Sneaker Magazine

Air Max1
powerwall
Nike
HISTORY SNEAKER + ALL ABOUT SENAKERS + EVENT SENAKERS + NEWS SNEAKERS
VOL. 7
MAGAZINE
made in malaysia
RUN
max fits
NUR


cover your-
self
The Street goes on
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the puma store
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6-7 8-9
12-13 14-15 18-19
history sneaker about nike
best seller sneaker about vans
store sneaker about adidas
20-21
24-25 sneaker award
CONTENT


26-27
30-31 32-33
36-37
about reebok news sneaker about converse
about new balance
RUN
max fits
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The history about SNEAKER
Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise but that are now also widely used for everyday casual wear.
Since their popularization by companies
such as Converse, Nike and Spalding in the mid 20th century, they have become attire, with variety growing in many global markets exponentially. Like other parts of the global clothing industry, manufacture of shoes is heavily concentrated in Asia with 9 in 10 shoes produced in that region. Contemporary sneakers are largely made from synthetic materials, and the materials and manufac- turing process produce, on average, about 14 kgs of CO2 emissions.
The shoes have gone by a variety of names, depending on geography and changing over the decades. The term “sneakers” is most commonly used in Northeastern United States, Central and South Florida, Australia, New Zealand, and parts of Canada. However, in Australian, Canadian, and Scottish English, running shoes and runners are synonymous terms used to refer to sneakers; with the latter term also used in Hiberno-English. Tennis shoes is another term used in Austra- lian, and North American English. The British English equivalent of sneaker in its modern form is trainer, or training shoes. However, in Geordie English, sneakers may also be called sandshoes, gym boots, or joggers; while they may be referred to as daps in Welsh English. Several terms for sneakers exist in South Africa, including gym shoes, tennies, sports shoes, sneaks, and takkies.
Other names for sneakers includes rubber shoes in Philippine English, track shoes in Singapore English, canvas shoes in Nigerian English, and sportex in Greece.
Plimsolls (British English) are “low-tech” ath- letic shoes and are also called “sneakers” in American English. The word “sneaker” is often attributed to American Henry Nelson McKinney, who was an advertising agent for N. W. Ayer
& Son. In 1917, he used the term because the rubber sole made the shoe’s wearer stealthy. The word was already in use at least as early as 1887, when the Boston Journal made refer- ence to “sneakers” as “the name boys give to tennis shoes.” The name “sneakers” originally referred to how quiet the rubber soles were on the ground, in contrast to noisy standard hard leather sole dress shoes. Someone wearing sneakers could “sneak up” on someone while someone wearing standards could not.
Earlier, the name “sneaks” had been used by prison inmates to refer to warders because of the rubber-soled shoes they wore. The term ‘athletic shoes’ is typically used for shoes utilized for jogging or road running and indoor sports such as basketball, but tends to exclude shoes for sports played on grass such as asso- ciation football and rugby football, which are generally known in North America as “cleats” and in British English as “boots” or “studs”.
Attributes of an athletic shoe include a flexible sole, appropriate tread for the function, and ability to absorb impact. As the industry and designs have expanded, the term “athletic shoes” is based more on the design of the bottom of the shoe than the aesthetics of the top of the shoe. Today’s designs include sandals, Mary Janes, and even elevated styles suitable for running, dancing, and jumping.
The shoes themselves are made of flexible compounds, typically featuring a sole made of dense rubber. While the original design was basic, manufacturers have since tailored athletic shoes for their specific purposes. An example of this
is the spiked shoe developed for track running. Some of these shoes are made up to unusually large sizes for athletes with large feet.
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These shoes acquired the nickname ‘plimsoll’ in the 1870s, derived according to Nicholette Jones’ book The Plimsoll Sensation, from the coloured horizontal band joining the upper to the sole, which resembled the Plimsoll line on a ship’s hull. Alternatively, just like the Plimsoll line on a ship, if water got above the line of the rubber sole, the wearer would get wet.
Plimsolls were widely worn by vacationers and also began to be worn by sportsmen on the tennis and croquet courts for their com- fort. Special soles with engraved patterns to increase the surface grip of the shoe were developed, and these were ordered in bulk for the use of the British Army. Athletic shoes were increasingly used for leisure and outdoor activities at the turn of the 20th century - plim- solls were even found with the ill-fated Scott Antarctic expedition of 1911. Plimsolls were commonly worn by pupils in schools’ physical education lessons in the UK from the 1950s until the early 1970s.
British company J.W. Foster and Sons designed and produced the first shoes designed for running in 1895; the shoes were spiked
to allow for greater traction and speed. The company sold its high-quality handmade running shoes to athletes around the world, eventually receiving a contract for the manufacture of running shoes for the British team in the 1924 Summer Olympics. Harold Abrahams and Eric Liddell won the 100 m and 400 m events, kitted out with Foster’s running gear.
