

09'0)4$&)1&./43944/)!&

& [SKYPE PLATFORM]

& 1. Corporate Items Propose (Semi-Comprehensive)

& 2. ATL Series Propose (Semi-Comprehensive)
&
& 3. Packaging Propose (Technical Drawings)

&

3)##$!6&7&'$3)##$!."6/)!&

&

&

& 1. ATL Series (Semi-Comprehensive) -

&
& Calvin Wong:
- Increase 20% Brightness of Teaser, Launching and Tartical Poster.
& - Headlines need to improve, do not too straight forward, metaphor could be try.
& - Sizing of typography must be large to caught the attention of audiences.
& - Postures of model too soft, no man power, have to retake the back.
&

&

&

&

&

&

&

&

8$'/1/3"6/)!&

&

!:;<%& Calvin Wong

&

.<DH=A:GH?A%& Management 3?;K:ARMD&3@?KU4G:;K&

4H=A%& Calvin Wong

.:G<%& 13.10.2020

& /!.946'S&1$$.,"3-&
&
& .:G<%& 30.10.2020 6H;<%& 11:00pm
&

&

T<<O%& 12

09'0)4$&)1&./43944/)!&

& [SKYPE PLATFORM]

& 1. Finalize Corporate Items

& 2. ATL Series Propose (Comprehensive)
&
& 3. Packaging Propose (Semi-Comprehensive)

&

3)##$!6&7&'$3)##$!."6/)!&

&

&

& 1. ATL Series (Comprehensive) -

&
& Calvin Wong:
- Overall poster is synchronise, the colour, texture, lighting and concept is
& suitable to the company profile.
& - TVC need to improve from the aspect of background music, lighting, footages
& and fx effects.
& - Add on company info at the end of TVC.

& - Incease the size of QR code, too small, audiences not able to scan from
& standard distance.

& - Overall is nice, Good Luck for Pre-Presentation.

&

&

&

&

8$'/1/3"6/)!&

&

!:;<%& Calvin Wong

&

.<DH=A:GH?A%& Management 3?;K:ARMD&3@?KU4G:;K&

4H=A%& Calvin Wong

.:G<%& 30.10.2020

0')5$36&

T$$-+S&

"36/8/6$4&
+)(,))-&

T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&V& .:G<%& 07.08.2020 6H;<%& 3:00 p.m.

&

&&&&&&&&&&T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

&

& 1. Briefing Project
&

& 2. The Basic of Research
&
& Methodology

&

&

&

&

&

&

&

&

&

T$$-+S&"32/$8$#$!6&

&
&
&
&
&
&
&
&
&
&
&

'$1+$36/8$&

&
&
&
&
&
&
&

&

8$'/1/$.&,S%& SUPERVISOR NOT YET
& CHOOSEN
&

&
."6$%& 07.08.2020

&
&
&
&

& T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&W& .:G<%& 13.08.2020 6H;<%& 3:00 p.m.

& &

T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

&

& 1. Briefing Project SUPERVISER: PUAN ZAHANA
&
& 2. The Basic of Research

& Methodology Majoring - Advertising & New Media
&
3. Interview Majoring
& Packaging, Advertising, CI - Syazmeer = CI Majoring
&
& - LIM = Advertising Majoring

& - Maisarah = Packaging Design Majoring

&

& - Survey suitable local company for next week
&
& presentation.

- Try to search for New Media, Entertainment and
& T$$-+S&"32/$8$#$!6& AI Industries.

& - Prepare Company in PPT form and Proposal
&
& 1. Briefing Project (Words form).

& 2. Interview Majoring
& (Advertising)

&

&

&

&

&

&

'$1+$36/8$&

&
&
&
&
&
&
&

&

8$'/1/$.&,S%& ZAHANA BINTI YUSOFF
&
&

&
."6$%& 13.08.2020

&
&
&
&

& T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&X& .:G<%& 27.08.2020 6H;<%& 3:00 p.m.

