The words you are searching are inside this book. To get more targeted content, please make full-text search by clicking here.
Discover the best professional documents and content resources in AnyFlip Document Base.
Search
Published by aphilp1, 2022-04-08 14:02:25

Freesia Thesis Book

freesia_ebook

2

ACKNOWLEDGEMENTS

I would like to give special thanks to my family, friends, peers, and
professors for supporting me throughout my creative career. I want
to start with where it all began. Diane Heath and Eugene Clark ignited
my passion for art and design and paved the way for me to achieve
my dreams of attending art school. I will always have a special place
in my heart for both of them. I would like to acknowledge my senior
thesis professor, Scott Gordley, for guiding me through my senior thesis.
His insight has led me to reach my full potential as an illustrator and
designer. Scott Gordley, along with many of my other professors at
Ringling, have helped me greatly in becoming the successful artist
I am today. I will be forever grateful for the time I spent learning and
attending classes. I would also like to thank my friend and peer, Maddy
McElwee, for assisting me with my designs and giving graphic design
expertise to my book design and layout. I would like to give another
thank you to Matthew Morgan for helping to create the exterior store
design of Freesia in Sketch Up. Finally, I would like to thank my family
and friends for continuously supporting me through life and alongside
my creative career. I am truly thankful for their endless positivity
and love. My parents have always supported me in many ways and
I don’t know how to thank them enough for their guidance and advice.

3

ANNABEL PHILP

Illustrator I Designer

4

ARTIST STATEMENT

Artists have an incredible ability to see the world through their own
lenses and create a piece of artwork that displays a new form of
beauty. I value this talent in myself as I am able to bring elements of
my life into personal works of art that people can appreciate and
connect with. I incorporate vibrant shape language and elements
from nature to create warm and inviting themes in my work. I focus on
developing fresh designs that are both beautiful and visually exciting.
When creating my art, I draw inspiration from everyday life. I love
spending time with family and pets and immersing myself in nature.
I incorporate all of these elements into my work to bring a sense of
happiness to my audience. When creating pattern designs, I draw from
elements of nature and include the joy those elements represent for me.
In some of my most recent work, I brought the whimsical feeling
I experience when I see dragonflies into my pattern. I made the shapes
free and random, with sparkles of light. The designs of the dragonflies
are imaginary and loosely based on life. I always strive to create a
new take on classic elements. I work digitally in Adobe Photoshop
and Illustrator. There are endless possibilities with digital artwork and
I like to challenge myself to incorporate what I have learned
traditionally and translate that digitally. I work diligently to create
a level of sophistication and beauty in my work through powerful
linework and muted complementary colors. My current thesis project
incorporates all of the elements of my personal work in the creation
of cards, patterns, and graphic designs in celebration of the joy
and beauty of life.

5

TABLE OF
CONTENTS

05 ARTIST STATEMENT

09 FREESIA INTRO

Introduction to the brand and values

10 STORE DESIGN

Store exterior and interior concept designs

14 TARGET MARKET

Description of the Freesia customer

6

16 CARD DESIGNS

Five card designs ranging
from greetings to holiday

22 PATTERN DESIGNS

Six surface pattern designs and
how they are applied to product

29 GRAPHICS

Three graphics for products sold in-store

34 COFFEE PACKAGE DESIGN

Two coffee packaging designs with
description of Freesia coffee brand

38 PROCESS WORK

Creative process of the artist and how
designs are developed from start to finish

7

8

“Bringing people
together to enjoy life”

Freesia Boutique and Coffee Bar allows people - Freesia 2022
to slow down, relax and enjoy life. Many people
today are caught up in the hustle and rush of Freesia is located in malls so that it is easily
everyday life and they do not take the time accessible and convenient for shoppers to get
to slow down and appreciate what life has to a cup of coffee while shopping for clothing,
offer. Freesia solves this problem by offering a stationary, or home goods items. Freesia
destination where people are able to shop, spend chooses to serve women who are looking for
time with friends, and drink coffee together in a welcoming and creative environment where
one location. Inspired by the European lifestyle they can relax and socialize with friends. These
of taking time to savor moments in life and women are looking for something special in
breathe, Freesia captures the same mindset. their shopping experience and value quality time
One of the most important things that Freesia and the integrity of a cup of coffee.
celebrates is friendship and spending time with
people you care about. Freesia serves unique designs and fashion
that tell a story. The business also reaches
Freesia’s mission is to bring people together to out to artists and small businesses to make
enjoy life, because life is much more delightful merchandise truly different from any other
when we take the time to allow us to appreciate store. Freesia values the experiences that we
what matters. After visiting one of my favorite are able to share with one another and would
stores, Anthropologie, I was motivated to create like to enhance the time we spend together.
a warm and inviting store design, as well as a Freesia’s services focus on fashion, stationery,
unique shopping experience unlike anything accessories, cards, and coffee. Products sold
seen before. This would be a collective space in stores are ethically sourced and focused on
and a fun destination for women between their sustainability.
early twenties and early fifties.

9

“Creating a meaningful experience
starting from the outside”

10

Freesia’s storefront draws inspiration from European cafes that implement distressed brick and
comfortable outdoor seating to provide customers with a wonderful place to enjoy fresh air and
coffee. Large arched windows allow natural light into the store while creating a facade for ivy
to grow around. The exterior mural is not only eye-catching but ties into the mural painting on
the wall indoors. The interior space is a welcoming and cozy getaway from everyday life. Equipt
with a coffee bar that serves flavorful drinks and cuisine all day long, customers can shop and
indulge in a cup as they please. Comfortable couches allow for extra seating and lounging.

1111

12

STORE INTERIOR

13

FREESIA
CUSTOMER

Freesia’s target market is women between the ages of 20 and 50. We choose to
serve women who are looking for a welcoming and creative environment where
they can relax and socialize with friends. These women are looking for something
special in their shopping experience and value quality time and the integrity
of a cup of coffee.

14

DESIGNS

15

CARD DESIGNS

16

17

18

19

20

21

PATTERN DESIGNS

22

23

24

25

26

27

28

GRAPHICS

29

30

31

FREESIA
COFFEE

32

“Enjoy quality time and the
integrity of a cup of coffee”

Freesia values quality time as well as quality coffee. We source our coffee from
sustainable and safe areas of the world such as Guatemala and Ethiopia. Quality
coffee is our highest priority, so we put care into our sources, packaging, and delivery
of each cup to our customers. Whether you choose to enjoy in-house or at home, we
create a great drinking experience through our high standard coffee beans and well
trained baristas who truly understand their craft.

33

34

COCOA SUNSET 35

Guatemalan Coffee

36

SUMMER CITRUS 37

Ethiopian Coffee

FROM CONCEPT TO FINAL DESIGN

When creating my work, I follow a series of steps that help me to design successful
illustrations. I start my creative process by sketching small thumbnails of ideas.
To generate more ideas, I like to write lists of inspiring words and implement mind
mapping. Next, I research and look for imagery to use as a reference for completing
my final sketch and finished work. I use Adobe Photoshop for linework, value studies
and color studies. After I decide which color study works best for the design, I
block in the colors of major elements. For this step, I either use Adobe Photoshop
or Adobe Illustrator depending on the style I desire for the finished product. After
critiques from my peers and professors, I add more contrast to my design and
tweak any other elements that will make the final piece the best it can possibly be.

38

39

40

41

42


Click to View FlipBook Version
Previous Book
PERPADUAN
Next Book
Risalah Ramadhan 2022