Newsletter May 2021

What’s New

Is Your Cyber Security Policy (Or
Lack Of One) Leaving You Wide

Open To Attacks?

Every business, big or small, should What does a cyber security policy
have a cyber security policy in place look like? The specifics can look
for its employees. Employees need to different from business to business,
know what’s acceptable and what but a general policy should have all
the fundamentals, such as password
For more Information go to isn’t when it comes to all things IT.
The policy should set expectations, lay policy and equipment usage.
https://www.vertech.co.nz/services/coaching out rules and give employees the
resources necessary to put the policy For instance, there should be rules for
May 2021 to work. how employees use company
equipment, such as PCs, printers and
Our Mission: Your employees represent the front other devices connected to your
We support and protect the dynamic lines of your business’s cyber security network. They should know what is
defense. You may have all the expected of them when they log into a
owners of growing businesses company-owned device, from rules on
allowing them to scale by providing antivirus software, malware
protection and firewalls in the world, what software they can install to what
Stable, Secure and Scalable IT but if your employees aren’t educated they can access when browsing the
Services & Solutions. about IT security or don’t understand web. They should know how to safely
even the basics, you’re putting your access the work network and
We aim to be the first choice as a business at MAJOR risk. understand what data should be
Trusted IT Partner for these shared on that network.

businesses on the North Shore What can you do to remedy that? You
&Auckland

can put a cyber security policy in Breaking it down further, many cyber
security policies include rules and
place. If you already have one, it’s expectations related to:
time to update it. Then, once it’s
ready, put it into action!

Continued on pg.2

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Tech Chronicle May 2021
isn’t taken as seriously as it should be. Like many cyber
Continued from pg.1 security policies, the stronger the password policy is,
the more effective it is. Here are a few examples of what
E-mail use a password policy can include:
Social media access
General web access Passwords must be changed every 60 to 90 days on
Accessing internal applications remotely all applications.
File sharing Passwords must be different for each application.
Passwords Passwords must be 15 characters or longer when
applicable.
Policies should also break down IT roles within the Passwords must use uppercase and lowercase
organization. Who do employees call, text or e-mail if letters, at least one number, and at least one special
they need IT support? What is the hierarchy they are character, such as @, #, % or &.
expected to follow? Do they have internal support? Do Passwords must not be recycled.
they contact your managed services provider (MSP) or IT The good news is that many apps and websites
services partner? automatically enforce these rules. The bad news is that
not ALL apps and websites enforce these rules –
It’s important for employees to have resources in order to meaning it’s up to you to define how employees set
effectively execute policies. This can come in many forms. their passwords.
It may be a guidebook they can reference or a support
phone number they can call. It might be ongoing training
on cyber security topics. Or it might be all of the above (as
it often is!).

Break down every rule further. Passwords are a great Putting a cyber security policy in place isn’t easy, but
example of an area of policy every business needs to have it’s necessary, especially these days. More people are
in place. Password policy often gets overlooked or simply working remotely than ever. At the same time,
cyberthreats are more common than ever. The more you
“Putting a cyber security do to protect your business and your employees from
policy in place isn’t easy, but these cyberthreats, the better off you’ll be when these
threats are knocking at your door.

it’s necessary, especially these If you need help setting up or updating your cyber
days. More people are security policy, do not hesitate to call your MSP or IT
working remotely than ever.” services partner. They can help you put together exactly
what you need for a safer, more secure workplace.

Free Cyber Security Assessment Will Reveal Where Your Computer

Network Is Exposed And How To Protect Your Company Now

At no cost or obligation, our highly skilled team of IT pros will come to your office and conduct a
comprehensive cyber security audit to uncover loopholes in your company’s IT security.

After the audit is done, we’ll prepare a customized “Report Of Findings” that will reveal specific
vulnerabilities and provide a Prioritized Action Plan for getting these security problems addressed fast.
This report and action plan should be a real eye-opener for you, since almost all of the businesses we’ve
done this for discover they are completely exposed to various threats in a number of areas.

To get started and claim your free assessment (valued @ $597) now, call
our office at 09 972 0367

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Phone: 09 972 0367 | Email: [email protected]

Tech Chronicle May 2021

Client Spotlight Why You’re Not Rich Yet

Your Marketing must-haves Recently, Petra Coach presented a webinar called
“Why You Aren’t Rich Yet” with David Waddell and
1 Teresa Bailey of Waddell & Associates. The webinar is
aimed at helping entrepreneurs identify key biases that
Business Cards may be preventing them from maximizing their net
You can never worth and how they can change that. You can see the
have too many full webinar at PetraCoach.com/why-you-arent-
business cards. rich-yet-with-david-waddell-teresa-bailey.
Be sure to hand Following the webinar was a Q&A, which is
out extra so clients presented here.
can give them to
friends Q: What sectors are forecasted to make a run some kind of wall. The indicator to look at
over the next three to five years based on your daily is inflation, and we’re not seeing
2 own DD and personal interests? that yet.

Brochures A: We may see a reprisal of what we saw in 2000 Q: How are you different from wealth or
Tell your story to 2005, when the tech stocks went sideways. You asset management companies? Are you
and show off your may make more money in foreign investments just advisors? If so, how are you different
products. Choose and from sectors like financials, industrials and from others?
a premium stock to materials rather than Facebook over the next
set yourself apart. five years.

