DIVERSITY AND LONGEVITY
CONTENTS o Brand History o Mission o Business Structure o Amouage o Connect o SABCO Media o SABCO Properties o SABCO Sports o Associates HOME MARKET OMAN REGIONAL & INTERNATIONAL REACH MULTI -DIVERSIFIED GROUP VARIOUS BUSINESS SECTORS 2 SABCO Group Credentials
BRAND & HISTORY As a Minister for Diwan Affairs and Special Adviser to His Late Majesty, Sayyid Hamad was passionate in his mission to further the Omani Renaissance. A passion mirrored by the support and encouragement he extended to his sons to set up SABCO Group which means ‘Sami and Brothers Company.’ Today the company is headed by his sons Sayyid Khalid (Chairman) and his brother Sayyid Aymen (Vice Chairman). 3 SABCO Group Credentials / Brand History / A Family Affair
SABCO LLC SABCO Group was established in 1977 by the creation of Sabco LLC which assists international entities, who are looking to establish a business in Oman, in administrative, technical and corporate areas, through a team of highly experienced personnel. Over the years, Sabco LLC has rendered assistance to many companies such as Sclumberger, Hitachi Zoshen, Daewoo, PSC, Delft Hydraulics and BHEL, amongst others. Many of the companies operating successfully in the Group have been developed and nurtured in their initial period by Sabco LLC. The mission is to be a vehicle for even more rapid growth of the Group in the future and to bring the latest international products and services into Oman. 4 SABCO Group Credentials / Brand History/ SABCO LLC
1983 1986 2008 2011 2018 NMWC SAOG 1986 2017 1978 1983 1977 2022 5 BRAND HISTORY – GROWTH & DEVELOPMENT SABCO Group Credentials / SABCO History/ Growth & Development
• Leading business group • Contribute to the commercial, economic and social development of Oman • Continue creating international partnerships across multiple markets OUR MISSION • Maintain existing position as pioneers whilst continuing to create initiatives inline with our vision 6 SABCO Group Credentials / Mission • To be a leading conglomerate providing world-class and competitive products and services. OUR VISION
EXECUTIVE CHAIRMAN EXECUTIVE VICE CHAIRMAN Finance Investments & Opportunities Admin & Support Services Legal, Governance & Audit Communication SABCO Properties Amouage SABCO Sports Connect SABCO Media THE BOARD Digital Transformation EXECUTIVE VICE CHAIRMAN Sayyid Khalid Bin Hamad Bin Hamoud Al Busaidi Sayyid Aymen Bin Hamad Bin Hamoud Al Busaidi 7 SABCO Group Credentials / Structure
Exhibitions Media & Entertainment Sports Electricity Luxury Investment & Opportunities SABCO GROUP SPANS FIVE MAIN BUSINESS SECTORS Industrial Beverage Property AND INVEST IN MULTIPLE ASSOCIATES Automotive/ Electronics 8 SABCO Group Credentials / Structure
9 AMOUAGE
• High Perfumery House founded in Oman in 1983 • Known as ’The Gift of Kings’ • Global reputation for creating some of the most finely crafted perfumes in the world. AMOUAGE GLOBAL BUSINESS SABCO Group Credentials / Amouage 11 The Amouage Perfume Manufacture and Visitor’s Centre
• Repertoire of over 60 unrivaled perfumes • More than 150 ingredients of the highest quality • Wadi Dawkah in Dhofar is a UNESCO World Heritage site and Amouage’s second fully managed site • Home to hundreds of frankincense trees it represent one of Oman’s most precious natural treasures. • The Jebel Rose Project is the first attempt in history to extract the essence of the Omani Rockrose, making it the rarest rose oil in the world. AMOUAGE GLOBAL BUSINESS 11 SABCO Group Credentials / Amouage
• One of the fastest growing Houses within the luxury perfume sector • Operates mono brand stores in Oman, Singapore and the UAE • Available in more than 80 countries • Over 1000 points of sale worldwide. • Available in iconic department stores: • Saks Fifth Avenue. • Neiman Marcus, • Harrods • KaDeWe • Harvey Nichols • Selfridges • Bergdorf Goodman AMOUAGE GLOBAL BUSINESS 11 The Amouage Flagship Boutiqu e - Mall of Oman SABCO Group Credentials / Amouage
AMOUAGE 13 • Royal Tobacco is an award-winning addition to the portfolio • Fragrance of the Year award at ScentXplore in New York and Exipa in Mexico. • Meanwhile in Oman, the first iconic creations went on display at The Oman National Museum Inauguration at The Oman National Museum SABCO Group Credentials / Amouage
