ABBOTSFORD
THE HUB OF THE FRASER VALLEY
SCHOOLS POST-SECONDARY
Abbotsford School District is home to University of the Fraser Valley (UFV)
46 schools & 2,200 teaching staff. offers more than 100 programs and
enrolls 15,000 students per year.
RECREATION & CULTURE DIVERSITY
Abbotsford is home to 192 parks Abbotsford is one of the country’s
and 276 kilometres of trails. 84% of most culturally diverse communities
residents live within 500 metres of a with more than 50 languages spoken
park and over 150 outdoor events are by our residents.
hosted each year.
CITY OF ABBOTSFORD ECONOMIC DEVELOPMENT
[email protected] 604-864-5586 abbotsford.ca
2. FDI ALLIANCE INTERNATIONAL
3. FDI ALLIANCE INTERNATIONAL
TRANSFORM YOUR ECONOMIC DEVELOPMENT MARKETING
NEW YORK ● OKLAHOMA ● NETHERLANDS
WWW.UNDERPINNEDINC.COM
4. FDI ALLIANCE INTERNATIONAL
TRANSFORM YOUR ECONOMIC DEVELOPMENT MARKETING
NEW YORK ● OKLAHOMA ● NETHERLANDS
WWW.UNDERPINNEDINC.COM
5. FDI ALLIANCE INTERNATIONAL
12. STONECREST GEORGIA 38. MORENO VALLEY 62. ST. MARY’S PARISH
FDI Alliance International speaks to Moving at the Speed of Business Reality of True Diversification
Mayor Jason Lary
40. LINDA H. DIMARIO 64. RYAN KELLY
14. KAMAL I. LATHAM So why is this conversation uncomfortable Supporting Existing Business is Critical to
Diversity and inclusion drives business Growing Local Economic Development
and economic growth 42. ABBY TURANO
Diversity key to state of georgia's success
16. ROB O’BRIAN 66. “SUPER” DAVE QUINN
Diversity and inclusion it's about the doing 44. STONECREST GEORGIA Hidden gems in rural america finding opportunity in
unknown places
20. DAVID TAVLALASHVILI
Country of Georgia Investment destination 46. ROBERT MAISEL
you were looking for Cultural Diversity and inclusion 70. MCKINNEY TEXAS
Cultivating an innovation corridor
22. PAIGE WEBSTER 50. SHIRAR O’CONNOR & economy
"Show me the money" in these changing Strengthening economies with ideas
times and innovation: making the case for diversity 72. TOMBALL, TEXAS
The ultimate location for thriving business and unique
26. MAPLE RIDGE culture
Diversity & inclusion are key to our 54. HUNTINGTON COUNTY
future The year 2020 will be one we’ll 74. FREEPORT TEXAS
never forget! FDI Alliance International speaks to
30. GWENAELLE THIBAUT Courtland Holman
Call for action : #ENSEMBLEINC
56. WHITLEY COUNTY INDIANA
32. DAVOR DAVIDOVIC Diversity of Size: Rural Communities 76. JACKSBORO EDC
The Benefit of Building a Diverse Have a lot to Offer Seeing Jacksboro’s future through 2020 vision
Team to Capture FDI
34. BERNADETTE FERNANDES 58. TODD KUCKKAHN 78. BRAD THOMAS
Growinng diversity & opportunity Achieving diversity Through the eyes of children…
here at home
6. FDI ALLIANCE INTERNATIONAL
PRIME LOCATION
BETWEEN THE ORTHOPEDIC CAPITAL
OF THE WORLD
AND AUTOMOTIVE CAPITAL OF THE WORLD.
Boston
Minneapolis
Madison
Detroit
Cleveland New York City
Des Moines Chicago Whitley Philadelphia
County
3 DAYS 2 DAYS 1 DAY
Indianapolis Washington, D.C.
Denver
Kansas City St. Louis Louisville Richmond
WHITENY
Tulsa Nashville
Charleston
Atlanta
Birmingham
Dallas Jackson
ADS
New Orleans
Miami
LOGISTICS THAT MATTER
● Whitley County to Chicago, 142 miles, 2 hrs. 36 minutes
● Whitley County to Detroit, 189 miles, 2 hrs. 58 minutes
● Whitley County to Indianapolis, 125 miles, 2 hrs. 6 minutes
Transportation of U.S. Hwy 30 Interstate 69 Direct railroad
access Fort Wayne International Airport less than 30 miles away
FRIENDLY BUSINESS CLIMATE
DALE BUUCK | PRESIDENT
WHITLEY COUNTY ECONOMIC DEVELOPMENT CORPORATION
220 W. VAN BUREN STREET, SUITE 102, COLUMBIA CITY, IN 46725
P: 260.244.5506 | F: 260.244.4024 | C: 260.515.3592 | W: WWW.WHITLEYEDC.COM | T: @WHITLEYEDC
7. FDI ALLIANCE INTERNATIONAL
AS WE GROW, YOU GROW
FDI ALLIANCE
INTERNATIONAL
Follow us on
www.fdiallianceint.com
MESSAGE FROM OUR CEO Staff
Matthew Emmanuel
With exciting times ahead, I would like to wish everyone a happy and prosperous Creative Director
new year. As a result of the COVID-19 pandemic, we have had to conduct
business differently this year and I’m confident our global economy will be Michelle Guenther
restored. We look forward to 2021 as we present some great new marketing Chief Editor
features. These new features are designed to support the international locations Emeka Ugwu
we promote all over the world. Production Director
As the CEO, I’m very proud to say your support has helped us to expand
globally. We have positioned ourselves as a true leader within this dynamic Michael Bellenfantie
industry sector. Our distribution structure has significantly improved and we Senior Sales Associate
have become the leading Foreign Direct Investments (FDI) magazine reaching
over 375,000 executives via digital and print per issue. We are building our
CEO INTRO
international outreach to over 1 million relevant corporate executives per issue. Special Thanks
It is a privilege to have great contributions and industry experts in this winter issue of FDI Alliance International Clarence Boone
Magazine. In 2020, we increased our digital distribution on a global scale by utilizing the world’s most trusted Stonecrest Georgia
social media platforms. By solidifying our position in the digital space, we have the leading social media
presence on LinkedIn, in the foreign direct investment market. Our annual digital reach will exceed 1.5 million Danny Chavez
corporate executives by effectively using this social media platform in 2021 and beyond. Mckinney Texas
Wendy Dupley
As a result of the global pandemic, we have had to change our distribution strategy which resulted in us Maple Ridge Canada
reaching more people on their mobile devices. FDI Alliance International has also partnered with some of the
leading FDI networks, conferences and professionals across a wide range of different industry sectors. We have Tiffani Wooten
successfully built a very exclusive international audience of corporate professionals and C-level executives. Tomball Texas
In 2021, we look forward to expanding our operations in Canada, Europe and the Middle East. With our Erin Cole
proven track record of establishing long-term international business partnerships, this will only strengthen our Clinton Iowa
platform for future endeavors. By showcasing the most lucrative business locations all over the world, FDI will
continue to grow and succeed. Davit Tavlalashvili
Enterprise Georgia
I would like to recognize and thank our sponsor which is the city of Stonecrest, Georgia led by Clarence Boone. Courtland Holman
It has been a pleasure working with you. I would like to extend a special thank you to Mayor Jason Lary, it has Freeport Texas
been a delightful experience working with you and your great city.
Evan Boudreaux
We are blessed to have clients that have worked with us through these unprecedented times. I would also St Mary’s Parish Louisiana
like recognize our expert contributors and international partners that add significant value to our platform. It is Melissa McClain
important to recognize and thank our creative and production teams led by Matthew Emmanuel and Emeka Ugwu. I Moreno Valley California
fully appreciate their hard work and dedication.
Dale Buuck
As the publisher of FDI Alliance International magazine, I feel truly blessed to have built so many great long- Whitley Indiana
term relationships. It is my privilege to work with so many wonderful executives from around the world. Thank
you for supporting our international platform for the past seven years as we look forward to our eighth year of Leslie Chalmers
success. Jacksboro Texas
Vern May
As we grow, you grow...
Abbortsford Canada
Courtney Margetson Mark Wickersham
CEO/Executive Producer Huntington Indiana
9. FDI ALLIANCE INTERNATIONAL
MAYOR
JASON LARY
CITY OF STONECREST,
GEORGIA
12. FDI ALLIANCE INTERNATIONAL
DIVERSITY AND INCLUSION DRIVES
BUSINESS AND ECONOMIC GROWTH
Everyone is called to create value. Everyone is employees in different divisions working range of voices and viewpoints when it is time
equipped to be impactful. Everyone can have collaboratively. Building cross-departmental to develop growth strategies. Seeking and
successful outcomes. Everyone is gifted and project teams will foster a positive culture where incorporating feedback from multiple sources
talented to fulfill their purpose in life. new solutions to existing problems can be results in strong and sensible strategic initiatives.
discovered and deployed in an efficient manner. This is sound wisdom.
Realizing the value, impact, and success of every
person in a company or community will drive ♦ ECONOMIC GROWTH DRIVER ♦ COLLABORATIVE STRATEGIC PLANNING
sustainable long-term growth. Identifying and No one on earth knows everything. No one Collaborative strategic planning is the best
releasing the creative energy within each person on earth understands everything. No one approach to developing the best vision for
and harvesting the results is doable through a on earth sees everything. Since knowledge, a company or community. Overcoming
commitment to diversity and inclusion. understanding, and vision are key ingredients organizational and cultural barriers to
to move any economy forward, it is important communication and creating virtual and in-
Simply put, diversity happens when different to connect people together and leverage their person platforms for discussion can facilitate
things are present. Whether those things are collective insight. meaningful dialogue. Direct communication
skills, talents, ideas, abilities, or thoughts, diversity between multiple stakeholders produces the
occurs when they are proximate to one another. The best economic development plans typically critical content needed for the best strategic
In a nutshell, inclusion happens when diverse reflect the consolidated viewpoints of multiple plans to be produced.
perspectives are incorporated into a decision- stakeholders. Soliciting and synthesizing
making process. Designing growth strategies perspectives of government officials, non-profit Businesses and economies are well positioned
based on different opinions on how to move a leaders, entrepreneurs, educators, residents, to grow when differing perspectives are included
single company - or an entire economy - forward and others will yield rich feedback to chart a in the development and execution of strategic
is a proven route to success. credible path forward. plans. Innovative ideas and strategies spring
forth from organized and genuine efforts
♦ DIVERSITY AND INCLUSION BRINGS incorporating various viewpoints into planning
♦ BUSINESS GROWTH DRIVER INNOVATION initiatives.
Regardless of where a business is on its growth Wisdom is found in a multitude of counselors.
trajectory, a corporate culture valuing diversity Bringing different people and perspectives Businesses flourish when diverse talent within their
and inclusion will boost morale, enhance to the table during strategic planning avoids ranks is captured and channeled into creating
productivity, and create value. Companies are “group think” and embraces “innovative think.” and selling valuable goods or services. Thriving
owned and operated by people. The gifts and Breakthrough innovation occurs when fresh new businesses are the backbone of successful
talents inherent within all team members should thinking is brought to age old problems. economies. Economies prosper when diverse
be respected, embraced, and appreciated. skills among the citizenry are honed, harnessed,
Business and economic growth follows and plugged into productive endeavors. A
Successful businesses with large and complicated innovation. Wise corporate and community collaborative strategic planning process yields
operations understand the upside of having leaders understand this truth and welcome a an agreeable, actionable, and attainable vision.
14. FDI ALLIANCE INTERNATIONAL CEOS KNOW YOUR PURPOSE
➡
take-away point from this is evident: clear
communication of a vision precedes vigorous
implementation of a vision.
♦ IMPLEMENTATION PRODUCES RESULTS
After a strategic vision has been effectively
communicated, action must be taken to make it
happen. A successful multi-stakeholder strategic
planning process will identify a path forward to
achieve the vision and deliver its intended results.
The same collaborative approach employed
to create the vision should also be utilized to
implement it.
A nice vision designed by a diverse team of
people means nothing without action behind
it. Look no further than professional sports for
an illustration. A soccer, basketball, or baseball
team with talented players can have a vision to
win a world championship. However, consistent
action is needed to work game plans, nail down
victories, and come out on top. Results matter.
James, author of a Biblical New Testament
book named after him, underscored this
dynamic when he penned the following verse
in the second chapter: “Even so faith, if it hath
not works, is dead, being alone.” The best
collaborative strategic vision a company or
community can have is worthless without taking
action to implement it and yield results.
♦ VISION PRODUCES DIRECTION ♦ COMMUNICATION PRODUCES CLARITY ♦ BUSINESS AND ECONOMIC DIVERSIFI-
The best strategic vision is a snapshot of a Once a vision has been forged through a CATION MAKES SENSE
desired future point in time. It is a defined collaborative process, it should be communicated Diversity and inclusion entail not only people,
“win” with associated strategies and tactics to effectively to those responsible for its creation and ideas, and strategies, but also goods, services,
make it happen through collective effort. A implementation. An inspiring vision is worthless and industries.
well-constructed vision produces unambiguous without targeted messaging to both internal and
direction for team members to follow. external audiences. Ask accomplished business executives about how
to grow a business and “diversification” will often
No real development occurs without vision. No The people involved in shaping it must have be cited. Given frequent market uncertainty,
meaningful progress is made without vision. a clear understanding of what it means to having diverse products and/or services included
No sustainable prosperity can happen without the organization and what it means to them. in client offerings is a common risk management
vision. Time, energy, and money will be wasted A differentiated communications strategy and revenue generation strategy.
without vision. Success in any organization or highlighting certain dynamics to particular
initiative will be elusive without a vision. groups brings clarity. Ask experienced economic developers about
keys to economic growth and “diversification”
Solomon, a former king of Israel who was the Habakkuk, a popular prophet from antiquity, will likely land at - or near - the top of the list.
son of the revered King David, is credited with wrote the following verse in the second chapter Why? Economies become stronger and more
supplying the vast amount of material in the of the Biblical book bearing his name: “Write resilient when more companies in different
Biblical Book of Proverbs. A compilation of sage the vision, and make it plain upon tables, that industry sectors are in business. Diversification
sayings, Proverbs contains wisdom applicable he may run that readeth it.” The universal is a solid defense during tough economic times.
for both business and economic growth.
