Day 9 - Video Advertisement using YouTube

VIDEO ADVERTISING USING YOUTUBE > CHECK YOUR UNDERSTANDING
4. The Ad inventory that you get from AdWords is different from that you can get from YouTube's
direct Ad sales.
a. True
b. False

The inventories differs from where you access and buy them from.

VIDEO ADVERTISING USING YOUTUBE > CHECK YOUR UNDERSTANDING

5. The metric in YouTube which you can see through your AdWords tool to help you understand
how the people are reacting to interactive elements like icons or teasers is:
a. View rate
b. Engagement rate
c. CTR
d. Average CPV

Clicks on interactive elements such as icons or teasers provides the number of Engagements on the video.

VIDEO ADVERTISING USING YOUTUBE

SUMMARY

Video Advertising Using YouTube

VIDEO ADVERTISING USING YOUTUBE > SUMMARY

Key points discussed in this module:

o Impact and importance of YouTube advertising
o Ad formats allowed in YouTube
o How to create a YouTube Ad, use the different budgeting

and targeting options

o How to interpret the relevant metrics to track

performance in your video campaigns and optimise them
for better performance

o Best practices of running a video campaign

Copyright Manipal Global Education Services Pvt. Ltd. All Rights Reserved.

by Dr Sample NameAll product and company names used or referred to in this work are trademarks or registered trademarks of their respective holders. Use of them in this work does not imply any affiliation

with or endorsement by thePmG. DBA (ICFAI - Mumbai), Big Data Certified
(Big Data University), Mongo DB Certified (10gen)

This work contains a variety of copyrighted material. Some of this is the intellectual property of Manipal Global Education, some material is owned by others which is clearly indicated, and

other material may be in the public domain. Except for material which is unambiguously and unarguably in the public domain, permission is not given for any commercial use or sale of this

work or any portion or component hereof. No part of this work (except as legally allowed for private use and study) may be reproduced, adapted, or further disseminated without the express

and written permission of Manipal Global Education or the legal holder of copyright, as the case may be.