SABCO Group - Corporate Brochure (English_

DIVERSITY AND LONGEVITY

Sabco Group Credentials Page 2

CONTENTS

o SABCO History
o Events and Entertainment

• Exhibitions & Conferences
• In-house Sports Agency
• Media Related Events
o S •A B C O M e d i a B u s i n e s s
o Luxury
o Business Incubator
o Investment
o Business Development
o Automotive/Electrical
o Manufacturing

Sabco Group Credentials / Sabco History

BRAND & HISTORY

HOME MARKET OMAN
REGIONAL & INTERNATIONAL REACH

MULTI-DIVERSIFIED GROUP
VARIOUS BUSINESS SECTORS

44y e a r s 7 Page 3
7

Sayyid Khalid Bin Hamad Bin Hamoud Al Busaidi - Chairman

Sabco Group Credentials / Sabco History

OUR MISSION

A leading business group that has a recognized contribution to the commercial, economic and social
development of the country whilst bringing the latest international products and services into Oman. The
long-term objective is to draw on our existing experience to create international partnerships in markets
beyond Oman and the region.

OUR JOURNEY

The pioneering spirit of SABCO Group has always motivated it to take the initiative in exploring new
boundaries. From representing conglomerates for infrastructure development to starting the first mall in
the Sultanate, from the manufacture of exclusive perfumes to the bottling of mineral water, it embarks
on new challenges that add value to its strategic growth areas. We are always open, as a port of call, to
strategic partnerships and new relationships that will pave the way for future growth and development.

Page 4

Sabco Group Credentials / Sabco History

WE BECAME A LEADING SERVICE ORGANISATION

SABCO Amouage Sabco Centre Sabco Merge Virgin Radio
Group Media Clinica Joelle
Launches

1977 1978 1983 1983 1985 1986 2007 2008 2011 2017 2018 2019

NMWC set up with Sabco Connect Al Wisal Sabco HTF
expertise from Art Sports ASAS

Evian, France Page 5

Sabco Group Credentials

BY SPANNING MULTIPLE BUSINESS SECTORS

Automotive/ Luxury Sports Media & Entertainment Exhibitions
Electronics

Business Incubator Business Development Investment
Investment

Construction Industrial Electricity Beverage Recycling 6

Sabco Group Credentials

BUILDING A DIVERSE
PORTFOLIO

Family Investment Office KHALID BIN HAMED GLOBAL
National Mineral Water Company SAOG

Page 7

Sabco Group Credentials

EVENTS & EXHIBITIONS ARE A VALUABLE PORTION OF OUR BUSINESS

Continue to see just how much…

BUSINESS INCUBATOR
LUXURY

INVESTMENT

Legal BUSINESS DEVELOPMENT

MEDIA & HR COMPANY Finance AUTOMOTIVE/ ELECTRICAL
ENTERTAINMENT STRUCTURE

Operations

MANUFACTURING

EVENTS &
EXHIBITIONS

Page 8

Sabco Group Credentials / Sabco Events

EVENTS & ENTERTAINMENT

• Q a t a r A i r w a y s O f f i c e i n a u g u r a t i o n• H M E x c e l l e n c e A w a r d s • W o r l d C u p S c r e e n i n g • F a m i l y d a y • T e l e c o m Page 9
• Royal Weddings • Live concert • Omasco • Red Bull Cliff Diving World Final • Comedy Shows

Sabco Group Credentials / Sabco Events Page 10

EVENTS & ENTERTAINMENT

• National Day Festival

Sabco Group Credentials / Sabco Events Page 11

EVENTS & ENTERTAINMENT

• National Day Festival

Sabco Group Credentials / Sabco Events

EXHIBITIONS & CONFERENCES

• Oman Petroleum & Energy Show • Oman Design & Build Week • Oman Real Estate Expo • Oman Mining Expo

• Oman Health Exhibition & Conference • Food & Hospitality Oman • Oman Sustainability Week 12

Sabco Group Credentials / Sabco Events

CONNECT

Since its establishment in 1986, CONNECT has built a reputation for delivering events across a plethora of
vertical markets and a rich history of organising some of the Middle East’s leading shows.
Today, CONNECT is a well-established player in the events industry in the Middle East.

