Laura Sanders | Proofs#1

Day 1

Day 3JUST SOLD! $620,000

6582 NW 103rd Ter
Parkland, FL 33076

W W W. L A U R A S E L L . C O M (954) 650-0827

1844 N University Dr Ste 200
Coral Springs, FL 33071
954.650.0827

Laura Sanders

[email protected]
(954) 650-0827

Day 5

I Started Looking For
The Buyer For Your House

180 Days Ago…

Dear {{owner}}, {{date}}

What you might not realize is that the new buyer for your house has already
starting to look for homes in {{home-county}}.

In fact, every month we receive hundreds of calls from potential buyers who are
just now starting to look for homes and are calling us for help.

We help these buyers by sending them pricing and market data on all the homes
that come on the market, and also many homes that are not yet on the market.

That’s where we may be able to help you sell your house for top price in as little
as 24 hours - without even putting it on the market.

Right now, we have several buyers who are looking for homes near {{property-
address}}, and we’d like to be able to offer your home as well.

If you’d like me to include your house in our exclusive marketing, please don’t
hesitate to give me a call or text message at {{agent-phone}} and I can explain
exactly how everything works.

Talk to you soon!

{{agent-signature}}

Day 5 The {{AGENT}} Newsletter

4 QUESTIONS BUYERS
WILL ASK ABOUT YOUR HOME

Your guide to getting top dollar for your home

WHAT’S IN A MUST READ BEFORE YOU SELL
THIS ISSUE YOUR HOME

Location {{Agent Name}}
Price
Condition Before you sell your home, consider these 4 import-
Timing ant questions that homebuyers will ask themselves
about your house - and be prepared with how to
answer them.

Is this a good location?

Create the perception of a highly sought after and
desirable neighborhood. Whether your unique sell-
ing features include that you're adjacent to great
coffee shops, museums, the best school district in
the area or even commuter freeway access, in the
mind of an ideal buyer, your location will be viewed
as a hot new place to live.

continued on reverse...

Your guide to getting top dollar for your home continued.Day 5

What about price? Laura Sanders

As the basis for determining which properties to Laura Sanders is a recognized award
look at, price is always one of the most important winning Real Estate Agent and investor in
factors when considering how long it takes to sell. If one of the most competitive markets in
you ask too much, you could delay a sale, but even America. Buying and selling Real Estate in
worse, asking too little could potentially leave a lot Broward County. As one of the top 10
of money on the table. Realistic but competitive agents for RE/MAX, Laura has developed
pricing data as provided by an experienced real one of the most loyal client lists in the
estate professional is extremely important when business. Laura is a member of RE/MAX
considering both time to sale, and the final selling hall of Fame and Chairman's circle of
price. excellence winner. If your thinking about
buying or selling there is no other choice
How does it look? than to hire " LAURA SANDERS" Don't go
"HOME" with out me!!
Your home is your castle - the place where memo-
ries and created and shared among family. There are “Laura and her staff were very responsive, profes-
a few things that you can do to give a great first sional, knowledgeable and friendly. They were detail
impression when showing your home to potential focused and took time to explain everything to me
buyers. Pressure wash the driveway and walkways. as I was a first time seller. Excellent experience.”
Spruce up the landscaping by planting some flowers - Happy Client
- this gives a warm inviting feeling. Paint the front
door, and lastly, clean and de-clutter the interior of Laura Sanders
your home by packing up knick-knacks and any 954.650.0827
extra items you may have laying around. Not only
does this give you a great head start to move, but it 1844 N University Dr
also provides the buyer an opportunity to visualize Ste 200
the house as their new home. These first impres- Coral Springs, FL 33071
sions will help make a dramatic impact when it
counts the most.

Are you ready to move?

Many of the buyers I work with are looking to move
in quickly, they may be recently transferred into the
area or may have already sold their previous home.
For people like these, the ability to move in quickly
could be a huge extra incentive when considering
your home.

As one of {{county}} county’s premier real estate
agents, I specialize in selling homes like yours for
top dollar and in record time. In fact, I may already
be working with buyers who are ready to act quick-
ly. If you’d like to showcase your house to my exclu-
sive clientele just give me a call or text at
{{agent-phone}}and we’ll schedule a time to meet
and review your unique selling situation.