“Where there is no vision, the people perish”
is a popular verse nestled within the twenty- Kamal I. Latham, MPP is the author of Your CEO Potential:
ninth chapter of Proverbs. The powerful truth Realizing Your Calling, Equipping, and Outcomes in
it conveys is as follows: no vision means no Christ Jesus, which is available at www.KamalLatham.com.
future. Businesses fail and economies collapse Kamal is also the former Chief Executive Officer of the U.S.
for a myriad of reasons, including lack of vision. Virgin Islands Economic Development Authority.
Companies and communities lay the
groundwork of success by crafting strategic
visions through collaborative planning processes [email protected] +1.352.284.7996
that incorporate diverse viewpoints. Establishing
a vision and pursuing it creates the discipline
and momentum needed to win. www.KamalLatham.com/fdi-discount
CEOS KNOW YOUR PURPOSE 15. FDI ALLIANCE INTERNATIONAL
➡
■ Entrepreneurs, The Shoals, AL
DIVERSITY AND INCLUSION
IT’S ABOUT THE DOING
“It’s become a way of life. For us, it’s how we tackle the issues every funding to develop programs and fill in the gaps. “Inclusion is at the
day.” - Kenyetta Dotson, Flint, Michigan. core of the approach and that is particularly important in neighborhoods
of high needs. Everyone can have a seat at the table, but commitment
“There’s a level of trust that’s so high...it’s really fun to see where the and engagement are necessary,” notes Dodson. The Strategic Doing
community is going next.” – Mary Marshall VanSant, Florence, Alabama. process, Dotson points out, starts with imagining or visioning the “what
if”. Then it comes back to a simple question. “What can we do to take
“It helps to understand where people want to contribute. With this in mind... action right now. Then we do it,” said Dotson.
you are more likely to debate and discuss more openly on certain heavy
topics.” – Sebastian Hamers, The Hague, Netherlands. Bob Brown, with Michigan State University’s Center for Community and
Economic Development in Flint, is a Strategic Doing leader and has
People are talking about how their communities and organizations are been heavily engaged in the community process. As the community
addressing critical issues; issues that often need greater inclusion and/or began to address its issues, Brown noted that the usual approach was not
diversity to be addressed. And yet, how is it to be accomplished? Form a working. “It was about a problem to solve, finding funding, addressing
committee, research “best practices” from other places, hire consultants? through bureaucracy,” says Brown. Strategic Doing instead is about
Or are the issues so big and seemingly unmovable that it’s easier to “fix” relationships, neighborhood-centered and using community assets. While
problems stemming from the issues, declare victory and go home? For public entities and government are involved, they are resource providers
the people above, one answer is Strategic Doing. instead of drivers of the effort. “No one ‘owns’ what is being done. It’s
collectively owned and has allowed us to do so many more things than
“Strategic Doing was developed to meet complex challenges by creating first considered,” added Brown.
a trusted network of collaborations. The collaborations build on existing
assets of individuals and organizations,” says Ed Morrison, the founder of Dotson noted that Flint’s efforts began with a Unity March nineteen years
Strategic Doing. Coming from a background of political and corporate ago. Other programs have included development of youth ambassador
consulting, Morrison began a consulting firm focused on economic and
workforce development organizations. But in the early 1990’s he began
looking at a different approach than the typical strategic planning. “We
were helping organizations come up with visions and goals, but then the
issue became ‘how’ to get things done. Too many times the plan sat
on the shelf,” noted Morrison. He began looking at agile strategies to
help organizations and the communities they serve move forward. What
became Strategic Doing has now been used by numerous communities
and organizations ranging from NASA to Flint, Michigan.
In Flint, the driving issue two decades ago was youth violence. Community
organizer Kenyetta Dotson notes the first step she and others took was
using Strategic Doing to have a coordinated conversation about the assets
among partners, residents, and neighbors. Those discussions helped lever ■ Youth recognition, Flint, MI
16. FDI ALLIANCE INTERNATIONAL
■ Training at the Hague ■ Community meeting, Flint, MI
and scholarship programs. The community is also using Strategic Doing Human Insight itself used Strategic Doing to broaden its marketing in
to help address its water crisis that began several years ago. One of the Netherlands.
the unique programs that helped gain community input and trust was
Living Room Conversations. In LRC, volunteers would organize dinner at Human Insight uses its AEM-Cube assessments to better understand
a family home and sit down over the meal to discuss the goals of parents participants at the start of the Strategic Doing process. “It measures the
and children. All these efforts, notes Dotson, are ways to help people strategic diversity of the team itself, who brings what to the table,” notes
feel welcome and wanted, adding “everyone is somebody important”. Hamers. He stresses though, that a big part of Strategic Doing is making
sure the people at the table are committed and willing to engage. “If
In the southern U.S. lie Florence and Muscle Shoals, Alabama. These people are costing energy, cut them out of the process at the moment
two cities anchor the metro area known as The Shoals. While the area and invite them to rejoin later when the project is hopefully in a different
has long been a transportation and manufacturing hub, it may have life-cycle,” Hamers adds. Human Insight has trained more than 100 of
been better known outside of Alabama for its vibrant music scene and its consultants and coaches in Strategic Doing.
recording studios. But both music and manufacturing began to fade. In
2014, Mary Marshall VanSant at the University of North Alabama and Creating diversity and inclusion in an organization or community is tough
others convened a community Strategic Doing meeting to discuss how work, but there are great benefits to taking action. For many, including
to change the economy for the information era. Like Flint, the process those noted above, the key is to keep talking AND start Doing.
began with a simple statement meant to encourage imagination and
visioning. “Our framing question was ‘What would it look like if the Shoals For more information:
had a digital economy’,” says VanSant. VanSant notes that the discussion Flint, Michigan: www.wowoutreach.org
became one about creating an innovation and entrepreneurial pipeline in The Shoals: www.shoalsshift.com
the area and to do that youth in the region needed to be included. From Human Insight: www.human-insight.nl
the first meeting came four ‘pathfinder” projects; projects where the group Strategic Doing: www.strategicdoing.net
felt they could have immediate impact with available community assets.
“Those projects included the Idea Auction, a business pitch idea for small
firms or entrepreneurs that gives them feedback as well as an introduction
to community business leaders,” says VanSant. There are prizes, $5,000
for first place, to help the top three presenters pursue their ideas. Shoals
Spark is a similar business pitch event for elementary, middle, and high
school students. The newest event is LiftOff Shoals, aimed at newly
developed, independent ventures in the pre-seed, startup, or early growth
stages. Existing business can also pitch a venture into a new high-growth
market. LiftOff Shoals has a top prize of $25,000. In addition to the
three pitch events, there is also Smart Start Weekend. This is an intensive
two-day program to kick-start new, university student-run companies and
build entrepreneurial capabilities in students.
Each program has its own team of individuals and entities, while the ROB O’BRIAN
core team itself has continued to meet monthly. Everything is now under CEcD O’Brian & Associates.
the umbrella name of The Shoals Shift; reflecting the efforts to shift the
economy to the digital age. But it is still a wide collaboration where the Rob O’Brian served as President of the Joplin Area Chamber of
teams make it happen. “When we say nobody is in charge and no one Commerce for twenty-three years. Rob founded O’Brian and
takes credit we mean it,“ adds VanSant. Associates in early 2018 to advise and assist communities on
economic and workforce development.
The Strategic Doing process can be used anywhere collaborative effort is
needed to address complex issues. Sebastian Hamers of Human Insight,
a consulting firm in The Hague, Netherlands has been using Strategic 417.438.0100
Doing as part of its offerings. Hamers points out the firm works with
individuals, organizations, and communities to help them find better ways
to reach their goals. “We focus on giving insight into every individual’s [email protected]
valuable contribution and we celebrate diversity,” says Hamers. In fact,
17. FDI ALLIANCE INTERNATIONAL
DAVID TAVLALASHVILI
Deputy Head of Investment department
(995) 32 2 96 00 10
18 Uznadze str. 0102 Tbilisi, Georgia | [email protected] | investingeorgia.org
18. FDI ALLIANCE INTERNATIONAL
7TH EASIEST PLACE TO DO BUSINESS
IN THE WORLD
3RD LOWEST TAX BURDENED COUNTRY
IN THE WORLD
GEORGIA
A PLEASURE DOING BUSINESS
FREE TRADE ACCESS WITH 2.3 BILLION
MARKET
TALENTED AND SKILLED WORKFORCE
FINANCIAL AND LAND INCENTIVES FOR
INVESTORS
WELCOMING CULTURE, AND A GREAT PLACE
TO LIVE AND WORK
DAVID TAVLALASHVILI
Deputy Head of Investment department
(995) 32 2 96 00 10
18 Uznadze str. 0102 Tbilisi, Georgia | [email protected] | investingeorgia.org
19. FDI ALLIANCE INTERNATIONAL
COUNTRY OF GEORGIA
INVESTMENT DESTINATION
YOU WERE LOOKING FOR
Georgia, that sits in the foothills of Greater Belarus, Moldova, Kazakhstan, Kyrgyzstan, give investors all the opportunities to capitalize on
Caucasus mountains, between Black and Russia, Tajikistan, Ukraine, Uzbekistan and opportunities arising from free trade agreement
Caspian Seas, is country with great history Turkmenistan, as well as all its neighbors and and trade flows passing through Georgia.
and rich culture. Georgia is home to first ever strategic partners, Turkey, Azerbaijan and
hominids (Homo Erecturs Georgicus) to settle Armenia. As a result, Georgia provides customs If you are thinking that access to markets is
in Europe 1,8 million years ago, making duty-free access to 2.3 billion market. good but you want more, Georgia has you
Georgians the first Europeans. With its unique covered
language and alphabet, Georgia stands out General Schemes of Preference for Georgia
even today, but there is one thing that everybody with the US, Canada, and Japan have also There are 62 Higher education and 66
should be thanking Georgia for (well, at least been applied for, with the result being lower Vocational education centers produce steady
almost everybody). Georgia is birthplace of wine, tariffs on 3,400 goods exported from Georgia. supply of fresh professionals, with over 150
as first evidence of wine-making from 8,000 thousand students graduating over last 5 years.
years ago was found in modern day Georgia. Furthermore, a proposed series of FTAs, Georgia is about to strengthen its position as
including Georgia-Israel, Georgia-India and educational center in the region with new Kutaisi
Over last decade, Georgia has become Georgia-U.S., are also in the works. International University, which at full capacity
synonymous with successful reforms and rapid will host 60 thousand students. KIU operational
development. Georgian success has been widely With its strategic location and well developed model was developed in partnership with
recognized and has gained the country the name infrastructure, 4 sea ports, 3 international Technical University of Munich and will offer
of a “Top Reformer” many times over the years. airports, internationally connected railway vocational, undergraduate, graduate, and post-
As a result, small country on the crossroads of (connecting China and Turkey), highway from graduate degree programs as well as research
Europe and Asia has become one of the best border to border, Georgia is well positioned to possibilities in science and technology. KIU will
places to do business.
HOW CAN YOU BENEFIT BY
CHOOSING GEORGIA?
How about tariff free access to markets with
2.3 billion population?
The Association Agreement with EU was
signed and ratified in 2014, including Deep
and Comprehensive Free Trade Agreement
(“DCFTA”). In 2016, Georgia signed free
trade agreement with EFTA countries, giving
Georgian products duty free access to markets of
Iceland, Liechtenstein, Norway and Switzerland.
Since then, Georgia has concluded free
trade agreements with the People’s Republic
of China (including Hong Kong) and most
recently with UK, that will come in force after
the Berixit. Additionally, Georgia has signed
FTAs with CIS countries that include Armenia,
20. FDI ALLIANCE INTERNATIONAL
will be reimbursed. Together with FDI grant,
Average Monthly Salary of manufacturing projects can acquire state owned
Skilled Production Operative (including social security) property (land or building) free of charge.
As for IT and marine companies, looking to
409$ 435$ 539$ 609$ 878$ 934$ 981$
service clients from Georgia, corporate profit
and personal tax will be both reduced to 5%.
Additionally, for manufacturing or hospitality
EGY GEO TUR SRB MAR ROU HUN projects, subsidizing loan interest payment or
COUNTRY OF GEORGIA Source: fDi Benchmark from the Financial Times Ltd 2020 loan collateral is available.
If we tally up all the above-mentioned Georgia’s
INVESTMENT DESTINATION 6.4¢ Electricity (per kWh) 9.7¢ 10.7¢ 12.4¢ 18¢ value proposition looks pretty strong. And yet,
there’s still more.