This style of footwear also became prominent in America at the turn of the 20th century, where they were called ‘sneakers’. In 1892, the U.S. Rubber Company introduced the first rubber-soled shoes in the country, sparking a surge in demand and production. The first basketball shoes were designed by Spalding as early as 1907. The market for sneakers grew after World War I, when sports and athletics increasingly became a way to demonstrate moral fiber and patriotism. The U.S. market for sneakers grew steadily as young boys lined up to buy sneakers en- dorsed by football player Jim Thorpe and Converse All Stars endorsed by basketball player Chuck Taylor.
During the interwar period, athletic shoes began to be marketed for different sports, and differentiated designs were made available for men and women. Athletic shoes were used by competing athletes at the Olympics, helping to popularise athletic shoes among the general public. In 1936, a French brand, Spring Court,marketed the first canvas tennis shoe featuring signature eight ventilation channels on a vulcanised natural rubber sole.
Adolf “Adi” Dassler began producing his own sports shoes in his mother’s wash kitchen in Herzogenaurach, Bavaria, after his return from World War I, and went on to establish one of the leading athletic shoe manufacturers, Adidas.He also successfully marketed his shoes to athletes at the 1936 Summer Olympics, which helped cement his good reputation. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II.
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About NIKE
NIKE, Inc. is an American multinational corporation that is engaged in the design, development, manufacturing, and worldwide mar- keting and sales of footwear, apparel, equipment, accessories, and services. The company is headquartered near Beaverton, Oregon,
in the Portland metropolitan area. It is the world’s largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment, with revenue in excess of US$37.4 billion in its fiscal year 2020 (ending May 31, 2020). As of 2020, it employed more than 75,400 people worldwide. In 2020 the brand alone was valued in excess of $32 billion, making it the most valuable brand among sports businesses. Previously in 2017, the Nike brand was valued at $29.6 billion. Nike ranked No. 89 in the 2018 Fortune 500 list of the largest United States corporations by total revenue.
The company was founded on January 25, 1964, as Blue Ribbon Sports, by Bill Bowerman and Phil Knight, and officially became Nike, Inc. on May 30, 1971. The company takes its name from Nike, the Greek goddess of victory. Nike markets its products under its own brand, as well as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers, Air Force 1, Nike Dunk, Air Max, Foamposite, Nike Skateboarding, Nike CR7, and subsidiaries including Brand Jordan, and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) from 1995 to 2008, and previously owned Cole Haan, Umbro, and Hurley International. In addition to manufacturing sportswear and equip- ment, the company operates retail stores under the Niketown name. Nike sponsors many high-profile athletes and sports teams around the world, with the highly recognized trademarks of “Just Do It” and the Swoosh logo.
HISTORY
Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Phil Knight and his coach, Bill Bowerman, on January 25, 1964. The company initially operated in Eugene, Oregon as a distributor for Japanese shoe maker Onitsuka Tiger, making most sales at track meets out of Knight’s automobile.
According to Otis Davis, a University of Oregon student athlete coached by Bowerman and Olympic gold medalist at the 1960 Summer Olympics, his coach made the first pair of Nike shoes for him, contradicting a claim that they were made for Phil Knight. According to Davis, “I told Tom Brokaw that I was the first. I don’t care what all the billionaires say. Bill Bowerman made the first pair of shoes for me. People don’t believe me. In fact, I didn’t like the way they felt on my feet. There was no support and they were too tight. But I saw Bowerman made them from the waffle iron, and they were mine”.
In its first year in business, BRS sold 1,300 pairs of Japanese run- ning shoes grossing $8,000. By 1965, sales had reached $20,000. In 1966, BRS opened its first retail store at 3107 Pico Boulevard
in Santa Monica, California. In 1967, due to increasing sales, BRS expanded retail and distribution operations on the East Coast, in Wellesley, Massachusetts.
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Air Jordan 1 Low RM389
“THE SHOE
WORKS IF
YOU DO”
The Nike Sweet Classic High is comfortable while still remaining in style. With great quality and a wide variety of colour option, these sneakers are perfect for casual use. Stay fly, stay fresh and get yourself a pair.
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SCAN FOR MORE DETAIL
COME RUn WITH US.
Nike, inc. is an American multinational corporation which is the world’s largest supp;ier and manufacturer of athletic shoes, apparel and other sports equipment.
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BEST SELLING SNEAKERS
2020
Adidas x 424 Shell-Toe Shoes
OF
Adidas Consortium FYW XTA
In an ironic twist of fate, one of the best sneaker/hiker hybrids in a while debuted a few months into the midst of a global pandemic that has everyone hunkering down at home. If you happen to have access to a trail nearby, these are the shoes to wear while tackling it.
