2019 SuperCopa PromoBook

Presented by

HISTORY Most SuperCopa teams struggle to find quality competition in
their local leagues and find that their development receives
Premier SuperCopa began in Dallas, Texas in 2013 with the goal a boost from 4-6 games of high-quality, evenly matched
of providing a tournament with the highest level of competition competition. It is the only tournament with a nationwide reach
combined with the most diverse team selection in the United which has grown to include U9 through U12 teams, and both
States for U9 and U10 boys. Teams this young had never traveled boys and girls. Everything offered, on and off-the-field, at
this far, but the group of “The Original 48” in the 2013 Premier Premier SuperCopa is designed specifically with this age group
SuperCopa had a superior experience, thus creating such in mind; providing the experience of an elite player but targeted
demand that numerous teams began requesting acceptance to only to this unique age sub-set while playing at premier soccer
the 2014 event while the 2013 event was still in progress. The facilities nationwide.
mission of Premier SuperCopa is unique in that it focuses solely In 2018, Premier SuperCopa continued to solidify itself
on the young, developing teams throughout the country who
are playing soccer at a spectacularly high level for their age.

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VISION GOALS

The Premier SuperCopa youth soccer tournament Establish a Following of the
was introduced to America in 2013 as the only Top Young Teams/Clubs/Players
nationwide tournament for U9-U10 Boys teams.
The event was architected in the same vein as the COMPLETED 2013
highly popular Little League® World Series in youth
baseball. The goal was to create a tournament Younger Age Groups Only
specifically for younger top athletes and make sure
the event highlighted the overall experiences of both COMPLETED 2013
the athletes and the family members in attendance.
The SuperCopa popularity forced adding U11 and Elite Facilities
U12 age divisions in 2014 and a mirroring girls
tournament within 2 years. COMPLETED 2013
Fast forward 7 years, and this tournament has
established a reputation with the top youth soccer Off the Field Activities
clubs, coaches, and competitive players as being
the only tournament of its kind in the US, recently ESTABLISHED 2015 & ONGOING
labeled as America’s Championship. Owned and
operated by U90C Sports out of Dallas, Texas, Key Brand Alignment
the long-term vision for the Premier SuperCopa
is to continue to align with key brands, develop ESTABLISHED 2015 & ONGOING
an appealing production and broadcast offering,
create a larger affiliation with professional athletes, Production and Broadcasting of Games
and add a respectable International component
of participating teams (see all accomplished and ESTABLISHED 2019 & ONGOING
outstanding goals to the right).
At the completion of the list of goals, the Premier Professional Player Interaction
SuperCopa will be in a position to replicate the
amazing success of the Little League World Series ESTABLISHED 2016 & ONGOING
for youth soccer in America.
International Team Component

STRATEGY STAGE

Premier SuperCopa Facility in Arlington, TX
(home of Dallas Cowboys, Texas Rangers,
and new XFL team)

STRATEGY STAGE

as a premier event by gaining accreditation through the US in attendance the best possible event experience; an experience
Soccer Federation as a sanctioned Development Academy that is second to none. We have off-the-field events each day
event. Proving that the Premier SuperCopa has the highest that provide Premier SuperCopa attendees the opportunity to
level of competition in the nation for all 4 age groups, both take their “SuperCopa Experience” to a new level. Exclusive
boys and girls. In 2018 our Teams List represented 79 Clubs events range from mingling with soccer legends such as Mia
from 29 States and 3 countries; amassing 2,700 players and an Hamm, Kristine Lilly and Tisha Venturini, to the SuperCopa
estimated 12,500 attendees. These numbers continue to grow Parade of teams during a MLS game, World Cup Watching
exponentially year after year. Parties, a Coaches Social, the Friday night Bracket Reveal Party
Being a part of the Premier SuperCopa is not about just and the Saturday night SuperCopa Members Party. We also
attending a soccer tournament, it is a complete event. Our on partner with the hosting city to provide SuperCopa attendees
and off-the-field events provide each player, coach and family access to activities that are unique to that region.

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2019 BY THE NUMBERS

U9 — U12 AGES 3 5 21 93

BOYS & GIRLS COUNTRIES DAYS STATES SOCCER CLUBS

USSDA U12
DIVISION CLUBS

PREMIER SUPERCOPA DAILY BREAKDOWN

WEDNESDAY THURSDAY

KICK-OFF PARTY GROUP ROUND BEGINS
COACHES SOCIAL

WHAT PEOPLE ARE SAYING ABOUT PREMIER SUPERCOPA

“ I just wanted to thank you for all the work you put into “ I commend you and your group for an absolutely
hosting great tournaments like SuperCopa. My #1 goal incredible tournament experience. As a team, we attend a
is to have the best developmental player experience lot of events and there is no other event like this anywhere
possible for my players, and there is no way I could create that I am aware of (including surf cup). Regardless of
that without U90C and SuperCopa. our results, we make sure that the girls will carry the
memories of SuperCopa with them forever.
Mike Moritz
Energy FC, OK Chris Hackett
Elite Development Academy, CA

