[MTZ]Proposal

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DVG6025
GRAPHIC DESIGN PROJECT

(SURVEY & RESEARCH)

Student’s Name:

LIM HONG JIE
MAISARAH AISYAH BINTI AHMAD
AMIRUL SYAZMEER BIN ROSLAN

Registration No.:

19DRG18F1005
19DRG18F1010
19DRG18F1011

Class:

DRG 5A & 5B

Programme:

Diploma in Graphic Design (DRG)

Lecturer’s Name:

ZAHANA BINTI YUSOFF

Session:

June 2020

INDEX PG 3

a) Chapter 1: Introduction PG 7
i. Introduction PG 13
ii. Research Background
iii. Problem Statements PG 40
iv. Research Objective PG 41
v. Design Statement
vi. Research Scope

b) Chapter 2: Literature Review
i. Concept/Theory
ii. Previous Study

c) Chapter 3: Research Methodology
i. Data Collection Methods
a) Primary Data
b) Secondary Data
ii. Research Instruments
iii. Data Analysis Methods

d) References
e) Appendix

i. Gantt Chart

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Chapter 1: Introduction
1.0 Introduction

Final Year Project (FYP) is a main component in the learning curriculum for
Polytechnic of the Ministry of Higher Education (MOHE). Final year project is one of
the compulsory courses for every polytechnic student under the Ministry of Higher
Education (MOHE) Malaysia. Every student bound to be involved in industrial training
for one whole semester in order for him or her to get his or her diploma certificate.

In one class, there are students divided into few groups and each group have
their own majoring, which is packaging, advertising and corporate identity (CI).

Advertising is a marketing communication that employs an openly sponsored,
non-personal message to promote or sell a product, service or idea. Sponsor of
advertising are typically businesses wishing to promote their products or services.
Advertising is differentiated from public relations in that an advertiser pays for and has
control over the message. It differs from personal selling in that the message is non-
personal, i.e., not directed to a particular individual. Advertising is communicated
through various mass media, including traditional media such as newspapers,
magazines, television, radio, outdoor advertising or direct mail; and new media such
as search results, blogs, social media, websites or text messages.

Our teams already choose advertising for our majoring. Each group have been
given a task which students need to find one local company in order to collaborate and
complete this final year project. Company that already been chosen and agreed to
collaborate with us is Mudtrekkerz Paintball Park.

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2.0 Research Background
Mudtreckkerz is a brand built since 1995, started as a outdoor adventure sports
operator. In the recent 10 years, it has emphasised more in paintball sports and now
operates the largest paintball park in Malaysia. It located at No. 1, Jalan Hijau Serindit
U9/68, Syksyen U9 40150 Shah Alam, Malaysia.
Today Mudtrekker at Cahaya SPK, Shah Alam operates with the
nick MTZ Paintball Park. MTZ host several Paintball Sports Club that are registered to
the Malaysian Sports Council. The clubs are Mud Legion Paintball Club, Muddy Water
Boys Paintball Club, Delta Rovers Paintball Club, Nemesis Legion Paintball Club.
3.0 SWOT Analysis
The primary stage of SWOT analysis of Mudtreckkerz Paintball Park (MTZ) will be
detecting its strength. The Location of MTZ is conveniently located in an easily
accessible area, which is nearby to public transportation, shopping mall and residence
areas. Moreover, MTZ had a strong customers base in local market which cause
company produce a group of loyal and committed staff, thus providing margins of park
owner and higher growth potential in this paintball park market.
Second step is assessing the weaknesses. One main restraint to the MTZ is it only
offers outdoor paintball fields, which other parks are offering indoor paintball fields or
even a virtual paintball fields for audiences. Besides, MTZ do not have sufficient
number of fields and facilities, which currently only allowed 100 people per day due to
Standard Operation Procedure (SOP) of Covid-19. Furthermore, MTZ do not have
sufficient of organizational structure for expansion, for example, there are still a plenty
of open spaces surround MTZ Park waiting for develop.
The third deliberate elements to a SWOT analysis of MTZ Paintball Park are
opportunities. The MTZ Park able to develop plentiful land for own expansion. For

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example, with the available of plentiful land, the MTZ Park able to allowed more
customers for entering the park at a time. As a result, a Day and Night business
possible to carry out in future. Moreover, with the rise of digital advertising, the MTZ
Park is growing acceptance of paintball towards the public as a legitimate and safe
sport.

Where there are opportunities, we will also find threats. Due to MTZ only offer
outdoor facilities at this moment, the changing of climate is unfavorably affecting the
business of paintball. Next, the insurance costs are continually increasing, increases
in price inputs can cause upward pricing. As the result, the admin of MTZ have to
increase the ticket price. Last but not least, the rise of local competitors such as AOV
Paintball Park, EPS Paintball Park will be the main competitors toward MTZ in
Malaysia.

