Executive Real Estate MA | BuyExecutive | Pre Listing Package 2023

2021 listing Package

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What We Do

Overview

Our strength approach pairs an extensive reach throughout Massachusetts
and beyond, with our in-house, cutting edge marketing team to effectively
implement mass marketing, target marketing, and prospecting. We offer
industries top photography and videography experts to make sure your
property stands out. First impressions lead to lasting ones.

Strategy & Focus

• Written and Visual Content Creation (description, photos, cinematic trailers, 3D interactive virtual tours,
• floor-plan).

Mass Marketing, Target Marketing, and Prospecting (promotional campaigns across various social media
• platforms using custom design solutions).
• Custom e-mail blast campaigns to select brokers and clients.

Optional open houses and event marketing strategies providing potential clients the opportunity to experience
• properties like never before.
• Activate traditional marketing methods to effectively inform buyers and sellers in the local market.

We focus on engaging local, national and worldwide high-wealth buyers and investors.

Marketing Channels

• Executive Real Estate clients and brokers database.
• Executive Real Estate websites and social media channels.
• Massachusetts Real Estate portals, popular MA Real Estate portals, websites, social media sites, and blogs.
• Online advertising and syndication - banner ad campaigns and listing details automatically distributed to related

Online luxury media channels.
• Your listing will be distributed to millions of Internet home shoppers through our syndication feeds with other

home search websites, and can be accessed through over 50 of the top Real Estate websites in the nation.
• Luxury and International advertising - global media features: New York Times, Wall Street Journal, Robb Report,

PropGoLux, through our affiliation with Leverage Global Partners.
• Leverage Global Partners is the Global Real Estate network with an independent spirit. Leverage uses a

high-impact international strategy to effectively reach buyers and investors, particularly in growing economies like
China and Dubai.

Our Difference

• Executive Real Estate is an independent Real Estate company focused on implementing aggressive, trend-setting
marketing along with traditional methods, providing our clients with a clear advantage from other agencies.

• Our team is determined to implement the highest level of service and sales passion. Here at Executive Real Estate,
we empower our agents with the tools and network necessary to deliver the Executive Promise.

• We host exclusive Galas and art events inside our listed properties to offer a unique experience to a large book of
localized buyers and sellers. We capture photo and video content to assist in promoting via social media platforms.

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Global Partners

5,713 AGENTS | 16 COUNTRIES | 295 OFFICES | 163 MARKETS
Experience the global Real Estate network with an independent spirit.

North America (133) Europe (7)

Asia & Pacific (5)

Caribbean (3) Africa & Middle East (1)

South America (1)

Through our exclusive affiliation with Leverage Global Partners, we promote your property
to an international audience with buying power. The Leverage Luxury Package places your
property on several national and international outlets that have a combined monthly audience
of more than 6 million visitors and more than 26 million page views.

Leverage Global Partners also empowers an international network of prestigious
independent real estate companies through shared intelligence, agile marketing strategies,
and entrepreneurial connectivity. Each member has been carefully selected as demonstrating
innovative leadership and peerless integrity in the field of real estate.

Leverage Luxury www. b u y e x e c u t i v e . com

Executive Real Estate is honored to be a part of Leverage
Global Partners which connects Agents and Brokers
worldwide, building an exclusive international network
of sellers and buyers searching for luxury homes.

Our Featured Homes on Leverage also appear in the Wall
Street Journal, The Robb Report, The Washington Post,
PropGOLuxury and Juwai.

Not all properties will be represented through Leverage Global Partners.

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Internet Marketing

Striking Web Presence

Your property will have a striking web presence through
it’s own website and custom domain to feature
professional high resolution photos of the home as well
as a lead capture platform to track viewers.

Online Marketing

We utilize current retargeting algorithms and software
and market to specific demographics such as people
searching for homes with similar criteria to that of your
home.

Targeted Emails

Our vast email database complied from years of Real
Estate networking helps us reach more potential buyers,
sellers and active agents. Our in house graphic and web
team creates a tailor made, graphical email for every
listing and blast it to our exclusive clientele. This
method drives additional traffic to the listing page and
increases exposure to your home.

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International Syndication

Realtor.com International MLS

The world's largest source of international properties with 72
Countries and over 80 Languages. Realtor.com International Has
Changed the Way Global Buyers Search for Real Estate.

