Every now and then it’s important to stop and notice the blessings that surround us. Second Nature
by Hand has had a wonderful year. We continue to travel a long and winding learning curve that has
allowed us to learn about the industry, grow along with our customers and our brand, and cherish the
individuals who help make the daily tasks and challenges seem easy. We’ve had an amazing year,
filled with growth.
At home, our family is growing up as well. With a middle schooler and a kindergartener in the house,
life is full of action! Our children are growing right along with this wonderful little company we are
building. Finding the balance of parenthood while running a business continues to challenge us.
We try to remember to stop and notice all the amazing things happening around us, to us, and, despite
us! With the help of so many, Second Nature by Hand is putting key systems in place to ensure we are
your favorite company to work with. We’ve made amazing strides in logistics, customer service,
branding and product development. We are getting great product into your hands quickly and
efficiently, and that makes us proud.
It’s like watching a garden grow. The daily changes are almost unnoticeable, but one day you wake
up to a beautiful blooming garden filled with flowers. Thank you so much, dear customers, for planting
the seeds and tending the garden that we call Second Nature by Hand. The best is yet to come.
Dave and Jen
1999 The Beginning 2006 Don’t Quit Your Day Job
SNBH began as a hobby business to earn Vintage tobacco lath purchased at
for retirement auction kicked off the reclaimed sign
First art shows in Westby, Wisconsin line, and letters carved from vintage
and Lake City, Minnesota books became our calling card
2013 Initial Expansion Worked traditional jobs during the
day, created product in the garage
Purchased small office on Main Street at night
and additional warehouse space
Hired our first employee 2014 Growing the Brand
Added new product lines, customers,
warehouse space and
employees
Printed first wholesale
catalog
b 22001122FiFrsirtsTt rTardaedeShSohwow
AwAawrdarsdins ipnrpodroudcut cdtedvevloeplompemnetnatnadndboboothotdhedseigsnign
chcahllaelnlegnegdeudsutsotkoekeepedpedseigsniginnging
FirFsitrswthwohleoslealsealteratdraedsehsohwo:wA: tAlatnlatan,taJ,uJlyul2y0210212
ProPdroudcut cmt amdaedteotordoredr,epr,apcakcekdeadnadnsdhsiphpipepdefdrofmrom
ouoruhrohmoeme
22001155 SwSweeeteBt iBrdird&&CCo.o. 22001177 OOnwnwaradrd
CrCeareteadtead saisstiesrtecrocmopmapnayntyotoffoefrfeerxepxapnadnedded LifLeifies fiisllfieldlewdiwthitfhamfaimly,ilym, umltuipltlieplbeubsuinseinsesss
prpodroudcut catvaevneuneusetsotmo emeetelatrlgaregrecrucsutosmtoemrenreneedesds adavdevnetunrteusreasnadndedseigsniginnging
anadncdrecaretiantginpgrpodroudcut.ct.
“S“wSeweeteBtirBdir”di”s tishethneanmaemoeuorur WeWaereargeragtreaftuelfufol rfotrhethe
sosnoanffaefcfeticotnioantealtyelcyacllaeldled mamnaynhyahnadnsdasnadnhdehaertasrts
hishsisisstiesrteornotnhethdeadyasyhsehe whwohhoehlpelupsums amkaekiet aitllall
wawsabsobrnorn hahpappepneenvevryerdyady.ay.
January 2018 Table of Contents
TM Metal on Reclaimed Wood 5
Framed Canvas 8
[email protected] Reclaimed Steel 9
secondnaturebyhand.com Reclaimed Wood 14
608.637.8860 Door Hangs 63
Kitchen Towels 65
Second Nature by Hand reserves all
rights to the designs in this catalog. Comfy Boyfriend Tees 85
Small Talk Magnets 89
Church Key Bottle Openers 96
Pocketbooks 96
Frippery 97
Handmade Journals 98
Alphabet 100
Regional 102
Shiplap Inspired 103
Artist Series 107
Comparative Sizes of Wall Art
(Pictured at approximately 10% of actual size)
28” x 28” 14” x 14” 12” x 24”
14” x 6” 10” x 10”
6” x 6”
20” x 20” 6” x 14” 24” x 12”
Reclaimed Materials Make Our Products Stand Out
We’re proud of the reclaimed nature of our products, and that no two products will ever be exactly the same. Each piece will be unique
and show natural wear from the history of time. Character and slight imperfections are inherent and to be expected from natural or
reclaimed materials. Our products are not intended to look new or perfect, and this is exactly what creates one-of-a-kind magic.