4.0 Problems Statement
The Rational Logo of MTZ is not fulfilling the current trending, lacking in terms of line,
texture, colour and shape. Moreover, the advertising is not update frequently, do not
have Person in Charge (PIC) to handle the basic management of Admin on social
media for example Facebook and Instagram. Furthermore, aadvertising are not
synchronized with the cooperate design and colour. Lastly, the packaging of pellets is
too fragile while shipping.

5.0 Research Objective
From this project, we will accomplish this aim by meeting the following objectives:

a) Reapply the element of art and design, research the modern trends and bine
with ideal of the founder

b) Proposal a variety of different sketches, concept and themes design in order to
eye catching to public

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c) Meet up with founder regularly via online platform, present with proper research
data

d) Proposal strong and eco-friendly materials packaging as well as multifunction

6.0 Design Statement (5W1H)
Why do we do this project?
To increasing the exposure of local business and assist them.
What Concept is using?
4 concepts are proposed which are: Heavy metal, Typography, Low-key and Military.
Where will be this rebranding project carry out?
This project will be carry out mostly in campus due to covid-19 situation, our movement
is limitations. Meanwhile, the interview sessions will be conduct face to face at MTZ
Company, Shah Alam.
When this project start?
This project planned to start on June, 2020 and the results should be delivery by the
end up on December 2020.
Who is targeted audiences?
The project target audiences are teenagers and adult in Malaysia.
How do we go about doing the project?
The timeline of project is following by the Gantt chart and budget of this project is
below RM1000.00. Moreover, our project risk is climate changing, the inflection of
Covid-19 Virus and Clients’ Recommendations.

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7.0 Research Scope
Target Audience
The project’s target audience is teenagers and adult.

8.0 Demographic
The demographic situation of MTZ including male and female. Meanwhile, for their
status are single and married. Moreover, the range of age is 13 years old and below
40 years old.

9.0 Psychographic
The psychographic situation of MTZ for those who prefer living healthy and usually
like to work-out or adventures. Next, MTZ do not limited toward a single religion.

10.0 The Importance of Research
Research begins when we want to know something. Research is concerned with
increasing our understanding. Research provides us with the information knowledge
needed for problems solving and making decisions.
Research is sometimes divided into pure (or basic) and applied research in order
to make a distinction between research that is carried out to further our knowledge
and that which seeks to apply pre-existing knowledge to real world problems. Our
focus here is applied research for decision-making for public policy. In this context the
purposes and research is “problem solving”.

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Chapter 2: Literature Review

Diagram 0.8 Show the literature review of MTZ. (Whatsapp and Facebook)
2.1 Concept/Theory (Theme Design)
a) Theme 1: Military and Heavy Typography

Diagram 0.9 Show the theme design of MTZ.

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2.2 Concept Design
a) Concept 1: Stylish, Low Key

Diagram 1.0 Show the low key concept of photography.
Concept Colour
a) Black, Red and Grey (Earthy Colour)
Concept Tagline
a) Catchy, Strike For Passion
Font
a) San Serif (Subspace and United Kingdom)

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2.3 Previous Study (Existing Design & Competitors Analysis)
a) Existing Design
CORPORATE IDENTITY

1. Company Logo

Diagram 1.1 Show the logo of MTZ.

2. Advertising

Diagram 1.2 Show the advertising of MTZ.
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3. Packaging

Diagram 1.3 Show the packaging of bullets.
2.4 Competitor Analysis
Competitor No.1: AOV Paintball Park, Johor.

1. Company Logo

Diagram 1.4 Show the logo of AOV.

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2. Advertising

Diagram 1.5 Show the advertising of AOV.

Competitor No.2: EPS Paintball Series, Selangor.
1. Company Logo

Diagram 1.6 Show the logo of EPS.

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2. Advertising
Diagram 1.6 Show the advertising of EPS.
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Chapter 3: Research Methodology
3.0 Data Collection Methods
3.0.1 Primary Data(Raw Data)

Primary data is a type of data that is collected by researchers directly from main
sources through interviews, surveys, experiments, etc. Primary data are usually
collected from the source—where the data originally originates from and are regarded
as the best kind of data in research.

The sources of primary data are usually chosen and tailored specifically to meet the
demands or requirements of a particular research. Also, before choosing a data
collection source, things like the aim of the research and target population need to be
identified.

For example, when doing a market survey, the goal of the survey and the sample
population need to be identified first. This is what will determine what data collection
source will be most suitable—an offline survey will be more suitable for a population
living in remote areas without internet connection compared to online surveys.