Page 13

Sabco Group Credentials / Sabco Events

IN-HOUSE SPORTS AGENCY

• Oman International Youth Cup • Tough Mudder • National Obstacle Series Page 14

• Academy League Football • Oman International Youth Cup • Ministry of Education Programs

Sabco Group Credentials / Sabco Events

SABCO SPORTS

License to manage License to manage License to manage
and deliver global and deliver global and deliver global
Brand Deka across Brand Tough Mudder Brand Spartan Trail

the GCC across the GCC across the GCC

Operate their own The official Delivery partner for
inflatable OCR Series hospitality sales Oman’s largest mass
agent for Qatar 2022 participation event
“National Obstacle
Series” World Cup Page 15

Sabco Group Credentials / Sabco Events

MEDIA RELATED EVENTS

• Mini Give Away launching Virgin Radio • CSR Events

Page 16

Sabco Group Credentials

WE HAVE A SUCCESSFUL 360 MEDIA HOUSE – SABCO MEDIA

Continue to see our portfolio…

BUSINESS INCUBATOR
LUXURY

INVESTMENT

Legal BUSINESS DEVELOPMENT

MEDIA & HR COMPANY Finance AUTOMOTIVE/ ELECTRICAL
ENTERTAINMENT STRUCTURE

Operations

MANUFACTURING

EVENTS &
EXHIBITIONS

Page 17

Sabco Group Credentials / Media Business

SABCO MEDIA ASSETS

RADIO PUBLISHING OUTDOOR DIGITAL CREATIVE
MEDIA MEDIA AGENCY

18

Sabco Group Credentials / Media Business

AL WISAL FM

Al Wisal FM is the number one Arabic FM
station offering entertainment, unsurpassed
music variety and talk shows to suit
different segments of listeners at different
times of the day. Content is carefully
developed in-line with the evolving style
and tastes of listeners..

Al Wisal commands one of the highest
penetration figures with coverage spanning
across Muscat, Batinah, Sharqiyah, Dhofar,
Dakhiliya, Buraimi, Khasab, and Ibri.

Page 19

Sabco Group Credentials / Media Business

GLOBAL
BUSINESS

Page 20

Sabco Group Credentials / Media Business

VIRGIN RADIO OMAN

In case you’ve been off-planet, Virgin Radio is one of
the biggest radio brands in the world. For all you
people who know what’s up, know where the
action’s at, and demand to hear the best tracks, the
biggest superstars and all the freshest up-and-
comers, lock your dials in place, ‘cos it’s all here, on
Virgin Radio Oman.

Established in Oman in 2018 , Virgin Radio
Oman is all about NOW and keeping the
energy pumping 24/7.

Page 21

Sabco Group Credentials / Media Business

MERGE FM

Take the rich Omani history and merge it with its
modern society. The result you get is Merge 104.8
– the best of both..
Let’s celebrate the mix of cultures. Let’s be open to
new ideas by keeping our local customs. Let’s take
the best of both worlds to create something
exciting. And let’s stay excited about getting to
know something new. Every day.
Reaching different segments of society, Merge FM
is a reflection of diversity offering entertainment
and information, inspired by the rich mix of the
Omani Society.

Page 22

Sabco Group Credentials / Media Business

MEDIATE

Mediate is a media directory that profiles all businesses
involved in media related activities in the Sultanate.
With a clever, clean and functional layout, Mediate
brings together all types of media companies into
one user-friendly guide helping organizations
select their key media partners.

Page 23

Sabco Group Credentials / Media Business Media directory

OUTDOOR MEDIA

Strategically located outdoor structures with a genuine national
footprint covering the entire region of the Sultanate of
Oman. Structures include rooftops, unipoles, banners,
wallscapes, and digital platforms.

Outdoor Media also has the rights to the Oman
Oil petrol stations providing advertisers
with a captivated audience. We are
expanding our network to include
major retail outlets.