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184 411 2356 6500+ 13000

TEAMS GAMES PLAYERS HOTEL ROOM ATTENDEES
NIGHTS

FRIDAY SATURDAY SUNDAY

GROUP ROUND CONCLUDES PLAYOFFS BEGIN CHAMPIONS CROWNED
BRACKET REVEAL PARTY MEMBERS PARTY

“ This was the best tournament I have ever been a part of. “ What a great tournament! It was very well run and
From the social media updates, the events and especially extremely competitive! After recently, traveling to
the teams and format. Playing teams from all over the Vegas and Colorado for soccer, I can tell you that their
country was amazing and getting all those extra games in tournaments fail in comparison, as a whole. SuperCopa
made it more than worth the travel. did not disappoint at all.

Matt Ganias Jacob Cervantes
Spirit of Liverpool, MA Dallas Cosmos, TX

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kick-off party

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wednesday KICK-OFF
PARTY

TEAM FIRST | PARADE OF TEAMS | MLS EXPERIENCE

SuperCopa Wednesday is our SuperCopa Kick-Off. The day
historically begins with a special activity like our friends from
TeamFirst Soccer Academy: Mia Hamm, Kristine Lilly, Tisha
Venturini-Hoch and Angela Kelly conducting a soccer clinic.
The day then moves into an MLS Experience like a Pre-game
Tailgate Party with vendors displaying their products and
having the opportunity for product activation in our Vendor
Alley. The Kick-off is highlighted by the SuperCopa Parade
of Teams, on the field of a professional MLS team or semi-pro
sports stadium when available. This special event typically
includes a Coaches/Managers VIP area with complimentary
food/drinks. To enhance the activities even further we try
to arrange an exclusive “Meet & Greet” with the TeamFirst
Legends for Premier SuperCopa VIPs on the stadium Suite
Level.

• In 2019, we held our first ever VIP WORLD CUP WATCHING
PARTY that included our VIP Guests: Mia Hamm, Kristine
Lilly and Tisha Venturini-Hoch for the first USWNT Women’s
World Cup game vs. Thailand. We had over 750 guests
attend our VIP Watch Party. Wednesday was our “official”
SuperCopa Kickoff with two TeamFirst Soccer Clinics where
over 225 SuperCopa players and local players attended.

• In 2018, over 3,800 SUPERCOPA ATTENDEES joined us
at Dicks Sporting Goods Park in Denver, Colorado for the
Colorado Rapids vs Chicago Fire game and a pre-game
Parade of Teams.

• In 2017, we had in excess of 4,000 SUPERCOPA ATTENDEES
join us at the Rockford Rivets baseball stadium in Rockford,
Illinois for our Parade of Teams and TeamFirst Legends Meet
& Greet.

• In 2014, we had approximately 3,100 SUPERCOPA
ATTENDEES join us at Toyota Stadium in Frisco, Texas for
the FC Dallas home game where each team participated in a
halftime Parade of Teams across the Toyota Stadium field.

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Thursday :OVERVIEW

GROUP ROUND | FANZONE
LIVE STREAMING

SuperCopa Thursday begins tourna-
ment play at our world class youth
soccer venue. Up to 30 FIELDS are in
play and approximately 160 GAMES
are played, that sees all 184 TEAMS
IN ACTION. Action has always been
fierce, and everything is left on the
field. Our FanZone area has the unique
opportunity to live stream World Cup
games, Sponsor videos and live scores
that keep our attendees up to date
on tournament scores throughout the
day. Our apparel sponsor, Nike, has
numerous event apparel items for sale at
our exclusive Soccer.com apparel tent.
With all of our participating vendors
and Soccer.com in the SuperCopa Fan-
Zone, there is plenty to do for all of
our tournament attendees! Product
sampling and product demonstrations
are attendee favorites and always keep
the crowds coming back for more…
Thursday night concludes with our
Coaches Social that is hosted by one of
our Premier Sponsors and is exclusive to
SuperCopa coaches only. Our Premier
Sponsor has the opportunity to invite
and engage all tournament coaches
for a night of food and beverage at an
exciting off-site location. This is a great
opportunity for a SuperCopa partner to
have uninterrupted access to the team’s
decision makers about your services,
equipment, etc. The Coaches Social
kicks off our week long SuperCopa
Village which is hosted at the same off-
site location.