International buyers can now view all for-sale and rental listings as
well as listings from over 45 countries, all in their preferred language.
With over 1 million unique international visitors to the site each
month, this free service means true global exposure for U.S. listings.

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Listing Optimization

Enhanced Listings/Premiere Agent status capitalize upon and eliminate Client Listing report
the competition’s generic listings on Realtor.com, Zillow & Trulia. Featured Agent Branding

Features are:

Fully-enhanced listings with up to 36 high resolution photos
Maximum visibility on search results
Integrated agent branding & contact information
Company brand with links to website & company listings
Custom property descriptions & headlines
Prominent call-to-action & Special message box
Display Virtual Tour link
Add full-motion videos
Open House info/alerts
School, Town & Neighborhood info
Cross-promotion of our other listings
Coming Soon option; post the house Online before listed w/MLS
Monthly listing statistics reports

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Luxury Living

Publications

“Each Golf and Yacht edition of Luxury Living is distributed to private clubs
across the United States and Canada. Resort editions are available in
destination resorts and luxury hotels. Publications are displayed in
high-traffic areas including guest rooms, locker rooms, club houses and are
available to all members and guests.”

~Luxury Living Media Kit

Finely Crafted Marketing for Distinguished Business

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Power Marketing

Listing Power Tools

It’s time to take your home to the next level. With the Just Listed Power Pack we
transform your home marketing by eliminating many barriers between your home
and potential buyers. The Just Listed Power Pack is the simple and reliable
marketing plan you’ve been waiting for. Each piece of high quality marketing
material works to get your listing sold through targeted geofarming. This
professionally designed direct mail marketing is proven to deliver maximum
response rates.

Postcards | Thank You Cards | Business
Cards | Door Hangers | Small Flyers | Large

Flyers | Sign Riders

Amy Rio

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Syndication

Our Internet marketing ensures your house will be seen by home buyers.

Websites shown may change due to IDX/RETS agreements or upgrades to the portals.

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Helping Our Community

GiveBackHomes

We’re Real Estate professionals who work together for social good. Giveback Homes
is a community of Real Estate professionals who are committed to creating social
change by helping build homes for deserving families around the globe. We work
together to organize fundraising events, mobilize teams of volunteer homebuilders,
and we inspire others to take action for social good. Members contribute a portion of
their commissions to share their giveback experience with their home-buyers and
sellers. Some members donate a portion of their commission after each transaction,
while others opt to make a lump sum donation at the end of every year.

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Buying Trends

EXHIBIT 3–1 + FIRST STEP TAKEN IN THE HOME BUYING PROCESS, First-TIME
AND REPEAT BUYERS

(Percentage Distribution)

Looked online for properties for sale ALL BUYERS FIRST-TIME BUYERS REPEAT BUYERS
Contacted a real estate agent 43% 31% 48%
Looked online for information about the home buying process 18% 14% 19%
Contacted a bank or mortgage lender 9% 17% 5%
Talked with a friend or relative about the home buying process 7% 10% 6%
Drove-by homes/neighborhoods 7% 15% 3%
Visited open houses 6% 3% 7%
Contacted builder/visited builder models 4% 3% 4%
Contacted a home seller directly 2% 1% 2%
Looked up information about different neightborhoods or areas 2% 1% 2%
(schools, local lifestyle/nightlife, parks, public transportation)
Attended a home buying seminar 1% 1% 1%
Looked in newspapers, magazines, or home buying guides
Read books or guides about the home buying process 1% 2% *
Other 1% * *
* Less than 1 percent * 1% *
2% 1% 2%

EXHIBIT 3–9+ WHERE BUYER FOUND THE HOME THEY PURCHASED, 2007–2020

(Percentage Distribution)

2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
32% 36% 37% 40% 42% 43% 43% 44% 51% 49% 50% 52% 51%
Internet 29% 34 36 38 35 34 33 33 33 34 31 28 29 28
15 12 11 11 10 9 9 9 7 7 6
Real estate agent 34 7 6 6 6 6 6 6 6 8 6 7 6 7
7 5 4 5 5 5 5 6 4 6 5 4 6
Yard sign/open house sign 14 2 5
2 2 2 2 2 2 3 3
Friend, relative or neighbor 8 1 3
3 2 2 2 1 1 1 *
Home builder or their agent 8 1 *
1 * * * * * * *
Directly from sellers/Knew the 3 * * * * 223 * * * * * *
sellers * *

