VCM770_Malaysia Tourism Proposal (Ride & Retreat)

VM2020

Motorcycle Tourism Proposal

RIDE & RETREAT

PREPARED FOR

VCM770 - Idea, Image & Print

CONDUCTED BY

Dr. Azhar Abdul Jamil

PROJECT

1

PROJECT PROPOSAL DESIGN
AND DEVELOP A UNIQUE
TOURISM PRODUCT
FOR MALAYSIA

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

motorcycle tourism proposal

Motorcycle tourism is often considered a marginal
practice with special habits where taking the road,
riding styles and camaraderie play essential roles.
These rallies are a good example of the unusual and
marginal nature of this tourism.

Sources: Jean Scol, 2016

MOTORCYCLE

tourism

what is RIDE AND
RETREAT

Riding around Peninsular Malaysia and experince the beautiful nature’s scenery, delicious
food and cultutal heritage along the adventurous route that has yet to be explored.

Get ready for a surprising ride along Malaysian road less travel route. Here you can take the
tight bends through the mountains in the heart of the country.

You can marvel at the view on the sunny coast roads. You can enjoy life in the busy cities or
relax in the remote countryside.

Have fun with your bikers community to the unique Eco Jamboree in Malaysia. Experience
the outdoors and wilderness of Malaysian rainforest with interesting activities.

TOURISM PROPOSAL

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

motorcycle tourism proposal

the objectives OF RIDE
AND RETREAT
To organize a low cost motorcycle tourism while experience the unique
culture and heritage along Malaysian countryside roads.

To bring the people together in a stress free environment and enjoy the
importance of living together with the nature.

MOTORCYCLE

tourism

The benefit RIDE AND
RETREAT
Spectacular panoramic view with 180o of your own vision

Taking yourself to the road less traveled and experience the ride adventure

Be more socialize and interact with the locals along the regional route

Low cost and versatile transportation in any road condition

MOTORCYCLE ROUTE ROAD LESS TRAVELLED

Malaysia has great roads and landscape to be explore and a motorcycle fan can enjoy as much speedy and curvy roads
along the journey around Malaysia’s peninsular. The regional roads are very good, and sometimes has a surprisingly good
quality of tarmac. You will find lots of the road areas with no traffic and have a track layout similar to Sepang circuit.

TOURISM PROPOSAL

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

motorcycle tourism proposal

regional road survey

along Malaysia Peninsular Coast

Source: motorcyclenerd, 2018

MOTORCYCLE

tourism

Routes (494 KM) | Kuala Lumpur Port Dickson Melaka Sungai Rambai Parit NORTH
Jawa Muar Batu Pahat Pontian Kecil Kukup Johor Bharu MALAYSIA

Routes (490 KM) | Johor Bharu Desaru Penggerang Renggit Kota Tinggi EAST
Mersing Endau Kuala Rompin Pekan Teluk Cempedak Kuantan MALAYSIA

Routes (419 KM) | Kuantan Chukai Kijal Kemasik Kerteh Paka Dungun SOUTHERN
Marang Kuala Terengganu Setiu Jerteh Besut Tok Bali Bachok Kota Bharu MALAYSIA

Routes (426 KM) | Kota Bahru Wakaf Bahru Rantau Panjang Ayer Lanas
Jeli Banjaran Titiwangsa Grik Pengkalan Hulu Baling Sik Gurun
Bukit Kayu Hitam Changlun

Routes (198 KM) | Changlun Padang Besar Wang Kelian Kaki Bukit
Kuala Perlis Langkawi Gunung Raya Pantai Cenang

Routes (209 KM) | Langkawi Kuala Perlis Ayer Hitam Penaga Alor Setar
Kuala Muda Bukit Mertajam Georgetown

Routes (483 KM) | Georgetown Kuala Kangsar Batu Gajah Tanjung Tualang
Teluk Intan Sabak Bernam Sekinchan Kuala Selangor Rawang Kuala Lumpur

TOURISM PROPOSAL

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

motorcycle tourism proposal

eco jamboree IS THE PLACE FOR
THEM TO GATHER
Eco-Jamboree is a place for them to gather after a long journey to recharge
their energy with the dose of nature.

It will be held in a local rainforest destination or jungle park in Selangor with
a lots of adventurous activity that all riders can participate with.

It is also a place for them to get the opportunity on catching up with
good friends among Malaysian motorcycle community while sitting
down and relax with some good barbeque food and drinks.

MOTORCYCLE

tourism

SWOT RIDE AND
RETREAT

Strength Weakness

Support and participation from a large group of High risk for motorcycle user while riding in a large
motorcycle community in Malaysia. group on a public road.

Travel domestically with a low cost transportation and Limited avenue to organise an event in the protected
experience the nature beauty along the routes. rainforest land.

Opportunity Threat

A large scales of motorcycle tour around Malaysia will It is hard to implement a certain guide rule that need
provide opportunity for local tourism business growth. to be followed by the large group of people.

