dcdchapter1 2021

INFO 4204
DIGITAL CONTENT DESIGN

The Course Content

◇Google classroom/italeem
◇Review the course content
◇References
◇The project/nature of the course



THE CONCEPT OF MULTIMEDIA
CONTENT DESIGN

1

What is digital content?

Multimedia content is the horn of abundance
of online content. It bonds writing with
images, videos, audio and slideshows in a
useful and engaging way. People are far
more likely to engage with and share your
stories and posts if they contain images,
graphics, audio clips or video presentations







Digital content is important;

◇All organizations need great digital people
◇Digital platforms have 2 important functions; sources

of information and communication medium
◇Influential and impactful, but risky sometimes
◇Fantastic result and very cheap
◇Quick sharing
◇Analysis tool – how many times viewed by whom, for

how long, on what device and at what time

What is inside digital content;

◇Content production
◇Storytelling
◇Editorial judgement
◇Community building
◇Advertising
◇Many more...

The fields that benefit;

◇Almost all fields need digital content
◇Business/marketing
◇Technical/IT
◇Creative industries
◇Education
◇Medical
◇Sports
◇Many more



Through digital medium

◇Social media
◇Mobile communication
◇Application
◇Blogs
◇E-book/magazine/newspaper
◇TV/Cinema
◇Game



5 Principles of good content design

Impact of digital content

◇Increase sales
◇Popularity/viral
◇Increase knowledge
◇Successful awareness campaign
◇Shaping the culture
◇New trend

Impact of digital content

◇Awareness -
https://www.youtube.com/results?search_query=best
+commercial+clip

◇Business -
https://www.youtube.com/watch?v=6YgXKV-wVXU

◇Travel log - https://zahariz.com/tag/dengan-basikal-
aku-menjelajah/

◇Social media – Kevin Zahri