DIGITAL ILLUSTRATION

DIGITAL
ILLUSTRATION

DVG 20053

NAME : ABDUL HANNAN BIN ABDUL JALIL
CLASS : DRG 2C
NO. MATRIC : 09DRG21F1059
LECTURER NAME : PN. MUNESWARY A/P SAMIANATHAN



WHAT IS ILLUSTRATION?

THE ILLUSTRATION IS A DECORATION, INTERPRETATION OR VISUAL
EXPLANATION OF A TEXT, CONCEPT OR PROCESS, DESIGNED FOR
INTEGRATION IN PRINT AND DIGITAL PUBLISHED MEDIA, SUCH AS
POSTER,
FLYERS, MAGAZINE BOOKS ANIMATIONS AND ETC. AN ILLUSTRATION
IS
TYPICALLY CREATED BY AN ILLUSTRATOR. DIGITAL
ILLUSTRATIONS ARE OFTEN
USED TO MAKE WEBSITES AND APPS, SUCH AS THE USE OF EMOJIS TO
ACCOMPANY DIGITAL TYPE

1.1 THE DIFFERENCE BETWEEN
ART AND ILLUSTRATION

❑ ILLUSTRATION ART IS NOT ART IN THE LITERAL SENSE OF THE
WORD. ART IS CREATED TO EXPRESS THE INNER WORLD OF
THE ARTIST, WHILE AN ILLUSTRATION IS CREATED TO EXPLAIN
AN IDEA. THE MAIN GOAL OF WORK ART IS AESTHETICS. THE
MAIN PURPOSE OF AN ILLUSTRATION IS TO EXPLAIN. AN
ILLUSTRATION IS CREATED FOR THE NEEDS OF A SPECIFICCUSTOMER
WITH SPECIFIC GOALS, AND A WORK OF ART CAN
BE MADE WITHOUT IT.

COMPARISON BETWEEN THE
ILLUSTRATION AND OTHER

VISUAL MEDIA

ILLUSTRATION DRAWING

DEFINITION DEFINITION
DRAWING IS REPRESENTATION OF OBJECTS IN A TWO-
ILLUSTRATION IS PICTORIAL REPRESENTATION OF
TEXTS
DIMENSIONAL FORMAT WITH THE HELP OF LINES
EXPRESSION EXPRESSION
IT IS AN EXPRESSION WHICH IS DEPENDENT ON
IT IS A PERSONAL OR INDEPENDENT EXPRESSION
OTHER FORM OF ART OR TEXT
RELATION RELATION
ALWAYS ACCOMPANIES BY A TEXT CAN BY A
IT CAN BE USED AS A BASE OF AN ILLUSTRATION
VALUE PAINTING DRAWING OR PHOTOGRAPH
VALUE
LIMITED COMMERCIAL VALUE

1.1.2 WHY ILLUSTRATION IS IMPORTANT

IN GRAPHIC DESIGN?

❑ THE FUNCTIONS OF ILLUSTRATION IN GRAPHIC
DESIGN IS A VISUAL
WAY TO PORTRAY OR ILLUSTRATE A WRITTEN TEXT.
THEY MIGHT
HELP EXPLAIN AN IDEA OR TELL A STORY OR PROVIDE
DECORATIVE
AND MAKE IDEAS MORE CONCRETE AND TO MAKE
GENERALIZATION MORE SPECIFIC.

❑ THE IMPORTANCE OF ILLUSTRATION IS A PICTURE AND A
THOUSAND WORDS IS A PHRASE THAT APPLIES TO THE DESIGN
WORLD. THE DESIGNERS CREATED AND UTILIZE
REPRESENTATIONS ON A DAILY BASIS. SOMETIMES DESIGNERS
USE PHOTOGRAPHS IN THEIR DESIGN. WHEREAS OTHER TIMES,
DESIGNERS INCORPORATE CUSTOM ILLUSTRATIONS INTO THEIR
DESIGN. CUSTOM ILLUSTRATION CAN BE EXTREMELY BENEFICIAL
IN A VARIETY OF SCENARIOS.

1.2.1 HOW ILLUSTRATION IS IMPORTANT

PART IN EVOLUTION?