Release: 5/9
Retail Price: MYR 617.00
L.A.-based 424’s recent collaboration with the Three Stripes reimagined what the brand’s soccer staples would look like off the pitch, sneaking in (heh) a little basketball inspiration with one of the best updates to the iconic Super- star silhouette we’ve seen in a minute.
Release: 5/8
Retail Price: MYR 663.20
Air Max 90 ‘Volt’
The Air Max 90 turns 30 in 2020, so you can expect to see colorway after colorway of the classic style hit shelves this year. Leaning heavily on the super-bright Volt shade of yellow, this one was an early favorite.
Release: 1/9
Retail Price: MYR 497.40
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Ronnie and New Balance, back together. And, as expected, the collabora- tion was colorful and snapped up by RF fanboys and NB heads alike.
Release: 1/31
Retail Price: MYR 1,077.70
FOG Essentials x Converse Chuck 70
Jerry Lorenzo’s FOG Essentials line has reinterpreted a handful of iconic Converse silhouettes over the years, but few have hit as hard as the subtly tweaked Chuck 70 released this past March.
Release: 3/26
Retail Price: MYR 455.95
New Balance x Ronnie Fieg 1700 ‘Colorist’
Nike Air Max 90 ‘Reverse Duck Camo’
Released in celebration of Air Max Day this year, the Duck Camos riff on the now-famous design Atmos debuted in partnership with The Swoosh way back in 2013.
Release: 3/26
Retail Price: MYR 580.30
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About VANS
Vans is an American manufacturer of skate- boarding shoes and related apparel, started in Anaheim, California, and owned by VF Corporation. The company also sponsors surf, snowboarding, BMX, and motocross teams. Since 1996, the company has been the primary sponsor of the annual Vans Warped Tour traveling rock festival.
HISTORY
In 1944, Paul Van Doren dropped out of intermediate school in 8th grade at age fourteen when he realized he did not like school. He had a strong passion for horses and found his way to the race track where
he earned the nickname “Dutch the Clutch”, and for one dollar he would give the odds
of the race. Paul’s mother, Rena, did not enjoy the idea of Paul being without a job and not in school, so she insisted he gets a job at Randy’s, a shoe manufacturer. His job entailed sweeping the floors and making shoes. Paul eventually became the executive vice president of the company at just 34 years old. Randy’s became one of the biggest shoe manufacturers in the US. From Van Doren’s quick success in Massachusetts, he was ordered to turn around a failing Randy’s factory in Garden Grove, California, that
was losing close to a million dollars each month. Paul and his brother Jim moved their families and settled in Anaheim to help the factory. After just eight months of being in Garden Grove, the factory was functioning better than the one in Massachusetts. Three months after trying to save the Garden Grove factory, Paul decided he wanted to start his own shoe brand.
On March 16, 1966, at 704 East Broadway in Anaheim, California, brothers Paul Van Doren and James Van Doren and Gordon C. Lee opened the first Vans store under the name The Van Doren Rubber Company. The business manufactured shoes and sold them directly to the public. On that first morning, twelve customers purchased Vans deck shoes, which are now known as “Authentic”. The company displayed three styles of shoes, which were priced between US$2.49 and US$4.99, but on the opening day, the com- pany had only manufactured display models without any inventory ready to sell—the store rack boxes were actually empty. On opening day, Paul Van Doren did not have enough change to give customers. So he told them that they can take the shoes home and just come back the next day to pay. The following day, all the customers came back to pay.
The original version of the Vans skateboard logo was designed in Costa Mesa, California, in the 1970s by Mark Van Doren at the
age of 13. The son of then-President and co-owner James Van Doren, Mark designed the logo as a stencil to be spray painted on his skateboards. It was initially introduced for the heel tab on an early Vans’ skateboard shoe, the Style 95. After his son’s interest in skateboarding James decided to manufac- ture skateboarding shoes.
In 1988, Paul Van Doren and Gordon C. Lee sold the Vans company to the banking firm McCown De Leeuw & Co. for US$74.4 million. In 1989, many manufacturers of counterfeit Vans shoes were apprehend- ed by the US and Mexican officials and ordered to cease production and Jasper Lutwama and Aidan Vryenhoek decided
to revamp the company and revitalise the vision and ethics of VANS.
Vans has sponsored and supported the Warped tour since 1999. In 2001, Warped Tour would be known as the Vans Warped Tour. Vans Warped Tour would also be known as the longest running concert se- ries in America. Returning in 2017, the tour is taking on a new element asking fans to complete a survey requesting which acts they should book. Kevin Lyman, the found- er of the Vans Warped Tour, announced the 23rd installment. 2018 would become the last summer for Vans Warped Tour.
Vans became the title sponsor of the US Open of Surfing in Huntington Beach, Cal- ifornia in 2014, and in 2010, the company sponsored the Duct Tape Invitational.
Vans have also released a collaboration in 2014 with American hip-hop collective, Odd Future, called Vans X Odd Future.
