C21_TRP_0_Recruiting_TroopDifference_2017_July05

THE TROOP

DIFFERENCE
Your Real Estate Solution

EXPERIENCE WHAT THE TROOP DIFFERENCE CAN DO FOR YOU

NOTES

THE TROOP LEGACY

A Word from Brian, George and John

Thank you for taking the time to learn about us. We are excited for the opportunity to share our unique
story with you. When Brian Troop founded Troop Real Estate, Inc. in 1987, it was his goal to create an
environment of independence, professionalism, and accountability. A company that would meet
the most stringent demands of the real estate needs of each and every client. A company built on a
foundation of integrity, energy, and drive – never wavering in its goal to achieve 100% client satisfaction.
Over the years, Troop Real Estate has not only met, but also surpassed these expectations. Thanks to our
innovative approach to selling real estate and our professional team of agents, Troop stands out as an
industry leader and has grown to become the area’s largest independent brokerage.

Recognizing the massive changes in the global marketplace, the increasing role of technology and the
exciting real estate opportunities available in this new landscape, in 2016, Brian Troop partnered with
industry leaders George Morris and John Ciet. Together they affiliated with CENTURY 21, — expanding the
reach of Troop Real Estate onto the global stage, as an independently owned and operated franchise.
George and John successfully built an independent real estate brokerage that rapidly grew to become
the #1 office in the CENTURY 21 global system. Drawing on over 70 years combined experience, these
partners have a legacy of leading thousands of real estate agents to higher levels of success as they
exceed the expectations of the clients they serve.

As you learn more about us, we are sure you will discover the difference that CENTURY 21 Troop Real
Estate will offer when handling your real estate needs; a difference that we are proud of. We wish you
every success that life can offer. Thank you for putting your trust in CENTURY 21 Troop Real Estate.

Sincerely,

Brian Troop, Founder/Owner
George Morris, Partner/Owner
John Ciet, Partner/Owner

Troop George Morris, Brian Troop, and John Ciet
Real Estate

© 2017 CENTURY 21 Troop Real Estate

WE OWN THIS AREA

Market Share in Simi Valley/Moorpark

50% For the year 2016, C21 Troop Real Estate continued to account for
more closed sales transactions than any other leading competitor.
Powerful statistics that can make a big difference to you and your
success in today’s real estate market.

C21 TROOP CLOSED SALES

JAN 1 - DEC 31,2016

Based on information from the Association of REALTORS® Multiple
Listing as of 12/31/2016 and/or other sources. Display of MLS data

is deemed reliable but is not guaranteed accurate by the MLS.
The Broker/Agent providing the information contained herein may

or may not have been the Listing and/or Selling Agent. Non top
companies accounted for less than 5% of total transactions.

14% 11% 9% 8% 8%

Keller Keller Century 21 Re/Max Aviara
Williams Williams Hilltop Olson
Westlake
Simi

The top 6 companies referenced in the above graph account for a total of 1062 transactions in Simi/Moorpark in 2016.

© 2017 Century 21 Troop Real Estate

WE OWN THIS AREA

Market Share in Ventura County

29% For the year 2016, C21 Troop Real Estate continued to account for
more closed sales transactions than any other leading competitor.
C21 TROOP Powerful statistics that can make a big difference to you and your
success in today’s real estate market.

CLOSED SALES

JAN 1 - DEC 31,2016

Based on information from the Association of REALTORS® Multiple
Listing as of 12/31/2016 and/or other sources. Display of MLS data

is deemed reliable but is not guaranteed accurate by the MLS.
The Broker/Agent providing the information contained herein may

or may not have been the Listing and/or Selling Agent. Non top
companies accounted for less than 5% of total transactions.

23% 15% 13% 12% 8%

Re/Max - Coldwell Keller Berkshire Aviara
Gold Coast Banker Williams Hathaway

The top 6 companies referenced in the above graph account for a total of 3,719 transactions in Ventura County in 2016.

© 2017 Century 21 Troop Real Estate

LOCAL MEETS GLOBAL

With more than 40 years in business, our brand has built a global
network of over 101,000 independent sales professionals in
approximately 6,900 offices throughout 79 countries and territories.

century21global.com

Your buyer could come from anywhere in the world. All C21® listings can be
searched with language and currency translations, to extend the reach of your
property to the predominately international buyers who use the site.

Troop
Real Estate

AN INDUSTRY LEADER

For over 16 years, CENTURY 21®​has reigned as the nation’s
most recognized brand in real estate!