To promote eco-tourism activity during this pandemic Organising a large scales event in a rainforest area
period that has a good effect on our healthy life style. will need a lots of preparation for any uncertainty.

TOURISM PROPOSAL

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

motorcycle tourism in selangor

MONTHLY TOURIST ARRIVAL IN SELANGOR NUMBER OF
DOMESTIC
450, 000 395, 528 398, 330 386, 379 VISITORS
400, 000 IN SELANGOR
350, 000 357, 525 347, 887 356, 875
2019
275, 629 330, 841 332, 787
300, 000 33.6 Mil
250, 000 279, 045 294, 170
200, 000
150, 000 260, 074
100, 000

50, 000
0

JAN FEB MAR APR MEI JUN JUL AUG SEP OCT NOV DEC
From Tourism Selangor Statistic Report, 2018 Peak Month

Annual Art of Speed (AOS) Malaysia RESET TOURISM 2020 TOTAL
EXPENDITURE
The Malaysia Agro Exposition Park Serdang pusing selangor
source: https://www.bikesrepublic.com/ 15.5 Bil
dulu Domestic Tourism
COVID19 2019
CASE An initiative campaign held by Tourism Selangor
REPORTED in its recovery phase after COVID19 pandemic. 13.2 Bil
IN SELANGOR
This initiative also include “RIDE” 2018
2020
RODA DARUL EHSAN
31,188
RM2with
Top daily Mil
Covid19 cases budget provided...

Pirelli Malaysia Superbike Championship (MSBK)

Sepang International Circuit (SIC)

source: https://www.bikesrepublic.com/

Shell Malaysia Motorcycle Grand Prix 2020 Motorcycle Tourism in Selangor

Sepang International Circuit (SIC) 2 Day Guided Waterfall Motorcycle Tour in Selangor Tripaneer
Moto Maniac Dirt Bike Enduro & Tours Tripadvisor
source: https://paultan.org/ Malaysian Motorcycle Getaways Day Tours Tripadvisor

STRENGTH WEAKNESS OPPORTUNITY THREAT

What will make your event unique from What is the biggest challenge to organize What is the advantages to held this event What is the biggest problem that the
the others? this event in Selangor? in Selangor? organiser have to face during this event?

Nature is the main attraction in this event. Selangor is the busiest metropolitan city in There are a lot of motorcycle events and tour Selangor has the highest daily case reported of
During the journey, the bikers will explore the Malaysia and always associates with traffic held in Selangor, especially the international Covid19 to date. To organise such a big outdoor
routes of Malaysia peninsular and engage jam. A big event involving a large group of event such as MotoGP that will attract event during this pandemic will acquired a lot of
with the locals along the road. This event will motorcycle riders will acquired a lot of support and participation from the large attention on SOP implemented as a mandatory
benefit Malaysian Tourism when certain preparation and safety practices before start group of motorcycle community in Malaysia by the Malaysian Ministry of Helath.
parties or stakeholders had integrated the the convoy. to join this event during the peak month of
concept of sustainability in ecotourism. tourist arrival.

TOURISM PROPOSAL

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

nature attraction in selangor

3 LOCATION WITH 1 POSSIBLE OUTDOOR VENUES
TO ORGANISE
THE MOST ATTRACTION
FOR ECO-TOURISM MOTORCYCLE
ECO-JAMBOREE
IN SELANGOR
IN SELANGOR
Hulu Selangor, Gombak and 3 2
Hulu Langat districts 4 Eco-Tourism Activities

Located at the Highland forest areas set 5 6 Taman Rimba Commonwealth
against the Titiwangsa and are now classified Rawang
as Selangor State Parks. 8 Paya Indah Wetland
9 Putrajaya
These 3 districts are pioneering 7
Taman Botani Negara
eco-tourism Shah Alam

Products based on: Activities at this Requirements:

Jungle forests eco-tourism 1 Largest open space for
Rivers crowd gathering
Waterfalls DESTINATION:
2 Easy access routes for
Picnic Water rafting motorcycles

Camping 4WD 3 Good facility for camping

Bathing Mountain bike track

Jungle trekking Photoshoot

Ecotourism products in Selangor Available for campsite Popular Location

1 Sabak Bernam 2 Hulu Selangor 3 Kuala Selangor selangor tourism Compared to
products
Pantai medan Sekinchan Air Terjun Sungai Sendat Bukit Melawati
Pusat Rekreasi BNO Hutan Rekreasi Sungai Kedondong Pantai Remis Quantiy Based on Category
Teratak Riverview Bernam Perigi Tujuh Pantai Sungai Sembilang
Eco-Tourism - 66 2nd highest
4 Gombak 5 Klang 6 Petaling Agro-Tourism - 13
Cultural & Heritage - 24
Hutan Rekreasi Sungai Kancing Pulau Ketam Taman Tasik Shah Alam Homestay - 15
Taman Rimba Commonwealth Tanjung Harapan Taman Botani Negara Medical Tourism - 27
Hutan Rekreasi Bukit Lagong Pantai Acheh Hutan Simpan Ayer Hitam MICE - 12
Food & Shopping - 102
7 Hulu Langat 8 Kuala Langat 9 Sepang Theme Park - 6
Edu-Tourism - 41
Hutan Rekreasi Sungai Pangsun Pantai Kelanang Pantai Bagan Lalang Sports-Tourism - 56
Hutan Rekreasi Sungai Tekala Paya Indah Wetland Tasik Idaman
Congkak Park & Resort Hutan Simpan Kuala Langat Taman Tasik Cyberjaya

