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OnPage Factors

Test # Test Title Test Result
1 On-Page Word Count The 1000 word page won the #1 spot in this test.
3
7 Critical On-Page Factors The top 4 confirmed on-page keyword placement factors are: Meta-title, body content, URL, H1.
10
On-Page Word Count 2 The 1300 words take the lead and then rankings decline with additional words added.

E-Commerce Silo URL The test page without the /product/ in the URL wins but in the following test with an actual Woocommerce
Structure page, the Woocommerce page wins!

11 Original Vs Stock Images The stock image wins!

12 Overuse of ALL CAPS The page with no caps indexed first and continues to maintain rank.

13 Should You Only Place the Having a keyword in the title tag 2x is not “over-optimization”.
Keyword Once in the Title
Tag?

14 Word Count Round 3 Somewhere between 1100 and 1600 appears to be the sweet spot. Still shoot for around 1300.

16 Does a Page with Schema Pages with Schema Markup outranks pages without Schema.
Markup Outrank the Page
Without?

17 Should You Optimize Your The meta title that is optimized for the target keywords will beat the meta title that isn’t.
Meta Titles For Clicks
Rather Than Keywords

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OnPage Factors

Test # Test Title Test Result
18 Exact Match Domains still work and they will beat out a partial match domain and a random domain.
Exact Match Domain Vs
20 The link from the homepage to the homepage ranked above the link from the homepage to a relevant
Partial Match Domain internal page.
24 Home to Home Page Link
Vs Link to a Relevant The page optimized for 1 keyword beats a page that is optimized for 4 keywords.
25 Internal Page
The page that only uses the target keyword beats a page that uses the keyword 1 time and then uses
Should You Optimize a LSI/keyword variations.
Page for Multiple The page with Open Graph is the only page to index and rank.
Keywords?
LSI Vs Keywords There needs to be at least a 50/50 ratio for a page to be determined unique. It appears that this is
regardless of how many words are used, the ratio is the important metric.
29 Open Graph Vs No Open
Graph? The experiment page with the bloated code dropped to the bottom of the SERPs!

40 How Much Original Text is In each test, the subdomain wins!
Required for a Page to be
It took just two internal links (using a silo structure) to beat the external link -proving that internal links are
“Unique”? relatively powerful!

41 Does a Page with “Lean”
Code Beat a Page with a
“Bloated” Code?

45 Subdirectory Vs
Subdomain: Which
Outranks the Other?

56 Determine Relative

Strength of an Internal
Link?

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OnPage Factors

Test # Test Title Test Result
57 LSI is a ranking factor!
Is Latent Semantic
60 Indexing (LSI) a Ranking You can change the way Google Analytics records both bounce rates and Avg Session Duration by adding
Factor? an event to Google tag manager
Hacking Bounce Rate –
Can it be Done?

61 Does Google “See” (and Google sees and indexes content in these hidden areas.
Index) Content That is
Hidden in an
Accordion/Drop Down
Tab?

64 PNG vs JPG: Is There A PNG dropped to the bottom.
‘Better’ Image File?

72 Buying Expired Domains: DA won in this test.
DA Vs TF

74 Does the Amount of Pages More pages = better ranking.
Indexed Affect Rankings?

76 Do Sitewide Links from a Sitewide links affect rank.
Blogroll Affect Rank

77 SIA and Semantic Mastery They pass juice.
Joint Test: Do Links in
Javascript Overlays Pass
Juice?

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OnPage Factors

Test # Test Title Test Result
79
Can You Affect the Rank of Yes, this test confirms that changing the destination page on a shortened URL can affect rank on multiple
83
86 Multiple Pages pages at the same time

Simultaneously with the

Same Shortened URL by

Changing the Destination

URL?

What is the Best Way to Links from body and footer pass more juice, but there were ‘mistakes’ in the test setup that may have
Pass Internal Link Juice affected the results. Although, these mistakes lead us to discoveries about MOZ’ and Majestic’s workings
from the Homepage

Will Google Index Content It indexes hidden CSS content.
Hidden by CSS?

87 Keyword Prominence is a Place your keywords above the fold or within the first 100 words on the page.
Ranking Factor

93 Does a .city Domain Beat a 8 out of 9 wins for .com.
.com in Local Search?

96 Does Splitting Content into Splitting up content had slightly better user metrics for bounce rates and pages per session whereas the
Multiple Pages Result in single page had better average session duration
Better User Metrics?

99 Keyword Prominence is a Get it above the fold or first 100 words.
Ranking Factor (Part 2)

106 How Strong Are Internal Internal links are a strong ranking factor. It took just 3 internal links to move the test page from #10 to #1
Links on the 10-Page Test? spot.

