June Call Center Communication Package-spreads

June 2016

Date Issued: May 17, 2016

Communication Package

Presented to: Brittany Patrusevich &
Tiffany Lacks

Presented by: Cassandra Sperber

June 2016 Direct Mail Formats
#10 letter
Folded Card 9x12
Large Card Bubble Envelope
Large Card Original Format
TNS-OOW Personalized Letter
SnapPk AptCard
Workshop Express Envelope
4Pr Brochure w/ LTR
Large Card Creative Test
Legal Letter with Voucher
6 Page Brochure with Letter

June 2016

Direct Mail Overview:

June, 2016 will be driven by 3 large prospect direct mail campaigns (Open House). Typically we only
run 2 large prospect campaigns per month but have moved an incremental prospect mail event forward
to straddle June and July before the long July 4th holiday weekend. Dates for these three prospect
direct mail events are as follows:

1. June 1 – June 3 (Wednesday through Friday) since Memorial Day is on Monday, May 30, 2016
a. In home date May 23, 2016

2. June 14 – June 17 (Tuesday through Thursday)
a. In home date June 6, 2016

3. June 27 – July 1 (Monday through Friday) since 4th of July is Monday due to the calendar shift
from 2015 when 4th of July fell on Saturday.

Promotional Offer:

Complimentary Hearing Consultation, $500 off OR 50% off (based on state regulations).

− We have ended the Visa Gift Card program due to compliance regulations.
− June 2016 we are launching $15 Walmart/Dunkin Donuts Gift Card offer.
− We will be offering Walmart Gift Cards for most clinics on the Large Card,

Folded Card, and some test pieces.
− For clinics in the NYC area with no Walmart nearby, we are offering a

Dunkin Donuts Gift card.
− Please keep us informed of consumer feedback!

Workshops:

Total of 6 pairings (3 internal pairings with David Simpson from the South), and 3 pairings with
Audio Care.

TNS-OOW:

For June, our TNS-OOW letter is a product launch letter for Oticon Opn™. We are mailing to all
381 clinics that we regularly market to.



OneRetail Marketing Brief Spring Promotion - June 2016
Channel: Direct Mail
Format: 9x12 Folded Card

Overview

The 9x12 Folded Card is a different version of the large card direct mail
piece that OneRetail currently uses. The direct mail piece consists of 3
cards, as well as a letter that is inserted in the package. The size of the
direct mail piece will increase the response rate, and the revised creative
is currently being tested to see if this direct mail will outperform the
response rate of the large card.

Promotional Offer
• Free Fiber Optic Otoscope Examination/Plus Free Hearing Aid Consultation and

Screening

• Up to 50% off Suggested Retail Price
• $15 Dunkin Donuts gift card presented at time of examination

Selling Details
• Your Regional Director will provide instructions

on how to handle the discount.

• The event dates are printed on the card. However, we will

honor all offers for appointments that are scheduled
before (or after) those dates as well.

Promotional Gift Card Process
•Prior to each promotion, if you’re low on gift cards, please submit a request by scanning and

emailing your list to [email protected].
•The Dunkin Donuts gift cards will be sent from our fulfillment center directly to each clinic.
•All gift card shipments will include a gift card log with serial numbers. As the gift cards

are dispensed to patients, their full name, and date of appointment MUST be recorded next to
each card’s serial number. We encourage you to obtain an email address so that we can
communicate with patients via email.
•Please PRINT neatly. The patient names are entered into a log for finance once returned, and we
must maintain all information for auditing purposes.
•If you need additional gift cards during a promotion, please email [email protected] and
provide the completed patient log. Without submitting a request, additional gift cards will not be
shipped.
•At the end of the promotion, the completed log MUST be scanned and emailed to
[email protected]. If you have gift cards remaining at the end of the promotion, you may
keep them and continue to use them the following month.
•Patient Care Coordinators can reach out directly to Cassandra Sperber at
[email protected].
•Patients must schedule an appointment and complete a hearing screening in order to receive a
Dunkin Donuts gift card. Note, a patient is only eligible for a gift card if they have not had
a test performed within the last 12 months.