“Off The Wall”
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LIVING OFF THE WALL
vans Men’s torrey coaches Jacket
Myr 219.00
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“MODERN DAY CLASSIC”
SCAN FOR MORE DETAIL
vans old skool Men’s Myr 259.00
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About SNEAKE
JD SPORT
Established in the year 1983 by John Wardle and David Makin, JD Sports has long been established as the leading UK specialist retailer of fashionable branded, sports and casual wear.
What started as a single shop in Bury, England has now expanded across the UK, and by 1996, JD has opened a total of 56 stores.
By 2011, JD has dominated most of the EU, primarily in Germany, Ireland, France, Netherlands and Spain, with Denmark and Sweden to follow suit. At this moment in time, JD was already regarded as the most innovative visual merchandiser of sportswear with the best and most exclusive stylish range.
Fast forward to 2016, JD officially launched its first store in Asia, right here in Malaysia. In November, JD opened its first flagship store in Pavilion Elite, Kuala Lumpur, and its third store in Asia in Sunway Velocity, Cheras.
JD looks forward to a progressive development in Asia in the days to come.
As one of the leading online-shops for premium sneakers and urban fashion we always provide you with the newest models of the most popular brands. With its deep knowledge and experience in the street and basketball wear market KICKZ is known as THE expert
for sneakerheads and street couture enthusiasts alike. And we now have a blog to keep you updated on everything important that’s going on in the KICKZ universe.
KICKZ
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R


R STORE
Al-Ikhsan Sports Sdn Bhd is Malaysia’s No. 1 sports retailer which is primarily involved in the retail of sports footwear, apparel and equipment.
Al-Ikhsan Sports was established in 1993 with a single 150sqft store in Holiday Plaza, Johor Bahru by a husband and wife team, Tuan Haji Ali Hassan and Pn Marina Abu Bakar.
From a sole proprietorship enterprise, the Company has evolved to a Private Limited Company now known as Al-Ikhsan Sports Sdn Bhd.
The business has grown tremendously and currently has over 125 stores located throughout Peninsular Malaysia.
Since its inception, the company has grown from a singular sports convenience concept to a multi-category, multi-concept sporting goods giant with a clearly segmented strategy to address consumers and sports lover across different income groups, offering global brands at affordable price.
As one of the leading online-shops for premium sneakers and urban fashion we always provide you with the newest models of the most popular brands. With its deep knowledge and experience in the street and basketball wear market KICKZ is known as THE expert for sneak- erheads and street couture enthusiasts alike. And we now have a blog to keep you updated on everything important that’s going on in the KICKZ universe.
AL-IKHSAN
SOLE WHAT
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About ADIDAS
Adidas AG is a German multinational corporation, founded and headquartered
in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.[4][5] It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas’ revenue for 2018 was listed at €21.915 billion.
The company was started by Adolf Dassler
in his mother’s house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler as- sisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic foot- wear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens to use his handmade spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas’ business rival.
The three stripes are Adidas’ identity
mark, having being used on the company’s clothing and shoe designs as a marketing aid. The branding, which Adidas bought in 1952 from Finnish sports company Karhu Sports for the equivalent of 1,600 euros and two bottles of whiskey, became so successful that Dassler described Adidas as “The three stripes company”.
HISTORY
Adidas was founded by Adolf “Adi” Dassler who made sports shoes in his mother’s scullery or laundry room in Herzogenau- rach, Germany after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik). The electricity supply in Her- zogenaurach was unreliable, so the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.
Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. In 1936, Dassler persuaded U.S. sprinter Jesse Owens to use his hand made spikes at the 1936 Summer Olympics. Following Owens’ four gold medals, the name and reputation of Dassler shoes became known to the world’s sportsmen and their trainers. Business was successful and the Dasslers were selling 200,000 pairs of shoes every year before World War II.
Both Dassler brothers joined the NSDAP in May 1933 and became also members of the National Socialist Motor Corps. Furthermore, Adolf took the rank of Sportwart in the Hitler Youth from 1935 until the end of the war. During the war, the company was running the last sport shoe factory in the country and predominantly supplied the Wehrmacht with shoes.
In 1943 the shoe production was forced to cease operations and the company’s facili- ties and workforce was used to manufacture anti-tank weapons. From 1942 to 1945 at least nine forced labourers were working at both sites of the company.
The Dassler factory, used for production of anti-tank weapons during the Second World War, was nearly destroyed in 1945 by US forces, but was spared when Adolf Dassler’s wife convinced the GIs that the company and its employees were only interested in manu- facturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers’ shoes.
COPRATE IMAGE
In 1952, following the 1952 Summer Olym- pics, Adidas acquired its signature 3-stripe logo from the Finnish athletic footwear brand Karhu Sports, for two bottles of whis- key and the equivalent of 1600 euros.