Display distribution
across the Sultanate

Page 24

Sabco Group Credentials / Media Business

SABCO ART

Sabco Art is a fully integrated agency established in 1983 with
a blend of creativity and strategic thinking, harnessing
traditional as well as emerging media technology to
produce better, more efficient results to build and
manage our client's brands, influence customers
through engagement and expand market
share. Sabco Art is a specialised hub
providing design, digital and events
services with special emphasis
on event management,
market research, advertising,
digital media, web and
mobile app
development,
print and
production
services.

Page 25

Sabco Group Credentials

LUXURY IS AN IMPORTANT BUSINESS SECTORS

Continue to see just how much…

BUSINESS INCUBATOR
LUXURY

INVESTMENT

Legal BUSINESS DEVELOPMENT

MEDIA & HR COMPANY Finance AUTOMOTIVE/ ELECTRICAL
ENTERTAINMENT STRUCTURE

Operations

MANUFACTURING

EVENTS &
EXHIBITIONS

Page 26

Sabco Group Credentials / Luxury

KHULOOD

A bespoke clothing label that innovates
ready-to-wear pieces with extraordinary
craftsmanship.

Designed to be timeless and feminine for
the modern women, the latest collection
was inspired by charming floral prints,
nature and romantic details.

The contemporary collections
include statement abayas,
jalabiyas, dresses, kimonos,
sleeves tops, pants, blouses and
unisex shirts.

Page 27



Sabco Group Credentials / Luxury GLOBAL
BUSINESS
AMOUAGE
Page 29
One of the world’s best-known luxury fragrances.
Amouage develops finely blended perfumes with
the highest quality of rare and luxurious
ingredients, sourced from around the world.

Sabco Group Credentials / Luxury

SABCO CENTRE

The first boutique mall in the Sultanate of Oman,
where pleasure and convenience meets luxury
shopping.

Its original blend of traditional and modern décor
radiates a quiet elegance that adds to the
shopping experience.

With multiple prestigious outlets in addition to
the SOUQ shops, SABCO Centre is one of the
most popular malls in Oman. It’s a must-visit
destination for residents and tourists who
frequent it for top-of-the-line products from a
variety of international brands.

In addition, the SOUQ at SABCO Centre provides
an offering of hand-made brocades,
copperware, hand-woven carpets, silver crafts,
silks and kaftans from Oman and around the
world.

Page 30

Sabco Group Credentials

DEVELOPING ALL PROJECTS UNDERTAKEN BY THE GROUP

Continue to learn more...

BUSINESS INCUBATOR
LUXURY

INVESTMENT

Legal BUSINESS DEVELOPMENT

MEDIA & HR COMPANY Finance AUTOMOTIVE/ ELECTRICAL
ENTERTAINMENT STRUCTURE

Operations

MANUFACTURING

EVENTS &
EXHIBITIONS

Page 31

Sabco Group Credentials / Business Incubator

SABCO LLC

Established in 1977, Sabco LLC is the oldest
operating company in Sabco Group and assists
international entities, who are looking to establish a
business in Oman, in administrative, technical and
corporate areas, through a team of highly
experienced personnel.

Over the years, Sabco LLC has rendered assistance
to many companies such as Sclumberger, Hitachi
Zoshen, Daewoo, PSC, Delft Hydraulics and BHEL,
amongst others.

Many of the companies operating successfully in
the Group have been developed and nurtured in
their initial period by Sabco LLC.

The mission is to be a vehicle for even more rapid
growth of the Group in the future and to bring the
latest international products and services into
Oman.

Page 32

Sabco Group Credentials

FOCUSING ON INVESTMENT

Continue to see what we do…

BUSINESS INCUBATOR
LUXURY

INVESTMENT

Legal BUSINESS DEVELOPMENT

MEDIA & HR COMPANY Finance AUTOMOTIVE/ ELECTRICAL
ENTERTAINMENT STRUCTURE

Operations

MANUFACTURING

EVENTS &
EXHIBITIONS

Page 33

Sabco Group Credentials / Investment Beach front
location
AL HAIL INVESTMENTS LLC & YUMN INVESTMENTS LLC

Al Hail Investment develops and manages various commercial
and residential properties in Oman.
It has a successful track record of identifying opportunities in the
real estate sector including Oasis by the Sea in Shatti Al Qurum,
Muscat.

