Graphic design project

.noitazilaiceps fo aera nwo rieht htiw .mrof dna ruoloc ,yregami ,yhpargopyt hguorht NO1
hcae ,ngised cihparg fo sepyt lareves era ereht saedi etacinummoc dna smelborp evlos
yhw s’taht dna ,taht od ot yaw eno on s’erehT
ot snoitisopmoc lausiv sesu ngised cihparG

Design by Elsa Tam

GRA 01 Minimalist poster design
02 Creative poster design
PHIC 03 Full page poster design
04 Cartoon poster design
05 Seed logo design
06 She designs logo

01 Minimalist poster design

Concept

A great minimalistic style poster is so visually Minimalist inspiration is focused on the motif, not
impressive, so unusual and striking, that it will image; colour, not shade; and words, not
attract attention and stay in the mind of the sentences.
viewer. It only consists of the fewest details
that are easier to remember because they take One design element in the minimalistic poster is
up less brain space. images with an outline: and I write “outline”
because what minimalist posters cannot take is
The ideation is to define the simple message, actual drawing. So instead of drawings, I am
cut it down to its bare essentials, and then dealing in motifs – like the “Climate change”
come up with a design that works with one, poster, which takes the outline of a rectangular
two or three words and no more than a few shape of images with the white outline to attract
design elements. This is a constant process of the eye contact of the viewer attention without
reduction to the absolute minimum. actually drawing a full one of using a sketch. The
used of less text in the poster is enough to transfer
The key design elements only choose the the meaning of minimalistic poster.
simple colour, outlines, size, shapes, and lines.
The colour used for minimalistic style is just
only large areas of white for the background
and black for the fonts.

Another design trick with minimalist posters
used is the negative look, where the text is
white on the picture. These kind of designs
are just that bit unusual enough to draw the
eye of the viewer.



WE CAN
ONLY CHANGE
2030
IF WE ALL
DEMAND A CHANGE
IN 2020

WE CAN
ONLY CHANGE
2030
IF WE ALL
DEMAND A CHANGE
IN 2020

WE CAN
ONLY CHANGE
2030
IF WE ALL
DEMAND A CHANGE
IN 2020

WE CAN
ONLY CHANGE
2030
IF WE ALL
DEMAND A CHANGE
IN 2020

02 Creative poster design

Concept

Sometimes less is more… but sometimes more Other than that, the outline of shape also used in
is more, and that can definitely be true with this creative poster design. This technique used
colour. to enlarge the things that I want to show in the
poster. The simple shape of outline might indicate
Using colour in creative poster design makes a well of the meaning of the solid colour place in the
bold statement. It captures people’s attention poster.
and, depending on the colours chosen, can
help strengthen the brand messaging Use the suitable and special effect of the font to
because colour psychology is a powerful create energy, elicit a mood and attract the eye.
thing. The wrap options used in this project to make the
font to be more outstanding and yet, match with
This project focus on the theme of food. As we the entire theme of the poster.
know, most of the food theme poster needs
colourful to attract the appetite of viewers.
There’s no one industry or type of business
that would benefit more from using colour
than others.

In this project, a bright colour palette has been
used. For example, the first poster tends to
promote a new smoothie line, use colours that
ignite the senses and make someone crave a
beverage. This technique will make people
excited about to have the foods which use
vibrant colours to get their energy up.