8.9¢
6.6¢
9.2¢
YOU WERE LOOKING FOR What makes Georgia truly unbeatable
destination is its welcoming culture and
GEO TUR ROU EGY SRB MAR HUN amazing nature
Source: fDi Benchmark from the Financial Times Ltd 2020
Distinctive with its biodiversity, Georgia boasts
rich natural and cultural resources and is home
Taxation System
join other high profile universities such as Tbilisi The fact that Georgia ranks 1st in terms of least to more than 12,000 historical and cultural
state University, Tbilisi Technical university and need to interact with government while doing monuments, four of which are included in the
Tbilisi Ilia University, that in collaboration with San business according to Trace International Matrix list of UNESCO World Heritage Sites. Georgia
18 %
Select Items
Diego State University offer ABET, ASC, WASC 2020, is one more proof of the low bureaucracy has something for everyone, the mountains, the
0%0% Tax on Retained Profit
Value
15%
Excise Tax
Added Tax
Corporate Profit Tax
accredited courses in STEM fields. Coupled and pro-business environment that Georgia sea, ancient cities, protected areas, more than
with multi lingual capabilities, well reflected in has created. 500 varieties of unique wines and one of the best
booming international business services sector, cuisines in the world. Anyone, either with family
0%, 5%, or 12%
Georgia, that sits in the foothills of Greater Belarus, Moldova, Kazakhstan, Kyrgyzstan, give investors all the opportunities to capitalize on Georgia is ready to offer investors skilled To show our commitment to making Georgia or on their own can find their type of activity, be
<1%
20 %
Import Tax
Caucasus mountains, between Black and Russia, Tajikistan, Ukraine, Uzbekistan and opportunities arising from free trade agreement workforce and highly motivated talent pool that most attractive location, we will throw in some it hiking, skiing, sun bathing on the beach or
Property
(depending on
Personal Income Tax
Caspian Seas, is country with great history Turkmenistan, as well as all its neighbors and and trade flows passing through Georgia. are ready to help companies reach their goals incentives too goods imported) raving until early morning, Georgia will leave
Tax
and rich culture. Georgia is home to first ever strategic partners, Turkey, Azerbaijan and and achieve success. you wanting more and fortunately, you can find
hominids (Homo Erecturs Georgicus) to settle Armenia. As a result, Georgia provides customs If you are thinking that access to markets is To make new Investors welcome in Georgia, we that “more” also in Georgia.
in Europe 1,8 million years ago, making duty-free access to 2.3 billion market. good but you want more, Georgia has you What if we told you that this is not all and have different incentives on offer. Companies In
Georgians the first Europeans. With its unique covered there is more following sectors, Production of electrical and If you are looking to find place with great
language and alphabet, Georgia stands out General Schemes of Preference for Georgia electronic engineering products; Manufacturing access to global markets, talented people, cost
even today, but there is one thing that everybody with the US, Canada, and Japan have also There are 62 Higher education and 66 One of the lowest utility costs in the Europe, very of aircraft parts and components; Manufacture competitiveness, ease of doing business or
should be thanking Georgia for (well, at least been applied for, with the result being lower Vocational education centers produce steady competitive salaries and one of the lowest taxes, of vehicles and equipment, as well as their parts; maybe all of the above than Georgia is right
almost everybody). Georgia is birthplace of wine, tariffs on 3,400 goods exported from Georgia. supply of fresh professionals, with over 150 make Georgia one of the most cost effective Export of business services/ business process place for you.
as first evidence of wine-making from 8,000 thousand students graduating over last 5 years. location in Europe and wider region. Over 75 outsourcing (BPO); Developing Warehouses
years ago was found in modern day Georgia. Furthermore, a proposed series of FTAs, Georgia is about to strengthen its position as % of electricity is generated from hydro and and logistic centers; Aircraft repair and If its sound too good to be true, than we would
including Georgia-Israel, Georgia-India and educational center in the region with new Kutaisi wind, making electricity not only cheap but also maintenance (MRO) can apply for FDI grant like to invite you to Georgia, since seeing with
Over last decade, Georgia has become Georgia-U.S., are also in the works. International University, which at full capacity green. The country has four free trade zones, from “Invest in Georgia”. Costs incurred for your eyes will make you a believer in Georgia
synonymous with successful reforms and rapid will host 60 thousand students. KIU operational but the nominal land costs and government employee training and infrastructure upgrades – where it is a pleasure doing business.
development. Georgian success has been widely With its strategic location and well developed model was developed in partnership with support amount to the country nearly being one
recognized and has gained the country the name infrastructure, 4 sea ports, 3 international Technical University of Munich and will offer big free zone already. Since 2017, corporate
of a “Top Reformer” many times over the years. airports, internationally connected railway vocational, undergraduate, graduate, and post- profit tax on reinvested profit is 0% and Pension
As a result, small country on the crossroads of (connecting China and Turkey), highway from graduate degree programs as well as research Contribution is only 2%. Georgia’s stripped- One of the Lowest Taxes in The World
Europe and Asia has become one of the best border to border, Georgia is well positioned to possibilities in science and technology. KIU will down and streamlined tax scheme has produced
places to do business. the 3rd lowest overall tax rates in the world
according to World Bank Group. Paying taxes
HOW CAN YOU BENEFIT BY is simple and transparent. Companies pay taxes
CHOOSING GEORGIA?
online, through commercial banks, minimizing
procedures and bureaucracy.
How about tariff free access to markets with
2.3 billion population?
Taxation is just one of many examples of ease
of doing business. In fact, one of the first thing
The Association Agreement with EU was
signed and ratified in 2014, including Deep you notice while getting started in Georgia
and Comprehensive Free Trade Agreement is how simple and transparent everything is.
(“DCFTA”). In 2016, Georgia signed free Georgia ranks 7th in Ease of Doing Business DAVID TAVLALASHVILI
trade agreement with EFTA countries, giving 2020 ranking by World Bank and for a good DEPUTY HEAD OF INVESTMENT DEPARTMENT
Georgian products duty free access to markets of reason. This is not just a ranking, but rather
Iceland, Liechtenstein, Norway and Switzerland. something you can feel. For example, starting (995) 32 2 96 00 10 investingeorgia.org
Since then, Georgia has concluded free a business or registering a property takes only
trade agreements with the People’s Republic hours and can be done by visiting only one
of China (including Hong Kong) and most office. Same easiness and simplicity can be 18 Uznadze str. 0102 Tbilisi, Georgia
recently with UK, that will come in force after experience while dealing with any government
the Berixit. Additionally, Georgia has signed organization. Getting permits or licenses or [email protected]
FTAs with CIS countries that include Armenia, dealing with customs, everything is transparent,
fair and most importantly, does not take too long.
21. FDI ALLIANCE INTERNATIONAL
“SHOW ME THE MONEY”
IN THESE CHANGING TIMES
When Tom Cruise was trying to negotiate his comments provide insight that the office leases increased demand in the warehouse distribution
contract in the 1996 Movie, JERRY MAGUIRE, throughout the world may be shrinking. and transportation companies such as Fed Ex
his words to his agent was “SHOW ME THE and Amazon. The demand to have these
MONEY”. Tom Cruise was uncertain and was However, the pandemic has increased adequate type of transportation systems to get
not sure that the sustainability of his contract the demand for new vaccines and supply the vaccine to all parts of the world will have
would be in place, but he had the leverage chain industries throughout the world. The to be leveraged with capital and sound site
because he had personal talent. requirements for supplying the world with the selection analysis.
vaccines, which will need a sub -80 degrees
In today’s uncertain times related to economic Celsius storage and supply chain distribution To provide sustainability in the global economy
recovery from the COVID-19 pandemic, there is system to ensure all individuals have an and the increase demand of these requirements
a reason to continue to practice sustainability and opportunity to receive the vaccine. This requires there must be one thing that keeps the economy
quality site selection projects. Many of the projects
were put on hold because government agencies
were trying to control the COVID-19 epidemic
and requiring individuals and companies to
provide policies for “social distancing” practices
to incorporate a more stable work environment.
This pressure from corporations to possibly
downsize in some industries like office related
projects (customer call centers, corporate real
estate and large engineering firms) to small and
large retail businesses who catered to customers
on a daily basis.
Per the WSP, How Will Covid-19 Change
Demand for Office Space, Michael Meyer,
Managing Director of WSP quotes, “The typical
tenant will start thinking that maybe they (office
properties) don’t need space for 100% of their
employees, maybe only 75% or 60%. Or they
might not expand because of the crisis, but
just work with the space they have”. These
22. FDI ALLIANCE INTERNATIONAL
moving in a positive direction and this is where market and less risk) for its’ clients, but what this product was going to be a very large task
Tom Cruise’s quote of “SHOW ME THE was missing in all this was the one component and as James Largotta states “This is where our
MONEY” fits in. By having allocated funds and yes, that was access to capital. partnership with WGSS, who is helping in the
from international government agencies to site selection process of global distribution and
private equity firms or other sources of capital James Largotta, Managing Member, of Sentegrity customer service centers throughout the world,
to enhance the financial sustainability of the states that, “the partnership with WGSS, is a way continues to allow our client to create revenue
global market and reduce the uncertainty of a to ensure that WGSS can assist in providing one and access new global markets through WGSS
financial crisis must be created now. key element to their clientele base, that element site selection process”. James also notes that
is capital provided and structured to enhance “this is a win-win for our clients and also is win-
Webster Global Site Selectors (WGSS) reviewed the sustainability and the continued growth for win for WGSS”.
these uncertain times and how it would affect the their clients”.
positive and negative aspects that the Covid-19 Another example was that WGSS had a client
pandemic was going to affect its’ client base and This partnership has assisted with many projects that was in the aerospace sector and the
then the idea “popped” into an action plan for over the last year. Not only does the capital client needed capital to make a foreign direct
Site Selection. Many times, our projects at WGSS from Sentegrity ensure the financial security to investment into the United States. WGSS and
are very important to the local economy, but make a successful project sustainable, but it also Sentegrity Advisors are currently in the process of
there are issues to solve to help the client get to helps our clients who are looking to expand an making this project complete, as it will provide the
the final goal line….AND WHAT COULD THAT opportunity to work with WGSS. correct working capital and WGSS is will provide
BE?….and of course the answer is WORKING the site selection services for this company who
CAPITAL for our clients. An example of this partnership worked where will be creating up to 120 new jobs with $45
Sentegrity Advisors had a Boston based client million in capital investment.
This initiative then began with a partnership who wanted to produce a “fitbit” and software for
between WGSS and Sentegrity Advisors, a Miami a horse in the equestrian industry. The company Having to overcome new ways that site selection
based, capital advisory firm that helps raise had been in business for 4 years. Sentegrity was will continue to be a sustainable consulting
capital, infuse capital, reduce risk and continue able to finance the company’s needs. However, service to our client base, WGSS and Sentegrity
to help corporations grow. This was exactly what having over 425 million global riders in the Advisors have provided a sound new way to
WGSS was also intending to provide (time to industry. Sentegrity believed the distribution of make sure that both entities clients are well
served and provided optimal location analysis
along with providing sound capital to keep
our clients growing into the future. Had the
partnership not been created, the two most
important components of successful business
would not have been leveraged and the “SHOW
ME THE MONEY” would of lead to “WHAT DO
WE DO NOW?”.
For further information regarding site selection
analysis and capital access, please reach out
to Paige Webster, Owner, Webster Global Site
Selectors at www.globalsiteselectors.com or he
can be reached at [email protected]
C. PAIGE WEBSTER, CECD
PRESIDENT/SITE SELECTION CONSULTANT
WEBSTER GLOBAL SITE SELECTORS
602-621-0576
www.globalsiteselectors.com
[email protected]
23. FDI ALLIANCE INTERNATIONAL
PRIME MINISTER WELCOME TO
JUSTIN TRUDEAU CANADA
Canada is a country located in the northern lead, nickel, zinc and uranium. Certain areas to remove some of the responsibility for
part of North America. The Prime Minister of Canada also export energy. Whether it’s companies based in the United States. This is
is Justin Trudeau. This is the second largest natural gas, large oil and gas resources, design for businesses that are headquartered
country by total area in the world. Just south they are one of the few developing nations outside of Canada. If your company does
of Canada is the border to the United States. to achieve this. not have a permanent establishment then
The capital of this vast country is is Ottawa. your operational profits are not subject to
Montreal, Toronto and Vancouver are the The infrastructure in Canada is very highly Canadian income tax.
three largest metropolitan areas in the developed. They have a state-of-the-art
country. telephone system that’s supported by a There are many cultural similarities between
satellite system an earth-based relay centers Canada and the United States. Many of the
Nicknamed the Great White North, Canada as well as international underwater cables. demographics are similar with close statistics
is known for its cool climate and cold winters. These cables stretch across the Atlantic and in terms of ethnicities. The predominant
They are known for their maple syrup which and the Pacific oceans. language of English is the same language
is drawn from the sap of maple trees. In fact, used in the United States. There are some
their flag even has a maple leaf on it. Many Their transportation system includes exceptions where French is used such as
Canadians enjoy their love of the sport of railways, highways, expressways, air travel Quebec.
hockey. With such an advanced economy, as well as waterway travel. Canada has a
it is the 10th largest in the world. It is also very developed railway system which moves There is also a highly skilled Workforce.
one of the worlds top 10 trading nations and freight with ease. The trucking industry takes Many of the skilled workers rage in an age
has a highly globalized economy. Canada advantage of the many highways and from 25 to 55 years old. Canada has the
has been noted as one of the least corrupt expressways.There are 20 major ports with fifth largest Workforce in Artificial Intelligence.
countries in the world. the busiest port being located in Vancouver Some major corporations in Canada
on the West coast. Some of the smaller ships include, Brookfield Asset Management,
Manufacturing, mining and service sectors just travel on the great lakes but there is also Bank of Nova Scotia , Enbridge , Toronto-
have transformed the economy into being access for vessels to sail from the Atlantic. Dominion Bank, Alimentation Couche-Tard,
more industrialized and urban. Utilizing Royal Bank of Canada, George Weston,
the production of raw materials, such as Due to the close proximity to the United Magna International, Power Corp., and
farming, forestry, fishing and mining have States, Canada is a desirable location for Manulife Financial.
proven successful. The two more prominent many businesses. With a stable banking
components are the forestry and petroleum system and one of the world’s lowest Canada is a premier location due to its trade
industries. corporate tax rates, this country is able to freedom, investor protection, low corporate
become an investment dream. By continuing tax rates, and low corruption. There’s a
It is one of the world’s largest suppliers of to lower the corporate tax rate, Canada is steady growth projected for Canada
agricultural products such a sweet, canola ideal for international companies. The rate which would make an ideal location for
and other grains. There a leading exporter is ever-changing and continually goes down. any business.
of aluminum, cadmium, coal, copper, gold, The Income Tax Treaty has the possibility
24. FDI ALLIANCE INTERNATIONAL
PRIME MINISTER WELCOME TO
JUSTIN TRUDEAU CANADA
Canada is a country located in the northern lead, nickel, zinc and uranium. Certain areas to remove some of the responsibility for
part of North America. The Prime Minister of Canada also export energy. Whether it’s companies based in the United States. This is
is Justin Trudeau. This is the second largest natural gas, large oil and gas resources, design for businesses that are headquartered
country by total area in the world. Just south they are one of the few developing nations outside of Canada. If your company does
of Canada is the border to the United States. to achieve this. not have a permanent establishment then
The capital of this vast country is is Ottawa. your operational profits are not subject to
Montreal, Toronto and Vancouver are the The infrastructure in Canada is very highly Canadian income tax.