Print newspaper advertis-e- 3 111
ment
* **
Home book or magazine 1 * 1*

Other *

* Less than 1 percent

+All Data Sourced from National Association of REALTORS ®

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Buying Trends

EXHIBIT 3–5 + FREQUENCY OF USE OF DIFFERENT INFORMATION SOURCES (2020)

(Percentage Distribution)

Real estate agent 64% 23% 13%
Mobile or tablet 58% 17% 25%

search device 23% 18% 59%
Online video site

Open house 15% 39% 47%

Yard sign 12% 29% 59%

Home builder 6% 12% 82%
90%
Print newspaper 2% 8% 92%
advertisement 96%

Home book or 1% 7%
magazine

Billboard 1% 3%

Relocation company 1% 2% 97 %

Television 1% 2% 97%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Rarely or not at all
Frequently Occasionally

EXHIBIT 3–19 + Value Of Website Features (2020)

(Percentage Distribution Among Buyer Who Used the Internet)

Photos 89% 9% 1%1%
Detailed information 86% 13% * 1%
about properties for sale 67% 22% 5% 6%
63% 21% 9% 7%
Floor Plans 58% 25% 7% 10%
Real Estate Agent 54% 31% 8% 7%
contact information 53% 32% 8% 7%
53% 25% 12% 10%
Virtual tours 52% 24% 10% 14%
Detailed information about 47% 24% 11% 18%
46% 25% 14% 15%
recently sold properties 38% 15% 14% 33%
Neighborhood information 35% 11% 16% 38%
34% 15% 23% 29%
Pending sales/contract status

Interactive maps

Videos
upcomInifnogrmopateionnhaobuoseust

Virtual open houses

Virtual listing appointment

Real Estate news or articles

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Very Useful Somewhat Useful Not Useful Did not use/Not Available
* Less than 1 percent

+All Data Sourced from National Association of REALTORS ®

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Listing Your Home

Activity vs Timing

Activity

01 23 456 7 8
Weeks on Market

This chart illustrates the level of excitement and interest in a new listing
over time. It also demonstrates the importance of pricing correctly. When
a property is first listed, it generates a very high level of interest from
prospective buyers, which reduces dramatically over time. It is important
to be priced correctly from the beginning, during the peak of this curve.

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Teamwork

Making the Property Marketable

Price Together, we will sell your home.
Condition
Show-ability & Staging Agreeing on a price for your home is an important factor in
Terms the home selling process. If the price is too high then the
house won’t sell, and if the price is too low, both the Realtor
and the seller lose money in the end.

The condition of the home is a factor in setting a price, so we
suggest fixing any elements, within reason, that might
negatively affect the selling price and/or overall enthusiasm
for purchasing the home.

Before the photographer arrives, it's best to stage your home
prior to photographing. Unappealing photos and a cluttered
home can turn away potential buyers.

Setting reasonable terms in the closing contract can help
ensure a swift and smooth closing.

Key Areas of Target Marketing

Advertising & Promotion As your agent I will market your home through diligent
Targeting website syndication to all the major portal platforms
Presentation through IDX/RETS feed agreements. Along with the
Signage homeowner, we will strategically plan the various
avenues of advertising and agree upon an effective
promotion of your home.

We will target specified key demographics who we
consider will best fit within the price range of your
home, and aggressively market to this aggregate.

After evaluating the genre and appeal of your home, we
will best establish how to showcase your home to the
targeted public forum.

We will also strategically discuss whether the
homeowner prefers to use any types of signs and/or
rider displays upon their property lawn.

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Why Use a Realtor?

The Benefits of Using a Professional

You’ll experience a wide variety of benefits when you hire a real
estate professional. Successfully selling a property is a complicated
exercise, and REALTORS® have the experience, resources and
contacts to complete your sale quickly and smoothly.