Leader in Brand Awareness:​ Most Recognized Name In Real Estate:

​ ​
In 2015, the CENTURY 21® System continued to As in previous years, consumers selected the
maintain the highest brand awareness level among CENTURY 21® System as “the most recognized
consumers presented with a list of real estate name in real estate” when presented with a list
agencies; a trend we have upheld since 1999. of real estate agencies. Thirty-two percent of
individuals surveyed identified CENTURY 21 as the
CENTURY 21 93 most renowned. The nearest competitor lagged a
91 substantial 8 percentage points behind.
85
Re/Max CENTURY 21

Coldwell Banker 32

Prudential 61 Re/Max 24
21
Keller Williams 49 Coldwell Banker

ERA 41 Realty Executives 13
SH&G 32
RedFin 31 Real Living 12

Keller Williams 11

Berkshire Hathaway 31 Prudential 10

Weichert 21 RedFin 10

RExeeacltuytives 11 Berkshire Hathaway 9

Real 6 Weichert 9
Living
ERA 7

SH&G 6

Study Source: 2015 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are
equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase
or sell a home within the next two years). ​
Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. ​
Recognition question based on consumers aware of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. ​
​
The study was conducted by Millward Brown, a leading global market research organization, from April 24- May 8, 2015.

AWARD LEVELS

PRODUCER GCI - OR - UNITS MONTHLY AWARDS
Masters Ruby FOR EACH OFFICE:
Masters Emerald $137,000 35
Masters Diamond $178,000 46 Top Listing Agent & Top Selling Agent
CENTURION® $221,000 58
DOUBLE CENTURION® $263,000 70 *Based on number of new listings/sales taken
GRAND CENTURION® $526,000 140 during 1 calendar month period. Minimum
$789,000 210 production requirements must be achieved:
TEAM a minimum of 2 listings or sales. In the event
Master Team GCI - OR - UNITS that minimum production requirements are not
CENTURION® Team achieved, there woudl not be a recipient for that
DOUBLE CENTURION® Team $273,000 70 particular month. Properties that are cancelled
GRAND CENTURION® Team $370,000 106 and relisted within the same 30 day period would
$740,000 212 only count once toward the Top Listing category.
OFFICE LEVEL AWARDS $1,110,000 318
GOLD MEDALLION® Office YEAR-END AWARDS
CENTURION® Office GCI - OR - UNITS FOR EACH OFFICE:
DOUBLE CENTURION® Office $1,598,000 321
GRAND CENTURION® Office $2,399,000 472 Top Volume, Top Listing and
$4,798,000 944 Top Selling Agent
2100 Club $7,197,000 1416
Top Volume Agent is based on Volume of GCC
$5,400,000 (listing and sales combined). Top Listing and
Selling Agent is based on number of transactions
and/or sides. Minimum qualifying standard for
all annual awards is Masters Ruby. In the event
that minimum production requirements are not
achieved, there would not be a recipient for
that particular office.

*Sales / Listing production of agent’s personal residences and/or investment properties do not count toward
the qualifying for any award. Only those transactions / listings that are written on the production boards will be
counted toward the monthly and year end awards.
Regarding monthly awards - In the event of a tie for the top monthly award categories, the top two agents will
share the top award for that particular month.
Top Producer Trip Qualifying Level = Masters Emerald and above.

SMARTER. BOLDER. FASTER.

www.C21Troop.com

© 2016 CENTURY 21 Real Estate LLC. All Rights reserved. CENTURY 21® is a trademark owned by CENTURY 21 Real Estate LLC. The principles
of the Fair Housing Act and the Equal Opportunities Act are fully supported. Each office is independently owned and operated. If your property
is currently listed with another broker, please disregard as it is not our intention to solicit the offerings of other brokers. CalBRE Lic. #01994886

BE YOURSELF

Your Own Business Plan

How do you want to create a LONG-TERM BUSINESS?
What are your GOALS?

We are able to create a system and format that fits how you build your business, with the
power and support of Troop and CENTURY 21 behind you.
We support virtual offices and offer desk space at no additional cost to you.
Brand your business as you see it, capitalizing on the CENTURY 21 global brand, consultations
with our in-house branding experts, and access to our graphics department.
Fix it fast with the support of your in-house I.T. Department and Help Desk.

Be a neighborhood celebrity with the assistance of your Public Relations Studio.

WE’VE DONE
SOMETHING
SPECIAL
TOGETHER.

It’s official, the CENTURY 21® brand has ranked
“Highest Overall Satisfaction for First-Time Home
Buyers, First-Time Home Sellers, Repeat Home
Buyers (Tied in 2016), and Repeat Home Sellers
among National Full Service Real Estate Firms,
Three Years in a Row” by J.D. Power. Thanks and
congratulations to all our dedicated agents!