three largest metropolitan areas in the developed. They have a state-of-the-art
country. telephone system that’s supported by a There are many cultural similarities between
satellite system an earth-based relay centers Canada and the United States. Many of the
Nicknamed the Great White North, Canada as well as international underwater cables. demographics are similar with close statistics
is known for its cool climate and cold winters. These cables stretch across the Atlantic and in terms of ethnicities. The predominant
They are known for their maple syrup which and the Pacific oceans. language of English is the same language
is drawn from the sap of maple trees. In fact, used in the United States. There are some
their flag even has a maple leaf on it. Many Their transportation system includes exceptions where French is used such as
Canadians enjoy their love of the sport of railways, highways, expressways, air travel Quebec.
hockey. With such an advanced economy, as well as waterway travel. Canada has a
it is the 10th largest in the world. It is also very developed railway system which moves There is also a highly skilled Workforce.
one of the worlds top 10 trading nations and freight with ease. The trucking industry takes Many of the skilled workers rage in an age
has a highly globalized economy. Canada advantage of the many highways and from 25 to 55 years old. Canada has the
has been noted as one of the least corrupt expressways.There are 20 major ports with fifth largest Workforce in Artificial Intelligence.
countries in the world. the busiest port being located in Vancouver Some major corporations in Canada
on the West coast. Some of the smaller ships include, Brookfield Asset Management,
Manufacturing, mining and service sectors just travel on the great lakes but there is also Bank of Nova Scotia , Enbridge , Toronto-
have transformed the economy into being access for vessels to sail from the Atlantic. Dominion Bank, Alimentation Couche-Tard,
more industrialized and urban. Utilizing Royal Bank of Canada, George Weston,
the production of raw materials, such as Due to the close proximity to the United Magna International, Power Corp., and
farming, forestry, fishing and mining have States, Canada is a desirable location for Manulife Financial.
proven successful. The two more prominent many businesses. With a stable banking
components are the forestry and petroleum system and one of the world’s lowest Canada is a premier location due to its trade
industries. corporate tax rates, this country is able to freedom, investor protection, low corporate
become an investment dream. By continuing tax rates, and low corruption. There’s a
It is one of the world’s largest suppliers of to lower the corporate tax rate, Canada is steady growth projected for Canada
agricultural products such a sweet, canola ideal for international companies. The rate which would make an ideal location for
and other grains. There a leading exporter is ever-changing and continually goes down. any business.
of aluminum, cadmium, coal, copper, gold, The Income Tax Treaty has the possibility
25. FDI ALLIANCE INTERNATIONAL
The Katzie First Nation & Kwantlen First Nations have lived in and The City’s agricultural history was fueled by a large Japanese
around the lands that constitute the City of Maple Ridge for at least community that was, at one point, fully one-third of the population.
10,000 years based on archeological evidence. Their culture was The internment of Japanese citizens in WWII scattered these founding
shaped by this place. families across Canada, but their contributions to our community
are honoured at Haney Nokai Park in our downtown.
Chief Marilyn Gabriel, from the Kwantlen First Nation, eloquently
expresses how connected her people are to this special place. In In the 1950s, a wave of Dutch Immigration was part of the transformation
this time of reconciliation, she is also generous and wise in noting of lands in and around our community and the second generation
that the newest inhabitants of this place, people from all over the of those families is still very active in all aspects of commerce and
globe, are now connected by living here and raising their families community building in Maple Ridge.
on this land. The flora and fauna, the seasons and the incredible
In the new millennia, Maple Ridge has embraced a new vision for
beauty are some of the reasons we are proud to call this place home.
our community. We are building an urban core, surrounded by
Beginning with the the earliest settlers, the City of Maple Ridge has suburban and rural housing that’s part of a broader vision for the
been shaped by people who came here with a dream of prosperity region with ‘City Centre’ nodes where high capacity transit can
for their families. In 1874, a Scottish immigrant, John McIver, held allow for quick movement from node to node.
the meeting that resulted in the incorporation of Maple Ridge.
The execution of this vision has resulted in the City’s population
There is a beloved regional park that covers much of Kanaka Creek increasing by 50% since 2000 and we are on progress to hit the
where people can walk and connect with our natural beauty. People 100,000 threshold in the next few years. This isn’t the result of a
assume that the creek draws its name from our First Nations, but the baby boom in the community; it’s the result of people moving to
creek actually draws its name from a Hawaiian family that worked this community to raise families, start businesses and live in this
for the original Hudson’s Bay post across the river in Fort Langley. extraordinary, natural setting.
26. FDI ALLIANCE INTERNATIONAL
Telosky Field House Dedication 2020 -Special dedication ceremony with Kwantlen First Nation Artist
Phyllis Atkins (q ʷɑt icɑ).
̓
̓
̓
Our newest citizens are making their marks in the business, cultural One of the most obvious reflections of the changing face of our
and recreation activities of our City. Over the last decade, the Ridge community is the growing diversity of restaurants and specialty
Meadows South Asian Cultural Society has emerged as a strong grocery items in the community. Maple Ridge’s agricultural roots
voice in Maple Ridge with messages of social change, advocacy, have fused with the passionate entrepreneurs to create a wonderful
volunteerism and charity. The annual Gala is a ‘must attend’ food culture. Whatever you crave from around the world is close at
event for community leaders and has resulted in over $500,000 hand. In 2019, the City partnered with the growing craft brewing
in donations to health care causes in our community. industry to promote our participation in the ‘BC Ale Trail.’
The group is led by entrepreneurs and professionals who have made When you dig deeper, you will find that our new citizens are also
Maple Ridge their home. The society helps connect new immigrants making a mark in every aspect of our local economy. From agriculture
with a vibrant South Asian community and to the broader community. to construction and development, entrepreneurs are bringing their
They have been a driving force recruiting health care professionals expertise to the community to start new businesses or to purchase
from around the world to ensure that our community has the doctors and rejuvenate existing operations.
and medical expertise for the fast growing population.
Maple Ridge Council has made the diversification of our local economy
The Multicultural Society is a key partner in community celebrations a cornerstone of their Strategic Priorities for the community. Work
from Canada Day through to the annual Celebrate the Night event is underway to identify and zone new lands to drive employment
that has incorporated elements of Halloween with the popular and entrepreneurship. Maple Ridge has tremendous public and
Diwali Festival that has become a favourite regional celebration. private school options for new families, and there is also a drive
to develop post-secondary partnerships to help our young citizens
Dance, music, storytelling and food are key parts of Maple Ridge’s
launch into the world with the skills that they need to succeed in
community festivals and provide a gateway for education and
their chosen path.
inclusion as we celebrate the contributions of our neighbours to
the broader community.
27. FDI ALLIANCE INTERNATIONAL
South Asian Gala - Canada’s Defense Minister and Member of Parliament for Vancouver South, Harjit Sajjan
(center right) made a visit to the 2017 South Asian Gala in Maple Ridge.
In the area within 2000 metres of City Hall, there are hundreds of
millions of dollars of new developments under construction or in
process. This will bring new homes and new business opportunities
to our City and continue the evolution from a suburban town to a
small City that’s a key part of the region.
The Federal and provincial government have recognized the potential
of this community and, in the last 20 years, have invested over a
billion dollars in transportation infrastructure. The Golden Ears
Bridge and the Pitt River Bridge mean that we are now less than an
hour drive to the US Border or to Downtown Vancouver.
Both levels of government have invested in capacity increases of
the Lougheed Highway and the new RapidBus service launched at
the beginning of 2020 to connect our community to the regional
SkyTrain network. Housing affordability, as well as a diversity of
housing forms, has helped sustain the growth in our community,
and the new population has created economic opportunities for
entrepreneurs in the service industry.
Maple Ridge has invested millions of dollars in recreational amenities
and has an ongoing plan in place to ensure that our youth have the
28. FDI ALLIANCE INTERNATIONAL
Celebrate the Night 2019 - The annual ‘Celebrate the Night’ festival fuses elements form the South Asian
Diwali Festival with elements from the Halloween celebrations.
opportunity to live healthy lifestyles and to In the end, a City is defined by its setting
learn valuable life lessons by participating and its people. Maple Ridge is unrivaled
in sports and recreation. when it comes to the natural setting and
environment. We are equally lucky to have
John McIver, the Scottish immigrant whose
passionate and engaged citizens who call
home served as the birthplace for our City,
this City home.
would scarcely recognize the place he helped
create. Maple Ridge is a City that embraces If you are interested in investing in our WENDY DUPLEY, EC.D
our diversity and is welcoming to new residents community or relocating your family to Maple
DIRECTOR
from the region, across Canada and from Ridge, please reach out to the City of Maple
around the world who are looking to put Ridge’s Economic Development team. We are F
down roots and live their dreams. here to help you begin a great adventure. 11995 Haney Place,
Maple Ridge, BC V2X 6A9
☎
604-467-7319
604 340 9453
mapleridge.ca
29. FDI ALLIANCE INTERNATIONAL
CALL FOR ACTION - #ENSEMBLEINC
HOW ACTIVELY ACTING IN FAVOUR OF DIVERSITY CAN LEAD TO ATTRACTING
FOREIGN DIRECT INVESTMENTS AND TALENT
Several studies have shown that diversity in all its forms (gender, age, sexual at the heart of Québec’s economic relaunch efforts.
orientation, psychological and physical traits, cultural backgrounds, beliefs, Many key players of the Québec business community were quick to unite
etc.) encourages different ideas and perspectives, making organizations and join their voices to the movement launch. On September 30, 33
more innovative and profitable. Moreover, given current competition for signatories published an open letter and a website in which they made
talents, companies that will truly embody a diverse and inclusive business concrete commitments to diversity and offered a toolbox for companies
culture will be able to attract and retain top talents. With more innovation wishing to make a difference (www.ensembleinc.ca). They also called on
and top talent, diverse and inclusive business community will be successful all members of the Québec business community to join the movement
in attracting foreign direct investments. by making clear and quantifiable commitments aimed at diversity within
their organizations and / or in the business community.
Despite all the studies, there is still much progress to be made in this
area within the decision-making bodies of organizations. A multitude of Becoming part of #EnsembleInc Movement is easy, free and impactful:
conscious and unconscious barriers, such as bias, discrimination, and anyone can publish a concrete and quantifiable commitment in favour
racism, are still too present. These limiting beliefs and ignorance are of diversity on Linkedin (using the hashtag #ensembleinc). The person
detrimental to the promotion and enforcement of diversity in companies, making a public commitment ends his.her post by challenging someone
and therefore to the performance and development of organizations. else from his.her network. As a result, a domino effect ensures a broader
consideration of diversity within the business community.
#ENSEMBLEINC: A CALL FOR ACTION
Only two months after its official launch, more than a hundred leaders
When political discussions began to focus on economic relaunch in from multinationals, large corporations, SMEs, public organizations,
Québec, a small group of people came together to ensure that diversity not for profit organizations and start-ups have joined the movement, by
in all its forms would be part of the equation. For these agents of change, publicly making firm commitments to diversity in Québec.
there was an urgent need to act and unite forces to ensure the future of
Québec organizations. They also believed Québec had everything it ECONOMIC DEVELOPMENT AGENCIES AS KEY PLAYERS
takes to position itself as a world leader of successful economic recovery.
Beyond the tragic aspect that this pandemic brought, COVID-19 was As economic development agencies, Montréal International, Investissement
also an opportunity to challenge the status quo. Québec International and Québec International have a key role to
play in promoting diversity. Each agency is seeking to attract foreign
With that in mind, the group rallied business leaders and launched direct investment in a particular region. While Investissement Québec
#EnsembleInc Movement, a citizen movement that aims to encourage International focuses on the entire province, the two other agencies
and promote concrete actions in favour of diversity by and for the business promote a specific metropolitan area (i.e., Montréal Metropolitan Area
community. It is a call to action in order to put equity, diversity and inclusion and Québec City Area). In addition to foreign direct investments, Montréal
30. FDI ALLIANCE INTERNATIONAL CEOS KNOW YOUR PURPOSE
➡
CALL FOR ACTION - #ENSEMBLEINC
HOW ACTIVELY ACTING IN FAVOUR OF DIVERSITY CAN LEAD TO ATTRACTING
FOREIGN DIRECT INVESTMENTS AND TALENT
International and Québec International also seek to attract foreign talent. By taking part in #EnsembleInc, the Québec business community
To accomplish their mission, all of them must promote and put forward recognizes that it is part of the solution for a future built on equity and
the rich diversity present in Québec businesses and culture. diversity in business. It believes that the time for promises and speeches
must give way to action.
At Montréal International, the CEO, VP, directors and employees have
all made commitments to diversity. These commitments range from
parity on the Board of Directors to training on unconscious bias for
all employees, improved diversity when constituting panels for various
events and establishment of a diversity committee – all this by the end of
2021. In addition, three employees of this agency are part of the small
group behind the movement – Gwenaelle Thibaut, Marie-Ève Blanchette-
Desloges and Mona-Lisa Prosper.
For Investissement Québec International, commitments were also
numerous. From the establishment of a team that is at least 30% diverse
to training on diversity and inclusion and mentoring First Nations individuals
who want to explore careers in economic development. Daniel Silverman,
VP foreign investment, summarized his participation in #EnsembleInc: “I
am proud to be one of the many from Investissement Québec International
to join this initiative. Diversity and inclusion are at the core of who we are
as a country, province, region, community and as an organization. We
need to come together to ensure a better now and work on a solution
for a better future. “
GWENAELLE THIBAUT
Finally, Québec International is committed to making its employees, DIRECTOR, BUSINESS DEVELOPMENT, FRANCE – FOREIGN
business partners and clients aware of the importance of cultural diversity INVESTMENTS
and discrimination against immigrants and marginalized groups. Short
videos are published on Québec International’s LinkedIn page showcasing 380, rue Saint-Antoine Ouest, bureau 8000, Montréal
employee testimonials, such as the one provided by Samira Hadi who (Québec) H2Y 3X7
stated: “Working in the communications team at Québec International
is a golden opportunity for me. We are supported in our professional +1 514 987 9329 | +1 514 919 8551
and personal development. All the means are there to grow: enriching
training, leadership programs, participation in major events, etc. I am www.montrealinternational.com
extremely proud to belong to an organization for which equity and diversity
are essential values.”
