UBSS1032 SEC24 GROUP 6 ASSIGNMENT 1 PART B-MAGAZINE

NOVEMBER 2022

BUSINESS

MAGAZINE

WORK HARD

TO GET
SUCCESS

FAIZ ZAINUDIN
MUSH.CO

TABLE 15

03 BUSINESS
ACHIEVEMENT
ENTREPRENEUR'S
PROFILE 17

04 KEY FACTORS IN
BUSINESS
JOURNEY OF
BECOMING 21
ENTREPRENEUR
LIFE AS A STUDENT,
08 BUSINESSMAN &
HUSBAND
PREVIOUS
WORKING 22
EXPERIENCE
FUTURE OF MUSH.CO
12

BUSINESS
DEVELOPMENT

CONTENTS

03 BUSINESS MAGAZINE

FOUNDER OF MUSH.CO

MOHAMAD FAIZ BIN ZAINUDIN

Age: 26 years old
Course: Bachelor of Management
(Technology)
University: Universiti Teknologi
Malaysia
Current position:

Chief Executive Officer at Mush.Co
President at Pertubuhan Usahawan
Industri Cendawan Malaysia
(PUICEM)

JOURNEY OF
BECOMING
ENTREPRENEUR

Foundation of Mush.Co

Mush.Co was established in year 2019.
However, Mush.Co was not registered
with SSM before 2019. At this time,
Mr Faiz and his working partners just
do their own business and study the
market as well as find more
information on mushroom agriculture.

Working after diploma

Mr Faiz had two years experience
working at a shipping company.
However, the job is taking much of his
time as he had to work for about 12
hours a day. At that time, he also
planned to further his study.

Further studying at UTM

Mr Faiz quit his position and took his
technology management degree at
AHIBS UTM. Usually, Mr Faiz and his
working partners were having
monthly salary. He suddenly don't
have any income for his commitment
after making this big decision

04 BUSINESS MAGAZINE

05 BUSINESS MAGAZINE

An unpredictable
opportunity

During his second year studying in
UTM, Mr Faiz joined the Koperasi
Mahasiswa UTM. He visited some
agriculture events and seeing lots of
Malaysians who are their own
businesses. He was being attracted by
the mushroom agriculture during the
visit.

Collaboration with
UTM XCITE

After the visit, Mr Faiz prepared the
proposal and sent to UTM XCITE. He
met with the former director at that
time, Dr. Ramesh Zaidi and proposed
that he wanted to use the abandoned
room that UTM XCITE had. He then
borrowed some money from the
Kooperasi Mahasiswa UTM.

Today's Mush.Co

After two years, their hard works
paid off. Mush.Co now has three
branches, located in Kempas, Bandar
Dato Onn and Pasir Gudang, Johor.
Besides, they also received the grant
from the Malaysia government.

HELP SEEKING

WHEN
STARTING

When preparing for the
establishment of Mush.Co, one
group which consists of five
members was formed. They are
all from different background
but studying at UTM. Some of
them took marketing course,
some of them took engineering
courses and Mr Faiz is from
technology management course.

Mr Faiz received the advices
from Dr. Ramesh for the
business development. He also
learned the technical part of
agriculture from his mentors in
Pahang, Pontian and Shah Alam.

06 BUSINESS MAGAZINE

Other than that, Mr Faiz
also receive a lot of helps
from UTM XCITE. The team
is constantly undergoing
research and development
projects to make Mush.Co
more compatible in the
local market. One of their
innovations includes their
mushroom houses using
an IoT system. The IoT used
is a system that can control
the humidity, temperature
and ventilation of the
mushroom houses by using
smartphones.

Besides, Mush.Co also had

been issued grants from

government, Kementerian

Pengajian Tinggi, Iskandar

Regional Development

Authority, MTDC and so on.

07 BUSINESS MAGAZINE

PREVIOUS Twenty years from now you will

WORKING be more disappointed by the

EXPERIENCE things you didn’t do than by the

ones you did do.

Mr. Faiz Zainudin had a lot of job experience in transportation, the shipping industry, and supply
chain management before he became the founder of the Mush.Co company. He got work
experience in the shipping industry before he started his mushroom agriculture business. During
the interview, he mentions that his working hours as a shipping driver are unusual and difficult.
(Not during working hours) Normally, he works from 8.30 to 5.30 a.m., but at the end of the
month, he must work from 8.30 to 3.00 or 4.00 a.m. He claims that being a shipping driver is
difficult, as he recalls spending three days at work without returning home. In those days, he just
focused on working to earn money. Fortunately, his salary is sufficient for a single man, and it
will rise over time. He says that previous work experiences involved a lot of pressure. He claims
to have been in several nighttime accidents because he couldn't concentrate and hadn't gotten
enough sleep. He can simply pull over to the side of the road and sleep in this situation. Those
job experiences fortify him and give him the ability to deal with stress. He understands how
difficult it is to make money, so he decides to form a company and work together with his
teammate.