& &

T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

&

& 1. Company Presentation SUPERVISER: PUAN ZAHANA
& (MTZ)
&

& 2. The Basic of Research Company Presentation:
&
& Methodology
- Syazmeer = Brew & Cabin (Kuantan)
&
& - LIM = MTZ Paintball Park (Shah Alam)

& - Maisarah = Ranting Beach Resort

&

& - MTZ Paintball Park is choosen for rebranding
&
& company of subject FYP.

- Survey and Research the objective and vision of
& T$$-+S&"32/$8$#$!6& MTZ Paintball Park.

& - Arrange appointment with MTZ.
& - Prepare for Logo References.

&

&

&

&

&

&

&

&

&

'$1+$36/8$& 8$'/1/$.&,S%& ZAHANA BINTI YUSOFF
."6$%& 27.08.2020
&
&
&
&
&
&
&

&

&
&

&

&
&
&
&

&

& T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&Y& .:G<%& 03.09.2020 6H;<%& 3:00 p.m.

&

&&&&&&&&&&&T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

& SUPERVISER: PUAN ZAHANA

& Company Presentation:

& 1. Company Presentation - MTZ Paintball Park is choosen for rebranding
& (MTZ) company of subject FYP.
& - Survey and Research the objective and vision of
MTZ Paintball Park.
& 2. The Basic of Research - Arrange appointment with MTZ.
& - Prepare for Logo References.
& Methodology

&

& 3. Create Questionare
&

& 4. Survey & Research of
&
& Company Logo

&&
& T$$-+S&"32/$8$#$!6&

&

&
& 1. Presentation Ended

& 2. The Basic of Research

& Methodology

&

&

&

&

&

&& 8$'/1/$.&,S%& ZAHANA BINTI YUSOFF
&&&&&&&&&&'$1+$36/8$& ."6$%& 03.09.2020

&
&
&
&
&
&
&

&

&
&
&

&
&
&
&

&

& T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&Z& .:G<%& 07.09.2020 6H;<%& 3:00 p.m.

&

&&&&&&&&&&&&&T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

& SUPERVISER: PUAN ZAHANA

& Create Questionare:

& 1. Create and Develop - Questionare divided into 4 Sections which is
& Questionare Company Introduction, CI, Advertising and
& Packaging Design.
- In the form of Google Form, fo paperless.
& 2. Survey & Research of - Prepare for Data Analysis of questionare.
&
& Company Logo

&

& 3. Propose Logo Idea
&

& 4. Logo Development
&
& (Colour and Rational Logo)

&

T$$-+S&"32/$8$#$!6&

&

& 1. Survey & Research of
& Company Logo

& 2. Done Questionare
&

&

&

&

&

&

&

'$1+$36/8$&

&
&
&
&
&
&
&

&

8$'/1/$.&,S%& ZAHANA BINTI YUSOFF
&
&

&
."6$%& 07.09.2020

&
&
&
&

& T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&[& .:G<%& 14.09.2020 6H;<%& 3:00 p.m.

& &

T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

&

& 1. Interview Company MTZ SUPERVISER: PUAN ZAHANA
&

& at Shah Alam. Propose Logo Idea:
&

& 2. Propose Logo Idea
&
- Logo have to be simple, meaningful and straight
& 3. Logo Development to the point, represent the vision of company.
&
& (Colour and Rational Logo) - Arrange skectches in a proper and neat way.
&
& - One logo is chosen from each group member,
& next stage will the developing logo colour and

& rational logo.

&&

&&&&&&&&&&&&T$$-+S&"32/$8$#$!6&

&
& 1. Propose Logo Idea
& 2. Logo Development
& (Colour and Rational Logo)

&
&
&
&
&
&
&

'$1+$36/8$&

&
&
&
&
&
&
&

&

8$'/1/$.&,S%& ZAHANA BINTI YUSOFF
&
&
&

."6$%& 14.09.2020

&
&
&
&

& T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&\& .:G<%& 24.09.2020 6H;<%& 3:00 p.m.

