Pre Listing Kit 2021

Jo Langstaff

Ray White MetroWest

0433 122 557
[email protected]

421 Brookfield Road, Kenmore Hills
$1,450,000, July 2018
Staged by PABS

2

Jo Langstaff

LET’S GET ACQUAINTED

Most real estate agent profile pieces start with how many years of real estate experience they
have, or how many houses they have sold, or what their employment background is.
My focus however is entirely on being my version of ‘the best’ agent I can be and not on
being the biggest. Being the biggest agent with the most listings will never automatically
guarantee a seller the best price in the shortest time frame at the lowest possible cost.

Choosing an agent should never be about who promises the highest value
but which agent displays the greatest commitment, abilities and processes

to get the best result … not in this market or any market!

The approach used to sell can vary dramati- I like to think that I score very well in relation
cally from agent to agent. Results (verifiable to all those things but even then most people
facts that are posted on the public record such don’t really know if the end result of a sales
as sold price and days on market, and those campaign was truly the best it could be apart
that are harder to verify such open house from maybe the agent themselves – given my
visitors or number of offers) invariably speak addiction to analysis, I certainly always know.
for themselves.

3

22 Currong Street, Kenmore
$670,000, September 2020
Staged by PABS

Expertise, Enthusiasm,
Empathy & Energy

MY APPROACH TO A SUCCESSFUL CAMPAIGN

The four benchmarks on which I measure my input to a sales campaign and which I subsequently
focus on continually pursuing improvement to be “the best” are Expertise, Enthusiasm, Empathy
& Energy. And on those principles, this is me . . .

4

Expertise Empathy

Born both from years of experience, ongoing Traditionally, real estate agents are often
training and continual learning. Expertise in stereotyped as aggressive and pushy but I
our local area courtesy of being a born and like to think that I take a far softer approach
bred Kenmore girl (jump ahead to page 7 for to get the same, if not better, outcome. I like
a glimpse of my Kenmore childhood). Expertise both parties to feel like they were assisted to
derived from a commitment to continual learn- make informed decisions and never feel like
ing and improvement. they were pushed or forced. It’s not my style
and it’s not who I am. Assertive, yes, but never
What I don’t know, I will always find out. aggressive or pushy.

My commitment is always to ensuring that The best results are generated
both buyers and sellers are able to make what by really listening to the needs of
are ultimately huge decisions in an informed
and considered manner. I never want either both sellers and buyers.
party to feel rushed or. . . regret.

Enthusiasm Ultimately, I find the best results are gener-
ated by really listening to the needs of both
I have never met a house I didn’t like! Serious- sellers and buyers and fully understanding
ly! I love them all, even when the sellers them- what they are telling me. It is genuinely the
selves can no longer see the merits of their most rewarding part of my job to sell a house
own property! For me it is all part of the fun of that has been well loved by the sellers to
real estate to present those merits to potential buyers that are equally utterly in love with
buyers as well as possible. And of course, I love the property.
helping people (goodness help anyone in real
estate who doesn’t enjoy helping the general Bottom line, it makes everyone feel good. If
public). Saturdays in particular may be tiring I ever reach a point in my career where I see
but I truly love getting to meet new buyers selling houses as nothing more than a dollar
and those more seasoned campaigners that transaction and I don’t care whether it is right
we come to know well and support towards for buyer or seller, then please someone put
their home ownership journey. me out to pasture! It would definitely be
time to retire!

I am driven by two key questions which are “have I done everything I
promised my client?” and “have I done everything humanly possible to

get the best result from this campaign?”

Energy

I am however very driven by two key questions which are “have I done everything I promised
my client?” and “have I done everything humanly possible to get the best result from this
campaign?” and I ask this of myself more times a day than I care to admit although I have learnt
not to be woken at 2am consumed by those questions! It’s my focus on always doing things
that bit better through presentation and marketing, not just than my industry counterparts,
but than my last campaign.

