Cricket España 2023 - 2027

CRICKET ESPAŃA STRATEGY 2023 - 2027

INSPIRING THE NATION TO CHOOSE CRICKET



CRICKET ESPAŃA

INSPIRING THE NATION TO CHOOSE CRICKET

Cricket España (CE) is excited to present a clear and definitive strategy for cricket in Spain over the next
five years and beyond. We will continue our emphasis on growth and development of the game by
enhancing our undeniably good reputation throughout the European and Worldwide cricket community.

CE will be offering a variety of specialist programmes to people of all age groups and those with varying
abilities and aim to provide appropriate individual pathways, using a framework that will facilitate
development and maximize the cricket experience. By using this platform we can continually evolve our
approach to transforming cricket. In fact CE aims to promote Spain as the premier cricket destination
in Europe, attracting participants throughout the world to play and/or officiate in our local area.

Our growth strategy is in line with the International Cricket Council (ICC) forward thinking views, the
world governing body for cricket, and we continually strive to produce more
outstanding young cricketers in the future.

We are extremely focused on increasing participation numbers throughout
Spain, including more juniors and more women. The fast growth in this
department across Spain has undoubtedly surprised us and huge strides are
therefore being taken to be a fully recognised Sport Federation, enabling
the game to be spread even wider within public schools and other sporting
facilities.

JUAN CARLOS RODRIGUEZ MARTINEZ
President Cricket España



CRICKET ESPAŃA

VALUES

Honesty, respect and fair play are principles that are actively instilled in our cricket
teams, from local to national team level. Players remain focused, committed and determined
during high intensity competition matches, respecting their team-mates, opponents and officials
at all times.

EXCELLENCE
By applying maximum effort with optimal attitude we strive to
perform at our best both on and off the field of play.

INCLUSION
We support diversity, equality and inclusion across all of our
activities and foster a cricket community where everyone is
respected and valued.

INNOVATION
We encourage creativity and individual expression, taking on new
challenges and learning from mistakes to transform ideas into
tangible results.

INTEGRITY
We say what we do, and do what we say. Through consistent,
responsible and transparent actions we create trust and an
accountable environment.



CRICKET ESPAŃA

FOCUS AREAS

Cricket España focus is to strengthen the club infrastructure in each
municipal area with practical and full tailored support.

PARTICIPATION
Increase awareness of cricket in Spain and provide opportunities
to for all to enjoy and participate in.

PEOPLE - STAFF
Ensure all coaches and officials are fully trained and supported
within their respective frameworks… Continuous training will be
Implemented to keep updated with the latest changes.

PEOPLE - TEAMS
Ensuring all people are engaged in a fun, safe, sporting
environment where they can enjoy themselves, learn to play as
part of a team, make friends & receive expert technical tuition.

PERFORMANCE
Provide a clear and consistent pathway for all participants,
Resulting in winning national teams.

PARTNERSHIPS
Form strategic partnerships to improve accessibility at all levels
and facilitate growth.



CRICKET ESPAŃA

OBJECTIVES | 2023 TO 2027

PARTICIPATION

Promote cricket
to 10,000 new

children throughout
Spain per year

PEOPLE

PERFORMANCE
PARTNERSHIPS



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