Finishes
NR (Natural Reclaimed) natural wood tones ranging from rich brown to weathered grey
WR (White Reclaimed) wood containing white, cream and weathered grey tones
ES (Espresso) reclaimed wood with rich, dark tones and cream lettering
AF (Available Finish) an assortment of finishes, speediest delivery, and unique short runs of gorgeous wood in short supply
4 n SecondNatureByHand.com - Artist Series NEW - New for 2018
Metal on Reclaimed Wood
20x20
NEW M20ARR NEW M20COM M20DAY
12x24
M20HOL M20STI
7.5x12 M1224YOU
CROSSMET n5
NEW - New for 2018 - Artist Series M1224YOU Detail
SecondNatureByHand.com
28x28 Metal on Reclaimed Wood
NEW M28ALW
NEW M28ROAD_JS
NEW M28ASIHAVE
NEW M28BLESS NEW M28STARS NEW M28YOUWRAP
6 n SecondNatureByHand.com - Artist Series NEW - New for 2018
8x8 Metal on Reclaimed Wood
NEW M08DAY NEW M08ELSE NEW M08PROM
NEW M08VERY NEW M08WORK NEW M08YOUARE
NEW - New for 2018 - Artist Series SecondNatureByHand.com n7
New for Framed Canvas 24x18
2018 FC2418LOVEHRT
We take pride in the spirit of creating new from old. Our framed canvas artwork is providing
an alternative route for plastic and styrofoam that was otherwise headed for a landfill in
Wisconsin. Solid, well-built frames consisting of mostly recycled material make a positive
impact on the environment, and a statement in your home.
38x28 28x38
FC3828NEED FC2838NEW FC2418LOVELY
FC3828SUN
40x18 18x24
FC4018FORYOU FC1824ENJOY
33x23
FC3323ANOTH FC3323BEST FC3323LOVEYOU
SecondNatureByHand.com - Artist Series NEW - New for 2018
8 n
Reclaimed Steel Wall Art
Reclaimed Steel RG-PPK2017
Wall Art
Pre-Pack
Reclaimed Steel Wall Art Pre-Pack contains 24x12
2 each of: RG2412GRATE-SL
RG10AWAKEN RG10KIND RG10FIND
RG10HUMAN RG10ILOVEUS RG10REALLY
RG10SANDWICH RG146GOING RG146HERE
RG146INHALE RG146JUSTBE RG146UNSTOP
RG14HRTSMILE RG14MAGIC RG14YOURARE
RG2412MEM-SL
NEW RG2412GRACE_JS-CO
NEW RG2412ONE-SL RG2412ORDIN-CO RG2412SWEET-CO
NEW RG2412TOBE-CO RG2412TOGETH-SL NEW RG2412WEL-CO
NEW - New for 2018 - Artist Series SecondNatureByHand.com n9
14x14
NEW RG14ART-SL
NEW NEW RG14BEMY-CO NEW RG14GODHAS-CO
RG14BECOMES_JS-CO
RG14HRTSMILE-SL RG14MAGIC-SL NEW RG14NEEDHER-CO NEW RG14SHALLBE-CO
NEW RG14SINGLE-CO NEW RG14STORM-SL NEW RG14STRONG_TX-CO RG14YOUARE-CO
10 n SecondNatureByHand.com - Artist Series NEW - New for 2018
14x6 RG146BYFAR-CO
RG146BEST-SL
NEW RG146GOING-CO NEW RG146HAVEHOLD-CO
NEW RG146ELSE-CO
RG146HERE-CO RG146INHALE-SL RG146JUSTBE-SL
NEW RG146LITTLE-SL RG146SANCTLAKE-SL NEW RG146SEE-SL
NEW RG146SHARED-CO NEW RG146SWEET-CO RG146UNSTOP-SL