The Trefoil logo was designed in 1971 and launched in 1972, just in time for the 1972 Summer Olympics held in Munich. This logo lasted until 1997, when the company intro- duced the “three bars” logo (that had been designed by then Creative Director Peter Moore), initially used on the Equipment range of products.
“Adidas is All In”
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IMPPOSIBLE IS NOTHING
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My
adidas make me
t-shirt adidas ultra Myr 139.00
happy
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About SNEAKE
RUNNING
A marathon is a challenge, but choosing the right footwear shouldn’t be. Go the dis- tance in the sneakers with state-of-the-art technology to put your best foot forward with a lightweight feel, great energy return, and just the right amount of cushioning to motivate you to improve your performance.
Salomon Supercross Brooks Running Ghost Sneakers 12 Sneakers
myr 456.72 myr 350.84
The trail ahead can be unpredictable, but you know the Supercross has you covered with a stellar outsole for great traction and a shock-absorbing midsole. Rough terrain is simply no match in these trail running sneakers from a brand you know and trust
Perfect for pounding the pavement, these light- weight runners feel great right out of the box. One reviewer gave the sneaker a high score for great energy return and a snug fit. The brand’s DNA LOFT and BioMoGo DNA technol- ogy create a one-touch punch of soft cushion- ing with great stability to knockout your run.
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R


AWARD
WALKING
Take the proper steps to ensure you’re get- ting the support you need with a walking sneaker that’s durable, sturdy, and extreme- ly comfortable with the best cushioning pos- sible. Trust us, your feet will thank you later.
Chacos Z/Ronin Sneakers myr 538.00
Perfect for pounding the pavement, these light- weight runners feel great right out of the box. One reviewer gave the sneaker a high score for great energy return and a snug fit. The brand’s DNA LOFT and BioMoGo DNA technol- ogy create a one-touch punch of soft cushion- ing with great stability to knockout your run.
Nike Joyride Run Flyk- nit Sneakers
myr 747.36
Foam beads have made the Joyride a total game-changer. With four separate pods filled with proprietary foam-bead tech through the whole sole, each step will absorb your stride and return energy to propel you for- ward. A snug fit with a breathable upper round out this must-have sneaker to help you spring into action for your next run— with a little help when you need it most.
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About REEBOK
Reebok International Limited is an Ameri- can footwear and clothing company founded in Bolton (Greater Manchester), and head- quartered in Boston (Massachusetts). Since 2005, the company has been a subsidiary of German sporting goods giant Adidas. Reebok produces and distributes fitness, running and CrossFit sportswear including clothing and footwear. It is the official footwear and apparel sponsor for Ultimate Fighting Championship (UFC), CrossFit, and Spartan Race.
In 1958, Reebok was established as a companion company to J.W. Foster and Sons, founded in 1895 in Bolton, Lancashire, UK.From 1958 until 1986, Reebok clothing featured the Union Flag to signify the com- pany’s British origins.
The company’s global headquarters are located in Boston, Massachusetts,[11] U.S., with regional offices in Amsterdam, Montre- al, Hong Kong, and Mexico City.
In November 2016, Reebok announced it would be moving its headquarters from the Boston suburb of Canton to the innovation and design building in the seaport district of South Boston. The reasons for the move, according to the company, were to be located in an urban environment that is more desirable to millennial workers and to “clarify the roles” of United States offices. The move was completed in fall of 2018.
HISTORY
In 1895, Joseph William Foster at the age
of 14 started work in his bedroom above
his father’s sweetshop in Bolton, England, and designed some of the earliest spiked running shoes. After his ideas progressed, he founded his business ‘J.W. Foster’ in 1900, later he joined with his sons and changed the company name to J.W. Foster and
Sons. Foster opened a small factory called Olympic Works, and gradually became famous among athletes for his “running pumps”. For pioneering the use of spikes, the company’s revolutionary running pumps appear in the book, Golden Kicks: The Shoes that changed Sport. The company began distributing shoes across the Union Jack
flag which were worn by British athletes. They were made famous by 100m Olympic champion Harold Abrahams (who would be immortalised in the Oscar winning film Char- iots of Fire) in the 1924 Summer Olympics held in Paris.
In 1958, in Bolton, two of the founder’s grandsons, Joe and Jeff Foster, formed a companion company “Reebok,” having found the name in a South African dictio- nary won in a running race by Joe Foster as a boy. The name is Afrikaans for the grey rhebok, a type of African antelope.
U.S. market
In 1979, at the Chicago International Sneaker Trade show an American business- man, Paul Fireman, took notice of Reebok. Fireman was working for team sports and negotiated a deal to license and distribute the Reebok brand in the United States. The division was called Reebok USA Ltd. Later that year, Fireman introduced three new shoes to the market at $60. By 1981, Reebok reached more than $1.5 million in sales.