Day 10

Sell Your House In As Little
As 24 hrs - And Laugh To
Yourself At How Easy It Was!

Dear {{owner}}, {{date}}

What you do right now will determine how long your house will take to sell, how
much money you will get for your house, and how easy or complicated your
selling experience will be.

There are some simple things that you can and should be doing right now to
make sure you’ll get the highest price at the closing table.

If you’re serious about selling quickly and for maximum dollar, I’d highly
recommend our free “Home Value Review” we’ll walk through your home
together and I’ll show you the most important things you can be doing right now
to prepare for a fast and easy sale.

Just give me a call or text message at {{agent-phone}}and we can arrange a
convenient time to get together.

Talk to you soon!

{{agent-signature}}

Day 10 The {{AGENT}} Newsletter

4 BEST KEPT SECRETS
WHEN SELLING YOUR HOME

Tricks of the trade that help get you top dollar

WHAT’S IN INSIDER SECRETS YOU MUST KNOW
THIS ISSUE TO SELL FOR TOP DOLLAR

First Impressions {{Agent Name}}
Small Inconveniences
Kitchen is King It’s true, you can maximize the value of your proper-
Don’t go Overboard ty without spending money on upgrades or improve-
ments. This newsletter reveals some of the best kept
selling secrets known by top-producing real estate
agents.

Secret #1: First Impressions

Entryways are the most important. No more storing
coat and shoes by the door. When you’re selling,
store away your personal items and add a welcoming
touch by putting out a small bench, a vase or
fresh-cut flowers or maybe even some cookies.

continued on reverse...

Day 10
Tricks of the trade that help you get top dollar continued.

Secret #2: Small Inconveniences Laura Sanders

The buyer for your home could come at any time! Laura Sanders is a recognized award
Always be available whenever possible. Keeping your winning Real Estate Agent and investor in
home looking top-notch at all times can help you one of the most competitive markets in
sell your home faster. Keeping tidy 24/7 may be America. Buying and selling Real Estate in
difficult, but it’s a small price to pay to maximize Broward County. As one of the top 10
your chances of selling. You may not be ready, but agents for RE/MAX, Laura has developed
your buyer might be ready to act. Remember, if one of the most loyal client lists in the
you’re not available-someone else will be. business. Laura is a member of RE/MAX
hall of Fame and Chairman's circle of
Secret #3: Kitchen is King! excellence winner. If your thinking about
buying or selling there is no other choice
Kitchen reigns supreme. Dated kitchens can than to hire " LAURA SANDERS" Don't go
decrease the value of your home by 10-30 THOU- "HOME" with out me!!
SAND dollars. Kitchens should be taken as priority
#1 when it comes to your upgrade budget. You can’t “Laura and her staff were very responsive, profes-
go wrong with neutral paint color to start. If you’re sional, knowledgeable and friendly. They were detail
trying to stay economical new hardware can give focused and took time to explain everything to me
the space an illusion of looking more expensive than as I was a first time seller. Excellent experience.”
it is. If you have a little more to spend I suggest - Happy Client
investing in one new appliance such as an oven.
Having a luxurious focal point creates the idea that Laura Sanders
the entire kitchen is more up to date. Investing in 954.650.0827
your kitchen can only help you, but ignoring it
completely will hinder your success in finding the 1844 N University Dr
right buyer. Ste 200
Coral Springs, FL 33071
Secret #4: Don’t go overboard!

A lot of people make the mistake of going above and
beyond with renovation projects. Upgrades
are sometimes a necessity but don’t “fix something
that isn’t broken.” as they say. The goal is to get the
most out of what you have so you can get top dollar
for your home. The return on the investment for a
huge project is often slim to none. Create an elevat-
ed version of the home you have now instead of
going all out on huge changes. The best thing you
can do is to make sure everything works properly
and looks fresh.

If you’re wondering what you can do to maximize
the value of your home, there’s no substitute for a
well-trained eye. Don’t hesitate to give me a call or
text message at {{agent-phone}}. I’m happy to drop
by and provide a free, no-obligation home valuation
consultation.