SecondNatureByHand.com
NEW - New for 2018 - Artist Series n 11
10x10
RG10AWAKEN-CO RG10FIND-SL NEW RG10GAVEME-SL RG10HUMAN-SL
NEW RG10ILOVEUS-CO RG10KIND-SL NEW RG10MORE-SL RG10REALLY-CO
RG10SANDWICH-SL NEW RG10SBB-CO RG10SUPPORT-CO NEW RG10WITHYOU-CO
12 n SecondNatureByHand.com - Artist Series NEW - New for 2018
6x14
RG614ALLOF-CO NEW RG614BCR-CO NEW RG614BRINGS-CO RG614GIVEIT-CO
RG614LKLV-SL NEW RG614TRULY-CO NEW RG614WHO-SL
NEW - New for 2018 - Artist Series SecondNatureByHand.com n 13
Reclaimed Wood Wall Art
PPKCHR2017
This beautiful pre-pack contains a variety of finishes with
Christmas and winter messages sure to change it up in your
store around the holidays! Includes TWO of each of the
following:
1224DASHER-RRC, 1224TWAS-RRC, 146BENEAR-NRC
2412DASH-NRC, 2412FROSTY-NRC, 2 412WEATH-NRC
10JOYTO-WR, 146HEAVENSING-WR, 10PLAY-WR
0614LETITSNOW-WR, 1 46WINWON-WR
Reclaimed Wood Wall Art Pre-Pack 28x28
PPKRW-2017 Our Reclaimed Wood Pre-Pack includes TWO of
each of the following:
2 8BEL, 2412TRAILS, 14MOO, 14NEV, 1 4BLU,
14SMALW, 146JEWEL, 146DEC, 146HUG,
146SPI, 146COURAGE, 146RETIRE,
1 224HAP, 1224LIF, 1224TRAVEL, 10CRA,
10SPO, 10AMP , 10SMSMI, 10CHANCE,
10WIN, 06LOVEUMORE, 06HPL, 06LIF,
06MOON, 06DREAMBIG, 06BOSSY
28AGE
28ALWAYSWILL 28BEG 28BEL
SecondNatureByHand.com - Artist Series NEW - New for 2018
14 n
28BGBEA 28BGHOM 28BGVEG
NEW 28BYTHESEA 28CLIFFJUMP 28CLO
28DES 28FAIRY 28FIV
SecondNatureByHand.com
NEW - New for 2018 - Artist Series n 15
28GOD 28GRA 28HAPPY
28HOM 28KEEP 28LAKE
28LET 28LOS 28LVMST
SecondNatureByHand.com - Artist Series NEW - New for 2018
16 n
28MAGIC 28MIR 28MOON
28MUSIC NEW 28MYTODAY 28NILMDTS
28PEACE 28PLED 28PRA
SecondNatureByHand.com
NEW - New for 2018 - Artist Series n 17
28PROMISE NEW 28PURP 28REA
NEW 28REJOICE 28SECRET 28SEEHIM
28SEENDANCE 28SINCEREHRT 28SIT
SecondNatureByHand.com - Artist Series NEW - New for 2018
18 n
NEW 28SLEEP NEW 28THISDAY 28TREESOFGREEN
NEW 28TRUESTORY 28TRUST NEW 28WALLS
28x20
NEW - New for 2018 - Artist Series 2820FLAG n 19
SecondNatureByHand.com
2412ADVEN 24x12 2412BUSHEL
2412BIGFAITH
2412DASH 2412DEARGOD 2412DESL
2412FARMER
2412FEARNOT 2412FROSTY 2412HEARD
SecondNatureByHand.com - Artist Series NEW - New for 2018
20 n
2412HOPE
2412HUG 2412ITWAS 2412JOURNEY
2412NEWSONG 2412PORCH 2412SHORTCUT
2412THREE 2412TRAILS 2412WEATH
NEW - New for 2018 - Artist Series SecondNatureByHand.com n 21
12x24
1224ANN 1224BAT NEW 1224BATH 1224BEAMER
1224BELRESP 1224BIRDSONG 1224BLUEASTHE 1224BUNDLE
1224CARRYPRAY 1224CAT 1224COOK 1224COWBOYUP