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OnPage Factors

Test # Test Title Test Result
107 Hyphenated keyword wins!
112 Does Google Prefer a
115 Hyphen or No Hyphen for Categories are the best pages to try and rank and we believe the Persona/mega-menu structure would
Two-Word Keyword help.
117 Phrases?
Category pages are the strongest pages.
Ecommerce Test 1: Home
Page, Category Page, or The image tests triggered a “freshness” signal whereas the text tests did not. However, if what we saw on
Product Page Best to the image tests was a freshness update, the positive impact only lasted for a handful of hours.
Index?

Ecommerce Test 2: Home
Page, Category Page or,
Product Page Best to
Index? (WooCommerce
Edition)

Four Tests on Content
Freshness

118 Does Optimizing Content in Not only does Google read hidden content in drop downs and accordions, it also counts the content for

an Accordion Affect ranking purposes.

Ranking?

119 Does Page Freshness Freshness, while a factor, is a very weak factor.

Affect Ranking?

120 Does the Distance The closer the words are to each other, the stronger the relationship between them.

Between Keywords Affect

Ranking?

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OnPage Factors

Test # Test Title Test Result
121
Building a Wall to The test was cut short but from the results, the strongest factors were:
124
Determine Ranking Factors Link with exact match anchor text (moved the ranking by 9 spots)

Title tag (moved the ranking by 7 spots)

URL/ Keyword Density (moved the ranking by 6 spots)

H1 (moved the ranking by 4 spots)

1,300-word article (moved the ranking by 3 spots)

Will a Page with All No- The page with no-follow links shifted up one in the rankings, while the others did not move or shifted down
Follow Outbound Links to accommodate the shift upwards.
Outrank a Page with All
Do- Follow Outbound
Links?

129 Are Relative Links Bad for We would recommend using both absolute and relative links

SEO?

133 Can You Beat an H1 by The experimental page was able to overcome four other pages containing an H1 tag by increasing its
Increasing the Keyword keyword density from a mean of 2% to 2.6%.
Density in the Body
Content?

135 Does the H1 Position Affect The main point of the page should be the H1 and the supporting points should be listed underneath the
Ranking (Above or Below H1.
H2)?

136 Testing the Strength of It took just 2 internal links to move the test page from position #30 to position #1

Internal Links in a 30-page

Test

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OnPage Factors

Test # Test Title Test Result
142 H1 is simply a stronger signal than an H2.
Does the Use of Headlines
(H Tags) for Your Page
Titles Affect Rank?

143 Will Content Translated by Multi-language content is not seen as duplicate content and gets pass Google’s duplicate content filter.
Google Translate Pass the
Duplicate Content Filter?

147 Keyword Density vs Word Keyword Density. This test clearly shows that keyword density is a stronger factor than word count. You
Count: Which is the should only increase word count if you can maintain keyword density.

Stronger Factor?

150 Will a Page with Keywords Probably. Emphasis might be doing a little something.
Tagged as Emphasis
Outrank a Page with
Keywords Tagged as
Italic?

152 Does Adding Google Slight signal. Getting movement of one place on one test is, at best, a rather slight signal. We’re not sure if

Custom Search to a Page getting that edge would be worth the effort or design changes.
Affect Rank?

160 Does Google Limit the EMDs are still a viable technique and anything that comes from Google should be taken with a Dead Sea

SERPs to One Exact level grain of salt.

Match Domain?

171 Does Google Read Long Add in misspellings, content that is off-brand or add suburbs for local SEO.
Meta Titles?

181 Can Google Read Text Google can “see” the content that the JavaScript generates. Google will then consider that content and

Generated by JavaScript? index pages according to that generated content.

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OnPage Factors

Test # Test Title Test Result
187
202 Do Exit Pops Affect Rank? The results showing improvement with the keyword in the exit pop are very interesting as all three tests
204 moved to number 1.
213
Can You Index a Page with A lot of evidence is pointing to these HTML elements as being ranking factors.
222 HTML Classes or IDs?

Do HTML IDs or Classes Putting keywords in HTML can affect rank. If you are going to use this technique, you probably want to

Affect Rank? avoid IDs and use Classes instead.

Can You Manipulate the This opens up the potential to “keyword stuff” but show a well-written article to the end user. It may also
DOM Timing So that allow you to show ads, affiliate links and other content that Google may penalize without Google realizing
Google Indexes a Keyword it’s there.
That is Not Displayed?

Does LSI Affect Rank? LSI is a ranking factor.