& &

T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

& SUPERVISER: PUAN ZAHANA

& Finalise corporate colour of logo:

& 1. Survey and Research of - Final Logo is designed by Syazmeer, the
& corporate colour is Black, White, Red and Grey.
& concept for advertising - Advertising and Packaging can work together in
order to synchorise design concepts.
& 2. Propose suitable concept - Prepare references for next week discussions.
&

& 3. Prepare for ATL (Above
&
& the line)
&

& 4. Photoshoot model and
& product

&

&&

&&&&&&&&&&&&&T$$-+S&"32/$8$#$!6&

&
& 1. Finalise Official Logo MTZ
& 2. Finalise corporate colour
& of logo
&
&
&
&
&
&
&

'$1+$36/8$&

&
&
&
&
&
&
&

&

8$'/1/$.&,S%& ZAHANA BINTI YUSOFF
&
&
&

."6$%& 24.09.2020

&
&
&
&

& T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&]& .:G<%& 30.09.2020 6H;<%& 10:40 p.m.

& &

T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

&

& 1. Propose suitable concept SUPERVISER: PUAN ZAHANA
&

&

& 2. Prepare for ATL (Above Survey and Research of concept for advertising:
& the line)
&
& 3. Photoshoot model and - Prepare for Semi-Comprehensive

& product - Prepare different colour controls, from warm to

& cool colour.
& 4. Prepare storyboard TVC
& - Fix logo location, do not change the placement
& on every subjects.

& - Improve the headlines, too common.

&&

T$$-+S&"32/$8$#$!6&

& 1. Survey and Research of
concept for advertising
&
&

&

&

&

&

&

&

&

&

'$1+$36/8$&

&
&
&
&
&
&
&

&

8$'/1/$.&,S%& ZAHANA BINTI YUSOFF
&
&

&
."6$%& 30.09.2020

&
&
&
&

& T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&^& .:G<%& 08.10.2020 6H;<%& 3:00 p.m.

& &

T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

& 1. Prepare for ATL (Above
the line)
& SUPERVISER: PUAN ZAHANA
&

& 2. Photoshoot model and Survey and Research of concept for advertising:
& product
&

& 3. Prepare storyboard TVC - Prepare for Comprehensive.
&
- Add on military elements and textures.
& 4. Prepare for BTL (Below - Prepare for Launching and Tartical Poster.
& the line) - Maintance the same elements in the next poster.
& - Enlarge the QR Code and fonts of websites.
& 5. Prepare for TTL (Through
&
& the line)

& T$$-+S&"32/$8$#$!6&

&

& 1. Propose suitable concept
&

&

&

&

&

&

&

&

&

'$1+$36/8$&

&
&
&
&
&
&
&

&

8$'/1/$.&,S%& ZAHANA BINTI YUSOFF
&
&
&

."6$%& 08.10.2020

&
&
&
&

& T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&V_& .:G<%& 15.10.2020 6H;<%& 3:00 p.m.

& &

T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

& 1. Prepare storyboard TVC
2. Prepare for BTL (Below
& SUPERVISER: PUAN ZAHANA
&
&
& the line)
& Photoshoot model and product:
&
& 3. Prepare for TTL (Through - Import to Photoshop to increase the brightness of

the line)
& model and products, too dark.
& - Add on military elements such as metal textures
&
& or explode paintball.
& - Postures of hand is too sissy, retake back with

& more man style.

- Remember to set the colour code to CMYK, and
& T$$-+S&"32/$8$#$!6& keep the RGB file separate.

&

& 1. Prepare for ATL (Above
& the line)

& 2. Photoshoot model and
& product

&

&

&

&

&

&

'$1+$36/8$&

&
&
&
&
&
&
&

&

8$'/1/$.&,S%& ZAHANA BINTI YUSOFF
&
&

&
."6$%& 15.10.2020

&
&
&
&

& T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&VV& .:G<%& 22.10.2020 6H;<%& 3:00 p.m.

& &

T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

& 1. Prepare storyboard TVC
2. Prepare for BTL (Below
& SUPERVISER: PUAN ZAHANA
&
&
& the line)
& Storyboard TVC:
&
& 3. Prepare for TTL (Through - Please prepare storyboard in a neat way, follow

the line)
& the format that Supervisor gave.
& - State down the details such as background
&
& music, FX, voice over, subtiltes and headlines.
& - Maintance the durations below 1 min/ 60

& seconds.