- Artist Series NEW - New for 2018
22 n SecondNatureByHand.com
1224CRAZY 1224CRE 1224DASHER 1224DEPLOY
1224DOG 1224DRSZ 1224FIT 1224FRESHAIR
1224HAP 1224HARDWORK 1224HEL 1224HOUSERULES
NEW - New for 2018 - Artist Series SecondNatureByHand.com n 23
1224HOUTWO 1224HRTLIF 1224HUMBLE 1224JUMP
1224JUS 1224KIDS 1224LAU 1224LETUS
1224LIF 1224LIFESHORT NEW 1224LORDSPRAYER 1224LOVEBEING
24 n SecondNatureByHand.com - Artist Series NEW - New for 2018
1224LOVEDOGS 1224LVMR 1224MAMA 1224MER
1224MOM 1224OUT 1224PIC 1224PICPL
NEW 1224PIR 1224PLEDGE 1224POS 1224PRA
NEW - New for 2018 - Artist Series SecondNatureByHand.com n 25
1224QUE 1224RISE 1224RIVERMEM NEW 1224SHEDOG
1224SHINE 1224SILENT 1224SNUG 1224SPA
1224SPORTHERO 1224STORY 1224SUP NEW 1224TABLE
- Artist Series NEW - New for 2018
26 n SecondNatureByHand.com
1224TRAVEL 1224TWAS 1224VEG 1224WRO
1224YES 1224YOU 1224YOURDOG
14x14
14BEA 14BECOME 14BLU 14BRO
NEW - New for 2018 - Artist Series SecondNatureByHand.com n 27
14CHG 14CHI 14CLOUDY 14CTRYGIRL
14CTRYRD 14DARLING 14DEEPMTNS 14DOALITTLE
14DRBG 14FLEX NEW 14GATHER 14GOBIG
NEW 14HANDS 14HEA NEW 14HERODAD 14HOWEVER
- Artist Series NEW - New for 2018
28 n SecondNatureByHand.com
14ILOVEYOU 14JOYFUL 14LKYFARM 14LOVED
NEW 14LOVETOME 14LUKE 14MILFAM 14MILIT
14MOO 14MOS 14MOTHER 14MOUNTAIN
14NEV 14NEVERMISS 14OHSO 14PEACEFUL
NEW - New for 2018 - Artist Series SecondNatureByHand.com n 29
14PLANTMIR 14RAI 14RUSH 14SAI
14SETTLE 14SIT 14SMALLESTHRT 14SMALW
14SMILEDKNEW 14SUCCESSFUL 14THANK 14THINK
14TIME 14WOR 14YEARS
SecondNatureByHand.com - Artist Series NEW - New for 2018
30 n
14x6
146ATT
146AV 146BADCRAZY 146BAREFOOT
146BEAC 146BEACH 146BEACHDAYS
146BENEAR 146BETTER 146BEYOURSELF
SecondNatureByHand.com
NEW - New for 2018 - Artist Series n 31
NEW 146BIGTHINGS
146BOOK 146BUSHEL 146CALORIE
146CANTFOLLOW 146CAUTION 146CHANEL
146CHRIST 146COTTAGE 146COURAGE
146CITY 146COFFAWE 146COMPLICATED
SecondNatureByHand.com - Artist Series NEW - New for 2018
32 n
NEW 146CTRYHOLIC_JS
146DEC 146DEFMOTH 146DIRT
146DIRTY NEW 146DOGKISS 146DOGLIKE
NEW 146DREAMER NEW 146DRIVE_SM NEW 146DROP
NEW 146EMPOWER 146ENOUGHWINE 146EXCEED
SecondNatureByHand.com
NEW - New for 2018 - Artist Series n 33
146FAC 146FALLSEVEN 146FIE
146FIRSTFIVE 146FISHST 146FLYMONK
NEW 146FONDOF
146FOODMED 146FOR 146FRINIGHT
NEW 146FRMWIFE 146GIRLWORTH 146GODAWAKE
SecondNatureByHand.com - Artist Series NEW - New for 2018
34 n
146GOO
146GOODONE NEW 146GRAT NEW 146HAPREAS
146HARD 146HAVEME 146HEA
146HEAVEN 146HEAVENSING 146HEL
NEW 146HEY 146HMGR 146HORSES