223 Do Keyword Matches or Keyword matches are a ranking factor. When you do your on page analysis for your exact keyword phrase,
"Variations" Affect Rank? you need to be mindful of variations.

226 Will Google Index a Page Google will index a page with a keyword in the figure tag.
for a Keyword in a Figure
Tag?

227 Does Google Images Pick Google will “pick-up” images that are wrapped in div tags. Further, those images will get into the Image
Up Images in Div Tags? Search results

228 Does Google Detect Google is seeing all the test pages as unique. Even using a unique word every 24th word will get past the

Duplicate Content If Every duplicate content filter.

13th Word is Unique?

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OnPage Factors

Test # Test Title Test Result
229
Does Having the Keyword Having your keyword in the page title of the linking page is aranking factor as the test page has moved
230 in the Title of a Page Allow above the other page which didn't have this signal.
a Link on that Page to Pass
231 More Juice?

Does Having the Keyword Having your keyword in the URL of the linking page is a ranking factor as the test page has moved above
in the URL of a Page Allow the other page which didn't have this signal.
a Link on that Page to Pass
More Juice?

Is an H4 Stronger than an There is a difference in using H4s vs H5s, and H4s are a stronger ranking signal.
H5?

236 Internal Linking with Exact An internal exact match anchor triumphs over random word/s. In the end, do internal linking! Point exact

Match Anchors match anchors to pages that you want to rank.

239 Now that We are in Mobile Google is still considering content that is hidden in accordions even in the new mobile first index.
First, Does Google Read
Content Hidden in
Dropdown Accordions?

241 Which Passes More Relative URL.Try this out on a couple of your internal links.

Internal Link Juice, an

Absolute URL or a Relative

URL?

242 Will a Page with the Same You still want your meta titles and H1s to match.
Meta Title and H1 Outrank
a Page with Different Meta
Title and H1?

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OnPage Factors

Test # Test Title Test Result

243 Will a Silo Help a Target The bottom line from this test is that silos are a powerful technique. Pro-tip, if you really want to be
Page Rank? advanced at SEO, create virtual silos.

247 Do Leading Keywords in I wouldn’t go for broke and write all my h2s and h3s with leading keywords. I would though, make it a point

H2 and H3 Tags Affect to do one or two on a page

Rank?

248 How Much is Too Much in With the initial test which has now run for 40+ days, the 2.5% keyword density has risen to the top.

Terms of Keyword However, below this, there doesn’t appear to be any order to the ranking.

Density?

255 Will Google Read Text in a Inserting the pixel resulted in the same outcome, Google will read the keyword and index the page
Pixel?

257 Is “Table of Contents” a It seems that the TOC has a positive push on rankings when the main keyword is included in the headers -
Ranking Factor? at least once in h1, h2, and h3 tags.

258 How Important is Having Very. Google does consider phrases and having the exact phrase on your page and will outperform a page

the Exact Keyword without the exact phrase.

Phrase?

266 Will iFrame Help with Be careful. Could have slight negative effect. Adding the iframe to the page obviously increased the word
Rankings or Will it Hurt count / mention of other url in the code, as well as other things.
You?

267 How Important is it to have Very. Google does consider phrases and having the exact phrase on your page will outperform a page
the Exact Keyword Phrase without the exact phrase, if an equal density is used.
(Continued)?

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OnPage Factors

Test # Test Title Test Result
Likely. Although the results weren’t as conclusive as we’d like, I think there is something here.
271 Is the Sentiment Word
“Best” a Ranking Factor?

272 Is an Inner Page Linking to A page that links to itself could give a slight boost.
Itself Getting a Stronger
Signal Than an Inner Page
Linking Out?

274 Does Google Read While the page didn’t index in the SERPs it’s very cool that it indexed for an image search.

Keywords in Image Files?

278 Exact Match Domain Hyphens. In all cases, the hyphenated domains were returned.

Name: All Squished

Together vs with Hyphens

287 iFrame Overlays - Should By overlaying, it seems that Google gives more relevance to the thing that people see - in this case, the

You Be Doing Them? other site, and so it essentially becomes a copy of the iframed site.

289 Do the Amount of Internal It appears that there is a clear winner in terms of whether it is better to have more than 1 internal link on

Links on the Page the page or not.

Correlate with Rank?

292 Is TTFB (Time to First Small TTFB adjustments (anything up to 1 second) did not add any ranking boost to the page. However,
Byte) a Ranking Factor? large adjustments (over 1 second) were a major issue with Google.