C21.COM

The CENTURY 21® brand received the highest numerical score among 5 real estate companies for first-time and repeat home buyers and sellers (tie for repeat home buyer) in the proprietary J.D. Power
2014–2016 Home Buyer/Seller Studies. 2016 study based on 5,837 total responses, measuring the perceptions and experiences of customers who bought and/or sold a home between March 2015 and
April 2016, surveyed February-April 2016. Your experiences may vary. Visit jdpower.com
©2016 CENTURY 21 Real Estate LLC. All Rights Reserved. CENTURY 21® is a trademark owned by CENTURY 21 Real Estate LLC. CENTURY 21 Real Estate LLC fully supports the principles of the Fair
Housing Act and the Equal Opportunities Act. Each office is independently owned and operated.

HERE TO HELP

Meet Your Mentor

Experienced and successful real estate professionals with a passion for mentoring dedicate their
time to helping new agents close their first three transactions.
Mentors are available as a business partner to assist with all aspects of real estate business, including:

HOSTING OPEN HOUSES
PRESENTING TO POTENTIAL CLIENTS
MARKETING
MANAGING TRANSACTIONS
NEGOTIATION
CLOSING THE TRANSACTION

GETTING YOU MOVING
Your Start-Up Package

We provide a variety of essential start-up materials to ensure the second you step through the
door you have what you need to get moving. You will be introduced to our in-house marketing
and graphic design experts who can work with you to create customized materials and help you
establish your own unique brand identity.

200 Temporary Business Cards Within 24 Hours
Personalized Listing & Buying Presentations
CENTURY 21 Troop Personalized Name Badge
CENTURY 21 Troop Yard & Open House Signs
Available

A HOST OF CENTURY 21 TOOLS INCLUDING:
Zap - CRM
Preferred Client Club - Relationship Marketing
Golden Ruler - Web Hits Tracking
Fine Homes & Estates Division & Website

KEEPING YOU INFORMED

The Golden Ruler®

Our exclusive tool, “​ THE GOLDEN RULER,”
is a listing measurement device that can
provide reports on a regular basis on the
number of consumer views and leads on
your online property listing. The new Market
Comparison Report lets your seller see how
this activity on their listing compares to
similar properties in their area.​

Tro
Rea

THE CENTURY 21 TROOP CULTURE

MORE THAN A CAREER

At CENTURY 21 Troop we understand your real estate business is much more than
your career - it is your lifestyle.
Our culture, centered on designing your business plan and providing you with the
support you need to make it work, sets the tone for your life in real estate.
We work hard, we play hard, and we invite you to be a part of our team.

YOUR BUSINESS, AMPLIFIED

Technology and the housing market will continue to shift as your business grows, so
it is vital that your brokerage evolves along with it.
CENTURY 21 Troop stays ahead of these changes and provides you with the right
tools and training to help you keep your competitive edge. Through your C21online
suite you will have 24/7 access to marketing and business tools.

THE TROOP DIFFERENCE

Be the Difference

Yes, we have impressive brand recognition and marketing, and that’s as important today
as ever to remain competitive on a global level.

BE BUSINESS-SAVVY

Commission splits as incredible as 100% or a couple of hundred dollars per transaction force
the brokerage to rely on a very high volume of sales. This shifts the broker’s focus away from
their agents’ quality of training and support, and centers it on mass recruiting anyone with
a real estate salesperson license.
Basically, those business models are operating hand-to-mouth. Look for the hidden fees: low
starting commission splits, desk fees, photocopy fees, technology fees, etc. Read between
the lines and assess the total dollars you’ll spend in time, fees, and tools you would be
responsible for.

REVENUE SHARING - EASY RESIDUAL INCOME

Our profit share plan is simple: Troop agents are rewarded for their recruiting efforts with a
healthy commission check every quarter - four times a year!
Earn five percent of the company dollar for every agent you bring to C21Troop Real Estate
for the entire duration of the agent’s business with the company, and yours.

C21 TROOP ADVANTAGE

Customized Marketing and Management Services

Today, there is no “one size fits all” method to market and manage your business. Being local and
global, we have the power to put our support behind tools and programs that work for you right
here, right now.

WE KNOW WHAT YOU NEED TO ESTABLISH YOUR OWN BRAND, SO WE HAVE THESE TOOLS
TO HELP YOU:

Top Market Share in the Region In house Graphic Design
Management Support In house IT Department
Coaching Podcasts with Brian Troop, In house SEO Expert
George Morris and John Ciet In house Risk Management
C21 Online Marketing Tools Property Management Division
Free leads through Troop.com Commercial & Business Division
Paperless Transaction Management RELO Department
Trulia No Desk Fees
Homes.com No Technology Fees
Zillow Free Personalized Listing Presentations
Showcase Homes on Realtor.com Free Personalized Buyer Presentations
Circlepix Access to 13 C21 Troop branch locations
Free Virtual Tours Live Training
Troop Subsidized Listing Photography Free Online Newspaper Advertising
C21 Troop CMA Mentor Program
Fine Homes and Estates Division C21 Online PR Studio
CRM Systems