SecondNatureByHand.com
NEW - New for 2018 - Artist Series n 35
NEW 146HOPEYOU_JS
146HSH 146HUG 146HUNTHRS
146IMPILOT 146INFL 146INRIGHT
NEW 146INTOX 146JEWEL 146JUM
146KIN 146KISS 146LADIES
SecondNatureByHand.com - Artist Series NEW - New for 2018
36 n
146LAKE 146LAUNDRY 146LIAR
NEW 146LITTLEGIRL
NEW 146LOCAL NEW 146MADEOF 146MAR
146MARGARITA NEW 146MATCHES 146MEASURE
146MEDICINE 146MEM 146MERCY
SecondNatureByHand.com
NEW - New for 2018 - Artist Series n 37
146MONEYCANT 146MOUNTAINS 146MTNHIDE
146MTNTIME NEW 146MYBACK 146MYLOVE
NEW 146MYWISH_JS
146NAP 146NEW 146NOP
146OCEAN 146OPP 146OPTIMIST
SecondNatureByHand.com - Artist Series NEW - New for 2018
38 n
146OUTMIND 146PEACERESC 146PERSIST
146PIN 146PLANS 146PRETEND
NEW 146PRICELESS
146PRETENDPHONE 146PRO 146REALIZED
146REFUGE 146RESC 146RETIRE
SecondNatureByHand.com
NEW - New for 2018 - Artist Series n 39
NEW 146RISEHEARD
146RIVER 146RUINED 146SAN
NEW 146SGIRL 146SHO 146SIMP
146SKILLED 146SMILEHAPPY 146SOAR
146SOU 146SPI 146STAND
SecondNatureByHand.com - Artist Series NEW - New for 2018
40 n
146SUMMER
NEW 146START NEW 146STREN NEW 146TAUGHTME
146TEACHWELL 146TEL 146TRAVEL
146TREACH 146TRUST NEW 146UNCON
146UNICORN 146UNSUPER 146VACATION
SecondNatureByHand.com
NEW - New for 2018 - Artist Series n 41
146WIND 146WINGSOUL NEW 146WINWON
NEW 146WITHYOU
146WONDER 146WOODS 146WORKFLY
146WORLDGARDEN 146WRI 146XOX
146YOUCAN
42 n SecondNatureByHand.com - Artist Series NEW - New for 2018
6x14
0614BONFIRE 0614FISH
NEW 0614FLAKE 0614GUE
NEW 0614ASLONG
0614HAIRMESSY 0614INVENT
NEW - New for 2018 - Artist Series SecondNatureByHand.com n 43
0614JUDGE 0614LAKE 0614LEGO
NEW 0614LETITSNOW 0614LIMIT 0614LITTLE
NEW 0614LAUGHS
0614LOOK 0614NEED 0614SLEEP
44 n SecondNatureByHand.com - Artist Series NEW - New for 2018
10x10
10ADULT 10ALL
NEW 10AINT_JS 10ANCHOR 10BAR
10ALWAYS 10AMP 10BASEBHOME 10BEACH
10BEC 10BEHAPPY 10BES 10BICYCLE
NEW - New for 2018 - Artist Series SecondNatureByHand.com n 45
NEW 10BIG 10BIRTHGRAND
NEW 10BLUES
10BUBBLE 10CABIN
10CHANCE 10CLEANRM 10CLOSEST 10COLLECT
10CONT 10COWBOY 10CRA 10CURSE
- Artist Series NEW - New for 2018
46 n SecondNatureByHand.com
NEW 10DADANGEL 10DAY 10DIVINE NEW 10DONEIN
10DRE NEW 10EATSKI
NEW 10FACE
10EFFORT 10ER
10FALLDOWN 10FALLEN NEW 10FARFAR 10FARM
NEW - New for 2018 - Artist Series SecondNatureByHand.com n 47
10FARMING 10FARMRPT 10FISH 10FISHLIE
NEW 10FLIP 10FREEDOM
10FLIGHT 10FRY 10GATHER
10GIRLS NEW 10GIVETHKS 10GRANDLOVE 10GUEST
48 n SecondNatureByHand.com - Artist Series NEW - New for 2018