Examples of Primary Data:

a) Market Research

This is an important aspect of business strategy that involves the process of gathering
information about the target market and customers. The data gathered during market
research is primary as it is tailored specifically to meet the business needs.

An organization doing market research about a new product (say phone) they are
about to release will need to collect data like purchasing power, feature preferences,

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daily phone usage, etc. from the target market. The data from past surveys are not
used because the product differs.

b) Student Thesis

When conducting academic research or a thesis experiment, students collect data
from the primary source. The kind of data collected during this process may vary
according to the kind of research being performed—lab experiments, statistical data
gathering, etc.

For example, a student carrying out a research project with the aim of finding out the
effect of daily intake of fruit juice on an individual's weight will need to take a sample
population of 2 or more people, feed them with fruit juice daily and record the changes
in their weight. The data gathered throughout this process is primary.

c) Trauma Survivors

Although people react differently to trauma, there is usually a trait common to people
who have gone through the same kind of trauma. The research aimed at finding out
how victims of sexual abuse overcame the traumatic experience will include
interviewing the survivors, sending them surveys, or any other primary source of data
collection.

Experiences differ and every situation is unique. Therefore, using secondary data may
not be the best option in this case.

3.0.2 Secondary Data
Aside from consulting the primary origin or source, data can also be collected
through a third party, a process common with secondary data. It takes advantage of

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the data collected from previous research, and uses it to carry out new research.
Secondary data is one of the two main types of data, where the second type is the
primary data. With the advent of electronic media and the internet, secondary data
sources have become more easily accessible.

Some of these sources are highlighted below:
f) Books
Books are one of the most traditional ways of collecting data. Today, there are books
available for all topics you can think of. When carrying out research, all you have to
do is look for a book on the topic being researched on, then select from the available
repository of books in that area. Books, when carefully chosen are an authentic source
of authentic data and can be useful in preparing a literature review.
g) Published Sources
There are a variety of published sources available for different research topics. The
authenticity of the data generated from these sources depends majorly on the writer
and publishing company. Published sources may be printed or electronic as the case
may be. They may be paid or free depending on the writer and publishing company's
decision.
h) Websites
The information shared on websites are mostly not regulated and as such may not be
trusted compared to other sources. However, there are some regulated websites that
only share authentic data and can be trusted by researchers. Most of these websites
are usually government websites or private organizations that are paid, data collectors.

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3.1 Research Instruments
i) Interview

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j) Questionnaire (Google form)
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3.2 Data Analysis Methods
Section 1

Diagram 1.7 Show the data analysis of google form. (Gender Section)
From the diagram, we could notice there are 166 responses joined the survey.
Moreover, there are 61 responses are male, 105 responses are female.

Diagram 1.8 Show the data analysis of google form. (Age Section)
Among the 166 responses, there 115 responses are 12 – 20 years old, 23 responses
are 21 – 30 years old, 13 responses are 31 – 40 years old and 15 responses are 41 –
50 years old.

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Diagram 1.9 Show the data analysis of google form. (Status Section)
Among the 166 responses, there 132 responses are single, 34 responses are Married.

Diagram 2.0 Show the data analysis of google form. (Religion Section)
Among the 166 responses, there 148 responses are Malay, 5 responses are Chinse,
3 responses are Indian and 10 responses are others.

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Section 2- Introduction

Diagram 2.1 Show the data analysis of google form. (Introduction - No.1)
Among the 166 responses, there 109 responses are choosing Yes, meanwhile there
are only 57 responses are choosing No.

Diagram 2.2 Show the data analysis of google form. (Introduction - No.2)
Among the 166 responses, there 128 responses are choosing Yes, meanwhile there
are only 38 responses are choosing No.

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Diagram 2.3 Show the data analysis of google form. (Introduction - No.3)
Among the 166 responses, there 153 responses are choosing Yes, meanwhile there
are only 11 responses are choosing No.

Diagram 2.4 Show the data analysis of google form. (Introduction - No.4)
Among the 166 responses, there 22 responses are choosing No, meanwhile there are
only 144 responses are choosing Yes.

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Diagram 2.5 Show the data analysis of google form. (Introduction - No.5)
Among the 166 responses, there 154 responses are choosing Yes, meanwhile there
are only 12 responses are choosing No.
Section 3 - Corporate Identity

Diagram 2.6 Show the data analysis of google form. (CI - No.1)
Among the 166 responses, there 166 responses are choosing Yes, meanwhile there
are 0 responses are choosing No.