OneRetail Marketing Brief Spring Promotion - June 2016
Channel: Direct Mail
Format: Large Card

Overview

The large card direct mail piece consists of 3 double sized-oversized postcards
(8.5” x 11”), all delivered in a brown manila envelope. The size of the mailer
and the brown envelope creates more interest for the consumer and increases
the chance of the piece being opened and read by the consumer. The summer
creative is new effective June.

(Vendor: ROC & Clear Advantage)

Promotional Offer

• Free Fiber Optic Otoscope Examination/Plus
Free Hearing Aid Consultation and Screening

• Up to 50% off Suggested Retail Price
• $15 Dunkin Donuts gift card presented at

time of examination

Selling Details

• Your Regional Director will provide instructions on how to handle the discount.
• The event dates are printed on the card. However, we will honor all offers for

appointments that are scheduled before (or after) those dates as well.

Promotional Gift Card Process
•Prior to each promotion, if you’re low on gift cards, please submit a request by scanning and

emailing your list to [email protected].
•The Dunkin Donuts gift cards will be sent from our fulfillment center directly to each clinic.
•All Dunkin Donuts gift card shipments will include a gift card log with serial numbers. As the gift

cards are dispensed to patients, their full name, and date of appointment MUST be recorded
next to each card’s serial number. We encourage you to obtain an email address so that we
can communicate with patients via email.
•Please PRINT neatly. The patient names are entered into a log for finance once returned, and
we must maintain all information for auditing purposes.
•If you need additional gift cards during a promotion, please email [email protected] and
provide the completed patient log. Without submitting a request, additional gift cards will not be
shipped.
•At the end of the promotion, the completed log MUST be scanned and emailed to
[email protected]. If you have gift cards remaining at the end of the promotion, you may
keep them and continue to use them the following month.
• Patient Care Coordinators can reach out directly to Cassandra Sperber at
[email protected].
• Patients must schedule an appointment and complete a hearing screening in order to receive a
Dunkin Donuts gift card. Note, a patient is only eligible for a gift card if they have not had
a test performed within the last 12 months.

OneRetail Marketing Brief Spring Promotion - June 2016
Channel: Direct Mail
Format: Large Card Creative Test

Overview

The large card direct mail piece consists of 3 double sized-oversized postcards (8.5”
x 11”), all delivered in a brown manila envelope. The size of the mailer and the
brown envelope creates more interest for the consumer and increases the chance of
the piece being opened and read by the consumer. This particular large card has
revised creative that we are testing for the month of June. The copy and
promotional offer are the same as the standard large card.

Creative Version 1 (Vendor: ROC)

Promotional Offer

• Free Fiber Optic Otoscope Examination/Plus Free
Hearing Aid Consultation and Screening

• Up to 50% off Suggested Retail Price
• $15 Walmart gift card presented at time of

examination

Selling Details

• Your Regional Director will provide instructions on how to handle the discount.
• The event dates are printed on the card. However, we will honor all offers for

appointments that are scheduled before (or after) those dates as well.

Promotional Gift Card Process
•Prior to each promotion, if you’re low on gift cards, please submit a request by scanning and

emailing your list to [email protected].
•The WALMART gift cards will be sent from our fulfillment center directly to each clinic.
•All WALMART gift card shipments will include a gift card log with serial numbers. As the gift

cards are dispensed to patients, their full name, and date of appointment MUST be recorded
next to each card’s serial number. We encourage you to obtain an email address so that we
can communicate with patients via email.

•Please PRINT neatly. The patient names are entered into a log for finance once returned, and
we must maintain all information for auditing purposes.

•If you need additional gift cards during a promotion, please email [email protected] and
provide the completed patient log. Without submitting a request, additional gift cards will not be
shipped.

•At the end of the promotion, the completed log MUST be scanned and emailed to
[email protected]. If you have gift cards remaining at the end of the promotion, you may
keep them and continue to use them the following month.

• Patient Care Coordinators can reach out directly to Cassandra Sperber at
[email protected].