295 Exact Match vs Branded Exact Match. All we can say for now is that, for an aged page that has no existing backlinks, it’s highly

Anchor Text For External effective to build an exact match anchor external link.

Links?

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OnPage Factors

Test # Test Title Test Result
We still feel good that H tags are considered by Google, regardless of where on the page they are found.
297 Will Adding an H2 in a
Sidebar Affect Rank?

299 Will Adding a < nav > tag to We think we can say that the tag is a weaker factor but one that could be a nice little go to.
a Page Affect Rank?

302 Does Adding a Tag Page It seems the canonical did push a little but not enough yet.
with Canonical Act Like an
Internal Link?

303 Does a Keyword’s Distance It seems like a good idea to keep your keyword as close as possible to the top.
From the Top of a Page
Matter?

306 Can Google Read Images? Google can read the images as words. They do look at your images and run them through some
recognition program.

312 Will Adding a Question in The page with the question “Why” in the title rose to the top of the SERPs, where it still remains
the Page Title Affect Rank?

313 Is the Meta Description a The meta description gets positive movement.
Ranking Factor?

320 Do All SEO Tools Come Different tools come up with different page counts.

Up with the Same Word

Count?

321 The Distance Between The closer the distance, the higher the rank.

Words in a Keyword

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OnPage Factors

Test # Test Title Test Result
327 An internal link with schema may be able to pass more juice than an external link.
Will an Internal Link With
Schema Pass More Juice
Than an External Link
Without Schema?

329 How Does Google Treat The page without the block quote added moved one spot upin the SERPs.
Content in a Blockquote?
(Part 2 –Testing The
Inverse)

330 How Does Google Treat The page with the high authority block quote added jumped to the top of the SERP.
“High Authority” Content in
a Blockquote?

330 Will a Page With a The new fake keyword appeared in the SERPs, with the new fake keyword in the meta description.

Keyword in an Embedded
MyMap Appear in The
SERPs?

336 Is there a Correlation We can’t single out the factor of having many pages as the one that moves the needle.

Between the Number of

Pages per Topic and
Rankings?

338 Inner linking in Silo: Is It looks like topical content is working a little better in this test.

Topical Better than Non-

Topical?

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OnPage Factors

Test # Test Title Test Result
340 Our test page bounced around but eventually slipped to the number 2 position in the SERPs.
Do Sentences per
Paragraph Length Matter?

342 Will an HTML Page Rank The html test page landed solidly at the first spot and remains at the top position.
Better than a WP Page?

344 What is the Best Domain We are now using the .me and .co in our tests -they have more pages and having more pages normally

Extension To Use? tips the scale and it has more activity as well. But that would NOT make me not buy a .com, .org, etc for

any of my projects. I would ALWAYS buy the .com for branding purposes.

351 Do Table of Contents As long as you have your TOC in the top or middle category of the EasyTOC plugin, you will be OK.
Placement Matter?
It is looking very similar to the image test where .006 to .008 was the sweet spot, here we are looking at a
359 How Many Videos on a .004 to .007. This test is for retesting.
Page is Optimal?

360 Can Google Crawl It is safe to hide links from Google with the use of JavaScript “onClick” event.

JavaScript Links (Onclick)?

362 What Is The Best Test A: HTML.net .com .info .org Test B: WordPress .us .us .info

Extension To Use – (Aged

Test of the Top 5?)

363 What Is The Best Domain We are finding that the .us and .info have a larger place in link building then we have previously thought.
Extension To Link From?

364 An Aged Domain vs. The new site beat out the site that was almost 15 years old.

New(ish) Domain – NOT

HOSTED

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OnPage Factors

Test # Test Title Test Result
365 The newer aged site that had been hosted with content on it all these years beat one that was older than it.
Aged vs. Aged - Hosted
366 With Content vs. Not Being A double win for the older domain that was hosted and had content.
Hosted
367 Google likes history, get it hosted as soon as you buy your site
Aged vs. New – Hosted
with Content vs. New &
Hosted With Content

Aged & Extensions

368 Aged vs. New – Linking The keyword MUST be on the page for it to show up in the search results no matter what the anchor text is
From Index To Inner Page that is linking to it.

369 Age vs Less Age - Will a It is a win for age.
Link On a Domain With
Just Age (no previous
hosting) Beat a Link From
a Newer Site?

372 Can “Keyword in City” In this test, we weren’t able to trigger the BERT algorithm. The page optimized for “keyword in city” ranks

Outrank “Keyword City” #1 when searching “keyword in city”. When searching “keyword city”, the page ranks #5.

