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Published by drbramble, 2018-05-21 21:16:49

Luxury-Sales-Presentation

Luxury-Sales-Presentation

CHAPTER TWO – FINDING AND ENGAGING THE RIGHT
AUDIENCE

Tanya will be plugging in some lifestyle images that will be hi‐res and will print 
out well in the book. 

Premium co‐op envelope highly targeted
towards the millennial+ market

1

Launched in April 2018, the Luxe Co‐op product reaches a highly 
targeted millennial market with increased purchasing power and a 
higher propensity for lifestyle brands. 

90%of millennials believe direct mail 
advertising is reliable 1

68% of consumers took action in  87% of millennials like receiving 
response to ads/coupons sent via  direct mail1
direct mail marketing in the past 
12 months 1

of consumers took action in  77% of millennials pay attention to 
direct mail advertising 1
42% response to ads/coupons sent via  2
direct mail marketing in the past 
30 days 1

Source: U.S. Postal Service

August 2018 
Luxe Demographics & Geography 

1,000,000 projected circulation August 2018 In‐home Date: Aug 29 through Sep 5
Age: 25–45 (millennial+) Approved Art Deadline: July 23
50/50 male/female split
HH Income Target $150,000+
More urban lifestyle

Region Quantity
New York 250,000
Northeast 250,000
Pacific 250,000
West Coast 250,000
Total 1,000,000

1 million from top markets 3

November 2018 

Luxe Demographics & Geography 

1,500,000 projected circulation November 2018 In‐home Date: Nov 7 through Nov 14
Age: 25–45 (millennial+) Approved Art Deadline : Oct 2
50/50 male/female split
HH Income Target $150,000+
More urban lifestyle

Region Quantity
Mid‐West 250,000 
New York 250,000 
Northeast 250,000 
Pacific 250,000 
South 250,000
West Coast 250,000
Total 1,500,000

1.5 million from top markets 4

Behaviors

Compared to the average U.S. household

45% likely to have a 58% likely to have purchased
household income home furnishings online
MORE of $100,000+ MORE in the past 12 months

88% likely to have a 46% likely to subscribe
bachelor’s degree+ online to a home
MORE MORE delivery service

83% likely to have 32% likely to have visited
visited Spotify Amazon in the
MORE MORE past 30 days

53% likely to have 74% likely to have visited
visited Instagram Starbucks in the
MORE MORE past 30 days

5

Source: Scarborough Research, Simmons Research, Nielsen PRIZM Premier, Claritas Demographics

YOUNG DIGERATI YOUNG & INFLUENTIAL
Wealthy Middle Age Mostly w/Kids Midscale Younger Mostly w/o Kids

• Tech‐savvy • Social media influencers
• Affluent • Preoccupied with work/life balance
• Highly educated • Tech experts

URBAN ACHIEVERS UPWARD BOUND
Midscale Younger Mostly w/o Kids Upscale Younger Family Mix

• Ethnically diverse • Dual incomes
• Established careers • Multiple computers
• Watch professional sports • Research/purchase online

THE COSMOPOLITANS ASPIRING A‐LISTERS
Upscale Younger Family Mix Downscale Older Mostly w/o Kids

• Major metro areas • Out and about
• Leisure‐intensive lifestyles • Spend on status brands
• Love the nightlife • Convenience shoppers

CONNECTED BOHEMIANS UP‐AND‐COMERS
Midscale Younger Mostly w/o Kids Upper Mid(Scale) Younger Family
Mix
• Very liberal
• Early adopters • Suburban areas and second cities
• Progressive • Enjoy athletic activities
• Mobile lifestyle
METRO GRADS
Lower Mid(Scale) Middle Age Mostly w/o 6
Kids

• Still establishing themselves
• Attend local events
• Play in sports leagues

Insert Specs Insert
• 4/4 full bleed 
Single Panel Insert • 300 dpi hi‐res, 
Bleed Size: 4.5” x 6.5” press ready PDFs 
Trim Size: 4.25” x 6.25”
Live Area: 4” x 6” (collected InDesign files preferred)
2‐Panel Insert
Bleed Size: 8.75” x 6.5” • 100# matte stock 
Trim Size: 8.5” x 6.25” • Two creatives may be tested 
Live Area: 8.25” x 6”
at no additional cost 
• Creative services available at 

no additional cost – inquire for 
details 

7

Premium Placement

Envelope flap logo placement Premium ad on back of envelope

• Only white logos  • 5 inches wide x 3 inches high
• Provide an EPS  • 300dpi Hi Res, Press Ready PDFS 

(collected InDesign files preferred)

Secure your space in the
exclusive Luxe Co-op envelope


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