• Patients must schedule an appointment and complete a hearing screening in order to receive a
WALMART gift card. Note, a patient is only eligible for a gift card if they have not had a test
performed within the last 12 months.

OneRetail Marketing Brief Spring Promotion - June 2016
Channel: Direct Mail
Format: Large Card

Overview

The large card direct mail piece consists of 3 double sized-oversized postcards
(8.5” x 11”), all delivered in a brown manila envelope. The size of the mailer
and the brown envelope creates more interest for the consumer and increases
the chance of the piece being opened and read by the consumer. The summer
creative is new effective June.

(Vendor: ROC & Clear Advantage)

Promotional Offer

• Free Fiber Optic Otoscope Examination/Plus
Free Hearing Aid Consultation and Screening

• Up to 50% off Suggested Retail Price
• $15 WALMART gift card presented at time of

examination

Selling Details

• Your Regional Director will provide instructions on how to handle the discount.
• The event dates are printed on the card. However, we will honor all offers for

appointments that are scheduled before (or after) those dates as well.

Promotional Gift Card Process
•Prior to each promotion, if you’re low on gift cards, please submit a request by scanning and

emailing your list to [email protected].
•The WALMART gift cards will be sent from our fulfillment center directly to each clinic.
•All WALMART gift card shipments will include a gift card log with serial numbers. As the gift

cards are dispensed to patients, their full name, and date of appointment MUST be recorded
next to each card’s serial number. We encourage you to obtain an email address so that we
can communicate with patients via email.
•Please PRINT neatly. The patient names are entered into a log for finance once returned, and
we must maintain all information for auditing purposes.
•If you need additional gift cards during a promotion, please email [email protected] and
provide the completed patient log. Without submitting a request, additional gift cards will not be
shipped.
•At the end of the promotion, the completed log MUST be scanned and emailed to
[email protected]. If you have gift cards remaining at the end of the promotion, you may
keep them and continue to use them the following month.
• Patient Care Coordinators can reach out directly to Cassandra Sperber at
[email protected].
• Patients must schedule an appointment and complete a hearing screening in order to receive a
WALMART gift card. Note, a patient is only eligible for a gift card if they have not had a test
performed within the last 12 months.

OneRetail Marketing Brief Summer Promotion - June 2016
Channel: Direct Mail
Format: 4PG Brochure with Letter
Overview

The 4 pg brochure is a folded brochure that also has a personalized letter.
Free hearing screenings are offered for a three day period.

Promotional Offer
• Free Fiber Optic Otoscope Examination/Plus Free Hearing Aid Consultation and

Screening

• $15 WALMART gift card presented at time of examination

Selling Details

• Your Regional Director will provide instructions on how to

handle the discount.

• The event dates are printed on the card. However, we will honor

all offers for appointments that are scheduled before (or after)
those dates as well.

Promotional Gift Card Process
•Prior to each promotion, if you’re low on gift cards, please submit a request by scanning and

emailing your list to [email protected].
•The WALMART gift cards will be sent from our fulfillment center directly to each clinic.
•All WALMART gift card shipments will include a gift card log with serial numbers. As the gift cards

are dispensed to patients, their full name, and date of appointment MUST be recorded next to
each card’s serial number. We encourage you to obtain an email address so that we can
communicate with patients via email.
•Please PRINT neatly. The patient names are entered into a log for finance once returned, and we
must maintain all information for auditing purposes.
•If you need additional gift cards during a promotion, please email [email protected] and
provide the completed patient log. Without submitting a request, additional gift cards will not be
shipped.
•At the end of the promotion, the completed log MUST be scanned and emailed to
[email protected]. If you have gift cards remaining at the end of the promotion, you may
keep them and continue to use them the following month.
•Patient Care Coordinators can reach out directly to Cassandra Sperber at
[email protected].
•Patients must schedule an appointment and complete a hearing screening in order to receive a
WALMART gift card. Note, a patient is only eligible for a gift card if they have not had a test
performed within the last 12 months.

