10 Most Innovative Digital Signage Use Cases

10 (Most Innovative) Digital Signage Solutions Use Cases

An Overview
You see various digital signage displays and billboards as they are everywhere you go, from
malls and airports to restaurants and offices. Nonetheless, every now and then, activation and
advertising agencies do something that goes beyond set boundaries. Many companies have
used digital signage solutions in a way that changed their whole concept.
In this article, you will come across the 10 most innovative digital signage solutions use cases.
10 Innovative Digital Signage Solutions
1. Anti-smoking Campaign By Swedish Pharmacy Hjartat

In December 2018, Swedish pharmacy Hjartat set up digital display screens which had
built-in smoke detectors in Stockholm on almost every street. The person in the display
would start coughing the moment someone smoked near this digital signage. This
campaign was led with the slogan that said ― ‘New Year, New Resolutions’, hence
motivating people who smoke to embrace a healthier lifestyle and quit smoking.
2. The Highest Goal By Adidas
Adidas started a campaign in Tokyo, Japan, by installing the interactive projection 200
metres above ground level. The audience had to install an application to throw the
football. This campaign was extremely caught on and was covered by various media
houses across the globe.
3. NCDV ‘Drag Him Away’ Campaign
The National Centre for Domestic Violence (NCDV), United Kingdoms, also began an
interactive digital signage campaign at Euston Station requesting people to meddle in
and put an end to domestic violence. Users were required to just scan the featured QR
code in order to interact with the digital display screen and ‘drag away the abuser’.

4. Apolosophy By Apotek

This innovative product launch came as a bit of a surprise for the subway travellers in
Stockholm, Sweden. Ultrasonic sensors were deployed to play a video loop as soon as
the subway reached near the digital signage.

5. McDonald’s On Piccadilly Circus

This campaign probably got its idea from the tourists at the Leaning Tower of Pisa,
Rome. The concept is basic yet effective in engaging the target audience.

6. International Women’s Day Campaign By Women’s Aid

Women’s Aid is a charity that works to put an end to domestic violence. It was started
on International Women’s Day in London. This campaign illustrated a woman bruised
and beaten badly. With the technology of facial recognition, the digital signage solution
was able to keep an account of how many people were looking at it and therefore the
bruises healed.

The message that the advertisers wanted to convey was that taking note of the problem
is the basic yet the most crucial step towards bringing a change.

7. Incredible Bus Shelter By Pepsi Max

This campaign puts light on how digital signage can be combined with Augmented
Reality to design astonishing effects and rise engagement. People can be seen taking
pictures and recording videos with this mesmerising technology.

8. Lookup By British Airways

This campaign assisted British Airways in highlighting its neverending list of destinations.
They installed the antennae on the roof of the buildings in the neighbourhood. The
antennae were created to pick up data from the transponders of British Airways aircraft
within 200 kilometres and broadcast it on an application made for recognising the
flights.

More systems were engaged in the backend to double-check the accurate information,
right timing and also that the information was shown only when an aircraft was visible
to the naked eye.

9. Responsive Facial Recognition By GMC

General Motors designed the world’s first-ever responsive facial recognition system that
generalised its audience through a small camera. These immensely-targeted responses

seemed personalised to its audience, which helped General Motors in charming their
customers and bringing them closer to their brand.

10. Miami Heat’s Xfinity Plaza

A digital signage solution can boost crucial value to the aesthetics of any public space. It
is progressively being deployed by designers and architects to develop wonderful
experiences. The Miami Heat’s Xfinity Plaza is a huge example of how to transform an
unused space into a happening hangout.

To Sum It Up!

There are a lot more use cases that changed the way people used to perceive and use digital
signage solutions. If you are planning on building your brand or enhancing your brand value
with the help of digital signages, then you must consider what’s best for you.