Lessons from Marketing During a Pandemic - Bobby Kraft

Lessons from Marketing During a Pandemic

The secret weapon of 20210 due to COVID has now
become webinar marketing which has been around
for years. Clearly, its popularity is still rising...for
obvious reasons.
Machine learning has started reshaping the marketing
stack and possibly improved marketing practices. We,
for example, are HUGE believers in using the proper
software stack to augment your sales and marketing
efforts. The opportunity to do more with less and
constantly measure, adjust, reload the next campaign,
and measure again, etc. etc.

By Bobby Kraft

Marketing During Covid-19 New Edge Marketing, LLC
And Staying Positive In Sales
with Bobby Kraft

Start with a list of all items in your marketing
budget, including paid advertising, crowdsourcing
websites, social media campaigns and other
marketing strategies.

The State of Digital
Marketing In
2020

Indeed, the growth of digital
marketing will lead to so-
called agile marketing, a
form of marketing that
measures how efficiently a
brand or company is able to
achieve its marketing goals
and objectives.

Are you ready to take your digital

marketing to the next level??

What Is Geolocation Service?
Geolocation service is a term that has
been around for a while but is taking on
a new meaning as it is increasingly
being used in the digital marketing
world.
First, we need to define geolocation
service. Geolocation marketing is the
process of determining the location of a
computer, phone, or other network-
based devices. This inferred location is
based on geographical measurements
of latitude and longitude to narrow down
the location to city, zip code, street, and
even address.

Insights The Transition from

Physical to Digital

Communication

This pace of change is outrunning
your print business’ technology
decisions. A web-to-print platform
decision you made two years ago
could be completely out of date
with the mobile-first world we live
in today. Your aging ERP/Print MIS
system has no way of
understanding a product that exits
your building via an Ethernet cable
rather than a shipping truck.

Communication
Changes - Impact
on Print

Jennifer Matt speaks about the dramatic transition we find ourselves in the middle of today, from
physical communication mediums to digital devices. This transition is impacting all aspects of
your business and your customer’s businesses. The per-page business model that print has
been anchored to starts to look awkwardly dated in this connected, mobile, marketplace.

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