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Diagram 2.7 Show the data analysis of google form. (CI - No.2)
Among the 166 responses, there 163 responses are choosing Yes, meanwhile there
are only 3 responses are choosing No.

Diagram 2.8 Show the data analysis of google form. (CI - No.3)
Among the 158 responses, there 115 responses are choosing “Colour”, 105
responses are choosing “Shape”, meanwhile there are only 66 responses are
choosing “Fonts”.

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Diagram 2.9 Show the data analysis of google form. (CI - No.4)
Among the 166 responses, there 119 responses are choosing Yes, meanwhile there
are only 47 responses are choosing No.

Diagram 3.0 Show the data analysis of google form. (CI - No.5)
Among the 166 responses, there 154 responses are choosing Yes, meanwhile there
are only 12 responses are choosing No.

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Diagram 3.1 Show the data analysis of google form. (CI - No.6)
Among the 166 responses, there 122 responses are choosing Yes, meanwhile there
are only 44 responses are choosing No.

Diagram 3.2 Show the data analysis of google form. (CI - No.7)
Among the 166 responses, there 88 responses are choosing “Red”, 38 responses are
choosing “Grey”, 42 responses are choosing “Yellow”, meanwhile there are 71
responses are choosing “Blue”.

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Section 4 – Advertising

Diagram 3.3 Show the data analysis of google form. (Advertising - No.1)
Among the 166 responses, there are 166 responses choosing Yes, meanwhile there
are 0 responses are choosing No.

Diagram 3.3 Show the data analysis of google form. (Advertising - No.2)
Among the 166 responses, there are 107 responses choosing “Normal”, meanwhile
there are 59 responses are choosing “Stylist”.

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Diagram 3.4 Show the data analysis of google form. (Advertising - No.3)
Among the 166 responses, there are 134 responses choosing “Instagram”, 89
responses choosing “Facebook”, 75 responses choosing “Twitter”, 38 responses
choosing “Telegram”, meanwhile there are 65 responses are choosing “Television”.

Diagram 3.5 Show the data analysis of google form. (Advertising - No.4)
Among the 166 responses, there are 16 responses choosing “Brouchers”, 90
responses choosing “Digital Poster”, 89 responses choosing “Billboard”, meanwhile
there are 126 responses are choosing “TVC”.

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Diagram 3.6 Show the data analysis of google form. (Advertising - No.5)
Among the 166 responses, there are 96 responses choosing “Product Information”,
77 responses choosing “Product Price”, meanwhile there are 51 responses are
choosing “Product Discount”.

Diagram 3.7 Show the data analysis of google form. (Advertising - No.6)
Among the 166 responses, there are 95 responses choosing “Yes”, meanwhile there
are 71 responses are choosing “No”.

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Section 5 – Packaging

Diagram 3.8 Show the data analysis of google form. (Packaging - No.1)
Among the 166 responses, there are 165 responses choosing “Yes”, meanwhile there
are only 1 response are choosing “No”.

Diagram 3.9 Show the data analysis of google form. (Packaging - No.2)
Among the 166 responses, there are 90 responses choosing “Yes”, meanwhile there
are 76 response are choosing “No”.

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Diagram 4.0 Show the data analysis of google form. (Packaging - No.3)

Among the 166 responses, there are 82 responses choosing “Tote bag”, 26 responses
choosing “Face Mask”, 58 responses choosing “Cap”, meanwhile there are 122
responses are choosing “Tee Shirt Jersey Edition”.

Diagram 4.1 Show the data analysis of google form. (Packaging - No.4)

Among the 166 responses, there are 126 responses choosing “Design Illustration”,
100 responses choosing “Interesting Colour”, 58 responses choosing “Typography”,
meanwhile there are 71 responses are choosing “User Attraction”.

------------End of Google Form-----------

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Reference
1. Formplus Blog (Jun 25 2020). What’s is Primary Data?
(https://www.formpl.us/blog/primary-data)
2. Formplus Blog (July 24 2020). What’s is Secondary Data?
(https://www.formpl.us/blog/secondary-data)
3. Admin of Mudtrekker Malaysia (2019). About Us.
(http://www.mudtrekker.com.my/about-us/)
4. Admin of Mudtrekker Malaysia (2019). Home.
(http://www.mudtrekker.com.my)
5. Admin of Mudtrekker Malaysia (2019). MTZ Cahaya SPK.
(http://www.mudtrekker.com.my/47682-2/)
6. Admin of Mudtrekker Malaysia (2019). Photos.
(http://www.mudtrekker.com.my/photos/)
7. Admin of Paintball Malaysia (2019). Home. (http://paintballmalaysia.com)

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Appendix

Diagram 4.2 Show the gantt chart of this project.

------------End of Proposal-----------

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