14 CONNECT
CONNECT 15 SABCO Group Credentials / Connect • Established in 1986 and is now a well-established player in the events industry in the Middle East. • History of organising some of the Middle East’s leading shows. • Strong reputation for delivering events across a plethora of vertical markets
EXHIBITIONS & CONFERENCES • Oman Petroleum & Energy Show • Oman Health Exhibition & Conference • Oman Real Estate Expo • Oman Mining Expo • Food & Hospitality Oman • Oman Design & Build Week • Oman Sustainability Week 16 SABCO Group Credentials / Connect
17 SABCO MEDIA
AL WISAL FM • Rated by Nielsen as the number one commercial radio station in Oman • Rated by IPSOS and NCSI as the number one private radio station in Oman. • Commands one of the highest penetration figures • Coverage across Muscat, Batinah, Sharqiyah, Dhofar, Dakhiliya, Buraimi, Musandam and Ad Dhahirah. • Radio awards include: • Arab Radio & Television Festival 2022 • Gulf Radio & Television Festival 2022 18 SABCO Group Credentials / SABCO Media / Al Wisal
• Reaching different segments of society • Offering entertainment and information, inspired by the rich mix of Omani Society. MERGE FM 19 SABCO Group Credentials / SABCO Media / Merge
20 Omanʼs Hip Hop and R&B SABCO Group Credentials / SABCO Media / Virgin Radio
• Established in Oman in 2018 • One of the biggest radio brands in the world. • Music station with the aim of keeping the energy pumping 24/7. VIRGIN RADIO OMAN 21
Display distribution across the Sultanate Media directory OUTDOOR MEDIA • Strategically located outdoor structures • National footprint covering the entire country • Include rooftops, unipoles, banners, wallscapes, and digital platforms. • Rights to the Oman Oil petrol stations • Expanding network to include major retail outlets. 22 7 4 5 13 68 5 SABCO Group Credentials / SABCO Media / Outdoor Media
23 OUTDOOR MEDIA • Partnership with Oman Towers • Advertising rights on the telecom towers across the Sultanate. SABCO Group Credentials / SABCO Media / Virgin Radio
24 OUTDOOR MEDIA • Muscat Municipality, SABCO Media & Otaxi initiative • Provide taxi drivers in Muscat new scope on advertising to increase the driver's income. Available across the Muscat governate in all the major cities 2,300 + Active taxis SABCO Group Credentials / SABCO Media / Virgin Radio
• Qatar Airways Office inauguration • Royal Weddings • Telecom • Omasco • World Cup Screening • Family day • Live concert • Comedy Shows • HM Excellence Awards • Red Bull Cliff Diving World Final EVENTS & ENTERTAINMENT 25 SABCO Group Credentials / SABCO Media / Events
• National Day Festival EVENTS & ENTERTAINMENT 26 SABCO Group Credentials / SABCO Media / Events
EVENTS & ENTERTAINMENT 27 SABCO Group Credentials / SABCO Media / Events • National Day Festival
28 SABCO PROPERTIES
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SABCO PROPERTIES • SABCO Centre was the first boutique mall in Oman • Multiple prestigious outlets • Top-of-the-line products from a variety of international brands. • SOUQ provides hand-made items from Oman and around the world. • Community mall - pleasure and convenience meets luxury shopping. 30 SABCO Group Credentials / SABCO Properties
• Established in 2022, SABCO Properties brings together all commercial and residential real estate businesses. • Portfolio consists of: • SABCO Center, Oasis by the Sea • Numerous residential buildings • Several commercial buildings • Several agriculture farms and land for development projects across various cities of Oman. SABCO PROPERTIES Beach front location Oasis by the Sea – Shatti Al Qurum , Muscat 31 SABCO Group Credentials / SABCO Properties Concept
32 SABCO SPORTS
Official hospitality sales agent for Qatar 2022 World Cup Delivery partner for Oman’s largest mass participation event Owns & operates inflatable OCR Series “National Obstacle Series” SABCO SPORTS Koooora Wa Bas Project proudly supported by Qatar Airways 33 Host of the 1st Oman Broadband Governorates Marathon SABCO Group Credentials / SABCO Sports • Oman leading sports agency specialising in sports marketing, sports consultancy and events.