STRENGTH WEAKNESS OPPORTUNITY THREAT

Why do you think Selangor has the best Is this event suitable for everyone who Can this event grow to become an annual What is the guarantee on safety for this
eco-tourism products? interested to join? big event for tourism Malaysia? event if it being held in the forestry aea ?

There are 3 districts with a lot of attraction on This event is most suitable for growing up Eco-tourism has become the most popular To organize a large outdoor event inside the
eco-tourism in Selangor because of it’s people who love to ride and adventurous attraction among tourist during this Covid19 forestry area will involve with a lot of risk from
strategic location at the highland forest areas activity in the forestry area. This event target- period. it is good for Malaysia Tourism to take the wild life and natural disaster. The
set againts the Titiwangsa and are now ed participants will be a niche group of this chance on promoting our local nature organiser need to make sure that the
classified as Selangor State Parks which is, people who have the same interest and heritage through this event. Selangor also participants safety is guaranteed.
Hulu Selangor, Gombak and Hulu Langat. hobby. has a lot of eco-tourism products to be
promoted. To date, there are 66 eco-tourism
products in Selangor.

TOURISM PROPOSAL

PROJECT

2

SURVEY DOMESTIC
TRAVEL IN MALAYSIA.

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

malaysia tourism data

VMY 2020 set to become a festive year-long event. This fifth #VisitMalaysia2020

Visit Malaysia year since 1990 will be held with renewed vigour
and passion as we celebrate the successes and challenges we
have experienced together as a nation.

Sources: https://www.tourism.gov.my

#MalaysiaTrulyAsia

#CutiCutiMalaysia

VISIT MALAYSIA YEAR 2020 CAMPAIGN - MULTI-COLORED LOGO

REPRESENTS.... GOVERNMENT OF MALAYSIA

Richness of Malaysia’s flora and fauna but also symbolises cultural diversity 1.1SPENT bil
Malaysian advocation towards the preservation of our country’s identity
TO PROMOTE
design elements inspired by....
VISIT MALAYSIA 2020
Malaysian Batik featuring the iconic rhinoceros hornbill, the red hibiscus as our
national flower, and wild fernst CAMPAIGN....

COLOURS The main colours blue, red and yellow represent the vm2020.malaysia.travel
colours of Jalur Gemilang. Orange colour illustrates
The campaign is a digital initiative by Tourism Malaysia
Malaysia sunshine weather in a year around and the green colour to support the Visit Malaysia 2020 campaign
Aim to feed valueable Malaysia’s tourist attractions:
represents the abundance of nature in Malaysia.
adventure wildlife nature islands beaches
Sources: https://www.tourism.gov.my waterfalls caves forests food

Have a unique feature of “Insta Worthy” which is
powered by user-generated-content (UGC)

MONTHLY TOURIST ARRIVAL IN MALAYSIA FROM 2010-2020 DRASTIC DROP IN TOURIST
ARRIVAL
35
COVID19 HAS NEGATIVELY
TOURISM ARRIVALS IN MILLIONS 30 24.71 25.03 25.72 27.44 25.72 26.76 25.95 25.83 26.1 AFFECTED THE GLOBAL
TOURISM SECTOR.
24.58 2014 2015 2016 2017 2018 2019
NUMBER OF
25
2020 TOURIST ARRIVAL
20 IN MALAYSIA

15 MALAYSIA ONLY WELCOMED ABOUT

10 4.29 MIL TOURIST BETWEEN
JANUARY TO SEPTEMBER
5 4.29
Sources: https://www.thestar.com.my
0 2011 2012 2013 2020
2010

Sources: https://www.statista.com

MALAYSIA TOURISM

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

malaysia tourism data

TOP 5 TOURIST RANKING

MALAYSIA TOURISM Singapore 14.7% Indonesia 12.2%
26.2% 30.5%
PERFORMANCE.... 10.62 mil 3.28 mil
27.26 bil 11.07 bil

China 29.0% Thailand 4.3%
35.9% 8.0%
2.94 mil 1.91 mil
12.30 bil 3.82 bil

Brunei 16.1% NUMBER OF TOURIST ARRIVAL (Million)
7.9% TOTAL OF TOURIST EXPENDITURE (Billion)
1.38 mil
3.44 bil

Top 10 markets for tourist arrivals to Malaysia were from the Asian

region. Singapore, Indonesia and China were three largest
sources with a combined share of 65.2% from the total arrivals.

