Abbott_Deck_Guide to CIP_V4

1

CORPORATE
IDENTITY
POLICYQUICK
REFERENCE GUIDE

VERSION 4

Important note: This guideline is purely illustrative to demonstrate how to use VERSION 4 | © 2020 ABBOTT
the brand elements; therefore, not all examples will display the Abbott signature
(e.g., interior pages, interior booth panels).

Always refer to the Brand Resource Center for the latest version of the guidelines.

VERSION 4 | © 2020 ABBOTT

BRAND SIGNATURE GUIDELINES 2

ABBOTT’S BRAND
IS AMONG THE
COMPANY’S GREATEST
ASSETS. THROUGH THE
CONSISTENT APPLICATION
OF ABBOTT’S IDENTITY
ELEMENTS ACROSS THE
ENTERPRISE, ABBOTT
WILL COMMUNICATE OUR
PURPOSE AS WELL AS
DRIVE COHESION AND
SCALE.

Consistency in the use of Abbott’s identity elements will benefit
our corporate brand strength while driving commercial success
in our businesses.

V EVRESRISOI NO N3 .42 | © 2 0 2 0 A B B O T T

BRAND SIGNATURE GUIDELINES 3

“The world’s strongest brands are immediately recognizable
– you can feel them. That’s where we need to take Abbott.
And that’s going to require commitment and discipline from
all of us. We need to reinforce our brand identity with total
consistency – in every expression, every day.”

ROBERT FORD, PRESIDENT AND CEO

VERSION 4 | © 2020 ABBOTT