HOW DIGITAL ILLUSTRATION PLAYS AN IMPORTANT
PART IN
EVOLUTIONS IS THE DIVERSITY AND ENDLESS
POSSIBILITIES OF ILLUSTRATION OPEN MINDS AND
SPARK
IMAGINATION. IT ALSO GOES BEYOND THE BOUNDARIES
OF LANGUAGE. IT'S STILL USED IN THE MODERN WORLD
THROUGH WEATHER FORECASTS, MAPS AND CLOTHES
LABELS, MAKING IT A VITAL TOOL FOR THE DIGITAL
AGE

1.3 TYPE OF ILLUSTRATION IN THE
GRAPHIC DESIGN?

1. PACKAGING 2.
BOOKLET
3.BROCHURE
4.POSTER
5. CALENDAR
6. GREETING
CARDS
7.CD AND DVD
COVER

1. PACKAGING

• ILLUSTRATION IN PACKING IS A WAY TO GLAMORIZE A PRODUCT IN
ORDER TO ATTRACT THE CUSTOMER’S ATTENTION.

• MANY CONSUMERS WILL JUDGE A PRODUCT BY ITS PACKAGING
BEFORE BUYING IT, SO CREATING COMPELLING AND ALLURING
STATIONARY BY USING ILLUSTRATION WILL BUILD FIRST TIME
BUYERS
INTRIGUE.

• IT’S ABOUT SHARED STORIES, EMOTIONS AND UNITY. A GREAT
PACK SHOULD CONVEY SOME MESSAGE THAT ALLOWS
CUSTOMERS TO CONNECT WITH YOUR BRAND.

2.BOOKLET

• A BOOKLET CAN BE QUITE AMBIGUOUS AND
SOMETIMES
PEOPLE USE THE TERM IN DIFFERENT WAYS.

• GENERALLY THOUGH, A BOOKLET IS
ACCEPTED TO BE A “ LITTLE
BOOK” WITH A LOWER PAGE COUNT AND IS
MOST COMMONLY
SADDLE STITCHED.

• NOW YOU CAN DEFINE A BOOKLET PRIMARILY
BY ITS PHYSICAL
ATTRIBUTES.

3. BROCHURE

• BROCHURES ARE INFORMATION PAPER
DOCUMENTS OFTEN ALSO
USED FOR ADVERTISEMENTS THAT CAN BE
FOLDED INTO
TEMPLATES, AND PAMPHLETS.

• A BROCHURE CAN ALSO BE A GROUP OF
POCKET FOLDER OR
PACKAGE.

• A BROCHURE IS A PROMOTIONAL DOCUMENT,
USED PRIMARILY
TO INTRODUCE A COMPANY, ORGANIZATION,
PRODUCT OR
SERVICE AND INFORM POTENTIAL CUSTOMERS
OR THE PUBLIC.

4. POSTER

• POSTER IS A PRINTED
ILLUSTRATION, USUALLY CONTAINING
TEXTUAL AND ELEMENTS OF
GRAPHIC ON A LARGE SHEET,
DESIGNER TO BE A AFFIXED TO A
WALL OR OTHER VERTICAL SURFACE.

• POSTER CAN BE VISUALLY
STRIKING AND ARE USUALLY
DESIGNED TO MAKE AN
IMMEDIATE IMPRESSION FROM A
DISTANCE.

5.CALENDAR

• A CALENDAR IS A SYSTEM OF ORGANIZING
DAYS. THIS
IS DONE BY GIVING NAMES TO PERIODS OF
TIME,
TYPICALLY DAYS , WEEKS, MOTHS AND YEARS.

• A DATE IS THE DESIGNATION OF SINGLE,
SPECIFIC DAY
WITHIN SUCH A SYSTEM.

6. GREETING CARDS

• ILLUSTRATION IN GREETING CARDS ARE
RESPONSIBLE FOR DECORATING GREETING
CARDS WITH PICTURES THAT ARE RELEVANT
TO
THE CELEBRATION OR TOPIC AND MUST TO
USE THEIR ARTISTIC SKILLS AND
EXPERIENCE
TO SUCCEED IN THIS GREETING CARD.

7. CD AND DVD

• A CALENDAR IS A SYSTEM OF ORGANIZING
DAYS. THIS IS DONE
BY GIVING NAMES TO PERIODS OF TIME,
TYPICALLY DAYS ,
WEEKS, MOTHS AND YEARS.

1.3.2 EXPLAIN ILLUSTRATION IN
EDITORIAL MAGAZINE

COVER, COMICS, SHORT STORIES, NOVEL
AND

TEXTBOOKS.

MAGAZINE COVER

• THE MAJORITY OF MAGAZINES THAT DO USE,
ILLUSTRATED
COVERS ARE INDEPENDENTLY PUBLISHED
MAGAZINES THAT DO
NOT REALLY ON NEWSSTAND SALES. ALSO ,
THERE IS A NUMBER
OF MAGAZINES THAT OPT FOR COMPUTER
GENERATED
ILLUSTRATION

COMICS

• COMICS IS A MEDIUM USED TO EXPRESS IDEAS WITH
IMAGES, OFTEN COMBINED WITH TEXT OR OTHER
VISUAL
INFORMATION.

