DISPLAY ADVERTISING > CHECK YOUR UNDERSTANDING
4. What is the nearest example of topic targeting for your ice cream parlour?
a. Books and literature
b. Finance
c. Food and Drinks
d. Hobbies and Leisure
Ice-cream belongs to the food and drinks category
DISPLAY ADVERTISING > CHECK YOUR UNDERSTANDING
5. Display Campaign Optimiser can 'Automatically' optimize both target and bidding
a. True
b. False
The Display Campaign Optimizer is a tool that automatically optimizes both targeting and bidding to help
you find additional conversions for your Display Network campaigns.
DISPLAY ADVERTISING > SUMMARY
Key points discussed in this module:
o Significance of display advertisement and benefits of
Google Display network
o Role AdSense and DoubleClick in display advertising
ecosystem
o Planning display campaigns and selecting the different
targeting options appropriately
o Interpreting the different reports and metrics and use
them to optimise the campaigns and Ads
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