- Prepare in 16:9 ratio or 1080px x 1920px, higher
& T$$-+S&"32/$8$#$!6& resolution is acceptable.

&

&

&

&

&

&

&

&

&

&

&

'$1+$36/8$&

&
&
&
&
&
&
&

&

8$'/1/$.&,S%& ZAHANA BINTI YUSOFF
&
&

&
."6$%& 22.10.2020

&
&
&
&

&

& T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&VW& .:G<%& 05.11.2020 6H;<%& 3:00 p.m.

&

&&&&&&&&&&&&&&T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

& SUPERVISER: PUAN ZAHANA

& Prepare for BTL:

& 1. Prepare storyboard TVC - Please choose the suitable marketing items
based on company.
& 2. Prepare for BTL (Below - Double check for the ideal fonts size on different
& media.
& the line) - Maintance the same elements for the poster till
& others marketing channels.

& 3. Prepare for TTL (Through
& the line)
&

&

&

&

&

&

T$$-+S&"32/$8$#$!6&

&

&
& 1. Prepare for BTL (Below
& the line)
&
&
&
&
&
&
&

'$1+$36/8$&

&
&
&
&
&
&
&

&

8$'/1/$.&,S%& ZAHANA BINTI YUSOFF
&
&

&
."6$%& 05.11.2020

&
&
&
&

&

& T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&VX& .:G<%& 12.11.2020 6H;<%& 3:00 p.m.

&

&&&&&&&&&&&&&T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

&

& SUPERVISER: PUAN ZAHANA

& 1. Prepare storyboard TVC Pra-VISCOM:

& 2. Prepare for TTL (Through - Prepare e-book for judges to go through
& company visions/concepts.
& the line) - Be confidient and straight to the points.
& - Always backup group member if he/she needed.
- Remember the design concept and its value to
& *Pra-VISCOM (Colloquium target audiences.

& 2.0)

&

&

&

&

&

&&

& T$$-+S&"32/$8$#$!6&

&

& 1. Prepare for TTL (Through
& the line)
&

&

&

&

&

&

&

&

'$1+$36/8$&

&
&
&
&
&
&
&

&

8$'/1/$.&,S%& ZAHANA BINTI YUSOFF
&
&

&
."6$%& 12.11.2020

&
&
&
&

& T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&VY& .:G<%& 19.11.2020 6H;<%& 3:00 p.m.

& &

T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

& 1. Prepare storyboard TVC

& SUPERVISER: PUAN ZAHANA
&

&

& Storyboard TVC:

&

& - Insert subtitle into TVC.
&
& - Increase the overall brightness of TVC.

& - Attire of Model is same colour with paintball&
&
& shooter, please reshoot back the scene.
- FX is suitable.

& - Decrease the FX effects on Logo Company,

make it clear to audiences.
& T$$-+S&"32/$8$#$!6&

&

&
& 1. Done TVC

&

&

&

&

&

&

&

&

'$1+$36/8$&

&
&
&
&
&
&
&

&

8$'/1/$.&,S%& ZAHANA BINTI YUSOFF
&
&
&

."6$%& 19.11.2020

&
&
&
&

& T$$-+S&"36/8/6/$4&'$0)'6&

T<<O%&VZ& .:G<%& 25.11.2020 6H;<%& 2:00 p.m.

& &

T$$-+S&0+"!!/!(& 490$'8/4)'M4&'$8/$T&

& 1. Prepare for VISCOM-15

& SUPERVISER: PUAN ZAHANA
&

&

& After VISCOM-15:

&

& - Please complete skectches, proposal, report and
&
& white A4 file.

&& - Uploads all softcopies into google drive.
&
& - Make folder and named it by categories.
- Do not forget to fill up Log Book.

&

& T$$-+S&"32/$8$#$!6&

&
&
& 1. Done for VISCOM-15
&
&
&
&
&
&
&
&

'$1+$36/8$&

&
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&
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&

&

8$'/1/$.&,S%& ZAHANA BINTI YUSOFF
&
&
&

."6$%& 25.11.2020

!)6$&

!)6$&