Reebok signed Venus Williams after she won singles titles at Wimbledon and the 2000 Summer Olympics. In December 2000, Reebok signed a 10-year licensing agree- ment with the NFL for the exclusive rights to manufacture and sell NFL licensed merchan- dise, including uniforms and footwear, for all 32 teams.
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1980s–1990s
In 1982, Reebok debuted the Reebok Free- style aerobics shoe, the first athletic shoe designed for women. The following year, Reebok’s sales were $13 million.
The company began expanding from tennis and aerobics shoes to running and basket- ball throughout the mid to late 1980s, the largest segments of the athletic footwear industry at the time. Fireman bought the English-based parent company in 1984. In addition to its IPO, the brand will conquer tennis with the Newport Classic, popularized by Boris Becker and John Mc Enroe, and the Revenge Plus, better known today under its name Reebok Club C.
Officially an American company in 1985, Reebok had its initial public offering on the New York Stock Exchange under the ticker symbol RBK.
In 1986, Reebok switched its logo from the Union Jack flag it had since its founding,
to the Vector logo - an abstract Union Jack streak across a race track - which mirrored the design of the side flashes of its shoes
The switch signaled the transition of the com- pany into a performance brand as it began licensing deals with professional athletes in the NBA and NFL.
During the 1980s, Reebok began introducing sports clothing and accessories (alongside entering the college/pro sports arena), along with a new line of children’s athletic shoes (called ‘Weeboks’). By mid-decade, Reebok’s sales were about $1 billion. One
of the company’s most iconic technologies, the Reebok Pump, debuted in 1989 with more than 100 professional athletes wearing the footwear by 1992, including Shaquille O’Neal.
Reebok worked with fitness professional
Gin Miller in the late 1980s to develop Step Reebok, based on Miller’s wooden prototype step and her ideas for step aerobics. The Step was evaluated in physiology trials undertaken by Drs. Lorna and Peter Francis at San Diego State University. In August 1989 the Step was ready, made in molded plastic by Sports Step of Atlanta with Ree- bok’s name on it, and by March 1990, the step aerobics classes were attracting media attention. Miller promoted Step Reebok in person, touring the U.S. and demonstrating it at exercise studios. Step aerobics became widely popular, helping the company sell many thousands of adjustable-height step devices, and millions of high-top shoes with ankle support.Step aerobics peaked in 1995 with 11.4 million people exercising in that style.
Reebok named Carl Yankowski president and chief executive officer of the brand in 1998, replacing former president Robert Meers. Yankowski stepped down one year later
to accept an executive position at another company. Reebok chairman and CEO Paul Fireman took over as president for the first time in 12 years.
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reebok sPeed Men’s traininG shoes Myr 390.00
PAIN IS TEMPORARY. REEBOOK IS FOREVER.
SCAN FOR MORE DETAIL
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The Air Jordan 1 Retro High OG “Lucky Green”
As so beautifully-captured in the recent “The Last Dance” documentary, Michael Jordan’s performances on the hardwood were ones of mirac- ulous nature. Whether it be his posterizing dunks, his crowd-silencing buzzer beaters, or his nifty crossovers, #23 set a new precedent for basketball greatness, and this month, his Jumpman family is crafting a new Air Jordan 1 High colorway inspired by his jaw-dropping 63-point game against the Celtics in 1986. Immortalizing this throwback moment against one of MJ’s at-the-time biggest rivals, Jordan Brand forms this particular installment with the “Lucky Green” theme which is primarily noticeable through the uppers that alternate between Boston’s team colors of white backdrops and titular-shaded overlays. Other details of the colorway include that of the subtly-placed his of red dispersed to the ball-and-wings insignias, tongue branding, and heels, as well as the parquet-patterned insoles that directly call out the floor design of the arena now known as TD Garden. Check out a closer look below, and note that these will be dropping via Nike.com and select retailers on October 14th in women’s and kid’s sizes.
Where to Buy:
-Jd sPort
-al ikhsan -nike official -skechers
Price: $170
About NEWS S
The Air Jordan 1 Retro High OG “Lucky Green”
2020 has undoubtedly been a productive year for Off-White, the brand kept busy primarily with their on-going series of Nike collaborations. And after the official release of his upcoming Rubber Dunk next month, Virgil Abloh will be teaming up with Jordan Brand once again for yet another Air Jordan 5. Provided a better look courtesy of sneak- er insiders, the pair makes use of a construction and aesthetic near identical to the “Black Metallic” that debuted during All-Star Week- end. Coloring, however, is changed from the dark neutral to a much brighter Sail, while red accents and silver reflective tongues elsewhere liken the collaborative model to the iconic “Fire Red” colorway. Further yellowing then turns the mid-panel, eye stays, lace toggle, and tread vintage in contrast to the various cut-outs that proffer Abloh’s sense
for modern deconstructive design. His classic quoted text and medial denotations then finish in signature fashion.