5

Flaunt Your Home in

its Best Light

PRESENTATION & MARKETING

Two components of a campaign in particular I dedicate plenty of effort to irrespective of the
value of the property (when the importance of a $300k unit sale to one vendor is going to be
of equivalent importance as a $3 million waterfront house sale to another vendor then why
should I, as the agent, modify my energy levels and commitment to the campaign based the
resulting commission?) -

PRESENTATION
A very common saying of mine is that when you sell a property,
its not the bricks and mortar that you are really selling, it’s
the lifestyle your buyer sees themselves and their families
enjoying into the future. Put simply, can they see themselves
watching the kids enjoy themselves in the pool while they
relax on the back deck or can they see themselves cooking a
gourmet feast to enjoy with family and friends? It is invariably
the lifestyle opportunity and emotional appeal it makes to a
buyer that generates the difference between market value
and a higher / premium dollar result.

I get as involved as a vendor will allow me to be in pre-
paring the presentation of their home to its greatest
advantage including bringing in a range of my own décor
pieces such as bedding, cushions,
and throws.
I can certainly offer plenty of photo-
graphic evidence and contact details
for clients for whom I have offered this
complimentary service. Or, just ask our
regular photographers, who I am pretty
sure have started booking longer ap-
pointments for me to accommodate my
fussiness - definitely, no point and click
going on with my property photoshoots!

BEFORE - Original Presentation

6

MARKETING
Given my Bachelor degree and work experience prior to real estate being in marketing it
would be fair to expect that this is always going to be something of a “thing” for me. Outside
of the extra attention-to-detail given to photos, copywriting, online presentation, I am a huge
advocate for the multi-page brochures I produce for all visitors to my open homes and letterbox
invitations for the entire neighbourhood. If you have never been to one of my open homes,
please get in touch and I will happily drop a recent example to you.

AB

C

D
11 Marland Street, Kenmore
$890,000, September 2020

AFTER - My Presentation
A, B & C - Brochure page examples; 57 Chapel
Hill Road, Chapel Hill; D - Letterbox open home
invitation; 11 Marland Street, Kenmore.

7

1

Born & Bred in the
Western Suburbs

AN AGENT RAISED IN THE COMMUNITY WE LOVE TODAY

c.1969 1. Previously a gladioli farm, Mum & Dad bought 2.5 acres on the
c.1972 corner of Gem and Scenic Roads Kenmore (the old house was
c.1983 positioned where 4/7 Scenic Rd is now);

2. Me looking over what is now Glen Court, Kenmore across to Gem
Road, and further on to Sunset Road and Twilight Street;

3. The poor old house was vandalised, so the difficult decision was
made to demolish it & build a new one which is still there today and is
surrounded by 9 new houses;

c.1982 4. Ready for a big day at Kenmore South State School;

c.1985 5. View from 4/7 Scenic Rd Kenmore through to Glen Ct, Summerfield
Pl and Parkway Pl;

c.1986 6. Grade 10 at Kenmore High... thank goodness they finally canned
that awful yellow dress uniform! (for those not as old as me it was a
dreadful A-line number with a collar and zip up the front – yuck!);

c.1987 7 & 8. Junction of Sunset Rd & Twilight St Kenmore, looking across
Kingfisher Park through to Gem Rd and up to Scenic Rd.

8

3

4
52

67
8

9

57 Chapel Hill Road, Chapel Hill
$800,000, August 2020
Staged by owner

Don’t take my word
for it, take theirs...

HEAR IT IN THE WORDS OF MY PAST SELLERS

Her keen knowledge of the local market, highly professional work ethic

“ ”and common sense approach made her a stand out ‘winner’ when it

came to selecting an agent to find the right buyer for our home.

10

“Jo was the ultimate professional 19 Palm Street, Kenmore
when it came to selling our house. $953,600, September 2019
Her advice was spot on for everything
from her market appraisal to staging
advice. Our house sold fast and Jo
made the whole process feel so easy.
We could not recommend her highly
enough. We were so impressed with
her knowledge of the real estate
industry and market. Jo has a way
to make sellers and buyers feel at
ease and comfortable because you
know you can trust her.