CEOS KNOW YOUR PURPOSE 31. FDI ALLIANCE INTERNATIONAL
➡
The Benefit of Building a
Diverse Team to Capture FDI
DAVOR DAVIDOVIC AMBER HUNTER
EXECUTIVE VICE PRESIDENT VICE PRESIDENT
RESEARCH FDI RESEARCH FDI
This has been a year. Collectively, the world has when it comes to capturing foreign direct region to stand out and in turn foster stronger
had to face a pandemic with its affect to our investment (FDI) opportunities? During our business relationships improving your pipeline
day-to-day lives being the first of its kind in our consulting work, our firm has seen repeatedly and opportunity for investment wins.
modern world. But, while we have bore witness through deal negotiations, that forging a good
to tragedies, business closures and many of us business relationship is oftentimes the key pillar Of course, it does not just come down to
have isolated in-place since March, the world to success, growth, and longevity. The continued relationships. Having a multilingual team
has also seen the Black Lives Matter movement nurturing of relationships with clients, prospects translates to lower costs. When an EDO or
sweep the nation while the world has watched and partners in economic development has IPA team boasts members with the necessary
on. The discourse surrounding institutionalised shown to be an essential ingredient in successfully language skills to communicate with international
racism and economic inequality has gone uncovering FDI in international business. How prospects it cuts costs by reducing the need to
mainstream, and hundreds and thousands of does one establish and maintain a strong outsource translators, and results in more timely,
protestors from around the world have taken to business relationship? ResearchFDI believes that efficient negotiations. Furthermore, EDOs and
social media and the streets to protest and to build organic relationships, an organization IPAs whose aim is to increase their regional
advocate for equality, diversity and inclusion must have a strong, diverse, multicultural team. brand awareness in international markets, can
within our institutions, communities and our Language skills not only give you the ability do so by having colleagues act as in-market
business world. to effectively communicate with prospects it ambassadors, championing a region’s assets,
allows your team to be exposed to an array of value proposition and quality of life with foreign
This movement has put a spotlight on the cultures and identities. For economic developers, business partners, while, at the same time,
economic development community. Industry it is the key to bridging the gap between your demonstrating effectively why a region deserves
professionals understand that a regional organization and your prospect. A team member a thorough examination as a prime investment
economic development organization acts as who can stand in for a translator will allow your destination.
the arm of a community, directly influencing
economic equality in its region. Whether that
be through advocating for social, food and
workforce programs that promote diversity
and inclusion or by bringing in new industry
to regions that enrich the lives of its inhabitants
through the creation of new jobs. ResearchFDI,
a Montreal-based, investment attraction
consulting firm who has worked with numerous
economic development organizations (EDOs)
and investment promotion agency’s (IPAs)
believes that a central step to advocating for
racial equality and inclusion within economic
development starts by promoting the benefits of
having a diverse staff to business leaders, and by
doing so, building its own diverse internal teams.
What are the major benefits of hiring a diverse
team in economic development, particularly
32. FDI ALLIANCE INTERNATIONAL
The more diverse your team is the deeper your expansion process and in turn allows the are prospecting internationally to budget for
organization’s knowledge of foreign markets investors to engage with your organization in-market representatives or consultants who
grow. With each new diverse hire, you stand more confidently, which can lead to further have the language abilities to communicate on
to gain an asset with ingrained familiarity of a opportunities, addressing issues head-on should their behalf. ResearchFDI is just one resource of
foreign target market. Business Development they arise and improved productivity. Another many in the economic development industry.
(BD) Directors in particular, who are familiar pivotal component to prospecting international Our 45 in-house consultants boast the ability
with international markets can be a well of investors is ensuring your team is properly trained to speak over 27 different languages and
knowledge. Hiring a BD rep who is native to on the region’s business etiquette, culture, and represent over a dozen nationalities. Consultants
a foreign market, means they can curate your values system. Business etiquette is mentioned at can provide on-the-ground support to your
investment attraction messaging to reflect the nauseum when studying international business, business development efforts throughout in-
information they know matters to the targeted but it means so much more than understanding market missions, act as translators and provide
investors. ResearchFDI’s proprietary historical whether a handshake is acceptable or not. Each cultural training ahead of each mission to a
data as it pertains to project lead conversion rates region is founded on their own ethics and value new market.
demonstrates a pattern — the more familiarity an systems. Having a team member on board who
economic developer presents to an investor i.e. knows a region’s business etiquette will serve as ABOUT RESEARCHFDI
the more you can convey a deep understanding a major asset to not only your organization but Based in Montreal, ResearchFDI is a specialized
of an international market’s business ecosystem, in your targeting efforts. Team members who market research firm that provides customized
its culture and its business etiquette, the more resemble your prospects can be monumental lead generation and business intelligence services
likely the success for progression in an expansion in breaking down cultural barriers and promoting for economic development organizations and
deal. This concept is not unique to economic collaboration. regional promotion agencies, intended to identify
development. Let us use an analogy for a and capture FDI and direct investment
moment. Imagine receiving a cold call from a A common concern ResearchFDI consultants’ opportunities. ResearchFDI position’s Economic
salesperson and the representative originates have heard from prospective international Developers in front of corporate decision-makers
from your hometown or is a University alumnus, executives considering FDI is whether their that are seeking to expand or relocate their
would these familiarities affect how you receive business values can be maintained through businesses to new geographic locations. We are
the call? Would it enhance your likelihood to trust an international expansion. And while any focused on helping our clients create important
them or at the very least, to listen to their pitch? expansion requires the combination of both business relationships that will serve to grow
While there will always be outliers, most of us the home and host countries standards, being awareness of their region, promote its economic
feel confidence in people we know understand able to adequately communicate that and strengths, and attract direct investment.
us. Building a diverse team means that your create, in-collaboration a comprehensive
representatives can create rapport and trust with guideline that covers corporate governance
your target investors and ultimately get the foot in and social responsibility will again increase trust DAVOR DAVIDOVIC
the door to deliver that first pivotal regional pitch. and efficiency by removing the opportunity for
miscommunication and setbacks. O: 514-379-4560 | M: 438-939-2077
The benefits of diversity continue post-sales cycle.
If your organization has a team member already ResearchFDI understands that many EDOs 1980 Sherbrooke Street West, Suite 888
proficient in the official language of a foreign and IPAs have budgetary constraints, and Montréal, Québec, Canada H3H 1E8
market and familiar with the region’s business of course, cannot have team members
culture, keeping that director in communication representing each corner of the globe. Yet, www.researchfdi.com
with the project contact ensures a smoother we strongly encourage organization’s who
33. FDI ALLIANCE INTERNATIONAL
have been talking the talk and walking the walk,
since 1974, providing employment-related skills
development, and empowering adults with
disabilities to achieve social, community and
economic independence.
Saint John Learning Exchange is also a non-profit
providing adult support through individualized
learning, and access to employment; they
partner with local employers, offering a pool
of qualified and work-ready candidates, as
well as retention support. They also have social
enterprises that provide training opportunities
President Obama at the UN… he shared the for free, complete with five months of classroom and employ program participants, giving them a
story of the Hadhads who after five months had training and three months of paid internship, place to practice the skills they learned in classes
donated profits of their home-based business to and finally full-time employment or an option and get hands-on experience.
the Canadian Red Cross for wildfire relief efforts for part-time. Like PQA, Keith wanted PLATO to
clear across the country. Three years later, during provide outsourced testing solutions to clients OLDEST CITY, LARGEST COMPANY
a Canada-wide tour, Tareq was invited to meet throughout North America, with a focus on
President Obama, who spoke of the importance projects that would otherwise be sent offshore. As Canada’s oldest incorporated city, a
of diversity and inclusion. He also wanted PLATO to have its own identity, seaport city of the Atlantic Ocean, Saint John
to be staffed, led, and owned by Indigenous has long been a hub for diversity. Through
In 2019, Peace by Chocolate joined a network people. early immigration including from French
of over 140 multinationals like Shopify and and English colonists, Black Loyalist refugees,
McCain Foods (headquartered in Atlantic Inclusion from the ground up has created a American Revolution refugees, 150,000+ Irish
Canada), in a global coalition where they model of equity for PLATO, while promoting immigrants, the city I call home became a model
pledged to hire 50 refugees and mentor 10 and observing cultural practices like smudging for diversity and has a head start on growing
startups. Tent Partnership for Refugees is and Talking Circles. Another outcome of Keith’s diversity, inclusion, and equity.
mobilizing the global business community to vision, was allowing Indigenous software testers
include and engage 30 million refugees as to remain in their First Nations communities, In an effort to grow population back to the size
In Canada, besides the three territories to leave everything behind and flee to Lebanon Wantaqo’ti (pronounced wan-tahk-oo-di), potential employees and entrepreneurs. while building up IT talent and opportunity for of a bustling vibrant economy, Atlantic Canada’s
which only account for .33% of the country’s as refugees. For three years they lived with little the Mi’kmaq word for peace. But they had growth. largest private company, Irving, developed a
population, the four provinces that make hope of opportunity… until Canada opened accomplished even more… in addition to cultural With sales in Ontario and Western Canada diversity and inclusion plan through immigration,
up Atlantic Canada are the smallest of 10, their doors. inclusion of the Indigenous people, they had growing, the next step is an expansion into Now imagine replicating this model globally, and included a newcomer settlement program to
accounting for less than 6.5% of the population. diversified the FDI landscape in Nova Scotia; they the U.S. What the Community of Antigonish, by attracting this foreign direct investor from attract 8,000+ skilled workers and their families
One might not expect to find much diversity in Upon arrival, they were invited to a community had instilled hope for economic diversification Nova Scotia, and Canada have collectively Canada into the U.S. and into any country over these past three years.
small and rural communities, where families potluck in their new home town of Antigonish worldwide; and they had encouraged positive done for economic inclusion, and ultimately where Indigenous people do not have equal
have lived for generations and in-migration (pop. ~4,000), and naturally brought chocolate. economic growth and development in their for FDI, is ensure that everyone, regardless of opportunity… the FDI opportunities are endless. NEW YEAR, NEW WORLD
has not happened at the rate of out-migration. They made the first pieces in their home kitchen, community. They had rebuilt their family citizenship and socioeconomic status, has equal
With a need for economic growth driving a need the same way they had started in Syria. With business; and in eight months they had won opportunity to participate in the economic life of SOCIAL INCLUSION MEANS EVERYONE Going into the New Year the government
for population growth, and lifestyle and cost of the help of their new community, they built a the hearts of not only their community but of their community, not only as consumers, but as launched the #5030Challenge to promote
living as well as a safe haven for refugees driving small shed that would become the first Peace the Prime Minister and even a former President investors and employers. There are two organizations in Saint John diversity in corporate Canada, advancing
in-migration, small regions are finally seeing a by Chocolate shop, led by Tareq. of the U.S. who exemplify social inclusion by improving equity via programs that provide equal access
remarkable increase in people from various INCLUSION FROM THE GROUND UP participation in society, particularly for people to opportunities and resources for people who
racial, ethnic, socioeconomic, and cultural In recognition of the community, Peace by In 2016, Prime Minister Trudeau spoke to who are disadvantaged. Both do so by might otherwise be excluded or marginalized.
backgrounds. That’s diversity! Inclusion is about Chocolate named their first chocolate bar the Leaders Summit on Refugees, hosted by One way to ensure inclusion in your business is enhancing opportunities, providing access to According to McKinsey & Company, companies
creating an environment where everyone feels to incorporate it at the ground level. An example resources, and amplifying a collective voice with racial and ethnic diversity are 35% more
welcome, is treated with respect, and is able to of a business that fosters inclusion from the for rights. likely to have higher financial returns. And if
fully participate… turns out smaller regions seem ground up is New Brunswick’s PLATO Testing, ever there was a year to focus on higher returns
to adopt it quicker and seamlessly. a company founded by industry veteran, and Key Industries, a non-profit with the tagline “We 2021 is it as we recover from 2020.
PQA Testing CEO, Keith McIntosh. Don’t Make Keys, But We Do Open Doors”,
Many organizations have done a great job
hiring diverse talent but with retention being a I remember back in 2015 when Keith was
key in hiring, you’re not going to retain people, selected to participate in the Governor General’s
or attract investment, if you don’t include them. Canadian Leadership Conference with 250
leaders from diverse backgrounds. During BERNADETTE FERNANDES
DIVERSITY, INCLUSION, EQUITY… AND PEACE the conference, the Truth and Reconciliation CEO, THE VARANDA NETWORK
Report was released and discussion emerged
Peace by Chocolate is a chocolate factory, that Indigenous people in Canada are a fast- The Varanda Network is an Economic Development Organization
but there’s more to them than chocolate. On growing population, simultaneously experiencing committed to the principles of diversity, inclusion, and equity. We work
the outside, they look like any other foreign under employment and low entrepreneurial with governments, industry, and communities globally to promote and
direct investor: a successful foreign business opportunities. diversify Trade & Investment.
for 26 years; exporting across the Middle East
and Europe; now investing in a small town in Keith’s vision emerged to address Canada’s [email protected]
Nova Scotia. But on the inside, no one could technology talent shortage while breaking down
imagine…like much of their homeland, their barriers for Indigenous participation. Through www.TheVarandaNetwork.com
chocolate company had been destroyed in a PQA, he set out to offer training on software
bombing during a civil war, forcing the Hadhads testing and automation to Indigenous people bernadettefernandes
34. FDI ALLIANCE INTERNATIONAL
have been talking the talk and walking the walk,
since 1974, providing employment-related skills
development, and empowering adults with
disabilities to achieve social, community and
economic independence.
