Brand Guidelines REPACKAGING AND REBRAND INDETITY MANUAL
TABLE OF CONTENTS LOGO Concept Logotype Structure Minimum size Placement Partnership Color variations Unacceptable use INTRODUCTION About 06 09 07 10 11 13 08 01 04 02 COLOR PALETTE Primary color TYPOGRAPHY Primary typography & Weights and Styles 03 04 16 18
ADVERTISING Promotional Poster Point of Purchase (P.O.P) STATIONARY Letterhead & Invoice Business Card Apron Cap Totebag & Bowl 05 06 20 28 252226 32 24
Introduction 01 03
Introduction PAMA, founded in 1989, has grown to become a dominant force in the food sector, with a well-known name in the fast-paced world of rapid foods. Over the years, PAMA established themselves as a prominent participant by producing a wide variety of rice and flour-based specialties, including vermicelli, yellow noodles, and local favorites like "Koay Teow" noodles and "Kua Chap." It is built on an uncompromising dedication to providing consumers with unsurpassed quality. PAMA takes pleasure in adhering to strict food quality standards, guaranteeing that every product meets the greatest expectations. Beyond quality, its goods are known for their excellent taste and flavors, as well as PAMA unwavering commitment to food hygiene and nutrition concepts. About 04
02 LOGO 05
Logo The combination of red and yellow in logo and font of “PAMA” is often associated with excitement, warmth, and attention-grabbing qualities. The rationale behind incorporating yellow and red into our logo is deeply rooted in the vibrant culture of Kedah. These hues pay homage to the rich traditions and spirited identity of the region, reflecting the warmth, energy, and cultural significance that define Kedah. Concept 06
Logo Logotype Structure The PAMA logo boasts a meticulously crafted and precisely measured design, achieving a harmonious balance. Employing a mandatory grid system was instrumental in achieving this refined aesthetic for our logo. The integration of an icon seamlessly complements the logotype, providing a sense of wholeness and coherence to our brand emblem. 5 mm 3 mm 07
Logo Minimum Size To ensure visibility and legibility, logos should never be presented in sizes smaller than requirements shown on this page. 10% is the lowest minimum size for our logo. 100% 70% 50% 30% 10% 08
Logo Placement To ensure consistency make sure to use the logo in certain areas of every documentation, advertisement and digital. 09
Logo Partnership When incorporating partner logos with our logo, make sure to maintain clear space. 10
11 Logo Color Variations 1. Transparent background 2. White color background 3. Black color background 4. Yellow color background 5. Red color background
12 Logo Color Variations 1. Yellow color background 2. Red color background
Logo Unacceptable Use 1.Do not sharp the icon Do not reduce the corners to a circle against the background 2. 3.Do not change the alphabet position 4.Do not change the font into outline 5.Do not change the background color into outline 6.Do not change other words to outline 7.Do not change the shape of the background 8.Do not change the color of font and the background 9.Do not change width 13
Logo Unacceptable Use 10. Do not use drop shadow 11. Do not change the typeface 12. Do not distort the icon 13. Do not use strokes 14. Do not change the brand color 15. Do not shrink the icon 16. Do not remove the background 17. Do not make the logo 3D 18. Do not use brand color gradients in the logo 14
TYPOGRAPHY03 15
Typography Primary Typeface Bernard MT Condensed is the main official typeface of our brand. Bernard MT Condensed font family comes with different weights and styles. Bernard MT Condensed should be maintained in all of our official writing and documentation and also on advertising design. Tracking: -5 pt Leading: 130 pt Align: Center Weights and Styles Maintain the font pairing, tracking, leading and paragraph align 16
COLOR PALETTE 04 17
Color Palette Primary Color Palette 1. Golden Dream 2. Alizarin Crimson 18
STATIONARY 05 19
Stationary Letterhead & Invoice Letterhead: A4 paper size (297 x 210 mm) Color: white Material: 100 - 120gsm smooth, matte, uncoated paper Invoice: A4 paper size (145 x 210 mm) Color: yellow Material: 100 - 120gsm smooth, uncoated paper 297 mm 145 mm 210 mm 210 mm 20
Stationary Business Card Size: 50 x 90 mm Color: front (yellow and red color) & back (yellow color) Material: Art card 5 0 m m 90 mm 22
Attire Staff Marketing Attire Logo: heat press finishing (120.03 x 120 mm) Color: Beige Material: Soft Leather 24
Attire Cap Logo: heat press finishing (210.03 x 210 mm) Color: White and Red Material: Polyester 25
Merchandise Merchandise 1.Totebag 2.Bowl 26
ADSVERTISING 06 27
28 Advertising Promotional Poster Typeface: Bebas Neue Size: A3 Size (420 x 297 mm) Color: Fruit Salad (5FB360), Cashmere (EFABA7) & Amethyst Smoke (B39BCA) Material: Art Paper 138 gsm 420 mm 297 mm
30 Advertising Promotional Poster Typeface: Bebas Neue Size: A3 Size (420 x 297 mm) Color: Fruit Salad (5FB360), Cashmere (EFABA7) & Amethyst Smoke (B39BCA) Material: Art Paper 138 gsm 420 mm 297 mm
Advertising Point of Purchase (P.O.P) Color: White and Red Material: Cardboard 32
PAMA Main Office Address: Calton Marketing Sdn Bhd Plot 30 & 31, Taman Perindustrian Bandar Darulaman, 06000 Jitra, Kedah, Malaysia. Telephone: (604) 9177 999 Tax: (604) 9162 013 Website: www.pama.com.my Get in Touch
Designed by: Anis Aisya Binti Saifial