Despite the slow growth of tourist arrivals, tourist expenditure has
seen a steady growth in recent years due to the increase of quality
tourist from medium and long-haul markets.

TOP 5 STATES VISITED BY RANK

2018 Selangor W.P. Kuala Lumpur
33.6 mil 22.6 mil
HIGHLIGHT... 15.5 bil 12.1 bil

MODE OF TRANSPORTATION 34.7% BY AIR Sabah Perak
22.0 mil 21.07 mil
THERE WAS AN UPTREND OF FOREIGN TOURIST 8.1 bil 7.8 bil

2018ARRIVALS VIA AN INCREASE OF +9.2% Sarawak NUMBER OF TOURIST ARRIVAL (Million)
Compare to last year.... 19.8 mil
AIR IN 8.7 bil TOTAL RECEIPTS (Billion)

expenditure Majority of tourists come to Malaysia for Holidays, followed by Visiting
Friends & Relatives and Shopping....
COMPONENTS
SHARE TOP 5 TOURIST EXPENDITURE COMPONENTS

Shopping, Accomodation and F&B were the Shopping Accomodation F&B

Top Three Tourist Expenditure Components 28.10 bil 21.62 bil 11.27 bil
worth RM61.0 bil or 72.5% from the total tourist +4.6% +2.8% +3.2%

expenditure. Local Transport International Airfares

5.13 bil 3.79 bil
+7.7% +12.4%

MALAYSIA TOURISM

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

malaysia tourism data

IT IS ESTIMATED... TOURISM INDUSTRY
LOSES IN 2020
THAT TOURISM INDUSTRY
International Tourist Arrival & Expenditure
WILL STAND RM19.2 bil
TO LOSE International tourist arrival & expanditure estimate
IN TOURIST RECEIPTS
to lose about 75% compare to last year
FROM 2020MARCH TILL MAY
Sources: MOTAC Minister Datuk Seri Nancy Shukri, July 2020

Tourist Expenditure Components

Tourist expenditure components such as....

accomodation transportation shopping food and beverage

Strategic Planning Division, Tourism Malaysia event and entertainment estimate to lose RM45 bil divided

by two segments:

The MCO has put all businesses in the country to 1 International Tourist RM31.6 bil

almost complete halt. In fact, of all industries, 2 Domestic Tourist RM13.4 bil

tourism was the most badly hit. THE INDUSTRY Sources: MOTAC Minister Datuk Seri Nancy Shukri, July 2020

AND RELATED ECONOMIC ACTIVITIES HAVE.... Not only in Malaysia, Global impact on tourism
industry estimate:
SUFFERED LOSES RM100 bil
OF OVER International tourism receipts-loss of USD300 - 450 bil
IN TOTAL International tourist arrival decline by 20% - 30%

tourism industry to recover by
the second quarter of 2021

15.3% tourism

percentage of COVID19 PANDEMIC OUTBREAK IN

Malaysian Tourism Industry Contribution 2020 affected all walks of life.
to the National KDNK Businesses paralyzed, economies
collapsed, travel was limited.
Malaysia 3rd largest revenue
Businesses paralyzed economies collapsed travel was limited
MOTAC Minister Datuk Seri Nancy Shukri, July 2020
Malaysia have imposed travel restrictions by introduced:
MALAYSIA TOURISM
MOVEMENT CONTROL ORDER mco

effective from 18th March until 28th April 2020

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

malaysia domestic tourism

Malaysia tourism industry is now turning to
the domestic market to help it recover.

DOMESTIC

tourism

DOMESTIC TOURISM... MALAYSIA GOVERNMENT
HAS LAUNCHED
IS A GAME CHANGER
FOR MALAYSIA TOURISM INDUSTRY THE NATIONAL
TOURISM POLICY
during Covid19 pandemic period
2020-2030

To help the industry and make Malaysia a preferred tourism destination

PERFORMANCE OF DOMESTIC
TOURISM BY STATE 2019

Selangor 33.6 15.5
W.P. Kuala Lumpur
What is Domestic Tourism? 22.6 12.1
Sabah 22.0 8.1
Domestic tourism comprises the activities of resident Perak 21.1 7.8
visitor within the country of reference either as part of a Sarawak 19.8 8.7
domestic tourism trip or part of an outbound tourism trip Pahang 18.5 7.6
Pulau Pinang 15.4 6.7
Who is Domestic Visitors? Kedah 14.8 5.2
Johor 14.3 7.4
There are two types of visitors which are excursionist and Terengganu 14.2 4.8
tourist. Melaka 14.0 6.4
Negeri Sembilan 13.3 5.1
Kelantan 11.0 4.8
Perlis
Excursionist Tourist W.P. Putrajaya 2.1 0.6 15.0 20.0 25.0 30.0 35.0 40.0
W.P. Labuan 1.9 0.8
Malaysia resident who travel in Malaysia resident who travel in 0.5 0.4
Malaysia for less than 24 hours Malaysia for at least one night 0.0 5.0 10.0
(at least 4 hours)
NUMBER OF DOMESTIC VISITOR (Million) TOTAL DOMESTIC TOURISM RECEIPT (Billion)

number of domestic visitors in total of malaysia domestic

2019 239.1 mil 2019tourism RM103.2 bil
compare to 115.5 mil in 2010
expenditure in compare to 34.7 bil in 2010