Saint John Learning Exchange is also a non-profit
providing adult support through individualized
learning, and access to employment; they
partner with local employers, offering a pool
of qualified and work-ready candidates, as
well as retention support. They also have social
enterprises that provide training opportunities
President Obama at the UN… he shared the for free, complete with five months of classroom and employ program participants, giving them a
story of the Hadhads who after five months had training and three months of paid internship, place to practice the skills they learned in classes
donated profits of their home-based business to and finally full-time employment or an option and get hands-on experience.
the Canadian Red Cross for wildfire relief efforts for part-time. Like PQA, Keith wanted PLATO to
clear across the country. Three years later, during provide outsourced testing solutions to clients OLDEST CITY, LARGEST COMPANY
a Canada-wide tour, Tareq was invited to meet throughout North America, with a focus on
President Obama, who spoke of the importance projects that would otherwise be sent offshore. As Canada’s oldest incorporated city, a
of diversity and inclusion. He also wanted PLATO to have its own identity, seaport city of the Atlantic Ocean, Saint John
to be staffed, led, and owned by Indigenous has long been a hub for diversity. Through
In 2019, Peace by Chocolate joined a network people. early immigration including from French
of over 140 multinationals like Shopify and and English colonists, Black Loyalist refugees,
McCain Foods (headquartered in Atlantic Inclusion from the ground up has created a American Revolution refugees, 150,000+ Irish
Canada), in a global coalition where they model of equity for PLATO, while promoting immigrants, the city I call home became a model
pledged to hire 50 refugees and mentor 10 and observing cultural practices like smudging for diversity and has a head start on growing
startups. Tent Partnership for Refugees is and Talking Circles. Another outcome of Keith’s diversity, inclusion, and equity.
mobilizing the global business community to vision, was allowing Indigenous software testers
include and engage 30 million refugees as to remain in their First Nations communities, In an effort to grow population back to the size
In Canada, besides the three territories to leave everything behind and flee to Lebanon Wantaqo’ti (pronounced wan-tahk-oo-di), potential employees and entrepreneurs. while building up IT talent and opportunity for of a bustling vibrant economy, Atlantic Canada’s
which only account for .33% of the country’s as refugees. For three years they lived with little the Mi’kmaq word for peace. But they had growth. largest private company, Irving, developed a
population, the four provinces that make hope of opportunity… until Canada opened accomplished even more… in addition to cultural With sales in Ontario and Western Canada diversity and inclusion plan through immigration,
up Atlantic Canada are the smallest of 10, their doors. inclusion of the Indigenous people, they had growing, the next step is an expansion into Now imagine replicating this model globally, and included a newcomer settlement program to
accounting for less than 6.5% of the population. diversified the FDI landscape in Nova Scotia; they the U.S. What the Community of Antigonish, by attracting this foreign direct investor from attract 8,000+ skilled workers and their families
One might not expect to find much diversity in Upon arrival, they were invited to a community had instilled hope for economic diversification Nova Scotia, and Canada have collectively Canada into the U.S. and into any country over these past three years.
small and rural communities, where families potluck in their new home town of Antigonish worldwide; and they had encouraged positive done for economic inclusion, and ultimately where Indigenous people do not have equal
have lived for generations and in-migration (pop. ~4,000), and naturally brought chocolate. economic growth and development in their for FDI, is ensure that everyone, regardless of opportunity… the FDI opportunities are endless. NEW YEAR, NEW WORLD
has not happened at the rate of out-migration. They made the first pieces in their home kitchen, community. They had rebuilt their family citizenship and socioeconomic status, has equal
With a need for economic growth driving a need the same way they had started in Syria. With business; and in eight months they had won opportunity to participate in the economic life of SOCIAL INCLUSION MEANS EVERYONE Going into the New Year the government
for population growth, and lifestyle and cost of the help of their new community, they built a the hearts of not only their community but of their community, not only as consumers, but as launched the #5030Challenge to promote
living as well as a safe haven for refugees driving small shed that would become the first Peace the Prime Minister and even a former President investors and employers. There are two organizations in Saint John diversity in corporate Canada, advancing
in-migration, small regions are finally seeing a by Chocolate shop, led by Tareq. of the U.S. who exemplify social inclusion by improving equity via programs that provide equal access
remarkable increase in people from various INCLUSION FROM THE GROUND UP participation in society, particularly for people to opportunities and resources for people who
racial, ethnic, socioeconomic, and cultural In recognition of the community, Peace by In 2016, Prime Minister Trudeau spoke to who are disadvantaged. Both do so by might otherwise be excluded or marginalized.
backgrounds. That’s diversity! Inclusion is about Chocolate named their first chocolate bar the Leaders Summit on Refugees, hosted by One way to ensure inclusion in your business is enhancing opportunities, providing access to According to McKinsey & Company, companies
creating an environment where everyone feels to incorporate it at the ground level. An example resources, and amplifying a collective voice with racial and ethnic diversity are 35% more
welcome, is treated with respect, and is able to of a business that fosters inclusion from the for rights. likely to have higher financial returns. And if
fully participate… turns out smaller regions seem ground up is New Brunswick’s PLATO Testing, ever there was a year to focus on higher returns
to adopt it quicker and seamlessly. a company founded by industry veteran, and Key Industries, a non-profit with the tagline “We 2021 is it as we recover from 2020.
PQA Testing CEO, Keith McIntosh. Don’t Make Keys, But We Do Open Doors”,
Many organizations have done a great job
hiring diverse talent but with retention being a I remember back in 2015 when Keith was
key in hiring, you’re not going to retain people, selected to participate in the Governor General’s
or attract investment, if you don’t include them. Canadian Leadership Conference with 250
leaders from diverse backgrounds. During BERNADETTE FERNANDES
DIVERSITY, INCLUSION, EQUITY… AND PEACE the conference, the Truth and Reconciliation CEO, THE VARANDA NETWORK
Report was released and discussion emerged
Peace by Chocolate is a chocolate factory, that Indigenous people in Canada are a fast- The Varanda Network is an Economic Development Organization
but there’s more to them than chocolate. On growing population, simultaneously experiencing committed to the principles of diversity, inclusion, and equity. We work
the outside, they look like any other foreign under employment and low entrepreneurial with governments, industry, and communities globally to promote and
direct investor: a successful foreign business opportunities. diversify Trade & Investment.
for 26 years; exporting across the Middle East
and Europe; now investing in a small town in Keith’s vision emerged to address Canada’s [email protected]
Nova Scotia. But on the inside, no one could technology talent shortage while breaking down
imagine…like much of their homeland, their barriers for Indigenous participation. Through www.TheVarandaNetwork.com
chocolate company had been destroyed in a PQA, he set out to offer training on software
bombing during a civil war, forcing the Hadhads testing and automation to Indigenous people bernadettefernandes
35. FDI ALLIANCE INTERNATIONAL
GOVERNOR WELCOME TO
GAVIN NEWSOM CALIFORNIA
California is nicknamed, The Golden State The economy in California is stronger An important sector in California’s economy
and is located in the Pacific region of the and bigger then before and it has a gross is agriculture. The three largest agricultural
United States. The capital is Sacramento domestic profit (GDP) of $2.3 trillion. products are milk, shelled almonds and
and the governor is Gavin Newsom. This It is home to more than 4 million small grapes. American wine production is most
state shares a border with Oregon, Nevada businesses. These small businesses are wet commonly produced in California. There
and Arizona. The most populated city is Los employed over 7 million people across the are over 1,200 wineries in the state. Noted
Angeles. Los Angeles is the nation’s second state. Small businesses make up the majority as the entertainment capital of the world,
largest city and San Francisco is the 5th of the businesses within the state. Hollywood is an area of Los Angeles. Due
largest city. to its sunny weather, it is ideal for filming
California has many Fortune 500 companies conditions. When a movie or television show
California is a great place to live because in their state. Some of these companies shoots on location it brings jobs, revenue
there are many things to do within the state. include Apple, Google, McKesson, Chevron, and a boost to the local economy.
With its almost year-round sunny weather Wells Fargo, Hewlett Packard enterprises,
and comfortable climate it can be a major HP, Facebook, Visa, PayPal holdings, eBay, Freight transportation is available by land,
attraction to an employee moving from a Netflix, Charles Schwab, Tesla, Mattel and sea and air. Highways and trucks are
colder weather state. Yahoo. one of the major arteries of California’s
freight transportation system. Los Angeles
Diversity plays a key roll in more ways than Silicon Valley is a mecca for high technology, International Airport is the world’s third
one. There’s more diversity for women in innovation, social media and venture capital. busiest airport and the United States second
business thanks to a new law. The law states This area has the highest concentration of busiest airport. The Port of Los Angeles is the
that all board members of publicly traded high-tech workers of any metropolitan area largest in the country. The cargo coming into
companies headquartered in the state in the United States. It is also attractive to the port represents about 20% of all cargo
add at least one woman. Not only is there several car manufacturers that want to coming into the United States.
diversity for women but there is also diversity capitalize on this tech savvy area.
for many races and cultures.California is a Some advantages of doing business in
melting pot that joins cuisines, languages Several of the major groups of employers California include tax flexibilities. One of
and traditions. Most of the state is made include education and health services, flexibilities include a capital gains exemption.
up of four different ethnic groups. These government, leisure and hospitality, Another advantage is small business taxes.
groups include African Americans, Asian professional and business services, Different areas in the state also offer low
Americans, Hispanic Americans and Native government, trade, transportation and corporate tax rates on small business
Americans. utilities. income.
36. FDI ALLIANCE INTERNATIONAL
CALIFORNIA
2nd 21st 21,600
largest city in largest city in JOBS
Riverside County CALIFORNIA
created in 7 years
214,982 20-mile square
radius population
Moreno Valley 2,399,647 MILES
Population 2021
TRANSPORTATION CALIFORNIA STATE ROUTE 60 | INTERSTATE 215
SERVED METROLINK
BY CHARTER & CARGO FLIGHTS
FROM MARCH INLAND PORT AIRPORT
INTERNATIONAL FLIGHTS FROM ONTARIO AIRPORT
951.413.3460 | [email protected]
www.morenovalleybusiness.com
37. FDI ALLIANCE INTERNATIONAL
Situated in the heart of Southern California, the City of Moreno The newly-approved World Logistics Center offers an additional
Valley delivers accessible market opportunities, a qualified and 40.6 million square feet – the largest industrial corporate business
motivated workforce, the best pro-business environment and the campus in California.
ultimate California lifestyle.
Riverside University Health System Medical Center (headquarters
Moreno Valley’s population of nearly 215,000 makes it the second for Riverside County’s hospital system, based here in Moreno Valley)
largest city in Riverside County and the twenty-first largest in and Kaiser Permanente are both expanding their facilities to meet
California. 2.4 million people live in a 20-mile trade radius and strong regional demand.
form a strong workforce of 1.1 million.
Residential construction is adding additional new housing opportunities
Moreno Valley lead the region in absorption of more than 5 million with more than 5,000 single and multi-family units under construction
square feet of new industrial corporate facilities in the past two years. or in the development process.
These immense efforts aided many of Moreno Valley’s Fortune 500 and international tenants, which include
ࣿ ALDI Foods ࣿ Karma Automotive ࣿ ResMed
ࣿ Amazon ࣿ Keeco Bedding ࣿ Ross Dress For Less
ࣿ AYRO, Inc. ࣿ LeGrand ࣿ Serta Mattress
ࣿ Cardinal Glass ࣿ Lowe’s Home Improvement ࣿ Sherwin Williams
ࣿ Deckers Outdoor ࣿ Masonite Doors ࣿ ShipBob
ࣿ Fisher & Paykel Healthcare ࣿ Medline ࣿ Skechers USA
ࣿ Floor & Decor ࣿ Minka Lighting ࣿ Solaris Paper
ࣿ Harbor Freight Tools ࣿ O’Reilly Automotive ࣿ United Natural Foods
ࣿ Harman Kardon ࣿ Philips Electronics ࣿ Walgreens
ࣿ iHerb ࣿ Procter & Gamble
38. FDI ALLIANCE INTERNATIONAL
More than 50 percent of Moreno Valley 7% to 26.5%. Businesses may receive
residents are employed as white-collar an additional two percent discount for
professionals. The City has a strong workforce hiring 20 percent of their workforce
of more than 104,000. March Air Reserve from Moreno Valley residents or an
Base is the City’s largest employer with additional four percent discount for
9,600 employees. hiring 40 percent of their workforce
from Moreno Valley residents. Additional
Moreno Valley offers some of the most
rebates exist for solar power and energy
affordable corporate lease and land values, efficiency upgrades. MIKE LEE
as well as the best housing value and cost CITY MANAGER
of living, in all of Southern California. The » City-run Employment Resource Center, F
average home value is in the $300,000s. offering job fair and recruitment services
14177 Frederick St,
to Moreno Valley businesses at no cost
Cost of doing business is low, with no payroll Moreno Valley, CA 92553
or local wage ordinance. » “Hire MoVal,” offering reimbursements for ☎
local hire of graduates and veterans, as
ࣿ Incentives well as business license fee waivers and 951.413.3460
Moreno Valley offers an array of incentives small business development resources. ✉
[email protected]
to new businesses, including:
» Designated Foreign Trade Zone
» A dedicated business concierge service
For more information, visit our website www.morenovalleybusiness.com
» Unparalleled plan check turnaround times at www.morenovalleybusiness.com,
email edteam@morenovalleybusiness.
» A city-owned electric utility offering com, or call (951) 413-3460.
electric rate discounts that range from
39. FDI ALLIANCE INTERNATIONAL
SO WHY IS THIS CONVERSATION
UNCOMFORTABLE?