08 BUSINESS MAGAZINE

MUSH. CO

THE REASON OF CHOOSING
MUSHROOM ARGICULTURE

There are two reasons. To begin with, the mushroom industry
on the market is stable. The price of mushrooms is fixed and
will continue to increase, unlike other vegetables such as chili.
Because plantations are costly, it is difficult for a farmer to
calculate if the price of the product fluctuates daily. Thus, in
the mushroom agriculture industry, he can set a standard price
for convenience when selling to customers. The second reason
is that mushroom plantations work inside buildings, so finding
manpower is easier than for jobs that work outside buildings.

09 BUSINESS MAGAZINE

THE UNIQUE OF PRODUCTS

MUSH.CO PROVIDED A-Z SERVICE TO THEIR
CUSTOMERS IN ORDER TO INCREASE THEIR

COMPETITIVENESS IN THE MUSHROOM
AGRICULTURE INDUSTRY.

Agriculture Consultation Constrution
#01 #02 #03

Mush Co. supplies fresh Mush. Co provide consultation Mush. Co provide construction.

mushrooms to their customers and training. They teach people They will construct a mushroom

to maintain market demand. how to become farmers or house for the farmer and advise

Besides, they introduce some growers in this industry by him on how to start this

end products of mushrooms uploading videos to their business, provide a location to

(mushroom soup and fried Facebook page. They have also sell the product, assist in the

mushrooms) to popularize their organized entrepreneur courses introduction of their own

product. about the mushroom industry. product. They provide service as

Their objective is to help the know as A to Z service.

mushroom farmer maintain and

grow their business with positive

cash flow.

10 BUSINESS MAGAZINE

FACTOR
OF THE
LOCATION

KEMPAS
PERMATANG,

JOHOR

Mr. Faiz Zainuddin has decided to
set up shop in Kempas Permatang,
Johor. The proximity of his factory
to the main city, Johor Bahru, was
the most important factor in his
decision. This is due to that most
customers are from Johor Bahru
such as BBQ restaurants, steamboat
restaurants, and grocery stores that
use a lot of mushrooms. Their
customers can easily come to the
factory to get fresh mushrooms at a
lower transportation cost.

Before deciding on a location, he and his team have conducted market research and reach the following
conclusion: the closer the shop to the customer, the greater the potential the shop can achieve. On the other
hand, shorter product delivery times result in more visitors, particularly Malaysian customers, but also
Singaporeans, which is another factor of location.

11 BUSINESS MAGAZINE

IDEAS ON DEVELOPING
THE BUSINESS

When utilizing distributions for Mr Faiz got share on
thought era, a few of the finest how he generate his
ideas and apply it
tips that the thought will be onto his business.
practical are classifications such Thought era may
change depending
as the quickest developing on the set up, sort
industry in certain areas, and measure of the
underutilized commerce commerce to be
openings and other classifications begun. For occasion,
distributions may consider little businesses are
accommodating to potential likely to urge their
thoughts from past
financial specialists. encounters and
magazines whereas
thoughts for bigger
companies are likely
to be found on audit
of licenses

12 BUSINESS MAGAZINE

FUNDS RAISED

Mr Faiz have
borrowed funds
from the 'Koperasi
UTM Berhad' in
order to start his
business.

In order to expand
Mush.Co, Mr.Faiz
have successful
received funds of
about RM250,000.

13 BUSINESS MAGAZINE

BUSINESS
MARKETING

To level up the business, Mr.Faiz understand the
customers needs. Based on Mr.Faiz's explaination,"Know
your audience" is not of the key for business marketing. A
key mistake is thinking that "anyone" is your buyer.
Larger companies may be able to appeal to a wide
market, but they say, "the riches are in the niches" for a
reason. Knowing these things will help you craft
messaging that resonates and makes a compelling case
for your solution. Then, create a buyer persona to start
the process of getting into the head of your ideal client.

Moving on to the next point, Mr. Faiz have created blogging
to attract prospects for the website. Mr. Faiz said that
blogging may be a awesome way to create natural activity,
especially for those prospects who have not come to a
obtaining choice however. In expansion, it can set up
validity in your space and position you as a thought
pioneer. Usually a incredible way to begin collecting leads
and advertising potential clients a way to induce data on
the off chance that they aren't prepared to purchase
anything from you however.

14 BUSINESS MAGAZINE

BUSINESS
ACHIEVEMENTS




After two years of hard work, Mush.Co
now has three branches, located in
Kempas, Bandar Dato Onn and Pasir
Gudang, Johor. At the moment, Mr Faiz
and his team are doing some
collaborative projects with the
government.

They received funds of about
RM250,000 from the
government to help develop
the urban farming project in
Johor Bahru.

The team is now targeting to

export their products to our

neighboring country,

Singapore.

15 BUSINESS MAGAZINE

LEARNING TO EMBRACE
YOUR FAILURE -

STARTUP LESSONS

Your experiences provide the lesson. You
thus cannot keep doing the incorrect
things since it will have a negative
impact on many things, including time
and money. However, a wonderful
approach to succeed as an entrepreneur
is to attempt something new.