BE WELL CONNECTED

We’ve Got Your Back

CSMC Mortgage is a mortgage lender with an experienced team and Headquartered in Westlake Vilage, CA, Consumer’s
a focus on quality. Headquartered in Westlake Village, CA, CSMC Title Company serves all of Southern California. Since
Mortgage is staffed by qualified sales and operations professionals Consumer’s Title & Escrow opened it’s doors in 2009, the
who will contribute deep institutional knowledge. Building from its commitment of great service has been a priority for the
wealth of experience, CSMC Mortgage will be a purchase-driven staff. It has been well-received throughout the county
business, offering a full range of quality home loans, including with the company chosen as winning Title Company of
FHA and VA, conventional, jumbo and more. Experience of the the Ventura County Star’s Readers’ Choice Award five
management team as well as the loan officers will not only bring years in a row — 2010, 2011, 2012, 2013 and 2014.
knowledge of the mortgage market but also relationships. CSMC
Mortgage will have exclusive access to the 12 branches of Century
21 Troop Real Estate.

With offices in Simi Valley, Westlake Village, Camarillo Farmers Insurance agents are proud to be able to
and Santa Clarita, All Valley Escrow offers unparalleled offer your clients flexible coverage for their real estate
expertise and talented, responsive staff. You can properties.
expect expert handling of your transaction details and
a company that understands the changing escrow
industry. Their tireless work ethic, professional conduct
and consistent results have earned the business and
trust of our valued clients. Winners of the Ventura
County Star’s Readers’ Choice Award five years in a
row — 2010, 2011, 2012, 2013 and 2014.

WE HAVE YOU COVERED

Our Management Team and Services

Brian Troop Geoge Morris John Ciet Debbie McCarthy Laura Lee Anthony
CEO Partner/Owner Partner/Owner Chief Operating Officer President/Broker of Record

Charlene Siemon Randy Barondess Joseph Ahearn Jim Ray Nicole Romanowski
General Manager Manager Manager Manager Manager
IT Department Moorpark
Business Services Commercial Division

Janet Dorsey Deborah Poole Kathy Courter Ralph Ramos Paul Gonzales
Manager Assistant Manager Area Manager Assistant Manager Manager
Camarillo West Ventura County
Camarillo West Ventura County Santa Clarita

Fred Tazartes Emilio Mora Christine Garza Helene Keddington Vicki Earnest
Assistant Manager Manager Assistant Manager Manager Manager
Simi Valley
Santa Clarita Simi Valley Seabridge, Hollywood Beach, Channel Islands Thousand Oaks

Pete Daradics Gayle Caughey Mike Hanley Brandon Ramey Debbie Nicoll
Assistant Manager Manager Assistant Manager Branch Manager Assistant Manager

Thousand Oaks Westlake Village Westlake Village Wood Ranch Wood Ranch

LOCATIONS TO SERVE YOU

A Home Base in Every Area We Serve

Office locations across Southern California accessible to all CENTURY 21 Troop Real Estate
Sales Agents at any time.

CAMARILLO SEABRIDGE

2301 E. Daily Dr., Camarillo, CA 93010 | 805.482.0741 1901 Victoria Ave., #109, Oxnard, CA 93035 | 805.985.1121

CHANNEL ISLANDS SIMI VALLEY

675 W. Channel Islands Blvd. Port Hueneme, CA 93041 | 805.815.3577 3200 E. Los Angeles Ave., #12, Simi Valley, CA 93065 | 805.581.3200

HOLLYWOOD BEACH THOUSAND OAKS

112 Los Altos St., Ste B, Oxnard, CA 93035 | 805.204.0210 137 E. Thousand Oaks Blvd., Thousand Oaks, CA 91360 | 805.497.3200

MOORPARK VENTURA

484 Los Angeles Ave. Moorpark, CA 93021 | 805.529.2100 1190 S. Victoria Ave., #100, Ventura, CA 93003 | 805.650.0555

OXNARD WESTLAKE VILLAGE

2401 E. Gonzales Road., Suite 150, Oxnard, CA 93036 | 805.979.9470 4165 E. Thousand Oaks. Blvd. | 805.494.1138

SANTA CLARITA WOOD RANCH

23822 Valencia Blvd., Suite 101, Valencia, CA 91355 | 661.705.0700 1308 Madera Road, Ste. 8, Simi Valley, CA 93065 | 805.823.8800

SANTA PAULA

750 E. Main St., Santa Paula, CA 93060 | 805.921.0030

EXPERIENCE WHAT THE TROOP DIFFERENCE CAN DO FOR YOU