MALAYSIA TOURISM

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

malaysia domestic tourism

DOMESTIC Based on Malaysia Tourism Annual Report in 2018

tourism FAM TRIPS
promotion
29 fam trips, 708 participants

RM7,410,737 worth of media publicity

TRAVEL MARTS

1,550 participants

RM100,016,000

worth of media publicity

A campaign launch by SMART

Tourism Malaysia in PARTNERSHIP

the campaign still Terengganu 10th ASEAN Monsoon Casting

2015 2018continue
on until

Participated in 11 travel fairs and 3 travel marts tournament 2018 RM150,000

RM559,794Solid worth of travel packages

publicity value with 224 international participants

Trade Support Johor Tanjung Piai Clean Up & Pulau Kukup Sunset

Organised 56 seminars, workshops, and tour operator Stroll 2018 RM300,000 publicity value
support for package development

1,100Involved participants

Events

Malaysian Tourism Awards 2016/2017 Visit My Kampung - Kg Gajah Pasir Salak
Chinese New Year Malaysia Open House Visit My Kampung Hebatkan Muo
Deepavali Malaysia Open Hause Visit My Kampung Kuala Terengganu
Visit My Kampung Langkawi Visit My Kampung Moh ke Perak DEKAT JE
Visit My Kampung Sauk/Padang Rengas

MALAYSIA TOURISM

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

malaysia domestic tourism

Sources: Department of Statistics Malaysia (Domestic Tourism Malaysia 2019

domestic visitors number of trips total expenditure

Million Million RM Billion

2019: 239.1 2019: 332.4 2019: 103.2
2018: 221.3 2018: 302.4 2018: 92.6

8.1% 9.9% 11.5%

EXPENDITURE COMPONENTS of Domestic Visitors

37.6% 14.7% 13.8% 10.6% 8.5% 6.2% 5.3% 3.2%

Shopping Automotive Food & Visited Accomodation Transportation Other Before the Trip/
Fuel Beverage Households Activities Package Entrance/

Food/Tickets

5 MAIN PURPOSES 5 TOP STATES visited

of Trips by Domestic Visitors by Domestic Tourist (Million)
42.3 % Visiting Relatives & Friends
21.0 mil 22.0 mil
35.4 % Shopping 19.8 mil

9.0 % Holiday / Leisure / Relaxation 33.6 mil Malaysia

4.0 % Entertainment / Attending Special
Event / Sports
22.6 mil

4.0 % Medical Treatment / Wellness

MALAYSIA TOURISM

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

malaysia domestic tourism

SURVEY ON After Movement Control Order (M.C.O)

DOMESTIC TRAVEL

IN MALAYSIA

2020 The survey is aimed to assess Domestic
Travelers on the following aspects:
Tourism Malaysia has come out
with a new strategies to focus on 1 Their willingness to travel for leisure post MCO

domestic market in order to 2 Their travel preferences post MCO
3 Their perception on leisure travel post MCO
ensure the survivability of tourism

industry post MCO period.

Occupation

demographic 40.7% Private sector
31.4% Public sector
13.9% Own Business / Freelance
7.0% Student
3.8% Retirees
3.2% Others

SELANGOR SABAH Age Group

33.3% 8.9%

34.3%

27.5%

KL 18.2%

18.5% 13.1%

3.8% 3.1%

Location 18 - 21 22 - 30 31 - 40 41 - 50 51 - 60 > 61

Johor Putrajaya Perak Penang Kedah Negeri Sarawak Melaka Pahang Kelantan Terengganu Perlis Labuan
Sembilan
7.5% 5.7% 4.1% 3.6% 3.2% 2.7% 2.5% 2.3% 1.8% 1.7% 0.5% 0.5%
3.2%

MALAYSIA TOURISM

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

malaysia domestic tourism

Types of traveler Travel arrangements

45.0% are seasonal travelers 88.4% prefer to arrange their travel independently than tour packages
18.5% are frequent travelers 11.6% prefer to travel with tour packages

45.0% 18.5% 88.4% 11.6%

Seasonal travelers Frequent travelers Travel independently Travel with tour packages

Willingness to travel after MCO Who they prefer to travel with?