When Searching “Keyword

City”? Part1

373 Can “Keyword in City” The page optimized for “keyword city” ranks #1 when searching “keyword city”. When searching “keyword

Outrank “Keyword City” in city” the page ranks #2.

When Searching “Keyword

City”? Part 2

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OnPage Factors

Test # Test Title Test Result
378
Does the Number of Words This needs a little longer but I think we will see the shorter sentences finally settle in the first spot.
381 per Sentence Help with
387 Rankings?

390 How Many Images On A The final result is about an 8% image density.
Page Best Helps Ranking? Replacing an entire article on the same page performed a little better, considering our past results.
393
Does Replacing Your
Article Help Your Page
Rank?

Does Having an Embedded Having an embedded Google map does indeed help with rank.
Google Map on a Page
Help Rank?

Are Keywords in LI Tags in As opposed to the prior test, based on this test, there appears to be a benefit of having keywords in LI tags
Navigation a Stronger within the Nav tag.
Factor than Keywords in LI
Tags in the Body (Part2)?

399 Silo Structure – Reverse Silo A (Supporting pages linked to each other, supporting pages linked to target page) won, but only

vs. Non-Reverse slightly.

400 Silo Structure – Linked Silo A (Supporting pages linked to the target page but were not linked to each other) won, but only slightly.

Supporting Pages vs. Non-

Linked PDF

401 Does an Unlinked Authority Citing an authority site, even though unlinked, does indeed provide benefit.
Domain in the Body
Content Affect Rank?

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OnPage Factors

Test # Test Title Test Result
407
Does a Brand Citation in The test page with the brand mention rose up to number 1, Google seems to be recognizing and rewarding
the Body Content Affect mentions of well-known and powerful brands.
Rank?

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OffPage Factors

Test # Test Title Test Result

4 Do Google Docs Pass Link Google Doc Links pass juice.
Juice?

5 What are the Strongest The top Web 2.0s in order of strength are: Blogger.com, Tumblr, Google Sites, Wordpress.com, Jimdo

Web 2.0s?

8 Best of Web 2.0 (Part 2) The top 5 Web 2.0s in this run, in order of strength are: Kinja, Wikidot, Isuu, Medium, Edublogs

15 Web 2.0 Round 3 Top sites from round 1 and round 2 were placed head to head and these sites rose to the top: Tumblr,
Academia.edu, Ucoz.site, Wikidot

19 Can You Over-Optimize The test page that was bombarded with links shot to number 1 and has stayed there.
Anchor Text?

21 Does a Page with a Link YouTube links are a ranking factor.
from a YouTube Video
Outrank a Page Without

22 Does a Page with a Link Pages with links from a Facebook post with shares and likes (especially shares) will outrank an identical
from a Facebook Post with page without.
Likes and Shares Outrank
a Page Without

23 Will You Get Penalized for The test page with spam links moved to number 1.
Buying Links

30 Link Echoes: Do Deleted After 2 weeks, the link echo remains. The page that moved to the #1 spot is still ranking #1.
Links Still Help Boost
Rankings?

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OffPage Factors

Test # Test Title Test Result
33 The test page bombarded with links ranked and still continues to rank at the number one position.
What Does It Take to Get
You an Unnatural Link
Penalty

34 Which Are the Strongest Only vi.sual.us is being indexed. Most of the infographic sites are in manual review and we have to wait

Infographic Sites and see.

37 2.0 Web Syndication 2.0 Stick with the Web 2.0s that we have tested and are strong and the safest way is to only use a description
and most likely, a good spin.

39 Will a Page with an Non hyperlinked links work but the link needs to be authoritative and contextually relevant.

Outbound Non-Hyperlinked

Link to a High Authority
Site Outrank a Page
Without One?

43 Is Bounce Rate a Ranking Bounce rate is a clear ranking factor!
Factor?

44 HTTP Vs HTTPS: Does Google uses https as a ranking factor!
One Outrank the Other?

45 Subdirectory Vs In each test, the subdomain wins!
Subdomain: Which
Outranks the Other?

46 6 Tests in 1: Testing Use Google Properties –Google Docs, Youtube, etc. Videos are very strong and they will continue to
Linking Stacks Using
Google Properties

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OffPage Factors

Test # Test Title Test Result

50 Does the Use of Social Adr SocialAdr produces positive ranking signals.
Boost Your Rankings?

51 Which Link Shortener is Google shortener seems to transfer the full amount of juice. One advantage to Capsulink is that you can

“Better” to Send to a change the destination URL so there could be value in losing a little juice but able to use the link multiple
Ranking Page from a times.
Google Doc?