Everyone is talking about it. YouTube, LinkedIn, more deeply embedded whether you are a before our very eyes as determined people
cable TV, social media channels are all scholar, entrepreneur, teacher, scientist, plumber, fought for civil rights. This was 100 years after
buzzing about how difficult it is to have that doctor, cab driver, manufacturer or banker. our Civil War. It changed my life and compelled
‘uncomfortable conversation’. You know the Follow the studies, the surveys, the white papers me to act instead of just watch. And if you are
one. The conversation that everyone knows we and we know what we need to know. I must being honest with yourself we are not alone in
need but everyone is afraid of: the conversation leave it to much smarter people to discuss the this type of sad history. Through the centuries,
about prejudices, biases, injustice and inequality. disastrous effects of economic inequity and the countries throughout Europe, Asia and South
The conversation that is intended to help us work grossly negative impacts systemic prejudices in America all displayed their own natural attraction
together to resolve these critical issues. workplace culture. What I want to know is, if we to acting out, abusing indigenous populations
know what we need to know, why don’t we do it? and generally conducting business all too often
If we are being honest, the twin divisions of What if we all stepped back from our current to the detriment of humanity. Collectively, we
racism and economics are playing out center biases, prejudices and predispositions and gave each other permission and consciously or
stage in many countries across the globe during made a conscience decision to recalibrate our unconsciously boxed ourselves into the language
a pandemic including the US. Why? Because perspective on race, ethnicity, gender, sexual of our experiences. Individually, this plays out
the pandemic heightened recognition of orientation, religion? in the form of a most divisive social handicap.
structural and systemic weaknesses and strained We are afraid to hear the stories of people who
resources. Every event, incident and offense is What if each of us decided that multiplicity, have actually endured discrimination for fear that
magnified against a backdrop of inequity and diversity and equity were not just an aspiration it reflects badly on us or that we might bear some
loss. Every injury and death more poignant and but an expectation? blame. We are reluctant to ask about other’s
heartbreaking, more outrageous. What if we had the chance for a ‘do-over’? struggles for fear that those struggles will become
our burden too. We are hesitant to offer advice
Shortly before the novelist and great American Greater minds than mine have been suggesting, or request help with our acknowledged biases
conscience James Baldwin died, he spoke at recommending, begging, demanding, fighting and prejudices for fear that we will say the wrong
the National Press Club in 1986. He shared a and dying for centuries to achieve this re-boot thing, be misunderstood and judged. We are
perspective then that is more prescient today. across the globe. Sadly, history tells us that we so afraid to talk about so many sensitive issues
“We are living in a world in which everybody and human beings are stubbornly unwilling to learn related to race and prejudice that we end up
everything is interdependent. It is not white, this from painful lessons and we too easily move on bumptiously and obviously avoiding it. And then
world. It is not black either. The future of the world and squander opportunities that accompany we find ourselves in a contrived and awkward
depends on everyone in this room. And that pivotal moments in history. workshop intended to force awareness! Or, in
future depends on to what extent and by what the streets demanding to be heard, again.
means we liberate ourselves from a vocabulary, I was twelve years old when I first saw dogs
which now cannot bear the weight of reality.” unleashed and fire hoses used on fellow human The social cost of failing to respect ourselves
A blinding flash of the obvious today. Our beings in the early ‘60s. Followed by years of and others enough to listen and risk this
interdependency has only grown and become small and large acts of courage played out ‘uncomfortable conversation’ has produced a
40. FDI ALLIANCE INTERNATIONAL ➡ CEOS KNOW YOUR PURPOSE
very real deficit in our personal and professional miss learning how to see each other. We miss or that we may be found wanting, or that we
lives. Failing to try is nothing less than an insult exploring what makes each of us human, may bear some blame, or that we may need to
to our human potential and a barrier to others’ special, interesting, funny, smart. In other words, re-visit our opinions, or worse yet, that we may
potential. We miss out on shared experiences we miss the transforming power of a relationship. be unwilling to face the truth and change. We
that help us relate to another human being in That centuries old social compact that inspires won’t really know unless we try.
a very personal way. We miss out on common people to see past their own self and into the
ground that can transcend differences, draw us world. And that relationship always begins with So, in the face of today’s human condition
closer or help us solve problems. We miss out on respect and trust. demanding that we learn more about ourselves
unique experiences that give us a glimpse into and find better ways to relate to one another
the daily lives of our co-workers, neighbors and Once we respect and trust one another, there and live together, we need to take the first step
friends – glimpses that can inform us. We miss is nothing we cannot talk about, discuss, toward starting over. We need to bear witness to
out on learning ‘new languages’ that may bring debate and yes, resolve. This is how we move the past, look at people and situations through
us joy, make us laugh or cry – ‘new languages’ beyond the discomfort. This is how we make a clear lens rather than a clouded one and
that connect us in simple but powerful ways. the uncomfortable conversation possible. This is surrender fear to curiosity. We need to give each
how we learn from each other and learn to know other permission to have that ‘uncomfortable
When we find the conversation too uncomfortable, each other. This is how we begin – by admitting conversation’ now.
we miss finding the keys to starting over. We that we are afraid of not having the answers,
LINDA H. DIMARIO
ECONOMIC DEVELOPMENT CONSULTANT
Over her career, DiMario has served as CEO or in senior management positions of five economic
development organizations in California, Arizona, Texas and Washington, owned an economic
development consulting company working with over 100 towns, cities and organizations across the
US and is currently working on a variety of economic development projects. She is a graduate of
Central Washington State University with a degree in political science and a US Air Force veteran.
[email protected] 949-422-7723
CEOS KNOW YOUR PURPOSE 41. FDI ALLIANCE INTERNATIONAL
➡
■ The state of Georgia’s diverse and highly skilled workforce, in a multitude of industries, remains a key driver in the state’s economy
DIVERSITY KEY TO STATE OF GEORGIA’S SUCCESS
In the State of Georgia, diversity and inclusion is For instance, inspired by Dr. King, a group of (HBCUs): Morehouse College and Spellman
not just a talking point. It’s part of our business Georgia business leaders in the early 1970s College, and others that are educating our future
community and culture. It’s an essential part saw the need to support minority suppliers leaders. The Georgia Institute of Technology
of our “We Speak Business” reputation and working their way into corporate supply chains. hosts the most diverse college of engineering in
actions that recognize any number of needs They established the Atlanta Regional Minority the U.S., known for graduating the most women
felt by a business and the incredible people Purchasing Council (ARMPC), which created a and underrepresented minority engineers. Each
who make it up. set of standards for identifying, engaging and year, Georgia’s nationally ranked accredited
utilizing minority suppliers in projects across the public and private universities award more than
We’re the cradle of the civil rights movement, metro Atlanta region. The council was successful 132,000 degrees and certificates to qualified
and you don’t have to look far in the capital city in influencing the evolution of supplier diversity, graduates of a variety of backgrounds and
of Atlanta or anywhere in the State of Georgia as evidenced by unprecedented levels of minority circumstances who are ready to enter the
to feel the effects of this movement, or to see participation in corporate procurement and workforce.
the role it plays in our everyday lives. major projects, both public and private.
Eventually the organization reached across the The Harvard Business Review recently described
The lessons Georgians learned firsthand from entire state. Georgia as a target state for tech companies
Dr. Martin Luther King Jr. continue to resonate. to establish recruitment strategies for workforce
Living legends who walked with him still provide Later renamed the Georgia Minority Supplier diversification, naming Atlanta as a “hotbed
leadership and inspiration as we carry out his Development Council (GMSDC), this award- of talent from traditionally underrepresented
vision and legacy of all people being treated winning organization now serves nearly 400 communities.”
equally, with access to opportunities across the corporations and more than 700 Minority
board. Business Enterprise (MBE) firms. The GMSDC As a complement to our outstanding institutions
is one of the top performing and most influential of higher education, Georgia’s HOPE Grant
In Georgia, economic developers play a unique organizations of its kind in the nation. waives tuition at our 22 state technical colleges
and important role as providers of hope, thanks for Georgia residents working to develop in-
in large part to a business community that The Georgia Department of Economic demand skills like welding, nursing, cybersecurity
has traditionally played a key role in pushing Development is a proud affiliate of this and others.
change forward. Stemming all the way from organization and works as a partner to develop
the 1960s with Dr. King, Georgia’s business and connect MBEs to our strong corporate And our businesses are working closely with
community and citizens have a positive history presence in Georgia. these education powerhouses, too. Southern
of working together to advance policies that Company recently announced a $50 million
make a difference in everyday lives, including Georgia is also home to two of the nation’s top multi-year initiative to provide students attending
those who have historically been marginalized. five Historically Black Colleges and Universities HBCUs with scholarships, internships, leadership
42. FDI ALLIANCE INTERNATIONAL
development, and access to technology and the global cultures represented heavily across Greater cultural understanding and different
innovation to support career readiness. They’ve the state, with cultural performances and perspectives enrich our lives and our business
challenged others to support with matching gifts. demonstrations, and through monuments, communities. Georgia is home to more than
museums, historical markers, and living legends. 700,000 residents born outside the U.S. and
Atlanta-based Fortune 500 company and global Museums focused specifically on civil rights and approximately 70 foreign governments, and
force Delta Air Lines is one of the founding the struggle that ensued to make them a reality we’re grateful for the contributions these
companies of OneTen, an organization that for all Americans are located in urban and rural communities make.
will combine the power of 37 major American areas alike, keeping these ideals front of mind.
companies – many with a Georgia presence – to These are only a small handful of ways Georgia
recruit, hire, train and advance 1 million Black The striking National Center for Civil and absorbs diversity as part of its We Speak Business
Americans over the next 10 years into sustaining Human Rights in the center of Atlanta connects culture, and we see this intentional growth as
jobs with opportunities for advancement. the American civil rights movement to today’s the way to a healthier, more productive, future.
global human rights movements. And if you
With history as a guide and the future constantly visit the Albany Civil Rights Institute in southwest
in our sights, like Delta, we will only keep Georgia, you may catch a powerful performance
climbing. by the Freedom Singers, another legacy of the
region’s history.
Georgia’s new Partnership for Inclusive
Innovation, a first-of-its-kind public-private We’re also home to Tyler Perry Studios in Atlanta,
partnership, is leading coordinated, statewide a worldwide household name. The studio was
efforts to encourage growth, entrepreneurship one of the first back up and running after the
and innovation across the state. Its guiding COVID-19 hiatus with new protocols and a
principles include guaranteeing underserved “bubble” in place to keep cast and crew safe
Georgians’ equitable access to resources and while in production. We have been home to the ABBY TURANO
opportunities, particularly for those in rural and first Latino-owned film studio, Areu Brothers, DEPUTY COMMISSIONER,
minority communities. and minority-owned digital media company, MARKETING, COMMUNICATIONS AND
RYSE Creative Village, recently announced that INTERNATIONAL ENGAGEMENT
Since taking office in 2018, Georgia Governor they will redevelop a historic school space in
Brian P. Kemp has also been in regular southwest Atlanta and transform it into a brand-
■ The state of Georgia’s diverse and highly skilled workforce, in a multitude of industries, remains a key driver in the state’s economy [email protected]
communication with civic leaders statewide new dynamic content production studio and
to determine where policies may need review development incubator.
and to engage in open a dialogue focused on
DIVERSITY KEY TO STATE OF GEORGIA’S SUCCESS constant progress in creating opportunities for
all people in the state.
In the State of Georgia, diversity and inclusion is For instance, inspired by Dr. King, a group of (HBCUs): Morehouse College and Spellman To that end, Georgia has also passed historic
not just a talking point. It’s part of our business Georgia business leaders in the early 1970s College, and others that are educating our future legislation to combat hate crimes, enhance
community and culture. It’s an essential part saw the need to support minority suppliers leaders. The Georgia Institute of Technology public safety and ensure that justice is served
of our “We Speak Business” reputation and working their way into corporate supply chains. hosts the most diverse college of engineering in for all Georgians – regardless of race, gender,
actions that recognize any number of needs They established the Atlanta Regional Minority the U.S., known for graduating the most women religion, nationality, or sexual orientation. This
felt by a business and the incredible people Purchasing Council (ARMPC), which created a and underrepresented minority engineers. Each measure is another way that Georgia puts
who make it up. set of standards for identifying, engaging and year, Georgia’s nationally ranked accredited progress ahead of politics and helps ensure
utilizing minority suppliers in projects across the public and private universities award more than that the state remains a place where all people
We’re the cradle of the civil rights movement, metro Atlanta region. The council was successful 132,000 degrees and certificates to qualified can live, learn, and prosper.
and you don’t have to look far in the capital city in influencing the evolution of supplier diversity, graduates of a variety of backgrounds and
of Atlanta or anywhere in the State of Georgia as evidenced by unprecedented levels of minority circumstances who are ready to enter the Our international communities are large and
to feel the effects of this movement, or to see participation in corporate procurement and workforce. vibrant, too, and play an important role in
the role it plays in our everyday lives. major projects, both public and private. our state’s community and economy. Census
Eventually the organization reached across the The Harvard Business Review recently described estimates show that nearly 10% of our state’s ■ Filming of Georgia-lensed CW series, “Black Lightning”
The lessons Georgians learned firsthand from entire state. Georgia as a target state for tech companies population is Hispanic or Latino, and the city of
Dr. Martin Luther King Jr. continue to resonate. to establish recruitment strategies for workforce Atlanta’s Diversity Index is four percentage points
Living legends who walked with him still provide Later renamed the Georgia Minority Supplier diversification, naming Atlanta as a “hotbed higher than the national average.
leadership and inspiration as we carry out his Development Council (GMSDC), this award- of talent from traditionally underrepresented
vision and legacy of all people being treated winning organization now serves nearly 400 communities.” Our Georgia companies, from the Fortune
equally, with access to opportunities across the corporations and more than 700 Minority 500s to our small and medium enterprises,
board. Business Enterprise (MBE) firms. The GMSDC As a complement to our outstanding institutions are intentionally seeking increased diversity,
is one of the top performing and most influential of higher education, Georgia’s HOPE Grant knowing that this will help them create better
In Georgia, economic developers play a unique organizations of its kind in the nation. waives tuition at our 22 state technical colleges products and solutions, attract the best talent,
and important role as providers of hope, thanks for Georgia residents working to develop in- and provide a corporate and community culture
in large part to a business community that The Georgia Department of Economic demand skills like welding, nursing, cybersecurity that welcomes all people.
has traditionally played a key role in pushing Development is a proud affiliate of this and others.