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EAKERS
The Union LA x Air Jordan 4 “Off Noir
Union‘s collaborations with Jordan Brand this year — while divisive pre-release — quickly grew on the very same people who dismissed it upon reveal. And since many struck out upon the collection’s first drop, there’s quite a bit of anticipation for the Air Jordan 4 Off Noir’s wider showing later this October. While the “Guava Ice” intentionally shot off target, the more versatile “Off Noir” leans into a colorway loosely inspired by the Air Jordan 1s that the LA-based retailer blessed us with late 2018. Dark black uppers make use of a thicker, more robust suede fabrication, giving it a look far more premium than that of other AJ3s on the shelf. Matching mesh under layers then contrast in texture at the toe box while white-tinged cages offer the same effect both at the vamp as well as the profile. See-through molds further accent just be- hind, visually separating the aforementioned with the collar and lining whose dark cool tone reminds of Storm Blue. Soles below accent with vintage effect below while the tongue bears more structural tweaks in its stitched down fold.
Where to Buy:
-Jd sPort -al ikhsan - official -skechers
Where to Buy:
-Jd sPort -al ikhsan - official -skechers
Price: $225
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About CONVERSE
Converse is an American shoe company that designs, distributes, and licenses sneakers, skating shoes, lifestyle brand footwear, apparel, and accessories. Founded in 1908, it has been a subsidiary of Nike, Inc. since 2003.
During World War II, Converse shifted its manufacturing to make footwear for the military. It was one of the few producers of athletic shoes and for over a half century the company dominated the American court shoe market. From the 1970s, the company lost its dominant position as competitors presented their own styles.
Today the company’s portfolio include products under the Converse, Cons, Chuck Taylor All-Star (“Chucks”), Jack Purcell, One Star, and Star Chevron trademarks. Converse frequently collaborates on special edition product releases with other brands such as John Varvatos. Converse shoes are distin- guished by a number of features, including the company’s star insignia, the All Star’s rubber sole, smooth rounded toe, and wrap- around strip.
As of 2019, Converse sold products through 109 company-owned retail stores in the United States and 63 stores in international markets. Converse employees are counted among the 76,700 employees of Nike Inc. worldwide.
Forty seven-year-old Marquis Mills Converse, a manager at a footwear manufacturing firm, opened the Converse Rubber Shoe Company in February 1908 in Malden, Massachusetts.
HISTORY
The company was a rubber shoe manufac- turer, providing winterized rubber-soled footwear for men, women, and children. By 1910, Converse was producing shoes daily, but it was not until 1915 that the company began manufacturing athletic shoes.
In 1917, the Converse All-Star basketball shoe was introduced. Then in 1923, a basket- ball player named Charles H. “Chuck” Taylor walked into Converse complaining of sore feet. Converse gave him a job: he worked as a salesman and ambassador, promoting the shoes around the U.S., and in 1932 Taylor’s signature was added to the All-Star patch on the classic, high-topped sneakers. He contin- ued this work until shortly before his death in 1969. Converse also customized shoes for the New York Renaissance (the “Rens”), the first all–African American professional bas- ketball team. In 1962, center Wilt Chamber- lain of the Philadelphia Warriors scored 100 points in an NBA game while wearing a pair of Chucks, taking a 169–147 victory over the New York Knicks in Hershey, Pennsylvania on March 2.
Skateboarding market
Under the “CONS” name, Converse launched its skateboarding program in 2009 with a team of “ambassadors”: Kenny Anderson, Anthony Pappalardo, Nick Trapasso, Sammy Baca, Ethan Fowler, Raymond Molinar, and Rune Glifberg.
In August 2012, Converse sponsored a skate event at Huntington Beach, California, US. Trapasso, Tom Remillard, Aaron Homoki, Greyson Fletcher, Ben Raemers, Ben Hatch- ell, Robbie Russo, and Ben Raybourn partici- pated in the competition that was held.
SPECIAL EDITION
Converse fashion in Paris
Several special editions of Converse shoes have been made, including DC Comics, Pink Floyd, The Ramones, AC/DC, Sailor Jerry, Metallica, The Clash, Dr. Seuss, Grateful Dead, Ozzy Osbourne, Jimi Hendrix, Miley Cyrus, Drew Brophy, Nirvana, Bad Meets Evil, Green Day, Gorillaz, Matt and Kim, Black Sabbath, the Control, green, brown or camouflage edition, Super Mario and Danny Potthoff. Three new designs were created for high tops, inspired by The Who.
Additionally, Converse have to date made an appearance in over 650 films, appearing in movies such as Back to the Future, I, Robot, Grease and Stand by Me.
David Tennant (playing the Tenth Doctor) wore a variety of Hi-top Converse on sci- ence-fiction show Doctor Who, including red and cream versions.
