IMU253 2.2

CHAPTER 2.2:
CUSTOMERS Vs
CONSUMERS

ACIS UiTM
IMU 253 | ISLAMIC CONSUMER BEHAVIOR

LEARNING OUTCOMES

At the end of the chapter, students should be able to:

Elaborate
the

categories of
consumers

CONTENTS

❖Customers VS Consumers
❖Categories of consumer

F u n H a c k s | M a r c e l i n eAn d er
son

CUSTOMERS VS CONSUMERS

CUSTOMERS COMPARISON CONSUMERS
MEANING
The purchaser of goods or The end user of goods or services
services is known as the is known as a Consumer.
Customer.

A customer can be a business RESELL No
entity, who can purchase it for the Not necessary
purpose of resale. PURCHASE OF
GOODS
Yes

Resale or Consumption PURPOSE Consumption

Paid by the customer PRICE OF May not be paid by the consumer
Individual or Organization PRODUCT OR
Individual, Family or Group of
SERVICE people

PERSON

CATEGORIES OF CONSUMERS

Personal consumers Industrial/ Organization consumers

THE CIRCULAR FLOW NEED TO UNDERSTAND MORE, PLEASE WATCH THIS VIDEO:
MODEL https://www.youtube.com/watch?v=_PKH2wtDT3E

THE CIRCULAR FLOW CREDIT:
MODEL https://www.youtube.com/watch?v=_PKH2wtDT3E

CHARACTERISTICS OF EFFECTIVE
CONSUMER

Set goals on what they want and how they will
pay for it

Think critically to evaluate many alternatives

Do research to compare options, prices,
features, quality and such

Manage everyday finance responsibility

Plan for financial security

REFERENCES

▪ Michael R. Solomon. 2020. Consumer Behavior: Buying, Having and Being Thirteenth Edition. UK:
Pearson Education Limited.

▪ Leon G. Shiffman and Joe Wisenblit. 2019. Consumer Behavior: Twelfth Edition. UK: Pearson
Education.

▪ Lennora Putit et. Al. 2015. Consumer Behavior. Oxford University Press.
▪ Philip Kotler et. al. 2009. Marketing Management: An Asian Perspective (15th Edition). Singapore:

Pearson Education South Asia Pte Ltd.
▪ ACIS UiTM Shah Alam. N.A. Chapter 1: Consumer Behavior: The Conventional Approach. PPT Slides
▪ https://www.michaelsolomon.com/consumer-insights/consumer-behavior/
▪ https://keydifferences.com/difference-between-customer-and-consumer.html
▪ https://www.smartkarrot.com/resources/blog/consumer-vs-customer/
▪ https://clootrack.com/knowledge_base/stages-of-consumer-buying-behavior/

THANK YOU