32.1% of the respondents intend to travel domestically 63.9% intend to travel domestically with their families and relatives
within 1 month after MCO window 31.4% intend to travel with friends and business associates

32.1% 63.9% 31.4%

Willingness to travel domestically Travel with families Travel with friends and
and relatives business associates

survey results

The domestic tourism industry has shown encouraging development after tourism activities were allowed to
resume when the recovery movement control order (RMCO) was enforced on June 10.
(The Star, July 2020)

MALAYSIA TOURISM

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

malaysia domestic tourism

Intention to Travel Within (Post MCO) I Prefer to Travel with (Post MCO)

Week (w) Month (m) Year (y) Family / Relatives 63.9%
Friends / Biz Assoc 31.4%
30.7% 25.8%
Spouse 17.3%
22.6% 22.8% Children

14.4%

9.5%

2 (w) 2 (w) - 1 (m) 2 (m) - 6 (m) 6 (m) - 1 (y) 1 (y) Alone 13.2%
Group 9.8%

After MCO I’m Confident to Use %

Own Land Public Hotel and AirBnb and Airline Homestay
Transportation Transport Resort Others
43.1% 45.2%
90.2% 30.6% 68.7% 38.1% 40.2% 38.3%
8.0% 37.0% 25.6% 45.0% 16.7% 16.5%
1.9% 32.4% 5.7% 16.9%

Strongly agree / agree Neutral Strongly disagree / disagree

Priority Before Deciding Tour % survey
results
Hygine and Price Actractive
Safety Products

97.4% 84.7% 82.6%
2.4% 14.4% 15.8%
0.2% 0.9% 1.6%

Strongly agree / agree Neutral Strongly disagree / disagree

I Will Avoid %

Travelling in Travelling for Travelling for Travelling for Travelling for
Crowded Area Sports Shopping Food Theme Park

91.5% 47.2% 67.6% 47.9% 63.1%
6.9% 35.9% 24.9% 35.7% 26.9%
1.6% 16.9% 7.5% 16.4% 10.0%

Strongly agree / agree Neutral Strongly disagree / disagree

MALAYSIA TOURISM

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

malaysia domestic tourism

Post MCO in Malaysia

perception to travel

Arts and Culture Minister Datuk Seri Nancy Shukri revealed that a survey conducted by Tourism Malaysia
on post-movement control order (MCO) domestic travel found that 50.9% respondents believe that
travelling within the country will happen after the MCO.

(Webintravel, August 2020)

COVID-19 has greatly affected my attitude 1
towards leisure traveling
Majority of respondents believe that
Perception 84.2% Strongly agree / agree Covid-19 has impacted their attitude
after MCO 14.3% Neutral towards traveling
1.5% Strongly disagree / disagree
Perception 2
after MCO After MCO, I believe travelling within
Malaysia is safe Majority of respondents prefer to
Perception travel domestically than overseas
after MCO 50.9% Strongly agree / agree
32.0% Neutral 3
17.1% Strongly disagree / disagree
Majority of respondents have low
After MCO, I prefer travel domestically confidence in using land public
than overseas transportation, airlines, homestays
and AirBnB
71.3% Strongly agree / agree
22.0% Neutral 4
6.7% Strongly disagree / disagree
Majority of respondents will avoid
traveling for shopping and theme
park activities

5

Almost all respondents opt hygiene
and safety as the main priority in
deciding to travel

6

Majority of respondents also prioritize
pricing and product attractiveness in
deciding to travel

MALAYSIA TOURISM

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

malaysia domestic tourism

TOP RESPONDENTS OPINION ON WHAT
WILL ATTRACT TOURIST TO TRAVEL
10 IN MALAYSIA

76.8% 72.2% 67.8% 57.8%

Island & Beaches Food Haven Value for Money Multiracial Country

57.0% 54.6% 46.9% 45.7%

Ecotourism Cultural / Festival Easy Access Greenery
Diversity

45.2% 45.1% The domestic tourism industry has shown encouraging
development after MCO especially in a place with
Muslim Friendly Historical Rich nature attraction such as islands and beaches in
Destination Malaysia.
(Arts and Culture Minister Datuk Seri Nancy Shukri, July 2020)

It can be seen in the data, most of the respondents
interested with travel location that have nature attraction
in Malaysia

MALAYSIA TOURISM

PROJECT

4

SWOT POSTER
PRESENTATION ON NEW
PRODUCT FOR MALAYSIA

TOURISM

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

STRENGTH Internal

PRODUCT & SERVICE Motorcycle Tourism (Ride & Retreat)

What is so unique about this tourism product?

Motorcyle Tourism offer a unique experience while exploring the This is a fresh tourism initiative supported by Malaysia Tourism
regional route along Malaysia peninsular Promotion Board, “We want to encourage travelers to try
riding and exploring our country.”
Package examples, offered by Malaysian
(Razaidi, Director of MTPB, 2018)

Motorcycle Getaway What valueable assets and resources
do we have?
1 Explore the land of surprising peaceful landcape and rich
with historical and culture heritage.

