Principles of Design
Balance is a distribution of equal visual weight
There are three types of balance:
Symmetrical - the same on both sides
Asymmetrical - lack symmetry or equality between two halves
Radial - any type of balance in a circle, with its design extending outwards.
Alignment is an arrangement of forming a straight line.
Alignment is used for organization and the creation of balance.
Proportion is the scaling of objects in relation to each other.
The size of objects and how they differ or relate to other objects can be used to make interesting
A pattern is an orderly repetition of an object.
Patterns can be used to organize or give structure to designs.
Emphasis is an accentuation of importance.
Emphasis is meant to draw your eye to a part that is meant to be most noticed.
Bright colors or size are used to give emphasis to certain parts.
Movement is a directed path of optical motion
Movement is used to convey motion, and make the viewer feel the movement or direction.