change forward. Stemming all the way from organization and works as a partner to develop And in Georgia, from our arts communities,
the 1960s with Dr. King, Georgia’s business and connect MBEs to our strong corporate And our businesses are working closely with tourism, and film and television production,
community and citizens have a positive history presence in Georgia. these education powerhouses, too. Southern to our leading businesses, we’re seeing an
of working together to advance policies that Company recently announced a $50 million increasing and exciting level of interest in the
make a difference in everyday lives, including Georgia is also home to two of the nation’s top multi-year initiative to provide students attending history, and the civil rights movement living ■ The Georgia Research Alliance, Emory University, Atlanta
those who have historically been marginalized. five Historically Black Colleges and Universities HBCUs with scholarships, internships, leadership around us. We celebrate our diversity, including
43. FDI ALLIANCE INTERNATIONAL
As the Visionary, Founder & Mayor of the City prioritize. In Lary’s eyes, diversity is a mindset makes them feel like they belong, only results in
of Stonecrest, Mayor Jason Lary has a unique that needs to touch every aspect of a city and greater engagement and creativity that satisfies
foresight that only great leaders have – the community so that organization ensures that a basic, human psychological need. A city has
ability to see light years ahead. One of the everyone embraces and contributes to the city’s to go through the hard work of focusing on
cornerstones of Mayor Lary’s indelible vision diversity and inclusion culture. Greater diversity diversity and creating an inclusive culture so it
for the city is a strong diversity and inclusion and inclusion results in greater profitability and can get to the space of “belonging”.
strategy that will allow the city to attract top talent, value creation. Mayor Lary clearly understands
captivate preeminent companies, sustain strong that cities that enact change to deliver business
communities and drive innovative results. value and engage diversity and inclusion Empathetic leadership is key. Lary knows the
initiatives to service their constituents, outperform importance of making sure city and community
Diversity and inclusion is a company’s mission, cities who opt for a more homogeneous leaders are equipped with the ability to
strategies, and practices to support a diverse approach. understand and share the feelings of those
workplace and leverage the effects of diversity they serve. It is vital for these leaders to be able
to achieve a competitive business advantage. “What’s important is creating the right culture to explain why they care; why it matters, and
The City of Stonecrest has created a diverse from city hall to every nook and cranny of every why it should matter to those residents they
and inclusive work environment that is more neighborhood that makes up Stonecrest. It is serve. Part of this process requires tuning in to
adaptable, creative and that has become a about creating the right culture for all 55,000 empathy and putting themselves is “someone
magnet for top talent, individuals and families residents that make up our great city,” says else’s shoes” (so to speak) which is required for
to live, work, play, worship, shop and educate. the history-making Mayor. Lary believes in compassionate leadership.
establishing a sense of belonging for everyone.
Diversity and inclusion is an essential business Having a connection to each resident, and each From senior leaders to frontline employees, every
practice that high-performing organizations resident having a connection to the city, that individual must see and understand their role
44. FDI ALLIANCE INTERNATIONAL
in the successful creation of city and community inclusion as a transformation. It’s not just an Emphasizing diversity has to be intentional,
culture. This means identifying differences in initiative or a program. It requires investment and there has to be buy-in from the entire
employee experiences and values across the from the executive branch to the newest person organization. The city looks for passion,
city (and across the community) so that change in the door. It requires real behavioral change. discipline, innovative thinking, problem-solving
can be made relevant for each person. That It’s about how the entire city operates and the skills and teamwork. “A key part of maintaining
lasting change must activate different parts of the individual ways of working, communicating and diversity and measuring the success of such
city and the community, at large — top down, contributing to the community.” programs is data and accountability,” says Lary,
bottom up, and middle out — in different ways. “to make sure diversity isn’t just an afterthought
This kind of organizational change must be but that it is front-of-mind for everyone, every
Lary supports maximizing joy and connection echoed through the entire organization. day”.
while minimizing fear among city staff and the
community as an element to a successful diversity
and inclusion mix. Elevating the power of shared
experiences creates greater potential for positive
change. It is central to not only point out where
there’s room for improvement, but equally
central to spotlight the moments of success
and celebrate them. Creating a culture where
every individual can contribute their full potential
requires investigating the systems currently in
place to uncover blind spots and finding ways
to reimagine them. The products and services
a city puts into its community reflect its values
— and its biases.
Lary says that to identify and bring to life the city’s
organizational values, mission and purpose is
the city’s brand and culture that are intimately
connected. His outlook in the journey toward
building a more inclusive city and more inclusive
community, is the importance of considering
the relationship between what’s happening
inside and outside of the city. What is the city’s CLARENCE BOONE
brand saying about who we are and our SR. ECONOMIC DEVELOPMENT DIRECTOR, CITY OF STONECREST
culture? In what ways is the city employee base
not congruent with the residential base? What 3120 Stonecrest Blvd, Suite 190, Stonecrest, GA 30038
experiences are being left out or misunderstood?
Lary feels this line of thinking forces the city to Direct: 770.224.0213 Main: 770.224.0200
think ahead, about what kind of organization [email protected]
the city is, what kind of organization the city
wants to be, and what the city’s legacy will be. www.stonecrestga.gov
Lary says, “we see the work with diversity and
45. FDI ALLIANCE INTERNATIONAL
→ CULTURAL DIVERSITY. AND INCLUSION.
Proliferated by the pandemic, the rise of globalism and technology
has created an incredibly lucrative investment opportunity. In cultural
training. Cultural understanding and synergy are no longer nice-to-
haves. They are necessary. They are competitive advantages.
Diversity and Inclusion. These are big buzz words in the industry right
now. And they should be as they are very important in today’s times.
Many large companies are hiring for diversity in race and gender,
amongst several other categories. But why, so often, is culture left
out of the equation? Should it be? Definitely not. And here’s why.
The word “diversity” carries a connotation of variety. It pertains not just
to race, gender, religion and so on, but to other areas less focused
on such as age and experience as well. If we want to have a truly
diverse organization, we must make sure to be diverse not only in
one of these arenas, but in all of them.
And diversity pertains to culture too. Cultural diversity is just as
important, if not more so than diversity in the other categories. Why?
Teams with higher cultural diversity have been shown to produce
extraordinary results. This is because culturally diverse teams have
the power of drawing upon a variety of perspectives and problem-
solving approaches. Which leads to more creative and effective
solutions to problems.
46. FDI ALLIANCE INTERNATIONAL
When the culture of each member of a team and/or organization is
understood and respected, these differences transform from barriers
to synergistic catalysts.
Many organizations have made great strides to hire and retain diverse
talent. But that alone doesn’t mean these organizations are inclusive.
Diversity is an excellent start, but inclusion is what is really needed to
move organizations to the next level.
At present, we mostly see diversity WITHOUT inclusion. Many
organizations employ members from various groups, yet many of
those powerful voices are never heard. We are on the brink of an
extraordinary change as organizations become aware of this major
problem, and look for solutions to fix it.
So how can organizations become more inclusive?
In order to be truly inclusive, an organization must listen to and factor
in the thoughts, opinions, and solutions of all of the diverse people,
on all levels, whom they employ. This can be as simple as asking for
feedback in a meeting, to having a dedicated process set up where
all employees can provide input. And then those thoughts must be
considered and applied to the decision-making process.
As organizations become aware of the dire need to better understand
and utilize cultural diversity as a competitive advantage to both survive
and thrive, we will see a rise in inclusion as well.
ROBERT MAISEL
CROSS-CULTURAL CONSULTANT
+1 917 727 1492
[email protected]
www.RobMaisel.com
47. FDI ALLIANCE INTERNATIONAL
GOVERNOR WELCOME TO
KIM REYNOLDS IOWA
owa, its name derived from the Native industries. Iowa is a right to work state with established Iowa as a leader in advanced
American Ioway people who once inhabited a low cost of doing business. The state’s manufacturing.
the region, became the 29th state in 1846. success may be partially because Iowa has
The Mississippi River forms its entire eastern a business climate that consistently ranks Home to nearly 6,800 finance and
border, and the Missouri River and a among the best in the nation. Or, it could insurance companies and a workforce of
tributary, the Big Sioux, form the western be the legendary Midwestern work ethic, more than 95,000 talented professionals,
border, making Iowa the only state with the abundant raw materials or access to Iowa is one of the nation’s top headquarters
two parallel rivers defining its borders. It markets that makes companies prosper. for the finance and insurance industries.
is bordered by Minnesota to the north, Iowa is the perfect place to expand, relocate
Wisconsin and Illinois east, Missouri south, Iowa’s much more than just a place that’s or start a financial services business. Iowa
Nebraska and South Dakota to the west. great for growing a career – with a top- leads with a pro-business mindset, a
ranked quality of life that’s as desirable as it progressive and responsive regulatory
According to U.S. News and World Report is attainable, it’s a place you and your family environment, and offers one of the lowest
this year, Iowa is ranked as the number- will be proud to call home for years to come. insurance premium tax rates in the country
one best state in the nation. Iowa’s greatest Advanced manufacturing is Iowa’s largest — one percent.
opportunity for economic growth is to build industry, accounting for more than 17
a workforce that’s nimble, highly skilled and percent of the state’s total GDP. Nearly Strong industry leadership has also helped
filled with lifelong learners. Today, we are 6,000 manufacturers produce everything Iowa become an innovation hub for
experiencing a shortage of skilled workers from food products and medical devices insurance technology. Established in 2015,
across every region of our state and all to aerospace products and construction Iowa’s Global Insurance Accelerator (GIA) is
types of industries from manufacturing and machinery. the world’s first business accelerator focused
skilled trades, to health care and information on Insurtech and has helped numerous
technology. But through dynamic public- Iowa is perfectly positioned to export these insurance companies from around the
private partnerships, we’ve implemented products around the globe, with a strong world grow and expand.The state of Iowa
innovative solutions that start in our schools transportation network with access to is the perfect place to expand, locate or
and continue in the workplace to ensure that air, water, rail and highway. In addition, start a business. The state’s pro-business
opportunity lives here. Iowa’s skilled talent pool and state-of-the- policies, nationally recognized research
art training and research programs at our centers and legendary Midwestern work
Iowa is a great place to do business. colleges and universities offer a wealth of ethic give businesses with an Iowa location
Manufacturing is strong, and the financial workforce resources. a huge competitive edge. Those business
services sector is thriving. In a state with world- advantages paired with a low cost of doing
renowned research institutions and robust Iowa’s combination of business-friendly business, central location, abundant raw
innovation, Iowa bioscience companies government policies and tax structure, materials and efficient transportation
are at the forefront of breakthroughs in connection to centers of research excellence infrastructure continue to fuel Iowa’s
plant, animal and human bioscience and strong transportation network have economy.
48. FDI ALLIANCE INTERNATIONAL
ABOUT THE CRDC
Our region is one of the largest per capita manufacturing centers in the United States.
Centrally located in the Midwest along the Mississippi River, dozens of manufacturing
companies have chosen this area for access to three Class-1 Railroads (UP, CP and BNSF),
several interstate trucking routes and local barge operations. Clinton County is home to
Archer Daniels Midland (ADM), LyondellBasell, Nestle Purina Pet Care, Custom-Pak,
West Rock, Guardian Glass and many others. Three business parks currently have land
available and all of them are located in Tax Increment Financing (TIF) districts.
Clinton County also has two federal Opportunity Zones, which offer
attractive benefits to new investors.
PHOTO:
MISSISSIPPI RIVER AT RIVERVIEW PARK
CLINTON, IOWA
FULTON INDUSTRIAL
CLINTON SITES
CLINTON SITES CENTER (IL)
LYONS BUSINESS &
TECH PARK (IA)
LINCOLNWAY INDUSTRIAL,
RAIL & AIR PARK (IA)
55-acre development site
located in a TIF District
and Illinois Enterprise Zone
70-acre park in a TIF District
ideal for light industrial and CONTACT
service industry firms
ERIN M. COLE
450-acre Iowa Certified Site
offering direct rail access in a TIF District (563) 242–4536
and adjacent executive ariport
[email protected]
721 S 2ND ST, CLINTON, IA, 52732 WWW.CLINTONDEVELOPMENT.COM/BUSINESS
49. FDI ALLIANCE INTERNATIONAL
STRENGTHENING ECONOMIES WITH IDEAS AND INNOVATION:
MAKING THE CASE FOR DIVERSITY
If there was ever a case study for the benefits of the process. If we were all the same, think about ethic and a belief in education and the notion
diversity and how diversity, equity and inclusion how boring the world would be. These different that education was the key to achieving the
positively impact an economy, it is the United points of reference which comprise who we American Dream and economic advancement.
States itself. Of course, the U.S. is not perfect, are as individuals, create a massive collision They achieved their dream and with the next
but it is moving in the right direction, with an of ideas and innovation, and yes, sometimes generation that followed, their accents were
upswell in societal support for sweeping civil racism and exclusion. lost and the only thing tying them to Ireland
rights reforms and the evaluation of norms when was their name, a few distant relatives, and faint
it comes to being an inclusive society. When my grandparents immigrated to the U.S. bits of Irish culture that were most dominant in
from Ireland, they were part of America’s labor domestic life.
Long known as being one of the world’s most class. My grandfather worked in construction and
prolific sources of ideas and invention, diversity my grandmother was a maid in a household in The Irish story is an important distinction to make
of culture, race, and religion have been the Boston. They brought with them a strong work because people of color and different religions
key ingredients in America’s innovation “secret
sauce”. This democratic experiment of a country
has attracted people from every corner of the
world, all vying to be part of the “American
Dream” and the melting pot that is America.
Immigration, diversity, perspectives, and the
differences we all bring with us, foster a sense
of curiosity, dreams, and drive that has fueled
the U.S. economic engine. Diversity is America’s
secret sauce, and the most important elements
of diversity are the differences themselves. Color,
race, sexual orientation, gender, culture, religion,
foreign born; the things that make people
unique, inspire them to create.
Our varying perspectives, vantage points, and
cultures create the friction, which produces the
energy and spark that pushes us all to achieve
and reach higher. It is not always perfect, and
it is not always pretty, but the friction is part of
50. FDI ALLIANCE INTERNATIONAL
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