52 Which Link Shortener is Google shortener and Capsulink boosted the rankings to #1.
“Better” to Send to a

Ranking Page from
YouTube?

53 Do PDFs Pass Link Juice? Confirmed! A link in a PDF passes juice and positively affects rank.

66 How Long Does It Take for Google URL submit and the Search Console Fetch and Render both took less than 15 minutes, Linklicious

a Page to Index Using took 8 days, and a hyperlinked texted in a Google Doc took 10 days.

Different Indexing

Methods?

67 Penguin 4.0 Follow Up In the Unnatural Link Penalty test, the test page still ranked at #1, same as with the Backlinks with Exact

Tests Match Anchor Text test whose test page also remains at #1. For the Paid Links test, the test page moved

back to its original #3.

68 Do Deindexed Sites Still Deindexed links pass juice and the links moved the page up to #1.
Pass Link Juice?

69 Does a Page with a No- No-follow links moved the needle.
Follow Link Affect Rank

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OffPage Factors

Test # Test Title Test Result

70 Anchor Text Exact Match The page receiving 50% anchor text and 50% naked URLs ranked better than with 100% exact match,
Variance 75% exact match and 25% naked URL, 25% exact match and 75% naked URL and 100% naked URL.

78 Do Deindexed Sites Still they pass juice and still have ranking power.

Pass Link Juice (Part 2)?

79 Can You Affect the Rank of This test confirms that changing the destination page on a shortened URL can affect rank on multiple

Multiple Pages pages at the same time.

Simultaneously with the

Same Shortened URL by
Changing the Destination
URL?

81 Does Google See a Link Google does see the link and it will benefit the page.
from a Weebly Natural 301
URL that Benefits a
Forward-Facing Weebly
Site with a Custom Domain
Name and URL Structure?

85 Developing a System to The Google Doc had a power of “6,” moving the test page from #10 to #4 and the DA0 TF1 link had a
Determine Ranking Value power of “2,” moving the test page from #10 to #8.

102 Test Update: Link Echoes Links last 6 months.

103 Do Google Cloud Pages A note of caution: putting one of these pages together is not easy and requires HTML and CSS

Pass Juice knowledge.

114 Does a Twitter Link Affect While we can’t say for 100% certain that it was all the retweets we do think it’s possible that retweeting a

Rank? tweet with a link can boost rankings, even if tweet is not indexed.

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OffPage Factors

Test # Test Title Test Result
116 Test page moved to number 1.
Can You Boost Link
Strength Through Traffic? Yes, although there’s a delay in rank improvement.
(A Follow Up Test)
Google counts them both and each will pass juice.
125 Does an Instagram
Account Link Pass Juice We used Supreme Traffic bot for this test. First, rankings tumbled from number 3 to 4 then all of a
and Affect Rank? sudden, the page moved up to number 1.
Campaigns run through automated services, such as Panda Bot, can influence rankings through
128 Does a Second Link with search results CTR.
Unique Anchor Text Pass
Juice? It appears that proximity is the main factor. However, you can increase your radius and possibly jump a
spot in rank through citations.
138 Can Bot Traffic Increase It seems that Local Proximity is balanced against Citations.
Rankings?
Links from MeetUp event pages pass juice.
139 Will Automated CTR and
Internal Clicks Influence
Ranking?

145 Local Proximity Test

146 Local Proximity Test 2 -
The Excluded Sites

148 Will a Link in a MeetUp
Event Page Affect
Ranking?

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OffPage Factors

Test # Test Title Test Result
151 Mostly. What we can definitely say is that expired domains pass juice, perhaps just not all the time.
Does Redirecting an
Expired Domain to a Page
Affect Rank?

153 How Long Does it Take for 41 days. It took almost 41 days for these pages to settle.
a Test Environment to
Settle?

154 Using Rankwyz for CTR CTR has poor effect on final destination, but good effect on page visited by the bot.

156 Testing PBNs In a live environment, it could be months before you see any positive link benefit. Additionally, you might
get a long transitional rank period which would seem to show a negative effect from the links.
167 How Much Will Google
Crawl? 1000kbs. Check your crawl rates. If you are launching pages larger than your daily crawl rate, make sure
to use the fetch feature in Search Console so that Google will crawl the whole.

169 CRO in Action: Adding Pleased with the results so far. Referencing the cross streets outperform the name of the shopping center.
Actual Location to Footer links kicked in very quickly.
AdWords Ads

179 Do Footer Links Work?

180 Which is Stronger - Footer Header. The header links were stronger than the footer links in this test.
Links or Header Links?