3 Q: At what point should you start A: On staff, we have lawyers and CPAs. The
implementing some of these levers? We are CPAs are going to be most important within
Uniforms early along and my husband doesn’t see the the coming years. A lot of firms also don’t
The first value in investing. talk about the balance sheet and strategy the
impression way we do. Here, the quality of our staff is
counts. A: First, make sure you have an emergency high, and their regulatory track record is
Portray a professional look right away so account – about six months’ worth. Second, load high too. We have thousands of clients across
people can believe in your business. your 401(k) with all the savings you can and put America. While we’re “paid” to manage
them in stocks. The younger you are, the more assets, we talk about everything. They’re
4 impactful the compounding becomes. Early fiduciary advisors, so they’re actually
investing pays off. allowed to give advice.
Signage
Design a matching Q: Are you seeing traditional value plays in this Q: If you had $200K in the bank and are
poster or Banner market, or are they just less overpriced? comfortable sleeping on a cash pillow (or at
or corflute that tells minimum prefer access to those funds
customers more about A: No, there are value plays. You have to without penalty), where would you put it?
your business and what recognize what’s driving the market. The ETF, mutual fund or something else?
you’re selling. government is about to spend the most money
since the 1950s. The Fed has increased the money A: Choose what you need to be liquid, then
With 32 years experience, supply over 25%. There is just a lot of money migrate the balance into active mutual bond
Repro Graphics can help tell your pouring into the system that’s going into the funds with an open mandate (if you don’t
brand story with everything – design, hands of consumers and corporations. The want to put it in the stock market).
print, uniforms, signage, promotional market doesn’t go down just because it has a high
products, contact Warren on PE. There’s going to be a lot of money to make. Disclaimer: Waddell & Associates is not making
0800 Graphics or visit Things will continue to melt higher until we hit specific recommendations. Always speak with a
www.reporgraphics.co.nz licensed financial advisor before making any
financial or investment decisions.
BUILDING YOUR BRAND STORY
David S. Waddell is the CEO of Waddell & Associates Wealth
Trusted in New Zealand since 1978 Strategists. He has over 20 years of experience as an investment
expert and has been featured in The Wall Street Journal,
Forbes, and Barron’s. He is a true global economics specialist
and is an internationally recognized speaker. Teresa Bailey is a
Wealth Strategist who is dedicated to helping her clients
achieve financial success. She is a Certified Divorce Financial
Analyst practitioner and a Certified Financial Planner. It is
Teresa’s goal to help people discover more about financial
planning so they can realize their full potential.

Get More Free Tips, Tools and Services At Our Website: https://www.vertech.co.nz/
Phone: 09 972 0367 | Email: [email protected]

Tech Chronicle May 2021

Zoom Getting You Down? the rails and you can’t get it back, can better make job or career-
Here’s Why And What To Do this disrupts everyone’s day, related decisions. Another study
including yours. Disruptions are from Beqom found that 58% of
Zoom burnout is real, but with hard to come back from and employees would leave their job for
remote work becoming more seriously hurt productivity, which another that offered more pay
prevalent than ever, it’s here to leads to burnout. Inc., Feb. 11, 2021 transparency. They want to know
stay. There are several reasons why that they’re being paid fairly, and
Zoom burnout is happening, but How To Keep Employees: they want to know what other
there are things you can do to stop Compensation Transparency? people are being paid. Inc.,
it in its tracks.
Feb. 11, 2021

Stay Structured. Like traditional With more companies relying on Your Business Needs
meetings, Zoom meetings can eat the work-from-home model, these Personality
time. But more than that, they can same companies have had to shift
be tiring. In larger Zoom meetings, the way the business operates – Does your business stand out from
you may have to take in a lot of including how they hire and retain others? It can be a hard question to
information. Plus, you have to pay employees. Employee retention has answer, but success can be found in
attention to a screen and everyone become a hot topic. According to a building a personality for your
SilkRoad Technology survey, 40% business. It’s something that sticks
on it. This can quickly lead to of employees intend to quit their in people’s minds, so when they
information overload, which can current job at some point this year need something you provide, they
then turn into burnout. Small Zoom as a direct result of how their are more likely to remember you.
meetings can be just as disruptive, employer handled the pandemic.
especially to the productive flow of
your day. So, like traditional
meetings, if it can be an e-mail, Employees are rethinking what And that’s where a business’s
make it an e-mail.
matters to them when they accept a personality starts – by being worth
job. This year is going to be hard on remembering. But more than that,
companies that don’t meet you have to be authentic. How do
Stay On Track. Strive to keep employee expectations – and one of you do that?
meetings succinct. If you’re hosting
a Zoom meeting, it’s your job to those expectations is related to pay.
keep things on topic. If it goes off More employees want transparency Know Your Customers. The more
in what the company pays so they you know your customers, the
better you can meet their needs, so
keep records on customers’
demographics, psychographics,
buying habits, and so on.

Be Consistent. Consistency helps
build and define your brand. The
customer experience, from your
marketing to every customer
interaction, should be uniform.

Larry Grew A Unibrowser. Craft A Story. Tell your story and
open up to customers. Stories
define who we are, and they can
define your business’s personality.
Forbes, Jan. 27, 2021

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Phone: 09 972 0367 | Email: [email protected]