2 Discover the land of multiple facets, its warm hospitality Travel far with low fuel price in Malaysia
and above all the myriad of traditions and cultures along

Malaysia peninsular travel routes. Malaysia has the Average fuel cost

Turn Your Miles into Smiles! cheapest RM2.08PETROL IN THE per litre
REGION in Malaysia

location Selangor / Travel Route along Malaysia Peninsular

What advantages do we have to sell this tourism product? Selangor

A lot of big event relate with motorcycle tourism was held in Selangor recieved the highest domestic

visitor arrivals in 2019 with a
total of 33.6 of visitors

Shell Malaysia Motorcycle Grand Prix 2020 held at Malaysia has one of the best road networks in the region
and the quality of the roads are generally good especially
Sepang International Circuit (SIC) can attract a large group of when you’re riding on highways.
motorcycle community to join this event in Selangor.
Sources: https://riderchris.com
Malaysia have the best

TRAVEL ROUTES & CLIMATE TO OFFER Safest country in Asia
A few route such as Fraser - Genting Loop will make you enjoy the ride while experience two cold
hills which you can make it one for breakfast and the other for lunch time. Malaysia is one of the safest
country in South East Asia,
Sources: https://riderchris.com base on tourist’s experience.

Sources: https://www.giviexplorer.com

customer Motorcycle Riders Community

Do we have a strong customer base? Are there any positive review from the
customer on the existed product?
Malaysia have a large group of motorcycle community
Best tour experience in Malaysia!! Amazing experience, best in class service,
According to research data 83% top notch bikes, knowledgeable guide and great owner! the whole
experience is second to none.
of hauseholds in Malaysia
Moto Maniac Dirt Bike Enduro & Tours: Jake M, Novemver 2020
owns a motorcycle
Great fun but need a lot of stamina. Keep a distance from your guide so
It’s quite common among local riders to go for a day trip as an you don't take sudden turn and missed the line. Most probably you will fall
occasion for gathering and have a “Teh Tarik Session” (TTS).... on tight turns.

Sources: https://riderchris.com Moto Maniac Dirt Bike Enduro & Tours: Wil L, Novemver 2020

SWOT ANALYSIS

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

WEAKNESS Internal

PRODUCT & SERVICE Motorcycle Tourism (Ride & Retreat)

Are there any competitors selling the same product and services?

There’s a few tourism company in Malaysia offered a motorcycle gateaway trip Malaysian Motorcycle Getaways also one
of the motorcycle tour company that will
Usually this motorcycle tour offer a rental bike and a planned trip ensure your ride is fun and memorable.
for the tourist.... Their catchy tagline, “Ride with us and Turn
Your Miles into Smiles!” also represent their
Motorcycle tour company such as Moto Maniac Dirt Bike Enduro & Tours offer - xperience company’s objective.
of a million year old rain forest on dirt bikes with a bit of Adventure thrown in. They
recieved 200 excellent review in Tripadvisor. Sources: https://www.ridemalaysia.com.my

Can this motorcycle tourism attract people to travel after MCO?

Majority of respondents believe that Covid-19 has impacted their attitude towards traveling

COVID-19 has greatly affected my attitude towards leisure traveling

84.2% Strongly agree / agree Willingness to travel after MCO 32.1%
14.3% Neutral
1.5% Strongly disagree / disagree 32.1% of the respondents intend to travel domestically
within 1 month after MCO window

location Selangor, States of Malaysia

Does this event can be organize in any rainforest area?

60% of Malaysia’s total land area is under forest cover 3 LOCATION WITH

More than 5 million hectares protected forest THE MOST ATTRACTION FOR ECO-TOURISM
land which covers: IN SELANGOR
Located at the Highland forest areas set
Watershed protected areas against the Titiwangsa and are now
Wildlife sanctuary classified as Selangor state Parks.
23 terresterial National & State Parks encompassing more than 850,000 hectares,
136 marine protected areas, 40 islands has been gazetted as marine parks Hulu Selangor, Gombak and
Hulu Langat districts

customer Motorcycle Riders Community Is there any risk involve to those who
will join this event?
Does this motorcycle tourism suitable
for everybody?

It’s a form of tourism practiced mostly by motorcyclists To organize a large outdoor event inside the forestry
area will involve with a lot of risk from the wild life and
Usually organized by a motorcycle club or a similar natural disaster.
association, the concept is simple
Safety is the top priority along with that, the event
Sources: (Portet, 1998) should focus on making the Eco-Jamboree as green
as possible in order to create awareness among the
the main attraction of the rally is probably linked to the pleasure of being among participants.
bikers and sharing their common passion which is motorcycles

The rally is deeply marked by the spirit, habits and traditions of the
“world of motorcycle” forged in the 1960s, 70s and 80s.

SWOT ANALYSIS

VM2020 Motorcycle Tourism Proposal

RIDE & RETREAT

Meor Mohd Shukor bin Muhamad Suhaimi AD703 (PT) 2019613688 Dr. Azhar Abdul Jamil VCM770 - Idea, Image & Print

opportunity External

PRODUCT & SERVICE Motorcycle Tourism (Ride & Retreat)

Can this tourism product attract sponsorship from corporate organisation?