OneRetail Marketing Brief Spring Promotion - June 2016
Channel: Direct Mail
Format: 9x12 Folded Card

Overview

The 9x12 Folded Card is a different version of the large card direct mail
piece that OneRetail currently uses. The direct mail piece consists of 3
cards, as well as a letter that is inserted in the package. The size of the
direct mail piece will increase the response rate, and the revised creative
is currently being tested to see if this direct mail will outperform the
response rate of the large card.

Promotional Offer
• Free Fiber Optic Otoscope Examination/Plus Free Hearing Aid Consultation and

Screening

• Up to 50% off Suggested Retail Price
• $15 WALMART gift card presented at time of examination

Selling Details
• Your Regional Director will provide instructions

on how to handle the discount.

• The event dates are printed on the card. However, we will

honor all offers for appointments that are scheduled
before (or after) those dates as well.

Promotional Gift Card Process
•Prior to each promotion, if you’re low on gift cards, please submit a request by scanning and

emailing your list to [email protected].
•The WALMART gift cards will be sent from our fulfillment center directly to each clinic.
•All WALMART gift card shipments will include a gift card log with serial numbers. As the gift cards

are dispensed to patients, their full name, and date of appointment MUST be recorded next to
each card’s serial number. We encourage you to obtain an email address so that we can
communicate with patients via email.
•Please PRINT neatly. The patient names are entered into a log for finance once returned, and we
must maintain all information for auditing purposes.
•If you need additional gift cards during a promotion, please email [email protected] and
provide the completed patient log. Without submitting a request, additional gift cards will not be
shipped.
•At the end of the promotion, the completed log MUST be scanned and emailed to
[email protected]. If you have gift cards remaining at the end of the promotion, you may
keep them and continue to use them the following month.
•Patient Care Coordinators can reach out directly to Cassandra Sperber at
[email protected].
•Patients must schedule an appointment and complete a hearing screening in order to receive a
WALMART gift card. Note, a patient is only eligible for a gift card if they have not had a test
performed within the last 12 months.

OneRetail Marketing Brief Internal Workshops - June 2016

Channel: Direct Mail
Format: Express Envelope

Overview

There are several clinics that run special workshops that are designed as
special events with experts and/or independent closers to maximize the
selling of units in a very limited 2 day timeframe. For the South, we are
running a direct mail package that is designed with an express envelope
that will include creative announcing the event. The direct mail piece
will be mailed to prospects only, and based upon the format of the
mailer, we are expecting a higher response rate to this type of direct
mail packaging. The mailer format is a 8.5 x 14 (legal size) which again
should generate a higher response rate based upon the mailer format.
This mailer is used for internal workshops and external AudioCare
Workshops.

Promotional Offer
• $500 off the list price on a pair of Premium or Ultimate hearing aids

Disclaimer

• No other offers or discounts apply. Offers may not be combined. Discount does not apply
to prior sales. Service fee may apply.

OneRetail Marketing Brief Spring Promotion - June 2016
Channel:Direct Mail
Format: Snap Pack with Appointment Card
Overview

This Snap Pack differs from the traditional Snap Pack whereby this
includes an appointment card for the consumer to conveniently record
the date and time of thier appointment. This direct mail piece is an 8
½” X 11” folded, self-enclosed mailer with a perforated check-like
appearance.

Selling Details
• Free hearing and screening consultation
• Patients can try the hearing aids risk-free*during an in-office

demonstration

• Experience hearing aids equipped with the latest technology
• If patient is satisfied with demonstration, patient has the option

to purchase aids risk-free* at a discounted price based on
suggested retail price sheet and guidelines.

*If not satisfied, patient can return aids for a full refund after trial period**
(no re-stocking or dispensing fees will be incurred).

**See local clinic for specific trial period per state.

OneRetail Marketing Brief Spring Promotion - June 2016
Channel: Direct Mail
Format: Perforated Letter Check

Overview
This Perforated Letter Check is a direct mail test piece. It
comes in a window envelope and appears as a live check,
and the bottom portion of the letter is a perforated check.