Day 15
JUST SOLD! $399,000

4438 NW 113th Ln
Coral Springs, FL 33065

W W W. T E A M F O R S S . C O M (951) 760-6027

1844 N University Dr Ste 200
Coral Springs, FL 33071
954.650.0827

Laura Sanders

[email protected]
(954) 650-0827

Day 20

Before You Decide To List with an agent,
Take a minute to read this letter
(It could save you a lot of money)

Dear {{owner}}, {{date}}

Did you ever wonder why some homes sit on the market unsold for what seems
like forever?

The most important factors that will determine whether a house will sell quickly
happen in the time before the house ever goes on the market.

There are some simple things you can do before you put your house on the
market that will give you a much better chance of selling your home quickly and
for a higher price.

Did you know homes that sell quickly almost always sell for more money than
homes that sit on the market for several months?

A free “Selling Review” will tell you the secrets to making sure your house will
sell quickly and for a good price.

Just give me a call or text message at {{agent-phone}}and we’ll arrange a time to
get together

Talk to you soon!

{{agent-signature}}

Day 20 The {{AGENT}} Newsletter

5 HOME SELLING MISTAKES
YOU CAN’T AFFORD TO MAKE

Exactly what NOT to do when your selling a home

Local Photo

WHAT’S IN HOW TO AVOID 5 EXPENSIVE
THIS ISSUE MISTAKES WHEN SELLING A HOME

Pools {{Agent Name}}
New Roof
Closets It’s not uncommon to become overwhelmed by the
Room Additions sheer thought of all the preparations you need to do
Kitchen & Bath once you decide to sell your home. Before you start
panicking just remember soap and paint are your
friends. Be sure to give the house a thorough clean-
ing and replace anything that’s broken, but resist
the urge to undertake major renovations.

Pool

While pools may seem like a great way to attract
buyers, research shows many folks don’t want the
hassle. Pools can be a lot of unwanted upkeep, plus
they increase insurance and other liabilities. Let the
buyer put their own pool in later and you’ll come out
on top.

continued on reverse...

Exactly what NOT to do when your selling a home continued.Day 20

New Roof Laura Sanders

Even if your roof is aging, resist installing a new Laura Sanders is a recognized award
roof. A seller is only required to have a roof that winning Real Estate Agent and investor in
doesn’t leak. Leaky roofs are easily and inexpensive- one of the most competitive markets in
ly patched. The money saved by patching the roof America. Buying and selling Real Estate in
makes repair a better choice. Also, replacing the Broward County. As one of the top 10
roof involves making a choice about the style and agents for RE/MAX, Laura has developed
color. If the buyer doesn’t care for your choices it one of the most loyal client lists in the
could be money wasted. business. Laura is a member of RE/MAX
hall of Fame and Chairman's circle of
Closets excellence winner. If your thinking about
buying or selling there is no other choice
While it’s true that buyers may oooh and ahhh over than to hire " LAURA SANDERS" Don't go
an expansive walk-in closet that could double for an "HOME" with out me!!
office or well-organized bedroom, they won’t want
to pay you extra for it. Adding, expanding or cus- “Laura and her staff were very responsive, profes-
tomizing closets can cost tens of thousands of sional, knowledgeable and friendly. They were detail
dollars and while they may look impressive, the focused and took time to explain everything to me
return on investment is little to none. Save your as I was a first time seller. Excellent experience.”
money. - Happy Client

Room Additions Laura Sanders
954.650.0827
Unless your home is drastically smaller when com-
pared with every other home in your neighborhood, 1844 N University Dr
don’t waste your time, sanity or money on hiring a Ste 200
contractor to add rooms. There’s no way to predict Coral Springs, FL 33071
your buyers preferences, so it is best to leave the
renovations to the new owners. Focus on improve-
ments using paint, soap, and carpet as your go-to
tools.

Kitchen & Bath

Remember the mantra? Soap and paint are my
friends. These renovations are costly and require
decisions as to style, colors, brands, and price.
Instead of remodeling, experts agree to slightly
reduce the asking price when the kitchen or bath-
rooms are seriously outdated.

If you’re wondering which improvements are worth
doing, my free “Home Valuation” review will quickly
show you the most important things you can start
doing right now to prepare. Just give me a call or
text at {{agent-phone}} and we’ll arrange a time to
get together.