There’s a lot of opportunities to get sponsorship from corporate organisation There are also opportunity to get a sponsorship
deal from the motorcycle shop and registered
Petroliam Nasional Berhad commonly known as Petronas, is a motorcycle dealer for certain models such as
Yamaha and Honda. These two models are the
Malaysian oil and gas company. Petronas also offer a lot of sponsorship most popular model choosed by motrorcycle
riders in Malaysia. in the 2019, Yamaha has sold a
deal for education, community wellbeing and environment. record of 209,403 units with 36% of market share,
while in second place Honda sold 187,000 units.
Petronas new petrol formula with the Euro 2M-rated fuel, promises a smoother
drive, improved engine response and enhanced fuel efficiency.

economy Local Business FOOD AND
BEVERAGE
Does this motorcycle tourism will benefit local business?
ACCOMODATION

A large scales of motorcycle tour around Malaysia will provide opportunity
for local tourism business growth.

TOP 3 TOURIST EXPENDITURE COMPONENTS IN 2018

Shopping Accomodation F&B

28.10 bil 21.62 bil 11.27 bil
+4.6% +2.8% +3.2%

Malaysia is full of nice places to visit, nice beach, cafes to have a drink at, nice roads in the mountains, and SHOPPING
a beautiful view close to the ocean. After a long and tired journey, bikers can have a chance to retreat at
some of the most unique place and cities along the road to share their experience together.

threat External

location Selangor, States of Malaysia

Is there any external factor could be a threat to the business opportunities?

Selangor has the highest reported Covid19 Poorly-maintained roads in Selangor
cases in May 2020
Damaged pavements are considered
173Total reported cases in Malaysia to date k one of the largest contributing factors to
fatal motor vehicle crashes
Recovered cases to date 130k and deaths is 642k
Sources: Fares et al., 2010

Statistics on Covid19 cases in Selangor

Cases 51.2k SELANGOR RIVER POLUTION
Recovered 42.8k
Deaths 3 Water pollution in Selangor rivers occurred at least four times this year and has caused
water supply disruption for over 1 million consumers in the Klang Valley each time. This
84.2% Strongly problem does affect tourism in Selangor that involve with nature attraction.
agree...
Sources: https://www.astroawani.com
COVID-19 has greatly affected my
attitude towards leisure traveling...

SWOT ANALYSIS

PROJECT

5

POSTER CAMPAIGN
ON SWOT

This Event Supported By:

MINISTRY OF TOURISM ARTS
AND CULTURE MALAYSIA

Ridescapism and

togReItDhEerWe Genting Highland

Explore
Fraser’s Hill

Taman Rimba
Commanwealth,

Rawang
(Eco-Jamboree)

naEtxupreersiceencneerMy aalloanygsiath’seBrroeuattehtaking
Let’s Ride & Retreat
Title sponsor:

“Ride and Retreat” is a tourism inititative, organize by Tourism Malaysia in conjunction with Tourism Selangor reimagining energyTM
campaign “Pusing Selangor Dahulu” in order to strengthen domestic tourism.

Discover Malaysia Through Your Visor #letsrideandretreat

This Event Supported By:

MINISTRY OF TOURISM ARTS
AND CULTURE MALAYSIA

Gear Up eynoguinr e,
STARTNEWRolflooruAatdventure

wPeLleaeknte’ynsoduRrriidodewenw&iitthinReyeorautrrryemaaonttdorhcayvceleacpolmeamsuurneitTyitle sponsor:

“Ride and Retreat” is a tourism inititative, organize by Tourism Malaysia in conjunction with Tourism Selangor reimagining energyTM
campaign “Pusing Selangor Dahulu” in order to strengthen domestic tourism.

Discover Malaysia Through Your Visor #letsrideandretreat

This Event Supported By:

MINISTRY OF TOURISM ARTS
AND CULTURE MALAYSIA

MILESEXTRAGo forThrotle up!
with
Smiles

vaTrsat vmLeeel flttu’insthgRepridowteitchu&PlteuRtrreeoantraneds afhuteerlitaangdeeinxpMearielanycsieaTittlehspeonsor:

“Ride and Retreat” is a tourism inititative, organize by Tourism Malaysia in conjunction with Tourism Selangor reimagining energyTM
campaign “Pusing Selangor Dahulu” in order to strengthen domestic tourism.

Discover Malaysia Through Your Visor #letsrideandretreat

This Event Supported By:

MINISTRY OF TOURISM ARTS
AND CULTURE MALAYSIA

NATUREandRRideecTohenranpyect with

REJUVENATE

Spearm

Pine

tnimraepS

LaenRtd’esbcRheaimdrgienedy&fuoluRtroesekterlfeewpaithtyothuer sdaofesediostfannacteurTeitle sponsor:

“Ride and Retreat” is a tourism inititative, organize by Tourism Malaysia in conjunction with Tourism Selangor reimagining energyTM
campaign “Pusing Selangor Dahulu” in order to strengthen domestic tourism.

Discover Malaysia Through Your Visor #letsrideandretreat

end of
proposal