Principles of design

PRINCIPLES OF DESIGN
KARLISA LOWE

BALANCE

provides stability and structure to a design

Example : symmetrical balance and
asymmetrical balance

PROXIMITY

provides a focal point , they should be visually
connected in someway

Example: close proximity

ALIGNMENT

Allow us to create order and organization
Example: lawful good

REPETITION

strengthens a design by tying together
individual elements and It helps to create
association and consistency

Examples ; regular, irregular , even

CONTRAST

Allow us to emphasize or highlight
key elements in your design

Example : light/dark , size/shape

SPACE

refers to the distance or area
between, around, above, below,
or within elements

Example: negative/postive