• IT CAN TAKES THE FORM OF A SEQUENCE OF PANELS
OF
IMAGES.

• FORMS INCLUDE COMIC STRIPS, ADDITIONAL AND GAG
CARTOONS, AND COMICS

SHORT STORIES

• THE SHORT STORY IS USUALLY CONCERNED WITH A SINGLE EFFECT
CONVEYED IN ONLY ONE OR A FEW SIGNIFICANT EPISODES OR
SCENES.

• THE FORM ENCOURAGES ECONOMY OF SETTING, CONCISE
NARRATIVE, AND THE OMISSION OF A COMPLEX PLOT.

• A SHORT STORY IS OFTEN JUDGED BY ITS ABILITY TO PROVIDE A
“COMPLETE” OR SATISFYING TREATMENT OF ITS CHARACTERS AND
SUBJECT.

TEXTBOOKS

• TEXTBOOKS IS A MEDIUM FOR EDUCATION
SCHOOLS
• THERE ARE WORD AND PICTURES IN IT TO
MAKE IT EASIER
• USUALLY USE BY STUDENTS TO MAKE THEIR
UNDERSTAND THE CONTENT IN IT.

NOVEL

• NOVEL USUALLY THROUGH A CONNECTED SEQUENCE OF
EVENTS
INVOLVING A GROUP OF PERSONS IN A SPECIFIC SETTING.

• WITHIN ITS BROAD FRAMEWORK, THE GENRE OF THE NOVEL
HAS
ENCOMPASSED AN EXTENSIVE RANGE OF TYPES AND STYLES.

• PICARESQUE, EPISTOLARY, GOTHIC, ROMANTIC, REALIST,
HISTORICAL TO NAME ONLY SOME OF THE MORE IMPORTANT
ONES.

1.3.3 TECHNICAL ILLUSTRATION

• TECHNICAL ILLUSTRATION IS ILLUSTRATION MEANT TO VISUALLY
COMMUNICATE INFORMATION OF A TECHNIC NATURE.

• TECHNICAL ILLUSTRATIONS CAN BE COMPONENTS OF TECHNICAL
DRAWINGS OR DIAGRAMS.

• TECHNICAL ILLUSTRATIONS IN GENERAL AIM "TO GENERATE
EXPRESSIVE IMAGES THAT EFFECTIVELY CONVEY
CERTAIN INFORMATION VIA THE VISUAL CHANNEL TO THE HUMAN
OBSERVER".

• TECHNICAL ILLUSTRATIONS GENERALLY HAVE TO DESCRIBE AND
EXPLAIN THE SUBJECTS TO A NONTECHNICAL AUDIENCE
.THEREFORE, THE VISUAL IMAGE SHOULD BE ACCURATE IN
TERMS OF DIMENSIONS, AND PROPORTIONS, AND SHOULD
PROVIDE “AN OVERALL IMPRESSION OF WHAT AN OBJECT IS OR
DOES, TO ENHANCE THE VIEWER’S INTEREST AND
UNDERSTANDING.

HANDLING MACHINE

• HANDLING MACHINE USUALLY GIVES ALL THE EXTERNAL
AND
INTERNAL DETAILS OF THE MACHINE COMPONENT. IT IS
PRESENTED THOUGH A NUMBER OF ORTHOGRAPHIC VIEWS,
SO
THAT THE SIZE AND SHAPE OF THE COMPONENT IS FULLY
UNDERSTOOD.

• HANDLING MACHINE DRAWINGS AND ASSEMBLY DRAWINGS
BELONG TO THIS CLASSIFICATION.

1.3.4 EXPLAIN ILLUSTRATION IN 2.BOTANY

1.BLUE PRINT

• THE BLUE PRINT PROCESS WAS CHARACTERIZED BY WHITE LINES • BOTANICAL ILLUSTRATION
IS THE ART OF
DEPICTING THE FORM, COLOUR, AND DETAILS
ON A BLUE BACKGROUND, A NEGATIVE OF THE ORIGINAL. THE OF PLANT SPECIES.

