CORPORATE IDENTITY

CORPORATE MIDAENNTUIATYL

CONTENT

Company Profile Typography Rational Color T-Shirt
Corporate Signature Primary Typeface Corporate Business Card
Black & White Additional Typeface Option Color Calendar
Signature Guidelines Grayscale Cap
Grid & Balance Background Color Drycase
Signature Color Keyring
MERCHANDISELanyard
CCOOLROPOR RATE Face Mask
TYPOGRAPHY Notebook
SSIYGSNTEAMTURE Pen
Mug
Water Bottle
Sandisk
Phone Case
Handfan
Jacket
Umbrella
Tote Bag
Button Badge
Food Pack

SSIYGSNTEAMTURECompany Profile
Corporate Signature
Black & White
Signature Guidelines
Grid & Balance

SIGNATURE SYSTEM

COMPANY PROFILE

COMPANY NAME

AS Photography

YEAR OF ESTABLISHED

January, 2021

FOUNDER

Ain Shafika

ADDRESS

PS 127 Jalan Dato' Lundang,
15710 Kota Bharu,
Kelantan

TEL

016-7680135

INSTAGRAM

@ASPhotography_

SIGNATURE SYSTEM

CORPORATE SIGNATURE

The corporate signature is the basic AS Photography graphic identification element. It
consists of a carefully designed logo and should not at any time be altered or changed.The
modifier is optional only when used according to specific guidlines set forth in this manual.

SIGNATURE SYSTEM

CORPORATE SIGNATURE

Two color combination yellow and orange.The yellow color friendly, cheerful,
energy and happiness.The orange color energy, excitement and playfulness.

The AS letters stands for Ain Shafiks, the
manager of AS Photography.

This circle connects the lower circle of the
letter S with the camera lens.

This font shows that people who are in
the field of photography are those who
have art.

SIGNATURE SYSTEM

BLACK & WHITE

A A
Photography Photography

The white version (60% scale) The black version (60% scale)

C : 0% R : 255 C : 100% R : 000
M :0% G : 255 M : 100% G : 000
Y : 0% B : 255 Y : 100% B : 000
K : 0% Hexadecimal : #FFFFFF K : 100% Hexadecimal : #000000

C : 100% R : 000 C : 0% R : 255
M : 100% G : 000 M :0% G : 255
Y : 100% B : 000 Y : 0% B : 255
K : 100% Hexadecimal : #000000 K : 0% Hexadecimal : #FFFFFF

SIGNATURE SYSTEM

SIGNATURE GUIDELINES

The corporate signature is the basic AS Photography graphic identification element. It
consists of a carefully designed logo and should not at any time be altered or changed.The
modifier is optional only when used according to specific guidlines set forth in this manual.

SIGNATURE SYSTEM

SIGNATURE GUIDELINES

20% scale

60% scale

80% scale

SIGNATURE SYSTEM

SIGNATURE GUIDELINES

*cannot reflect X *cannot distord X

A Photography

Photography X *cannot change X

*cannot change color

14 unit SIGNATURE SYSTEM

GRID & BALANCE

1 cm
1 cm

Each logo needs to have grid to balance it.
This logo needed for the neatness of the
logo.
Scale Grid : 1 Units = 1cm x 1cm

15 unit

TYPOGRAPHYTypography
Primary Typeface
Additional Typeface

TYPOGRAPHY

TYPOGRAPHY

The typeface shown here Red Lipstick Regular is primary typeface.The additional typeface
is Gill Sans MT and typefaces will issued all documents such as Latterhead, Bussiness Card,
Envelope and more in this company.

STYPOGRAPHY

PRIMARY TYPEFACE

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ

18 pts a b c d e f g h i j k l m n o p q r s t u v w x y z 16 pts a b c d e f g h i j k l m n o p q r s t u v w x y z
1234567890 ! @ #$%^&*()_+|:”<>?{};’./ 1234567890 ! @ #$%^&*()_+|:”<>?{};’./

14 pts ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz 12 pts a b c d e f g h i j k l m n o p q r s t u v w x y z
1234567890 ! @ #$%^&*()_+|:”<>?{};’./ 1234567890 ! @ #$%^&*()_+|:”<>?{};’./

10 pts ABCDEFGHIJKLMNOPQRSTUVWXYZ 8 pts ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 ! @ #$%^&*()_+|:”<>?{};’./ 1234567890 ! @ #$%^&*()_+|:”<>?{};’./

TYPOGRAPHY

ADDITIONAL TYPEFACE

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
18 pts abcdefghijklmnopqrstuvwxyz 16 pts abcdefghijklmnopqrstuvwxyz

1234567890 ! @ #$%^&*()_+|:”<>?{};’./ 1234567890 ! @ #$%^&*()_+|:”<>?{};’./

14 pts ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz 12 pts abcdefghijklmnopqrstuvwxyz
1234567890 ! @ #$%^&*()_+|:”<>?{};’./
1234567890 ! @ #$%^&*()_+|:”<>?{};’./

10 pts ABCDEFGHIJKLMNOPQRSTUVWXYZ 8 pts ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
1234567890 ! @ #$%^&*()_+|:”<>?{};’./ 1234567890 ! @ #$%^&*()_+|:”<>?{};’./

CCOOLROPOR RATERational Color
Corporate
Option Color
Grayscale
Background Color
Signature Color





CORPORATE COLOR

RATIONAL COLOR

ORANGE
The orange color energy, excitement and
playfulness. It is optimistic and upliftning, adds
spontaneity and positivity to life and it
encourances social communication and creativity.
TANGERINE
The yellow color friendly, cheerful, energy and
happiness. This color is a motivating and
encouranging color that appeals to young people.

BLACK
The black color is a symbol to the camera lens.