183 Testing Different Indexing Video Sitemap wins. Video sitemap is definitely the winner. In our own practice, we continue to have mixed

Techniques results with Google URL submit and Fetch and Render. However, the video sitemap submit continues to

work well consistently.

184 Which is Stronger - Footer Contextual Links. The contextual links page is still at #1, the header page has moved to #2 and the footer

Links, Header Links, or page is in the #3 spot.

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Test # Test Title Test Result
197 You can positively affect the rank of two different pages on the same domain from the same article.
203 Sending Links from One
Domain to Two Different DOM. Google is able to index a page based on the rendered DOM, with the HTML source code being
205 Pages on Another Domain ignored.

Does Google Index the The whole internet isn’t mobile first, yet. It looks like Google might be telling the truth on this one - sites will
HTML Source Code or the be notified when they are in the Mobile First Index.
Rendered Document
Object Model DOM?

Is Google Using a Mobile
First Index?

207 Does a Redirect Link Affect These links improve rank and they did so very quickly. The fact that thousands of these links indexed and

Rank? then deindexed would suggest that you should use these links carefully. Send them to your tier 2 or 3 links.

210 Do Reciprocal Links As both test pages moved to #1 and moved quickly, we feel confident that reciprocal links will not harm

Negatively Affect Rank? rank, and in fact, can improve rank.

211 Getting Your Keywords Out If a keyword isn’t getting any clicks, there’s a good chance it was removed and replaced by something

of Search Console else. Download keywords from your own Search Console. You’ll find the keywords that Google is already

associating with your site. You can then filter keywords by opportunity and get a jump on rankings.

212 What is The Best Web 2.0 The top five: Reddit, Tumblr, Diigo, Wordpress, Sites.Google. The next five: Site123, Wikidot, Blogger,

Property? Medium, Issuu. If you are doing reputation management and looking to push down results, we would go

with sites with multiple listings: Wordpress, Medium, Reddit.

213 Can You Manipulate the This opens up the potential to “keyword stuff” but show a well-written article to user. It may also allow you

DOM Timing So that to show ads, affiliate links and other content that Google may penalize without Google realizing it’s there.

Google Indexes a Keyword

That is Not Displayed?

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Test # Test Title Test Result
214 If you have received the notice from Google that your site is in the mobile first index, it really is. If you
Does Googles Index haven’t received that notice yet, then it is not.
216 Mobile First (Part 2)? The only site that really worked was ucollectinginfographics.com

217 Which are the Strongest Only DeviantArt got the infographic into an image search. Efello got a lot of images in but none infographic.
Infographic Sites?

What is the Best Photo
Sharing Website?

237 Are User Comments a This test has shown that a comment added to a page/post containing the target keyword does have a

Google Ranking Factor? positive impact on rankings in Google.

238 Do SEO Autopilot Links In this test, simple web 2.0 links from SEO Autopilot moved the test page to #1 and stayed at number 1.
Improve Rank?

244 Do EDU links Improve EDU links moved the test page to #1 quickly in this test. Kyle: I personally still use the scholarshiplinks
Rank? method. If done correctly, they are still very powerful links.

245 Do Drip Feed Links Affect These links and other spammy links move test pages all the time. I wouldn’t point these links directly to

Rank? client sites or target pages, but if you need some link velocity, these are an option.

249 Do SEO Autopilot Authority In this test, the authority links moved the test page to #1 in as little as 7 days. Kyle’s note: I’m impressed.

Links Improve Rank? For me, I wouldn’t send these directly to a target page but they seem like the type of links that would be

great to send to your T1’s and T2s.

253 Part 1: Links on Noindex This shows that the noindex link has worked. This means that you can hide links in your noindex pages.
Pages

265 Is It Possible to Improve Not a strong movement. Google continues to crawl deindexed sites and pages. We also know that links
Rank Using a Link from a from these pages will pass juice.
Deindexed Page?

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Test # Test Title Test Result

275 Are Hidden Outbound Link Hidden outbound links do pass juice and can be a good way to make your PBN look more natural.
Tags A Ranking Factor?

283 The Fastest Way to De- Even though Google knows that the pages no longer exist (especially the two “not found” in Google Search

Index a Page Console), it would appear there is no “fastest” way of deindexing a page.

284 Does Sending Traffic Marginal. Although this test does support that sending direct traffic can give a slight boost, we were

Through a Link Increase disappointed to see that the links took a long time to see any movement and had an only marginal effect.

the Power of the Link?

285 Does an Exact Anchor Link Exact match anchors work well and that a list of links on a page with no other page content still works

From a Tier 1 Internal extremely well.