PROCESS WAS NOT ABLE TO REPRODUCE COLOUR OR SHADES OF • BOTANICAL ILLUSTRATION IN
CONSULTATION
WITH A SCIENTIFIC AUTHOR, THEIR CREATION
GREY. REQUIRES AN UNDERSTANDING OF PLANT
• THE PROCESS IS NOW OBSOLETE. IT WAS FIRST LARGELY MORPHOLOGY AND ACCESS TO
SPECIMENS
AND REFENCES
DISPLACED BY THE DIAZO WHITEPRINT PROCESS, AND LATER BY

LARGE-FORMAT XEROGRAPHIC PHOTOCOPIES.
• THE TERM BLUEPRINT CONTINUES TO BE USED LESS FORMALLY TO

REFER TO ANY FLOOR PLAN. AND EVEN LESS FORMALLY, ANY TYPE

OF PLAN. PRACTICING ENGINEERS, ARCHITECTS, AND DRAFTERS
OFTEN CALL THEM “DRAWINGS” OR “PRINTS”

3.MAPS

• MAP ILLUSTRATION HAS HAD A REAL RESURGENCE OVER
THE PAST

FEW YEARS.
• ILLUSTRATED MAPS CAN BE FILLED WITH CHARACTER AND
FUN

DETAIL TO TRULY CAPTURE THE ATMOSPHERE OF A CITY.
• MAP’S LOCATION WHILST ALSO ENSURING THE
ILLUSTRATION

LAYOUT WORKS IN HARMONY.

4.DIAGRAM

• ILLUSTRATION DIAGRAMS ARE GRAPHICS THAT DISPLAY
AN

IMAGE, ACCOMPANIED BY EITHER NOTES, LABELS OR A

LEGEND, IN ORDER.
• IMAGES USED CAN COME IN THE FORM OF ILLUSTRATIONS,

ROUGH SKETCHES, WIRE FRAMES OR PHOTOGRAPHS.
• IMAGES CAN BE SYMBOLIC, PICTORIAL OR REALISTIC.

5.HISTORY

• HISTORY OF ILLUSTRATION COVERS
IMAGE-MAKING AND PRINT
HISTORY FROM AROUND THE WORLD,
SPANNING FORM THE ANCIENT TO
THE MODERN.

• HUNDREDS OF COLOUR IMAGES
SHOW ILLUSTRATIONS WITHIN THEIR
SOCIAL CULTURAL AND TECHNICAL
CONTEXT.

• ILLUSTRATIONS HAVE VIVID COLOURS
WHICH WILL ATTRACT THE READERS
ATTENTION TO READ MORE.

1.3.5 EXPLAIN ILLUSTRATION IN THE ELECTRONIC MEDIA SUCH AS :- 2.
ELECTRONIC

1.ANIMATION BILLBOARD

• ANIMATED ILLUSTRATION TELLS IS SHORT. • A DIGITAL BILLBOARD THAT
DISPLAYS
• IT’S HELP EXPLAIN PROCESSES AND
DIGITAL IMAGES.
MAKES THE MATTER AT HAND EASIER TO UNDERSTAND. • IT CAN CHANGED BY
A COMPUTER
• IT’S ALSO AN INTERESTING SOLUTION FOR ABSTRACT, INTANGIBLE
EVERY FEW SECONDS.
THINGS. • DIGITAL BILLBOARDS ARE PRIMARILY USED
• ANIMATED ILLUSTRATION ALSO MAKE THE RECEIVER PAY MORE
FOR ADVERTISING, BUT THEY CAN ALSO
ATTENTION AND ENGAGER THEM FOR LONGER THAN A STATIC
SERVE PUBLIC SERVICE PURPOSES.
IMAGE.

3. TC ADS

• A TELEVISION ADVERTISEMENT (ALSO CALLED A TELEVISION

COMMERCIAL ADVERT, TV ADVERT OR SIMPLY AN AD)
• IS A SPAN OF TELEVISION PROGRAMMING PRODUCED AND PAID

FOR BY ORGANIZATION.
• IT CONVEYS A MESSAGE PROMOTING , AND AIMING TO

MARKET, A PRODUCT OR SERVICE.

SOURCE

1. HTTPS://WWW.CREATIVEBLOQ.COM/HOW-TO/MAP-ILLUSTRATION
2. HTTPS://DRAHMEDNAGIB.COM/ONEWEBMEDIA/MACHINE%20DRAW

ING/MACHINE_DRAWING_LECTURE_1.PDF
3. HTTPS://WWW.BRITANNICA.COM/ART/SHORT-STORY
4. HTTPS://WWW.BRITANNICA.COM/ART/NOVEL
5. /HTTPS://EN.WIKIPEDIA.ORG/WIKI/BROCHUREW
6.GHTTPS://EN.WIKIPEDIA.ORG/WIKI/POSTERL
7. SHTTPS://WWW.MARTINAGLEESONILLUSTRATION.COM/WHAT-IS-

ILLUSTRATION.HTML?IM
8. HTTPS://WWW.WISE-GEEK.COM/WHAT-IS-AN-ELECTRONIC-
BILLBOARD.HTM
9. HTTPS://WWW.FUZZYDUCK.COM/ANIMATION-VS-ILLUSTRATION/

THANK YOU