SABCO Group Credentials / SABCO Sports • Oman International Youth Cup • National Obstacle Series • Ministry of Education Programs SABCO SPORTS • Oman International Youth Cup • Academy League Football 34
35 ASSOCIATES
OMAN MARKETING AND SERVICES COMPANY (OMASCO) • Established in 1974 • Represents world-renowned brands • Represented with sales and service teams across Oman. • Leading trading, property and financial services. • Key activities in: • Automotive • Marine • Electronics • Projects and engineering, • Industrial products amongst others. • Distributorship rights in Oman for world-class brands 36 SABCO Group Credentials / Associates / Automotive & Electrical
OMAN ABRASIVES LLC • Major exporter of copper slag in the MENA region • Established in 1986 and caters to the marine, oil and gas, civil engineering and construction industries • The factory (located in Wadi Lasil in Sohar) processes raw material to produce sand blasting abrasives under the brand name of OMGRIT®. • Used for maintenance of any steel vessels, equipment, pipelines and structures • Exports more than 80% of its output • ‘Made in Oman’ OMGRIT® abrasives dominates Middle East market, Pakistan, CIS, North Africa, Sri Lanka and several other countries. 37 SABCO Group Credentials / Associates / Manufacturing
VOLTAMP • One of the largest facilities in the MENA region • World class manufacturing & testing facilities in Sohar and Rusayl. • 30-years of experience • The only manufacturer in the GCC with the capacity to manufacture a wide range of transformers from 50 kVA, 11 kV onwards and up to 500 MVA, 220 kV Class • Manufactures a range of power, distribution and special transformers, medium voltage & low voltage switchgears, packaged substations • All manufacturing facilities are Integrated Management Services (IMS) Certified for Environment, HSE and OHSAS (ISO-9001, ISO-14001, OHSAS-18001). 38 SABCO Group Credentials / Associates / Manufacturing
• Set up in 1979 with technical expertise from Evian, France • Home of the most popular water brands in Oman: • Tanuf, • Al Jabal Al Akhdar • Salsabeel • State-of-the-art, fully automated manufacturing facility with the latest production technologies • One of the highest capacities in the country, depending on Natural resources of raw water from Wadi Tanuf • Advanced capabilities of producing multi size bottles (from 200ml to 5 GB). • Exclusive distributors of multi regional & international brands. • One of the biggest distribution network in the Sultanate of Oman. NATIONAL MINERAL WATER COMPANY 39 SABCO Group Credentials / Associates / Manufacturing
40 ANNUAL REPORT 2022 ANNUAL REPORT 2022
W E ARE AMOUAGE SOLD IN 900+ EMPLOYEES FROM 38+ DIFFERENT COUNTRIES 80+ COUNTRIES PRESENCE IN OVER 1,000 STORES DECADES A GROUP IN THE MAKING 50+ 55,000+ ATTENDEES VISITING 7 CONNECT EVENTS SABCO EXHIBITING COUNTRIES 1000 EXHIBITING COMPANIES PER ANNUM 41 GLOBALLY
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