Pricing advertising for your property can be invaluable.
For example, placing too many ads can create the
A REALTOR® will help you determine the impression that there may be something wrong
selling price of your property at a level that with the property or that the seller is desperate.
accurately reflects its value in current market
conditions and will not cost you missed Security
opportunities.
Security is a major consideration when showing
Marketing your home. By using a REALTOR®, you can rest
assured that all showings will be pre-screened and
A REALTOR® will have many useful supervised.
suggestions on ways to improve the marketability
of your property, including cosmetic repairs and Negotiating
other items that will create a favorable impression
among buyers. When negotiating a purchase, most buyers prefer
to deal with a middleperson who is objective,
Your property will enjoy a wider exposure among unemotional and professional. Buyers will often
buyers when you use a REALTOR®. In addition feel more comfortable with a REALTOR® than
to using flyers and organizing open house days, a with the owner when they want to raise issues that
REALTOR®'s extensive contact list of former need resolving before making an offer.
clients, newly qualified buyers and other industry
professionals can significantly reduce the time Monitoring, Renegotiating,
your property is on the market. Closing or Settling

A REALTOR® will also allow you to tap into a A REALTOR® will guide you through the
highly productive and extensive industry minefield of potential problems associated with
network, such as a Multiple Listing Service or the appraisal, inspection and financing process,
other industry marketing system. including the often complicated escrow
instructions. In addition, your agent can meet and
Advertising your property efficiently is another instruct any specialists or tradespeople who may
area where a REALTOR® can play an important be required for repairs
role. A REALTOR®’s experience in deciding on
the most appropriate type and frequency of

The Price www. b u y e x e c u t i v e . com

Seller’s Desired Price Setting the Price

Buyer’s Desired Price When setting a price for your property, the listing level must strike a balance
between the seller’s need to achieve the best-possible return and the buyer’s
need to get good value. With many years of experience, a professional Real
Estate Agent can help you set a price that will accomplish both objectives.

Establishing Market Value

The market value of your property is determined in
exactly the same way as any other commodity – what a
buyer is willing to pay for it in today’s market. Despite
the price you paid originally, or the value of any
improvements you may have made, the value is deter-
mined by market forces.

Look at the Competition

Buyers look at about a dozen properties on average
before making an offer on a property. As a result, they
have a good overview of the market and will compare
your property against the competition. If it’s not in line
with similar properties that are available, buyers won’t
consider it good value for money.

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Pricing the Home

The Pitfalls of Overpricing

Original Asking Price Overpricing your house in the belief that you can reduce
the price back later is a strategy that can backfire badly.
(over market value) For example, by the time you reduce your price, you
may miss out on a surge of interest in properties like
Market Value yours. Also, if prices are lowered, buyers may wonder if
there’s something wrong with the property that kept
other buyers away. So to keep from selling your
property at below market value and from wasting
valuable time, don’t fall into the overpricing trap.

Selling Price

(under market value)

Months On The Market

Asking Price Percentage
of Buyers
This graph illustrates the importance of pricing +15%
correctly. The centerline represents market value. As 10%
you move above this market value, you attract much +10% 30%
smaller percentage of prospective buyers, greatly
reducing your chances of a sale. Conversely, as you Market 60%
move below market value, you attract a much larger Value
percentage of potential buyers. 75%

-10% 80%

-15%

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Commission

Where a Commission Goes

Listing Agent

Listing Broker

Selling Agent Selling Broker

After a successful sale of your property, the real estate commission
is shared among all who assisted in this important transaction.
Generally, the commission is divided four ways: to the listing
broker, the listing agent, the selling broker and the selling agent. In
recognition of the important roles each played in the sale of your
property, each is compensated by a percentage of the commission.

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Showcasing Your Home

Steps to a Positive Showing

You only get one opportunity to make a good impression, so you
want to make it count. By following these guidelines, you’ll
enhance the attractiveness of your property and reduce the time it
takes to generate serious offers.

First Impressions Less is More

How your property appears from the outside is Clutter makes a poor impression. In closets,
important. To make a good first impression on a cabinets, kitchen countertops and other storage
buyer, a clean driveway, a freshly mown lawn or a areas like basements, remove anything not needed
trimmed hedge will work wonders. Do a critical for daily housekeeping. To make each room in
inspection of the exterior of your property, paying your property look larger, get rid of or donate
special attention to the condition of your unnecessary furniture. Walk through your
windows, shutters, screens and gutters. One of the property and think: “Less is more.”
first things a buyer will notice is the need for
painting. If your property looks like it needs Little Things Count
painting, many buyers will form an unfavorable
impression. Elsewhere, little things count. Make It’s easy to improve the appearance of any room.
sure the front door is spotless, including the You may want to replace worn rugs or small
doorknob, and that the windows gleam. pillows, put new towels in the bathroom or
brighten up a room with a vase of flowers.
Cleanliness Counts
Pull Together
Once inside your property, one of the key factors
that influences its appeal to a buyer is cleanliness. Get all the members of your household to pull
Most important is front hallway, the kitchen and together when it comes to getting – and keeping –
the bathrooms. Do a room-by-room your property ready to view. By getting everyone
cleaning, and don’t forget any out-of-sight areas into the habit of spending a few minutes tidying
because that’s often where a discriminating buyer up every morning for an afternoon showing, you
will look first. The state of the carpets can also be improve your chances considerably.
a determining factor. At the very least, have your
carpets cleaned, and if they are worn, it’s wise to
replace them, or remove them if there is
hardwood underneath.