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Friday :OVERVIEW

GROUP ROUND CONCLUDES

RE-SEEDING OF TEAMS

BRACKET REVEAL

SuperCopa Friday opens with all 30
FIELDS in play again. The action is
intense as we see another full day of
approx. 180 GAMES being played across
all age groups. Our SuperCopa FanZone
continues the live streaming of live
World Cup games coupled with vendor
social media contests and activities. Ap-
proximately 13,000 ATTENDEES which
include families, players and coaches
who are all hungry to see how their
teams will finish up Group Play are on
site for the event. Our SuperCopa Friday
ends with the Bracket Reveal Party
where we see in excess of 500 attendees
pack the host hotel ballroom to see who
they will play the following day during
the knockout rounds. Live music and
a DJ keep the attendees in a festive
mood until the brackets are released.
The excitement and anticipation of the
Bracket Reveal Party makes for another
great sponsorship opportunity.

bracket reveal

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Supercopa Members party Playoff Saturday:

PLAYOFFS | SUPERCOPA EXCHANGE
MEMBERS PARTY

Saturday sees the intensity sky rocket at the host
facility; fans, parents and players are buzzing around
the facility and the atmosphere is at all all-time high
as we are now into the knockout rounds. It is win
or go home time. The action is intense and hour by
hour, tears and excitement are all across the facility.
All 30 FIELDS are in play with approx. 90 GAMES
being played throughout the day and all 2,700
PLAYERS are in action. Historically we see a spike in
attendance at the event for a high of approx. 15,000
ON SATURDAYS. The FanZone is packed with fans
and players, and the vendors continue to be busy
with social media contests and onsite activities. After
the knockout round games come to a close, there is
a brief break in the action until our Members Party
kicks off at the SuperCopa Village host venue.

• In 2019 we hosted our 3rd Annual SuperCopa
Members Party at our selected “SuperCopa
Village” location TexasLive! in Arlington, TX. The
event featured 120 teams that participated in a
Parade of Teams, team photos and various on-site
activities. The 4,750+ ATTENDEES comprised of
players, parents, coaches and siblings took over
the venue for a Texas-sized family party. Our 2019
eSuperCopa FIFA19 Winners were also announced
and various prizes were awarded.

• In 2018, 4,000+ ATTENDEES joined us at the
host venue, Stanley Marketplace, with music and
kids’ activities that featured the Colorado Rapids
Street teams and inflatables. In addition, inside
the Stanley Marketplace there were food trucks
providing incredible local cuisine and a player
pin exchange taking place. We also recognized
our only 5-Time SuperCopa Participant with a
commemorative Nike Premier SuperCopa jersey.

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supercopa Champions

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Championship
Sunday:

FINALS | AWARDS STAGE
SPECIAL PRESENTATIONS

The day we have all been waiting for is
upon us and we are now in the fourth and
final day of games. Today is when all 24
of the Premier SuperCopa Champions will
be crowned. There will be approximately
75 GAMES played, all concluding by ap-
proximately 4:00PM. The awards stage,
located inside the SuperCopa FanZone, is
overflowing with our SuperCopa trophies
and medals. The SuperCopa Jumbotron
continues to stream World Cup games,
Sponsor videos and live scores as our
SuperCopa Finals are being played across
the facility. Our Premier Sponsor Champ-
ionship fields are buzzing with action and
the excitement is growing as the games are
being played. As the first wave of games
conclude, the agony of defeat and the
excitement of victory are upon us. Both
teams make their way to the SuperCopa
Awards stage for their medals and trophies.
Our Tournament Executives hand out the
individual trophies and our emcee reads off
every name of each SuperCopa Champion
team member. The moment is special, and
we ensure that each player and coach are
announced and recognized. As the day
ends, Champions are crowned, and Finalists
reflect on what it takes to win a Premier
SuperCopa Championship, our motto rings
loud: “Do you have what it takes?”

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ABOUT U90C SPORTS

U90C Management Group, LLC (U90C Sports) is a professional
youth soccer tournament company located in Dallas, Texas.
Founded in 2012 by Dawn Simpson and Monty Holloway, U90C
Sports was created to offer the highest level of professionalism
inside youth soccer tournaments across the US. U90C owns and
operates nine (9) youth tournaments in Dallas and four (4) youth
tournaments in Austin totaling over 3000 teams and 150,000
total attendees annually, easily making U90C the market leader
in Texas and surrounding states. The company’s flagship event,
Premier SuperCopa extends exclusive invitations each year
to the top U9-U12 boys and girls teams in the US to compete
every June. This tournament has become known as America’s
Championship due to the vast diversity in teams and the extreme
high competition level for these age groups.
In addition to Simpson and Holloway, U90C Sports’ leadership
includes six executive level full time employees. Game days
include hiring over 300 contract labor employees and managing
games on over 35 fields across 3-4 soccer complexes. All U90C
Sports event operations are managed year around from the Dallas
headquarters office.

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C O N TA C T

MONTY HOLLOWAY
EXECUTIVE DIRECTOR | FOUNDER
office: 469.587.7454 Ext 400 | mobile: 972.567.8708

[email protected]

PREMIERSUPERCOPA.COM