- Melissa & Lyndon
Sellers

24 Appin Street, Kenmore “Jo Langstaff employed a very suc-
$860,000, November 2020 cessful campaign to sell our property
in Kenmore, which we were delight-
ed and very grateful for. She gave us
helpful, knowledgeable advice and
frequently contacted us to keep us up-
dated. She even went the extra mile
to tidy the driveway, lawn and clean
curtains. Jo was so obliging, helpful
and long suffering towards us even
under pressure! We were extremely
happy and would highly recommend
Jo from Ray White METROWEST!

- Diana & Arnold
Sellers

11

“Its impossible to imagine any area in which Jo could 31 Fallbrook Street, Kenmore
have done better. She worked her butt off to sell our $590,000, November 2019
house and get the best possible deal for us. It was a
challenging campaign, but Jo kept us informed on an
almost daily basis and every single communication
I had with her was a delight. She was consistently
warm, professional, friendly and supportive.

- Peter, Seller

9 Darreba Street, Kenmore 2 Gem Road, Kenmore
$605,000, May 2020 $850,000, March 2019

“We found Jo to be our ideal sales agent for our re-
cent house sale. Nothing was too much trouble for
her prior to and during the sale including practical
advice on presentation. She knows the area so well
and after discussing her thoughts on how to market
the property we were so impressed we did not think
about going with anyone else. Jo then exceeded our
expectations with numerous bidders and a great
price in quick time. She attracted numerous bidders
with her trustworthy style. Just Perfect.

- Alan & Lesley
Sellers

12

14 Alkina Street, Kenmore “Jo was an excellent agent. I have zero
$625,000, July 2020 complaints and nothing but praise for
her. She was honest, transparent, pro-
fessional and courteous at all times.
She had a very thorough knowledge of
the market, but best of all, she achieved
a great result for us. I can only give her
the highest possible endorsement.

- John, Seller

“From the first time Jo “cold called” at our home, right through
to settlement, we were confident Jo would secure the result
we were seeking. Her price guide was realistic, and after
just one open home we had a a buyer at the price we were
expecting. Jo is easy to talk to and has a happy, positive
can do attitude. We had complete confidence in Jo, Craig
& all the team at Ray White Metrowest. Thank you Jo for
such an easy sale of our family home.

- Carolyn & John
Sellers

13

5/55 Central Avenue, Indooroopilly “We felt Jo was very precise with the
$353,255, March 2020 market information, very organised and
presented all her material and market-
ing strategy extremely well and clearly.

Lovely person to deal with, good lis-
tener, patient and supportive. She kept
us very well informed throughout the
whole selling process. Would definitely
recommend Jo to whomever is wanting
to sell their property. Extremely happy
with her work.

- Fiona, Seller

“ Jo is an amazing agent. We have “We couldn’t recommend Jo
dealt with many over the years, highly enough. She exceeded
but Jo stands out with a superior
our expectations with her pro-
level of professionalism, drive
and enthusiasm. She is a delight fessionalism and her communi-
to work with. We didn’t think that
selling would be so easy. She was cation skills. She was honest,
always positive, had a great un-
realistic and knowledgeable
derstanding of the local market, about the market . Jo worked
and was able to get the best out- hard to achieve the highest
come for us. She was unwavering
in her vision for selling our house possible price for our house.
even when we weren’t so sure.
Highly recommend!! Her friendly and approach-
able nature made the whole
selling process as easy and as

enjoyable as possible.

-Susan & David -Kim & Andrew
Sellers Sellers

1 Baree Street, Kenmore 117 Russell Terrace, Indooroopilly
$578,000, March 2020 $770,000, May 2019

14

“In the period we were considering selling 7/9 Pamela Place, Kenmore Hills
I was in regular communication with Jo $640,000, November 2019
regarding the local market and sales of
other comparable properties. We had no
hesitation in giving Jo the green light to
proceed with the sale. She produced an
exceptional brochure and Real Estate
on-line presence, succeeding in sell-
ing on the first open for a price above
our exceptions. We highly recommend
friendly Jo.

