SBSF2133 (02) CONJOINT ANALYSIS GROUP 2

PHILOMATH

"STUDY WHAT YOU LOVE,
AND YOU'LL NEVER HAVE TO WORK A DAY IN YOUR LIFE"

ISSUE 1

19

SHORT

COURSES

E-MAGAZINE AN EXCLUSIVE MAGAZINE

Short Courses CHOOSE NOW TO
Tailored To Your GRADUATE ON
Preference TIME !

CONTENTS

GET TO KNOW US THE TEAM !
01 THE TEAM !
Nor Suhaizi Binti Mahdan
CONJOINT ANALYSIS Editor in Chief
02 19 SHORT COURSES
04 FISHBONE DIAGRAM Nur Hannani Binti Mohd Hazley
05 TABLE MAPPING Graphics Coordinator
06 CONCEPT MAPPING
07 CONCEPT CARD Sia Kai Yee
09 DUMMY VARIABLE Marketing Coordinator

SPSS ANALYSIS Stephen Wong Xin Jian
10 QUESTION 1 Admissions Coordinator


1
13 QUESTION 2



15 QUESTION 3



16 QUESTION 4

APPENDICES
18 QUESTIONNAIRE LINK

Animation Maker Content Creation

Facial & Skin Care First Aid & CPR

Floriculture Freight Forwarding

Golfing Gealth & Fitness

International Marketing International Trade 2
Communication

Media & Game Innovation Occupational Therapy for
People with Disability

Oral Health Public Relation

Skateboarding Social Etiquette & Manners

Stress Management Website Safety &
Women Health Security Improvement

3

FISHBONE DIAGRAM

4

ATTRIBUTES 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Duration / / / / / / // /
/// /// / / //

Price / / / / / / // / / / / / / / /

Learning
/ /

/ / //




/
Method
TABLE
Place / /





/ /
/

/ MAPPING

Personal /

// /


/


/
/

Benefit Gain

/
// / /



/ //


Course

/ /
/
/ //
/

/
Information

Employment










/



Facility / /













Reputation













/

ATTRIBUTES 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 TOTAL

Duration / / / // / /


// /
// // / 34

Price / / / / / / / / // / / / / / / 31

Learning. //
/ / /
// / /

/
/ 18
Method

Place / /
/
/ / / / /
/

/ 16

Personal / / /
/
/



/
/
14

Benefit Gain

/
/ / /




/

13

Course









/

/ // 11
Information

Employment







/
/ /


5

Facility

/


/







4

5 Reputation






/

/ /


4

COURSE ATTRIBUTE 1 : DURATION




NAME 0 = 1 to 6 Months

1 = 7 to 12 Months
Animation Maker










Content Creation ATTRIBUTE 2 : PRICE




0 = RM50 to RM700
Facial & Skin Care 1 = RM701 to RM1400





First Aid and





Cardiopulmonary ATTRIBUTE 3 : LEARNING METHOD




Resuscitation (CPR)




0 = Online




Floriculture 1 = Offline









Freight Forwarding





ATTRIBUTE 4 : PLACE




Golfing




0 = Local




Health & Fitness 1 = Oversea









International Marketing





Communication ATTRIBUTE 5 : PERSONAL









International Trade 0 = Interest
1 = Requirement
Media & Game Innovation


Occupational Therapy for
People with Disability MAPPING

Oral Health CONCEPT

Public Relation 6

Skateboarding

Social Etiquettes &
Manners

Stress Management

Website Safety & Security
Improvement

Women Health

CONCEPT CARD

SHORT COURSE DURATION LEARNING PRICE
COURSES PROVIDER METHOD

Animation Maker Skills Share 51 Minutes Online RM89.06
(11 Lessons)

Content Creation Asia Pacific 4 Hours 26 Online RM369.90
University Minutes

Facial & Skin Care Institute of 7 Hours Offline RM57
Beauty &
Makeup

First Aid & CERT 2 Days Offline RM400
Cardiopulmonary Academy (9 a.m. to 5 p.m.)