No.01
Creative graphic

hello?
would you like some

illustrator
DESIGN BY ELSA TAM

Kon'nichiwa?
craving for this

No.02 illustrator
Creative graphic DESIGN BY ELSA TAM

No.03
Creative graphic

hi?
Do you want to eat

illustrator
DESIGN BY ELSA TAM

No.04
Creative graphic

hey?
have some bite

illustrator
DESIGN BY ELSA TAM

03 Full page poster design

Concept

In this project, a full-page composition used to Furthermore, covering the layout space with
fill the entire layout with pictures, copywriting design elements can also produce a sense of
and design elements for creating a rich picture picture substitution, giving the layout a good
effect, with a strong sense of substitution and visual tension and a strong sense of design.
visual experience, and conveying more
abundant emotions. Other than that, with the jumping elements, the
full-page composition layout can convey a relaxed
The full-page composition strategy can solve and lively impression, which the screen will have a
the problem of multiple contents and difficult lively and cheerful visual experience.
typesetting. This strategy can create a layout
that is rich, full, lively, and full of fun. The picture has enlarged and spread it all over the
layout, giving a feeling of grandeur and stretch.
As we know, the style of full-page composition The text information is generally placed on top of
is widely used in various design works with its the image or placed in the blank space of the
unique creative effect. Whether it is a full and image.
substantial image, an intuitive and rich visual
experience, or a relaxed and fun, other Lastly, the text and decorative elements are used
composition forms are irreplaceable. in the project to fill the entire layout. Through
clever arrangement and organization, the poster
In this poster design, the close-up photos and becomes a beautiful and visually impactful layout.
overhead perspectives used to create
immersive scenes in the poster are vibrant and
the images are vivid. It was such a popular
design trend that it could draw the interest of
the viewer and arouse people's urge to attract
attention.



D
E
S
I
G
N
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11.01.20



WEGNER
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

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. J S N H
A

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P AS American art and
VI the Vietnam war
15. 03 -
09 02 2019 T
Smithsonian American Art MuseumT
NA
M
PAST IS PROLOGUE
VIETNAM HISTORY

05 Seed logo design

Logo guideline

The design of the logo is inspired by the The little dots located inside the bulb which cover
changes of the world causing by the COVID- around by the leaf is the stand of the
19 while the 180° turn around of the logo meanings that as a designer we need to use our
design is to implicate the life changes that design effort to beat the virus.
face from COVID-19 pandemic which not even So, it is a connection relationship between our
happen before. seed with the pandemic.

This logo is comprised of the icon of the virus, The design of a circle outline is to represent the
conveyor tube, leaf and the bulb. The icon of world that needs to fight together in order to build
the virus represents the COVID-19 break out is back a better life. (Design 2)
located at the top on the conveyor tube that
links to the bulb located at the bottom. The Font
design of linking here is mention about the The font used in this logo is Bauhaus 93 for the
pandemic which brings us lots of challenges “SEED & SHOWCASE2 021”.
to the design. This font was chosen because it is a decorative
font with simple geometric forms and even the
Based on the past seed logo design, the leaf strokes that can give the logo a clean and
consisting only one pair but in my design, I distinctive look. Adobe Std R font is used in the
duplicate it to become two pairs. Which one tagline which is elegant and unique that set as the
pair is inside the bulb while another is located default font for this logo.
outside. This is because I want to express that
our batch is totally different from others
because we need to double up our efforts
to create the new product of FYP project
which we want to solve the pandemic
problems.

Colour #38B449 #8CC63E
Green palette tones Light green Fruit salad Green yellow Atlantis
C : 75% C : 50%
#006738 M : 0% M : 0%
Dark green Jewel Y : 100% Y : 100%
C : 90% K : 0% K : 0%
M : 30%
Y : 95%
K : 30%

Design 1 Design 2





06 She designs logo

Logo guideline

The logo is inspired by my tagline which is Size
"She designs a life she loves" . The "SHE The SHE dEsigns logo must always be scaled
dEsigns" lettering taken because I tend to proportionally so that they do not stretch either
enlarge the "dEsigns" is created by myself vertical or horizontally. Examples below show
which I use “SHE” to represent me as well as a improper usage :
prominent font was used in this logo. The
alphabet of "E" also represent my nickname as
the first letter of Elsa.

This logo is comprised of the icon of pen and Minimum size
spark as the mark to enhance the relationship For maximum performance, it is recommended
between the logo. The uses of pen and spark that the minimum size for the reproduction of the
is meaning that I want to live my life by alight artwork be 19mm or 112 pixels.
(spark) with my design (pen).

Minimum clear space
Clear space needed in SHE dEsigns logo to
not be direct cross in relation with other
company logos or other elements explicit or
implicit as for protecting the brand.

29mm or 112 pixels

Colour #0D0DoD
Organic and natural palette
C : 74%
#006738 M : 67%
Y : 66%
C : 13% K : 85%
M : 44%
Y : 47%
K : 0%