Assignment MDS5702 Food Vendor Rebranding

SLIDESMANIA.COM FINAL PROJECT

Product Rebranding

For MDS 5702 innovation management & enterprenurship

SLIDESMANIA.COM Salam & Hello!

I am ezwanekmal@oney

My case study is about a food vendor (street food) such as WAFFLE.
Rebrand, redesign an innovative packaging & planning business
strategies using Biz Model Canvas (BMC).

SLIDESMANIA.COM CONTENT:

01 Food Vendor or Street Food in Malaysia
02 Street Food ‘WAFFLE’
03 Business Model Canvas (BMC)
04 Company Organisation Chart

Food Vendor or Street Food in Malaysia

SLIDESMANIA.COM WHO: Food vendor means any and all sales outlets, stores, shops, vehicles or other places
of business located or operating in the city that operate primarily to sell or convey

foods or beverages to consumers, and stores that sell food or beverages in
combination with a gasoline station.

Street food vendors sell food preparations, dishes and products on organised outdoor
or indoor market places, or on the streets. They prepare the food in their stalls. Street

food vendors use sales techniques to recommend their products to passers-by.

Did you know? Today, street food can be found at weekly
outdoor markets (e.g. pasar malam), the
Whether you’re in the capital city of Kuala ground floor of restaurants (typically shared
Lumpur, a foodie paradise like Penang or by several hawkers), and air-conditioned
Malacca, or a nondescript small town, street food courts within both major and minor
food is a ubiquitous part of Malaysian life. shopping malls.

SLIDESMANIA.COM This means that there isn’t a clear line
between “street food” and “restaurant food”
in the Malaysian context. There are thus
many popular Malaysian foods that clearly
fall into the general definition of street food
(foods prepared for immediate consumption
without requiring a dedicated kitchen), even
if many Malaysians aren’t necessarily eating
them on the streets these days.

SLIDESMANIA.COM Did you know?

20 Famous Malaysian Street Foods

Nasi Lemak (Coconut Milk Rice)
Lok-lok or Dip-dip
Char Kway Teow
Satay
Rojak
Otak-otak
Popiah
Hokkien Mee
Apam Balik
Wan Tan Mee (Wonton Noodles)

SLIDESMANIA.COM Did you know?

20 Famous Malaysian Street Foods

Roti Canai
Ramly Burger
Vadai
Fried Bee Hoon (Fried Bihun)
Keropok Lekor
Roti John (Baguette Omelette Sandwich)
Oyster Omelette
Assam Laksa
Teh Tarik (‘Pulled’ Tea)
Cendol

SLIDESMANIA.COM Very interesting!

MUST TRY MALAYSIAN STREET FOOD

SLIDESMANIA.COM WHAT: Street Food ‘WAFFLE’

A waffle is a dish made from leavened batter or dough that is
cooked between two plates that are patterned to give a
characteristic size, shape, and surface impression.

The word for waffles, which comes from the old French word,
guafre, translated to Old English wafla.

SLIDESMANIA.COM WHERE: ● The first waffle irons with the characteristic honeycomb pattern
appeared in the 1200’s when a craftsman designed and forged
cooking irons. Original irons featured a hinged design.

● Over the years, in Europe, waffles become commonly sold by street
vendors. As a result, by the 16th Century, all of the society is eating
waffles. The poor make them using pretty much from flour and
water. Therefore they resemble a thick biscuity cake. However, the
privileged classes add eggs, milk, and honey which create a tasty,
delicate treat.
.

SLIDESMANIA.COM WAFFLE FOOD VENDOR PROBLEM IDENTIFICATION

WHY: ● Hot Waffle melting the chocolate, butter & peanut butter.
● Hot and melted butter & chocolate leak paper bag.

● Waffle wrapping paper bags are not very suitable for eat and go

concept and the wrapping bags are a bit messy, oily & easy to tear.

SLIDESMANIA.COM Business Modal Canvas (BMC)

● "The business model canvas is a strategic management and entrepreneurial tool. It
allows you to describe, design, challenge, invent, and pivot your business model."
- Strategyzer.com

Business Model Canvas

1. Customer Segment

'Street food seller' and
'Street food vendor‘
Specially for Waffle Seller

SLIDESMANIA.COM

SLIDESMANIA.COMBusiness Model Canvas

2. Value Proportion

Design For Neatness
Creative Design
Simple Packaging
Sustainable Materials
Ergonomics Design

SLIDESMANIA.COM Business Model Canvas

3. Revenue Streams

Advwertising & ponsoring
TV Commercial
E-Payment (Electronic Payment Service Provider)

Business Model Canvas 4. Channel

Online Store Sales
Retail Store
Factory Store
Official Website & SocMed

SLIDESMANIA.COM

SLIDESMANIA.COM Business Model Canvas

Membership
Discount
After Sale Service
Quality Survey

5. Customer Relationship

SLIDESMANIA.COM Business Model Canvas

Product R&D &
testing
Manufacturing
process
Promotional
planning &
activitiies

6. Key Activities

Business Model Canvas Business Capital
Materials Supply
Employees
Design Studio

SLIDESMANIA.COM

7. Key Resources

SLIDESMANIA.COM Business Model Canvas

Business Partner.
Materials Suppliers.
Industry Collaboration;

Dreamedge & MARA
Education Centre;

KKTM Rembau & UPM
Design Partner ;

Majlis Rekabentuk
Malaysia (MRM)

8. Key Partners

SLIDESMANIA.COM Business Model Canvas

9.Cost Structure

Utilities;
Phone Bills, Gas Bills, Salary
Paid, Electricity Expenses, Water
Charges
Promotional Activities; CSR
Materials;
Employee;
Project Manager, Marketing
Manager, Product Marketing
Executive, Industrial Designers,
Graphic Designer & Fabricators

Sengetdesignhub; organization chart

Role of Project Role of Design Project Director: Role of Marketing
Manager: establishing the project schedule, Manager:
monitoring the budget, and motivating a estimate market demand
responsible for planning, team of creative professionals. and lead a marketing
organizing, and directing team to develop and
Role of Technical Manager: implement creative and
the completion of generally oversees the development, unique strategies to drive
specific projects for an implementation and maintenance of customer interest through
technological company systems and multiple media channels.
organization while processes, including troubleshooting
ensuring these projects any potential issues.
are on time, on budget,

and within scope

SLIDESMANIA.COM

Role of Industrial Designers: Role of Product Marketing Exec:
focus on the physical appearance, functionality,
and manufacturability of a product, though they oversee and manage the execution
are often involved in far more during a
development cycle of different marketing strategies for

Role of Drafter: a company. Promote products and
prepare technical drawings and plans. Use software to
convert the designs of engineers into technical services by implementing product-
drawings. Most workers specialize in architectural, civil,
electrical, or mechanical drafting and use technical Role of Graphic Designer: specific marketing campaigns.
drawings to help design everything.
create visual concepts, using computer software or by

hand, to communicate ideas that inspire, inform, and pingboard
captivate consumers. Develop the overall layout and
production design for applications such as

advertisements, brochures, magazines, and reports.

SLIDESMANIA.COM Thank you!

Do you have any questions?

You can find me at:
[email protected]

[email protected]
012-7542334