Sometimes when we try new things, the
results are not favourable. So, the lesson

that Mr Faiz took away from that
experience is that having a solid team is
crucial since everyone contributes their
thoughts when brainstorming, and
sometimes your ideas aren't good for them.
Mr Faiz will often make an effort to offer
suggestions initially.

Mr Faiz is the one who always has a good
outlook aside from that. It is harmful since
you won't consider something negative
occurring to your business. Then it will take
a long time for us to conquer it. Finally, as a
team, we must be able to think on both the
good and bad aspects.

16 BUSINESS MAGAZINE

KEY FACTORS IN

BUSINESS

Commitment is the ideal response to the crucial key factor based
on Mr Faiz. Because if we don't have the commitment, how can
we expect to lead our team to success?

Furthermore, we need strong
networking stated Mr Faiz.
Along with institutions,
companies, and industries, the
government is also impacted.
Create a large, encouraging
circle by making an effort to
join a variety of groups in
order to facilitate significant
networking and diversity. This
is so that they can easily help
us in the future.

Money or networking? Mr Faiz
chose networking because we
can survive without money if
we have good people around
us. On the other hand, because
of our limited networking, even
if we have a lot of money, we
won't know how to grow it.

17 BUSINESS MAGAZINE

SIT THERE! For example, if we see an
opportunity, we should
TRAITS OF try to be the first to seize
SUCCESSFUL and capitalise on it. We
ENTREPRENEURS must give everything we
have to everything we do,
Mr. Faiz believes that one of and we must never give
the traits or qualities that up. Business does not
entrepreneurs must have is always go as planned.
quick action. However, in order to
improve again, we must
accept and reflect.

Furthermore, especially
when working in a group,
we must share a great
deal of information and
ideas with others. This is
because sharing will
increase our future
"rezeki" (fortune).

18 BUSINESS MAGAZINE

Mr. Faiz claims that he is not ADVICE TO ANYONE
perfect and that he still has much WHO WANTS TO BE
to learn. He did, however, offer AN ENTREPRENEUR
some advice to those considering
starting their own business. He In order to attract young
stated that being an entrepreneur people who are
is difficult interested, you must
have a solid future
strategy for both the
company and yourself.
You must also be fully
committed and make an
effort to get along with
others.

Next, try to give
something that has a
large impact on the
community, because if
you want to be
successful in life, you
must share meaningful
things with those around
you.

MOHAMAD FAIZ BIN ZAINUDIN,
FOUNDER OF MUSH.CO




19 BUSINESS MAGAZINE

BRING SOME
POSITIVE IMPACT

TO THE
COMMUNITY
BECAUSE IF YOU
WANT TO BE
SOMEONE, YOU
NEED TO BE ONE
THAT IS VERY
GOOD AT SHARING
SOMETHING THAT
IS VALUABLE

Mohamad Faiz Zainudin, 
Founder of Mush.Co

20 BUSINESS MAGAZINE

21 BUSINESS MAGAZINE

LIFE AS A
STUDENT,
BUSINESSMAN &
HUSBAND

Effective time management is
crucial and essential to ensure
success in both fields when you are
a full-time student and a
businessman.

Every free moment is precious, so TIME
whenever Mr Faiz doesn't have class,
he and his partner work on their MANAGEMENT
mushroom business. He finished his
final year project in his second year Balancing his lifestyle as a
of university, two years earlier than husband and a businessman is a
other students, to devote more time difficult task. Even though he puts
to his business. in 12 hours a day at the office, he
still strives to finish projects quickly
As a result, during his third and and avoid spending too much time
fourth years of study for the at home handling business-related
diploma, he concentrated more on tasks.
his business. Mr Faiz managed his
time between meeting clients,
assignments, studying, and working
as a businessman by planning his
daily schedule a day or two in
advance.

22 BUSINESS MAGAZINE

In the interview, Mr Faiz said they
would try to sell other types of
agriculture that are unique and
hopefully will become a successful
projects in the future. Agrotourism
will be the next journey for Mush. Co.
Agrotourism is a tourism concept
rapidly gaining popularity in
Malaysia as it offers tourists an
assortment of agriculture-related
activities. This will be a massive
opportunity for Mr Faiz and his team
to expand their agriculture
business.

One word: Manpower. They have Mush.Co also provided many
highly qualified personnel. It activities like a visit to their
cannot be accessible when mushroom farm, learning about
trained, high-calibre employees mushrooms and others vegetables
leave their jobs due to various and mushroom cultivation training
issues that could affect the and courses.
company's future. Only those we
can trust will be by our side
during difficult times. So, to
expand the business, they need
someone with the quality,
ability, and cooperation to grow
the company. It's hard to find a
person with all the criteria, but
we will ensure good care when
we see one, said Mr Faiz.

23 BUSINESS MAGAZINE

COMMITMENT

The

Key Factor to Success

ADDRESS:
Universit Teknologi
Malaysia, Skudai,
Johor.