Oasis by the Sea - Muscat

Yumn Investments LLC is an Omani private investment company founded in 2011.

The company offers shareholders returns from investments in the local equity
markets directly and in the foreign markets through portfolios and funds managed
by International banks.

Sayyid Aymen Bin Hamad Bin Hamoud Al Busaidi – Vice Chairman Page 34

Sabco Group Credentials / Investment

FAMILY INVESTMENT OFFICE (FIO)

Established in 2000 as a professional set up, FIO manages family members personal investments and caters
to their personal needs. It provides support services including concierge, travel, medical, education, public
relations, administrative support amongst others.

Page 35

Sabco Group Credentials

FOCUSING ON BUSINESS DEVELOPMENT

Continue to see what we do…

BUSINESS INCUBATOR
LUXURY

INVESTMENT

Legal BUSINESS DEVELOPMENT

MEDIA & HR COMPANY Finance AUTOMOTIVE/ ELECTRICAL
ENTERTAINMENT STRUCTURE

Operations

MANUFACTURING

EVENTS &
EXHIBITIONS

Page 36

Sabco Group Credentials / Business Development

KHALID BIN HAMED GLOBAL

Established in 2016, Khalid Bin Hamed Global is a multi-investment, project vehicle focusing
primarily on real estate and general trading.

Concept

A social hub in Muscat specialising in F&B, technology and retail

Page 37

Sabco Group Credentials

INVOLVED IN THE AUTOMOTIVE /ELECTRICAL BUSINESS

Continue to see just how much…

BUSINESS INCUBATOR
LUXURY

INVESTMENT

Legal BUSINESS DEVELOPMENT

MEDIA & HR COMPANY Finance AUTOMOTIVE/ ELECTRICAL
ENTERTAINMENT STRUCTURE

Operations

MANUFACTURING

EVENTS &
EXHIBITIONS

Page 38

Sabco Group Credentials / Automotive & Electrical

OMAN MARKETING AND SERVICES COMPANY (OMASCO)

Omasco is a leading trading, property and financial services business in Oman with key activities in
automotive, marine, electronics, projects and engineering, industrial products and other services.
Established in 1974, the company represents leading
world-renowned brands and is represented across
Oman with sales and service teams based in each
key city or town.
The company holds exclusive distributorship rights in
Oman for many world-class brands including Honda,
Panasonic, Toyo, Yanmar, GE, Black & Decker,
Raymond Weil, Kolber, Blue Star, Dow, Prominent,
Culligan, Alba, Aftron, Hamilton Jet and ADNOC.

Page 39

Sabco Group Credentials

MANUFACTURING IS A STRONG PART OF OUR BUSINESS

Continue to see just how much…

BUSINESS INCUBATOR
LUXURY

INVESTMENT

Legal BUSINESS DEVELOPMENT

MEDIA & HR COMPANY Finance AUTOMOTIVE/ ELECTRICAL
ENTERTAINMENT STRUCTURE

Operations

MANUFACTURING

EVENTS &
EXHIBITIONS

Page 40

Sabco Group Credentials / Manufacturing

NATIONAL MINERAL WATER COMPANY

Set up in 1979, with technical expertise from Evian, France,
NMWC is the market leader in Oman in the category it
represents. Tanuf, El-Jabal El-Akhdar, Salsabeel and Assaha are
the leading brands of NMWC.

The products sold by NMWC are bottled in an integrated, state-
of-the-art, fully automatic plant with machinery from some of
the world’s best equipment suppliers in Europe and USA.

The production facility is based in Wadi Tanuf in the Wilayat of
Nizwa. The manufacturing facility has the capability of producing
packs from 100ml to 5 gallon. The company’s wide spread
distribution network across the length and breadth of the
country make it one of the biggest natural mineral water
distribution companies.

Page 41

Sabco Group Credentials / Manufacturing

VOLTAMP

Voltamp manufactures an extensive range of
power, distribution and special transformers,
medium voltage & low voltage switchgears,
packaged sub-stations using state-of-the-art
technology .