Resuscitation
(CPR)

Floriculture ACS Distance 20 Hours Online RM567,77
Education

Freight Udemy 1.5 Hours on Online RM154.90
Forwarding Demand Video

Golfing Class Central 2 to 3 Hours Online @ Free
Self-paced

Health & Fitness Udemy 2 Hours 30 Online RM154.90
Minutes

International The Open 6 Hours Online RM267.18
Marketing University

Communication

International Alison 1.5 Hours to 3 Online Free
Trade Hours
7

CONCEPT CARD

SHORT COURSE DURATION LEARNING PRICE
COURSES PROVIDER METHOD

Media & Game edX 6 Months Online RM1368.98
Innovation

Occupational Asian Institute 1 Day Offline @ 1000 BDT
Therapy for of Disability & University of @ RM47.16
People with Development South Asia,

Disability Dhaka,
Bangladesh

Oral Health Coursera 7 Weeks Online RM311.71

Public Relation Home Study 20 Hours @ Online RM156.05
Centre Self-paced

Skateboarding Udemy 1 Hours Online RM129.90

Social Etiquettes International 15 Hours Online RM1309.03
& Manners Image 1 Day
Institute
1.5 Hours
Stress Professional 3 Hours Face to Face RM100/
Management Development Live Online Hours

Training Hybrid

Website Safety & Udemy Online RM379.90
Security

Improvement

Women Health The Open Online Free
University
8

DUMMY VARIABLE



DURATION FEE LEARNING PLACE PERSONAL
METHOD

0 = 1 to 6 Months 0 = RM50 to RM700 0 = Online 0 = Local 0 = Interest
1 = 7 to 2 Months 1 = RM701 to RM1400 1 = Offline 1 = Oversea 1 = Requirement

9

Hard copy of the statistical output (coefficients and
diagnostic statistics).

1.Duration

2. Price

10

Hard copy of the statistical output (coefficients and
diagnostic statistics).

3. Learning Method

4. Place

11

Hard copy of the statistical output (coefficients and
diagnostic statistics).

5. Personal

12

Evaluate the p-values for the coefficients.

1.Prefer Duration

Based on the two sample independent test, use the p<0.05 (t>1.645). We conclude that
there is no significant because p=0.034 (<0.05), t=-2.215 (<1.645).

2. Prefer Price

Based on the two sample independent, we use p<0.05(t>1.645). We conclude that there
is no significant p=0.697 (>0.05), t=-0.393(<1.645).

3. Prefer Learning Method

Based on the two sample independent test, we use p<0.05 (t>1.645). We can conclude
that there is no significance because p=0.83 (>0.05), t=-0.216 (<1.645)

13

Evaluate the p-values for the coefficients.

4.Prefer Place

Based on the two sample independent test, we use p<0.05 (t>1.645). We can conclude
that there is no significance because p=0.061 (>0.05), t=-1.944 (<1.645).

5. Prefer Personal

Based on the two sample independent test, we use p<0.05 (t>1.645). We can conclude
that there is no significance because p=0.204 (>0.05), t=1.297 (1.645).

"SUCCESS
IS THE SUM OF SMALL EFFORTS, REPEATED."

14

Which of the five-course attributes has the biggest impact on your
overall judgment of course offerings? Which has (have) the smallest?

Based on the result, personal has the biggest impact on
our overall judgement of course offerings with the mean of
3.9219 and the lowest impact on our overall judgement is
price with the mean of 3.5781. In our opinion, our
respondents prioritize personal over price in choosing the
short courses. Therefore, the course offering should be
focusing on personal such as interest or requirement and
not the price because the respondents are less price
sensitivity.

Interest ?

Requirement ?

15

The most preferred level (value) for each attribute

1. Duration

Based on the result above, the most preferred level in duration is 7 to 12 months. This is
because the mean of 7 to 12 months is 4.3333 higher than 1 to 6 months which has the
mean of 3.6034. In my opinion, respondents prefer 7 to 12 months because they expect
can gain more knowledges when learning in long period.

2. Price

Based on the result, the most preferred level in price is RM701 to RM1400. This is
because the mean in RM701 to RM1400 is higher than RM50 to RM700 (3.6667>3.569).
In my opinion, most of the respondents are prefer RM701 to RM1400 is because they
consider higher price is equal to higher quality.

3. Learning Method

Based on the result, the most preferred level in the learning method is offline. This is
because the mean in offline is higher than online (3.8333>3.7941). In my opinion, most
respondents preferred offline because they can enjoy the learning environment by face
to face with their friends and lecturer. Furthermore, it is more easier to communicate
when offline learning.

16

The most preferred level (value) for each attribute

4. Place

Based on the result, most preferred level in place is oversea country. This is because the
mean of oversea country is higher than local (4.2>3.6852). In my opinion, most of
respondents prefer oversea country because they would like to experience the
uniqueness in oversea country.

5. Personal

Based on the result, most preferred level in personal is interest. This is because the mean
in interest is higher than requirement (3.9808>3.6667). In my opinion, most of the
respondents like to enroll the in courses based on interest is because they like a freedom
way to enroll in the courses compared with strict way.

17

APPENDICES

CONJOINT ANALYSIS
PECHA KUCHA

CONJOINT ANALYSIS
GOOGLE FORM 1

CONJOINT ANALYSIS
GOOGLE FORM 2



18