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Showcasing Your Home

Preparing Your Home

It’s a fact: acquiring the highest market value and elevating your home above others in the same category
often comes down to first impressions. Here are some inexpensive tips to maximize your home’s appeal.

Well-placed furniture can open up a room and make rooms seem larger than they are. Opening drapes and
blinds and turning on all the lights make a room seem bright and cheery. The scent of your home can leave
a lasting effect on a potential buyer, so baking bread, cookies or a pie will leave a warm inviting fragrance.

Interior For Showings

Remove excessive wall hangings, furniture & Play quiet background music
knickknacks (place in storage) Keep pets secured outdoors
Repair all plumbing leaks, including faucets & Open drapes in daytime
drain traps Turn on all the lights
Clean and organize cabinets & closets Infuse home with a comforting scent like apple
Clean or paint walls & ceilings spice or vanilla
Clean all light fixtures Light the fireplace if seasonally appropriate
Shampoo carpets Vacate the property while it is being shown

Exterior Staging Tips

Weed & apply fresh mulch to garden beds If You Can’t Clean, Hire a Cleaner.
Apply fresh paint to wooden fences Clean Windows for Buyers & for Photographer!
Keep the grass freshly cut Clean Floors, Woodwork, Kitchen Appliances,
Remove all yard clutter Walls, Doors, and (Put Simply) Everything!
Paint the front door Vacuum!
Ensure gutters & downspouts are firmly attached Clean Porches, Decks, and Patios Too!
Tighten & clean all door handles Make Things Shine!
Clean windows inside and out Welcome Your Lookers!
Wash or paint homes exterior Great, Trimmed Lawn!
Remove snow from walkways, decks/porches & Great Trimmed Trees and Shrubs!
the driveway (also to ensure no one slips & falls) Pretty Flowers! Flower Pots!
No Garbage Cans!
No Snow Shovels! No Hoses!
Nice Sidewalks and Walkways!
Attractive Front Door!
Clean Windows!
Polish Door Knobs!
Clean Gutters!
Make Driveway Crack & Weed Free
(Reseal Driveway if it Needs it)

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The Big Move

Moving Checklist

Moving from your home can sometimes be a hectic transition.
There are so many aspects that often something is overlooked or
forgotten altogether. To assist you during this changeover, we
devised this handy checklist to help prevent any surprises from
turning up. Don’t forget to notify these places of your recent move:

Utilities Insurance

Electric Accidental
Telephone Auto
Water Health
Gas Home
Cable/Internet Life
Renters
Professional Services
Business Accounts
Broker
Accountant Banks
Doctor Cellular Phone
Dentist Department Stores
Lawyer Finance Companies/Credit Cards

Government Subscriptions

Internal revenue Service Magazines
Post Office Newspapers
Schools Netflix
State Licensing
Library
Veterans Administration

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Our Promise

Executive Fiduciary Obligations

Loyalty

We shall act at all times solely in the best interests of our client, placing their interests above our own.

Obedience

We shall efficiently and promptly obey all lawful instructions from our client.

Disclosure

We shall disclose all relevant known facts to our client.

Confidentiality

We shall safeguard our client’s lawful confidences and secrets unless conflicting with disclosure obligations.

Reasonable Care & Diligence

We shall use our utmost skills and expertise in our client’s contracted Real Estate affairs.

Accounting

We shall account for all of our client’s entrusted money and/or property.

As your Realtor, we feel you should know firsthand that we are contractually obligated to
these specific professional standards. You should rest easy knowing that your best interests
are guaranteed by law and we shall abide by this code of ethics.

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