- Paul, Seller

“ I was determined to find an agent “From our first meeting with Jo
with knowledge of the area and we were impressed with her
the market and that showed an
interest in working with me to sell positive, warm & welcoming
my home of 40 years. I wanted to manner. Her keen knowledge
feel part of the process and have of the local market, highly pro-
some input into decisions and fessional work ethic and com-
strategy. Jo was well organised, mon sense approach made her
professional and clearly enjoyed a stand out ‘winner’ when it
her job - I believed we worked came to selecting an agent to
well as a team and a successful find the right buyer for our
sale the result. Seller happy, buy- home. Our confidence in Jo
er happy and Jo’s incredible work was vindicated in the way she
ethic commendable. helped us navigate the sale
without stress.
- Karen, Seller
-Helen & Steve
15 Mondra Street, Kenmore Sellers
$770,000, May 2019

9 Furlong Street, Indooroopilly
$688,000, November 2019

15

11 Marland Street, Kenmore
$890,000, September 2020
Staged by owner

16

37 Tangmere Street, Chapel Hill “Not only did Jo handle the sale of our
$983,000, January 2019 property professionally but with a smile.
She was happy to share her knowledge
of how to present our home to the best
advantage for sale. The marketing ap-
proach used and effort put in by her and
the team was excellent.

-Di & Lindon
Sellers

3 Kowhai Street, Kenmore
$820,000, February 2021

“Thanks Jo for a fantastic experience. From the moment I met Jo
she was able to impart an immediate trust in her ability to sell
our long-term family home. We did not speak to another Agency,
despite a number of Dad’s friends sending me referrals, as it was
clear from the outset that Jo was going to get the best possible
outcome. You are very lucky to have such an engaged, dynamic
person representing the Ray White brand. Well done on making
a sad challenging time into a very positive experience.

- Paul, Seller

17

to us you’re number on

Sell with Confidence:

Australia’s No.1 RealWehelped We're
Every day we helped the
l1l tIhNe9number1s1, 9AUSTRALIAN
Estate BrandTHE 9
Through AUSTRALIANS
to us you ’re number one.YEAthReSir hOomFeSERVICE of�
buyers �nd sell their home six
BRAND WITH 119

We helped SOLD We're just around Las
thWe ecomrnaneargweidth
1 IN 9 EWveerysodladymwoerehethlpaend 30
21935,8000
AUSTRALIAN 661,10900 cust
praocpreooNsrfsit�xesiwcecAesouZsufsoeantarcrtlrarianoilenivsasdesasntodrs our s
buyers �nd AUSpTroRpAertLieIsANS

their home selllathset iyrehaorme

Ray White Lists manoyreotPhLyreoeoutrpruBsenrerhxatetilnpehdsoymoue. nd
than
SOLD

We sold more than We managed Lraasytwyheiatermoveetrrowest.com.au

66,000 213,800 30,000

properties properties for investors customers rated
last year across Australia and our service 10/10
New Zealand

*Graph ranks according to new online listings volume (aggregated for the month in QLD); for house

and unit listings only, excluding developers stock. Data sourced from PriceFinder - February 2021.
Let us help you nd
18 your next home.

Ray White MetroWest

A LOCAL AGENCY YOU CAN RELY ON

Our avergage days on market are at least 34%

lower than the market average

120

100

Average Days on Market 80

60 Ray White MetroWest
Combined All Agents
40

20

0 Chapel Hill Kenmore Hills Indooroopilly Fig Tree Pocket

Kenmore

800K

Average Sale Price 790K We have the highest average
sale price in Kenmore

780K

770K

769K

750K RMayeWtrohWiteest Competitor 1 Competitor 2

*Data sourced from domain.com.au and pricefinder.com.au. Days on market include all property types. All data 12 19
month rolling average as of March 2021.

Be Ready &

Stay Updated

EDUCATION & PLANNING ARE PARAMOUNT

When thinking about selling your biggest asset, it is never too early to get to know your local
agent and your market. As with any professional relationship, you want to know that you
are spending your money with someone who understands your needs and goals. Calling in
the real estate agent(s) early in the process, even years in advance, helps to ensure your
confidence in your agent of choice.

Jo Langstaff Subscribe to
0433 122 557 market updates

[email protected]

Ray White MetroWest | raywhitemetrowest.com.au | 6/620 Moggill Road, Chapel Hill 4069