Directory Page Push

Rank?

286 Is an Internal Page with a GEO + KW --> ranking went up by 1 spot. Geo within the URL for an internal page is a weak signal, but
Geo Modifier in the URL nonetheless, it is a signal.
Stronger Than a Page
Without One?

296 Does Getting a Link From a Schema doesn’t increase the speed with which links will have a positive impact but based on this test

Page with Schema Pass result, having schema on a page with a link does have a positive impact on the link. Follow up fromtest

Through More Juice #288.

(Update)?

304 WordPress VS Joomla Personal preference. We think each CMS has advantages that differ from each other and it just comes
SEO Test down to your own personal preference. However, Joomla won.

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Test # Test Title Test Result
305
Will a Page Receiving a Depends. Quality of PBN matters. This PBN didn’t pass muster. This is a very simple test to set up. If you
310 PBN Link Outrank a Page are feeling out a new PBN provider, I would put a few of the PBNs through this test. You’ll get a real feel
316 with a Link From a Web 2.0 for how good their service is.
Site?

Re-performing Page Rank They are not in perfect order according to Majestic’s prediction of page rank, but the order is indicative that
According to Majestic’s page rank is still in play.
Model (Continued)
Follow links are still a ranking factor.
Are NoFollowComment
Links A Ranking Factor?

322 Will a PBN Link Help Boost PBN links boost rank.

a Page’s Rank (Part 2)?

331 How Good is The This test shows that BulkAddUrl indexed 76% of pages that we submitted.
BulkAddUrl Indexing
Service?

339 Does Adding a Tag Page If you give it more time, it would reach the top position and it would stay there.
with Canonical Act Like an
Internal Link? (Part 2)

341 Google Analytics - Is it a There seems to be a very small difference here, but you would need to run this over a lot more sites to see

factor? it.

343 Continuation of For this test, we had a 70% index rate.
BulkAddURL Indexing
Service

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Test # Test Title Test Result
345 Colinki indexed just 5%.
What is Colinkri's Indexing
Rate?

347 Will Adding Links to The page being linked to shot up to number 1 within 12 hours.
BulkAddURL Boost No-follow links are not consuming page rank.
Rankings?

348 Do No-follow Links
Consume Page Rank?

354 Does a Link from a Site The https link clearly did not out-perform the http link in this test.

with HTTPS Pass More
Link Juice than a Site with
HTTP?

355 Does A Niche-Relevant The page that got the link from the site with the non-revelantdomain wonhands down, against the site with
PBN With a Lower SEO less Trust Flow but had topical relevance.
MetricWork Better Than a
Generic PBN with High
SEO Metrics?

356 Does A 301 Redirect From It moved the page up two spots and then three days later, it went to #1 spotwhere it has stayed until this
a Non-Relevant Topical day.

Site Still Help a Page
Rank?

357 Does Link Spinning We can rank for two keywords with a single link.

Increase Ranking Potential

for Different Keywords with 28
a Single Link?

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Test # Test Title Test Result
363
[DOMAINS Extensions] We are finding that the .us and .info have a larger place in link building then we have previously thought.
374 What Is The Best Domain
Extension To Link From?
375
Will a Link to an Internal The test page did end up moving to the #1 spot at 77 days, but this is not a way to get links to pass juice
Link Speed-up The Positive faster.
Impact of a Link

Can NoFollowing a Link It can be seen that by nofollowing this page, it has indeed retained more authority than the others.
Retain Link Juice on a
Page?

380 Press Release Services MagicPR clearly outperformed PressAdvantage for the keywords in the real world landers.
Compared

382 Does Linking-out to an Linking out to a highly trusted site is indeed not a mythand would be a good thing to implement as part of

Authority Site Benefit More your SEOpractice.

Than Linking-out to a Low-

Authority, Less Trusted

Site (e.g. Wikipedia vs

unknown site)?

385 Does AdSense Tank a The page with AdSense dropped like a brick.

Site?

392 The Power of Links Within This is a pretty clear signal of a ranking factor.
An Unordered HTML Code

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Test # Test Title Test Result
391 Testing Different Link SEO AP won 2 of the 3 test sets. They did, however, lose to the PBN Service in test set one.

Packages The test page jumped up to number 1.
The test page with the forum links rises up to number 1.
403 SEO AP Social
Bookmarking (Part A) The test page with the URL shorteners reached the number 1 position.
The test page with the URL shorteners jumped up to number 1.
404 SEO AP Forum Profile
Links (Part A)

405 SEO AP URL Shorteners
(Part A)

406 SEO AP Authority Links
(Part A)

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