Day 30

Here’s How To Find Out
What Your Home is Really Worth
(plus, how long it will take to sell)

Dear {{owner}}, {{date}}

Before you consider selling your home, you need to find out what comparatively
similar homes have sold for in your same neighborhood.

Now you can look online, browse the Zestimate or several other automated
guesses. But these estimations do not adjust for home condition, upgrades or
many other contributing factors.

You’re much better off requesting a complimentary value assessment from my
office. Every month I put together a complete financial report for homes located
near {{property-address}} and I’d be happy to share it with you.

This free report will help you get a really good idea of what your home is worth.
My contact info will be in the report so you can ask me any questions.

I don’t charge a dime for this report, even though an appraiser would typically
charge you $300-500.

You’ll get your completed report in your email within just a few days and we’ll
be available (if you’d like) by phone to go over the report and answer any
questions you may have…

Talk to you soon…

{{agent-signature}}

Day 30 The {{AGENT}} Newsletter

TOP 5 HOME IMPROVEMENTS
WHEN YOUR SELLING

Home renovation secrets from a top agent

WHAT’S IN HOW TO SPEND A LITTLE AND GET
THIS ISSUE A LOT MORE FOR YOUR HOME

Painting {{Agent Name}}
Carpet
Curb Appeal These five relatively inexpensive repairs or renova-
Driveways tions won't blow your budget to bits or cause your
Entryways stress level to skyrocket. They will, however, enable
you to sell your home more quickly and get top
dollar.

#1 Fresh Coat of Paint

Painting your entire home with a coat of a light
neutral tone is a guaranteed crowd pleaser. This
color continuity creates a light and bright effect
that makes the home-buyer feel like the space is
cheery and spacious. Something as simple as paint
can automatically increase your home’s value.

continued on reverse...

Home renovation secrets from a top agent continued.Day 30

#2 Carpet Replacement Laura Sanders

Don’t underestimate the value of a new carpet. Laura Sanders is a recognized award
Carpets can already make a room feel dated espe- winning Real Estate Agent and investor in
cially when dirty, thus decreasing your chances of a one of the most competitive markets in
sale. There’s no need to go extravagant-just replace America. Buying and selling Real Estate in
what you have with a new version but keep it a Broward County. As one of the top 10
lighter color to elevate the look and feel of the agents for RE/MAX, Laura has developed
space. one of the most loyal client lists in the
business. Laura is a member of RE/MAX
#3 Curb Appeal hall of Fame and Chairman's circle of
excellence winner. If your thinking about
Prospects are going to judge your home before even buying or selling there is no other choice
walking through your door. Make a good first than to hire " LAURA SANDERS" Don't go
impression by adding inexpensive landscaping to "HOME" with out me!!
give your home an inviting edge. Grass should be
green, flowers should be bloomed, and bushes “Laura and her staff were very responsive, profes-
should be trimmed. Tiny details like these can make sional, knowledgeable and friendly. They were detail
your house a home for your buyer. focused and took time to explain everything to me
as I was a first time seller. Excellent experience.”
#4 Driveways can drive away a buyer - Happy Client

You may not think much of your driveway but when Laura Sanders
a buyer comes around the corner and sees that it’s 954.650.0827
cracked and broken they might not want to see what
the rest of the house has to offer. The driveway is 1844 N University Dr
the first thing your buyer comes into contact with Ste 200
so make sure it has a clean finish. Fix anything that’s Coral Springs, FL 33071
broken and kill weeds if necessary.

#5 Entryway to a sale

The first steps inside the home are critical so don’t
miss any small details. Make sure your entryway is
spotless and inviting. Adding a bench for comfort
and decorations for ambiance can make a person
feel welcomed and relaxed. The door shouldn’t
squeak and dirty shoes should be put away. Upon
walking inside your prospect should already feel at
home!

As a home valuation specialist, I have the resources
to provide a complimentary home renovation
assessment to help assist you with upgrade deci-
sions. This free report will help you get a really good
idea of what your home is worth before and after
any upgrades. Just call or text me at {{agent-phone}}
and we’ll find a time to get together.