Promotional Offer
• Free hearing and screening consultation
• $500 non-negotiable rebate voucher toward Premium or

Ultimate hearing aids. Not valid toward prior purchases,
discounts or other offers.

OneRetail Marketing Brief Spring Promotion - June 2016
Channel: Direct Mail
Format: Large Card Bubble Envelope

Overview

For June, 2016 we will be testing a different envelope than our
standard brown envelope. The large card bubble envelope is actually an
envelope with a bubble feel and texture. This type of envelope will be
used in certain clinics that receive large cards as a test to see if
response rates increase as a result of this type of envelope.

OneRetail Marketing Brief Spring Promotion - June 2016
Channel: Direct Mail
Format: Tested Not Sold/Out of Warranty Letter

Overview

TNS-OOW is a personalized letter mailed to current patients. This is a
marketing opportunity to speak to individuals that currently have
hearing aids, and their 3 year warranty period is soon to expire (OOW).
The marketing opportunity for TNS is to speak to potential patients that
have tested hearing aids, but did not purchase.

For the month of June, our TNS-OOW mailing features a letter about
the Oticon Opn™ product launch. The letter discusses the benefits of
Opn™ and offers a free demonstration.

Promotional Offer Out of Warranty
•No Offer.

Tested Not Sold

OneRetail Marketing Brief Spring Promotion - June 2016
Channel: Direct Mail
Format: #10 Letter
Overview

The #10 letter is an 8 ½” X 11” folded letter. The style and size of the
mailer increases the interest of recipients, and increases opening and
response rates.

Promotional Offer

•Free hearing and screening consultation
•Patients can try the hearing aids risk-free*
during an in-office demonstration
•Experience hearing aids equipped with the latest technology
•If patient is satisfied with demonstration, patient has the option to
purchase aids risk-free* at discounted price based on suggested retail
price sheet and guidelines.

Disclaimer

•If not satisfied, patient can return aids for a full refund after trial period**
(no re-stocking or dispensing fees will be incurred).
•See local clinic for specific trial period per state.

OneRetail Marketing Brief Spring Promotion - June 2016
Channel: Direct Mail
Format: 6 Page Brochure with Letter

Overview

This direct mail piece is a 6 page brochure that comes with a personalized letter.
The size of the mailer and the vibrant envelope creates more interest for the
consumer and increases the chance of the piece being opened and read by the
consumer. The summer creative and copy match the Large Card. This is a test piece
we are running for June.

Promotional Offer

• Free Fiber Optic Otoscope Examination/Plus Free

Hearing Aid Consultation and Screening

• Up to 50% off Suggested Retail Price

• $15 WALMART gift card presented at time of

examination

• The event dates are printed on the card. However, we will honor all offers for
•
appointments that are scheduled before (or after) those dates as well.

Your Regional Director will provide instructions on how to handle the discount.

Selling Details

Promotional Gift Card Process
•Prior to each promotion, if you’re low on gift cards, please submit a request by scanning and

emailing your list to [email protected].

•The WALMART gift cards will be sent from our fulfillment center directly to each clinic.
•All WALMART gift card shipments will include a gift card log with serial numbers. As the gift

cards are dispensed to patients, their full name, and date of appointment MUST be recorded
next to each card’s serial number. We encourage you to obtain an email address so that we
can communicate with patients via email.

•Please PRINT neatly. The patient names are entered into a log for finance once returned, and
we must maintain all information for auditing purposes.

•If you need additional gift cards during a promotion, please email [email protected] and
provide the completed patient log. Without submitting a request, additional gift cards will not be
shipped.

•At the end of the promotion, the completed log MUST be scanned and emailed to
[email protected]. If you have gift cards remaining at the end of the promotion, you may
keep them and continue to use them the following month.

• Patient Care Coordinators can reach out directly to Cassandra Sperber at
[email protected].

• Patients must schedule an appointment and complete a hearing screening in order to receive a
WALMART gift card. Note, a patient is only eligible for a gift card if they have not had a test
performed within the last 12 months.