July 2018, Converse teamed up with BT21, a millennial pop character created by South Korean hip-hop group BTS, to launch the special collaboration line of Chuck Taylor All-Stars featuring the illustrations of BT21 characters; it’s currently available limited quantities in Asia starting from July 27.
It’s Converse for Comfort
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FREEDOM YOU DESIRE.
converse chuck 70 ox Myr 309.00
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SCAN FOR MORE DETAIL
SHOES ARE BORING, WEAR SNEAKERS
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About
NEW BALANCE
New Balance (NB) is an American sports footwear and apparel brand that has
been around since 1906. The brand was originally associated with the New Balance Arch Support Company. Today the brand is associated with New Balance Athletics, Inc., an American multinational corporation and its parent New Balance, Inc., a Jim Davis owned holding company that owns New Balance Athletics, Inc. New Balance Athletics, Inc. and New Balance, Inc. are both based
in the same headquarters located in Boston, Massachusetts.
New Balance is one of the world’s major sports footwear and apparel manufacturers and maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where they produce some of their most popular models such as the 990 model—in contrast to its competitors, which often manufacture exclusively outside the United States and Europe. As a result, New Balance shoes tend to be more expensive than those of many other manufacturers. To offset this pricing difference, New Balance claims to differen- tiate their products with technical features, such as blended gel inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company has made total profits of approxi- mately $69 billion since 1992.
“N is for fit”
HISTORY
In 1906, William J. Riley, an Irish immigrant, founded the New Balance Arch Support Company (registered as New Balance Arch Support Company, Inc. and later registered as New Balance Arch Co., Inc.) in the Boston area, manufacturing arch supports and other accessories designed to improve shoe fit. His first product, a flexible arch support, was de- signed with three support points to provide greater balance and comfort in the shoe. It is believed that Riley came up with the name “New Balance” by observing chickens in his yard and demonstrated the way his arch supports worked by keeping a chicken foot on his office desk. He explained to custom- ers that the chicken’s three-pronged foot resulted in perfect balance. In 1927, Riley hired Arthur Hall to be a salesman. In 1934, Hall became a business partner. The com- pany later on did business under the name New Balance Athletic Shoe Company. In 1956, Hall sold the business to his daughter Eleanor and her husband Paul Kidd.
Eleanor and Paul Kidd continued to sell mainly arch supports until 1960, when they designed and manufactured the “Trackster”, the world’s first running shoe made with a ripple sole. It was also the first running shoe to come in varying widths. The “Trackster” was given a big boost through the YMCA programs in which it became the unofficial shoe. College track teams such as Massa- chusetts Institute of Technology (MIT), Tufts University and Boston University adopted the New Balance Trackster for their cross-country teams, soon to be followed by other colleges and private high schools around the country.
In 1970, a new business entity called New Balance Athletic Shoe, Inc. was formed and replaced the original company, this entity would today become known as New Balance Athletics, Inc., beginning in 2015.
Marketing was mostly word-of-mouth or lo- cal sports fairs. Sales languished until 1972, when current Chairman Jim Davis bought the company on the day of that year’s Boston Marathon. At the time, the company consisted of six people making 30 pairs
of shoes daily and selling products mostly through mail-order with a few U.S. retailers. Jim Davis bought the company under a busi- ness entity called New Balance, Inc., this is the third main business entity to use the New Balance name, but the first to be just called New Balance, eventhough the New Balance trademarks and product lines are associated with the business entity New Balance Ath- letics, Inc. Jim committed himself to uphold the company’s traditional commitment to individual preferences, customer service and quality products. His future wife Anne, who joined the company in 1978, focused on building a distinct culture for New Balance employees and customers. Their timing was perfect, as the Boston area became a center for the running boom that struck the U.S. in the 1970s. Their product line expanded and sales grew rapidly once the shoes made its way to Washington, DC in the late 1970s and early 1980s. The company prospered, and the Davises looked to expand New Balance into a global company. The company was run by Rob DeMartini for 12 years until 2019 when he left to join USA cycling. DeMartini’s background includes Procter & Gamble and Gillette Shave Company.
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“BORN FROM SPEED”
LET’S MAKE EXCELLENT HAPPEN
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TRUEBALANCE
a toning collection by new balacne
SCAN FOR MORE DETAIL
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A good of similarities is a perfect key for lasting relationship. But when it comes to senakers, men and women are usually complete opposities. It’s actually quite rare to find a
sneakers-crazy couple. Since we know almost everybody in this sneaker cosmos, we
successfully located one. In issue 20, we already presented to you Benni and Beate Bargeld from Dortmund, Germany. Now we have
Serena aka “Air Shorty” and French aka “ El Zapatillaz Tio” from Switzzerland for our new Collector’s Choice. Let’s hear what they have to say.
RUN
max fits
NUR