Day 15JUST LISTED! $499,999

11185 NW 2nd Ct
Coral Springs, FL 33071

W W W. T E A M F O R S S . C O M (951) 760-6027

1844 N University Dr Ste 200
Coral Springs, FL 33071
954.650.0827

Laura Sanders

[email protected]
(954) 650-0827

Day 50

Some Homes Sit On The Market
For Way Too Long — And

What You Can Do To Sell Quickly

Dear {{owner}}, {{date}}

I would like to take a moment to introduce myself, as I have inside knowledge
that I know can get your property sold in record time.

I am very familiar with your area. I have completed many successful sales in the
vicinity of your home and I know with absolute certainty that I can help you
accomplish your goal of selling your property for maximum value, and much
faster than you may realize.

I have an established base of buyers in your area and a reputation for getting
sellers their asking price (sometimes more).

There are several key ingredients in my marketing strategy that will help ensure
you receive the full financial potential available to you through the sale of your
home. In addition, my unique strategies will minimize the amount of time your
home is on the market.

I would love to have the opportunity to sit down with you to present a marketing
plan that I know will produce great results for you. Please call or send a text
message to my cell at {{agent-phone}} and we’ll find a time to meet.

Talk to you soon…

{{agent-signature}}

Day 50 The {{AGENT}} Newsletter

THE BATHROOM BUYERS
WILL WANT TO OWN

Preparing private rooms for a high dollar sale

WHAT’S IN SECRETS TO SHOWCASING YOUR
THIS ISSUE HOMES PRIVATE PARTS

Bathrooms {{Agent Name}}
- Personal Products
- Grime & Mold Your bathroom is easily one of the most lived in
- Leaky Faucets areas of the home. Due to this fact, you must take
extra steps to insure that your buyer feels like
they’re just walking into a clean room that they can
picture themselves using instead of feeling as if
they’re imposing on your personal space.

Hiding any and all personal prod-
ucts is crucial to making the pros-
pect feel comfortable.

When showing your home you need to take the
“home out of the house” by depersonalizing every-
thing; especially the bathroom.

continued on reverse...

Preparing private rooms for a high dollar sale continued.Day 50

Once you’ve taken the time to clear the area of any Laura Sanders
clutter you need to make sure everything is sani-
tized, wiped down, and most importantly-make sure Laura Sanders is a recognized award
it smells fresh. winning Real Estate Agent and investor in
one of the most competitive markets in
There is nothing more off putting America. Buying and selling Real Estate in
than seeing grime and mold in the Broward County. As one of the top 10
bathroom. agents for RE/MAX, Laura has developed
one of the most loyal client lists in the
If the buyer is given any impression that the space business. Laura is a member of RE/MAX
hasn’t at least been wiped down you can guarantee hall of Fame and Chairman's circle of
to lose the sale. The client doesn’t want to be think- excellence winner. If your thinking about
ing about how dirty your house is. They could easily buying or selling there is no other choice
assume that if your bathroom isn’t clean than the than to hire " LAURA SANDERS" Don't go
rest of the home probably isn’t either. What good is "HOME" with out me!!
a clean bathroom if nothing works properly?
“Laura and her staff were very responsive, profes-
Make sure your faucets aren’t sional, knowledgeable and friendly. They were detail
leaking and the shower head has focused and took time to explain everything to me
nice water pressure. as I was a first time seller. Excellent experience.”
- Happy Client
If something as important as the toilet isn’t func-
tioning properly that pretty much sums up every- Laura Sanders
thing the buyer needs to know about the home. 954.650.0827
Basically, if the toilet doesn’t work there must be an
entire laundry list of other things that need work 1844 N University Dr
done. This could knock thousands of dollars off your Ste 200
asking price. Coral Springs, FL 33071

Don’t give your buyer the impres-
sion that your house is a “fixer
upper” just because it needs a few
small repairs.

A clean space with everything in working order is
ideal. Now all that you need to do is add a few extra
details and your client will feel right at home! Some
neutral hand towels and scented candles can help
sell the fantasy of the perfect home your buyer
craves.

If you’re serious about selling your home for top
dollar, Please call or send a text message to my cell
at {{agent-phone}}. I would love the opportunity to
share some unique solutions for selling your home
that may not have considered yet.