Voltamp has world class manufacturing &
testing facilities in Sohar and Rusayl. All
manufacturing facilities are Integrated
Management Services (IMS) Certified for
Environment, HSE and OHSAS (ISO-9001, ISO-
14001, OHSAS-18001).

Voltamp has one of the largest facilities in the
MENA region. With 30-years of rich
experience, VOLTAMP are the only
manufacturer in the GCC with the capacity to
manufacture a wide range of transformers
from 50 kVA, 11 kV onwards and up to 500
MVA, 220 kV Class.

Page 42

GLOBA
BUSINE

HORIZON TECHNOLOGIES FZE

A state of the art PET recycling setup which is ‘best in class’
in the region and a true ‘bottle-to-bottle’ recycling setup.
Horizon Technologies FZE (HTF) is located at Fujairah, UAE
and recycles 600 million bottles per annum thus saving a
vital natural resource and prevents sending used plastic into
the landfill and oceans. The company also creates a base of
environmentally friendly products.

Page 43

Sabco Group Credentials / Manufacturing

OMAN ABRASIVES

Oman Abrasives LLC is a major exporter of copper slag in the MENA region mainly catering to the quality
conscious marine, oil and gas sector industries for surface preparation. Established in 1986, the factory of Oman
Abrasives, at Wadi Lasil in Sohar, processes raw material sourced from manufacturers in Japan to produce
sand blasting abrasives under the brand name of OMGRIT®.

The product is used by marine, oil & gas, civil engineering and construction industries for maintenance of any

steel vessels, equipment, pipelines and structures, and the “Made in Oman” OMGRIT® abrasives dominates the

markets of Middle East, Pakistan, CIS, North Africa, Sri Lanka and several other countries. For more than two

decades, Oman Abrasives consistently exported more than 80% of the output and dominates the market

carrying the tag “as one of the preferred suppliers of copper slag” in this region.

Page 44

Sabco Group Credentials / Manufacturing

ASAS

The newest addition to the group ASAS
business provides auditing, consultancy
and advisory services, with a vision to be a
leading office in the business. With
ambitions to expand its portfolio, the
company has decided to venture into the
industrial field to undertake the available
opportunities provided by the ever-growing
development in Duqm. The company has
established a branch in Duqm, with its initial
venture being a concrete ready mix plant to
meet the increasing industrial growth in the
area.

Page 45

Sabco Group Credentials

FOR MORE INFORMATION VISIT

LUXURY INVESTMENT BUSINESS INCUBATOR

AMOUAGE - Amouage.com AL HAIL INVESTMENTS LLC SABCO LLC
KHULOOD – khulood.om YUMN INVESTMENTS LLC
AUTOMOTIVE/ ELECTRONICS
SABCO CENTRE - sabcooman.com
OMASCO - omasco.com
MEDIA & ENTERTAINMENT MANUFACTURING
EVENTS& ENTERTAINMENT
AL WISAL - Wisal.fm CONSTRUCTION - ASAS
MERGE -radiomerge.fm INDUSTRIAL – omanabrasives.com CONNECT – connectthroughus.com
VIRGIN RADIO - virginradiooman.com ELECTRICITY – voltampoman.com SABCO SPORTS – sabcosports.com
MEDIATE - mediate-oman.com
BEVERAGE – nmwcoman.com Page 46
OUTDOOR MEDIA RECYCLING – HORIZON TECHNOLOGY FZE
SABCO ART - theagency.co.om

A AL WISAL 900+ AMOUAGE
GROUP REACHES EMPLOYEES SOLD IN

43 3.8 FROM 38 676
YEARS MILLION DIFFERENT SHOPS
COUNTRIES
IN THE 95% OF
MAKING POPULATION WE

PRESENCE IN 55,000+ ARE
OVER VISITORS
SABCO
80+ ATTENDING
COUNTRIES 7 CONNECT EVENTS

50+

EXHIBITING
COUNTRIES

1500

EXHIBITING COMPANIES
PER ANNUM