CORPORATE COLOR

CORPORATE COLOR

C : 0% R : 242
M :72% G : 108
Y : 85% B : 58
K : 0% Hexadecimal : #F26C3A

C : 0% R : 251
M :36% G : 174
Y : 85% B : 64
K : 0% Hexadecimal : #FBAE40

C : 75% R :1
M :68% G :1
Y : 67% B :1
K : 90% Hexadecimal : #010101

CORPORATE COLOR

LOGO OPACITY

100% Opacity 80% Opacity 60% Opacity

40% Opacity 20% Opacity

CORPORATE COLOR

GRAYSCALE

A
Photography Photography

C : 0% R : 122 C : 0% R : 156
M :0% G : 122 M :0% G : 156
Y : 0% B : 122 Y : 0% B : 156
K : 52% Hexadecimal : #7A7A7A K : 39% Hexadecimal : #9C9C9C

C : 0% R : 156 C : 0% R : 122
M :0% G : 156 M :0% G : 122
Y : 0% B : 156 Y : 0% B : 122
K : 39% Hexadecimal : #9C9C9C K : 52% Hexadecimal : #7A7A7A

C : 0% R : 255 C : 0% R : 255
M :0% G : 255 M :0% G : 255
Y : 0% B : 255 Y : 0% B : 255
K : 100% Hexadecimal : #000000 K : 100% Hexadecimal : #000000

CORPORATE COLOR

BACKGROUND COLOR

CORPORATE COLOR

SIGNATURE CONTROL

XX

XX

MERCHANDISET-Shirt Handfan
Business Card Jacket
Calendar Umbrella
Cap Tote Bag
Drycase Button Badge
Keyring Food Pack
Lanyard
Face Mask
Notebook
Pen
Mug
Water Bottle
Sandisk
Phone Case

MERCHANDISE

T-SHIRT

DESCRIPTION
Original design from the company reserved for employees only.
T-SHIRT (STANDARD SIZE)
500mm X 690mm

MERCHANDISE

BUSINESS CARD

AS Photography DESCRIPTION
016-7680135 This business card is to introduce the company and services
through employees or business people to the public.This card
AS_Photography also has company’s logo, address, number phone and instagram
Jln Sultan Yahya Petra, account.
15150, Kota Bharu BUSINESS CARD (STANDARD SIZE)
Kelantan 8.5mm X 5mm

MERCHANDISE

CALENDAR

DESCRIPTION
Each new year will issue a calendar with the concept of the
company AS Photography.
CALENDAR SIZE
105mm X 140mm

MERCHANDISE

CAP

DESCRIPTION
Cap design that further highlight the elements of company’s
identity to the public and suitable for young people and old
people.
CAP SIZE
58.7cm

MERCHANDISE

DRYCASE

DESCRIPTION
Drycase design that further highlight the elements of company’s
identity to the public and suitable for making underwater shoot
ot take picture for those interested in taking pictures while on
vacation.
DRYCASE SIZE
21.5cm X 12cm

MERCHANDISE

KEYRING

DESCRIPTION
Keyring design that further highlight the elements of company’s
identity to the public and suitable for children to be placed in a
bag or pencil box.
KEYRING SIZE
30mm

MERCHANDISE

LANYARD

DESCRIPTION
Design reserved for company staff representing the company.
LANYARD SIZE
1115mm X 20mm

MERCHANDISE

FACE MASK

DESCRIPTION
Face mask design that further highlight the elements of
company’s identity to the public.This mask is also easy to wash.
MASK SIZE
14cm X 22cm

MERCHANDISE

NOTE BOOK

DESCRIPTION
Notebooks have been made special designed using the
company’s identity as token appreciate to customer.
NOTEBOOK SIZE
176mm X 250mm

MERCHANDISE

PEN

DESCRIPTION
Customize the design to be more attractive by using bright
colors.
NOTEBOOK SIZE
14.8cm

MERCHANDISE

MUG

DESCRIPTION
Mug design that further highlight the elements of company’s
identity to the public.
MUG SIZE
95mm X 80mm

MERCHANDISE

WATER BOTTLE

DESCRIPTION
Water bottle design that further highlight the elements of
company’s identity to the public.
WATER BOTTLE SIZE
221mm X 8273mm (500ml)

MERCHANDISE

SANDISK

DESCRIPTION
Sandisk design that further highlight the elements of company’s
identity to the public.
SANDISK SIZE
71mm X 28mm

MERCHANDISE

PHONE CASE

DESCRIPTION
Use the elements of company identity for mobile phone case to
look simple and nice.
PHONE CASE SIZE
77.9mm X 156.2mm

MERCHANDISE

HANDFAN

DESCRIPTION
Use the elements of company identity for Handfan to look
simple and nice.
HANDFAN SIZE
45cm X 24cm

MERCHANDISE

JACKET

DESCRIPTION
Jacket design that further highlight the elements of company’s
identity to the public.
JACKET SIZE
23inches

MERCHANDISE

UMBRELLA

DESCRIPTION
Use the elements of company identity for Umbrella to look
simple and nice.
UMBRELLA SIZE
120mm X 99mm

MERCHANDISE

TOTEBAG

DESCRIPTION
Totebag design that further highlight the elements of company’s
identity to the public.
TOTEBAG SIZE
40cm X 35cm

MERCHANDISE

BUTTON BADGE

DESCRIPTION
Button badge design that further highlight the elements of
company’s identity to the public.
BUTTON BADGE SIZE
58mm

MERCHANDISE

FOOD PACK

DESCRIPTION
Use the elements of company identity for food pack to look
simple and nice.
FOOD PACK SIZE
14cm X 20cm X 4cm

PREPARED BY :
NUR AIN SHAFIKA BINTI GHAZALI
19DRG19F2024