Day 60

Find Out How Much Your
House Is Worth

In Today’s Hot Market

Dear {{owner}}, {{date}}

After a slow but steady increase in the local housing market, I’m happy to
confirm that our area is experiencing near-record values.

In fact, your neighborhood is now considered to be a “seller’s market” and
inventory is low. Your home is in a prime area to take advantage of the large
numbers of buyers currently competing to purchase a home.

I follow the local real estate sales history closely. I’d like to offer you an
opportunity to review the comparable sales data which will give us a target
quick-sale price for your property.

This complimentary market report is most helpful when figuring how long it will
take your home to sell, and at what price. I’d be happy to confidentially meet
with you to discuss the data and answer your questions with no obligation or
commitment.

Thank you for taking the time to consider this letter. It’s always a pleasure to
report good news to homeowners. I look forward to hearing from you. I can be
reached on my cell, call or text at {{agent-phone}}

Talk soon…

{{agent-signature}}

Day 60 The {{AGENT}} Newsletter

TIPS FOR SHOWCASING
THE HEART OF YOUR HOME

The kitchen is your secret weapon to win top dollar

WHAT’S IN WHAT BUYERS WANT MOST FROM
THIS ISSUE YOUR KITCHEN

Kitchens {{Agent Name}}
- Small Updates
- Light & Bright Kitchens are the epicenter of the home and the
- First Impressions heartbeat of any family gathering. This room of the
house is the most important; therefore you must
take extra steps to insure your kitchen looks it’s
best! A dirty kitchen can ruin the fantasy for the
buyer.

You want your prospect to think of
all the great times they’ll enjoy in
your wonderful kitchen

not all the dirt and grime that can inflict a bad

impression. A clean kitchen makes anyone feel at

ease. Keep clean and organized and you can guaran-

tee success! continued on reverse...

The kitchen is your secret weapon to win top dollar continued.Day 60

Even just one or two small updates Laura Sanders
in a kitchen can dramatically in-
crease your home’s value. Laura Sanders is a recognized award
winning Real Estate Agent and investor in
For example, a designer range or oven can make or one of the most competitive markets in
break an entire sale. I’ve come across buyers that America. Buying and selling Real Estate in
deliberately chose another property just because a Broward County. As one of the top 10
home is lacking this one feature. Don’t go in the red agents for RE/MAX, Laura has developed
by wasting effort on an entire remodel. Instead, fix one of the most loyal client lists in the
what’s broken and spend wisely on a few small business. Laura is a member of RE/MAX
updates. My go-to kitchen upgrades include a tile hall of Fame and Chairman's circle of
back-splash or a fancy looking range or even. It’s all excellence winner. If your thinking about
about getting the highest return on investment buying or selling there is no other choice
possible. than to hire " LAURA SANDERS" Don't go
"HOME" with out me!!
Keep your kitchen light and bright
by turning on all your fixtures “Laura and her staff were very responsive, profes-
when showing your home. sional, knowledgeable and friendly. They were detail
focused and took time to explain everything to me
Make your kitchen sparkle to really wow your as I was a first time seller. Excellent experience.”
buyers. Open your windows and clean the space - Happy Client
thoroughly to give your kitchen that extra shine.
Roll on a fresh coat of neutral paint and a buyer Laura Sanders
won’t be too far behind. 954.650.0827

You never have the second chance at 1844 N University Dr
a first impression so be sure to set Ste 200
the tone. Coral Springs, FL 33071

Always be on your toes when it comes to the kitch-
en. Before anyone comes through your door, dou-
ble-check everything. Have you turned on all the
lights? Are the towels clean and hanging on a rail?
Do you need to give the faucets a quick wipe? Does
the garbage need to be taken outside? Everything is
ready? Light a gingerbread smelling candle, put on
some soft music and wait for the doorbell to ring

As an agent who follows local real estate history
closely, I’m uniquely qualified to provide you with a
free in-home value add-on analysis. In just a few
minutes I can make a few recommendations that are
virtually guaranteed to provide an amazing return
on investment. I can be reached on my cell anytime
by call or text message at {{agent-phone}}. I look
forward to hearing from you.