Google Analytics with ZenBasket

Google Analytics With ZenBasket

In recent days, the easiest way to boost your e-commerce site sales and total
revenue is using web analytics tools. These tools achieve this by helping keep
track of your web traffic, page visit and bounce rate. Google Analytics is one
of the best choices among these tools. It is also used to provide detailed
reports such as sales reports, product reports, tax reports, and many more.
Through all these features, it allows you to identify the bottlenecks in your
sales efforts. Here, we address the importance of Google analytics and how
ZenBasket integrates with it to make your revenue grow.
What Is Google Analytics?
Google Analytics is a free web analytics tool developed by Google that helps
you analyse and measure your website traffic and tracks your digital
marketing efforts effectively. Google Analytics implications are, in fact, very
huge even if your business sounds like a small area in online presence.
How does Google Analytics work?
First, you have to set up and configure Google Analytics for your website.
Then paste the tracking code into the header of every web page that you
need to measure. This code records various behaviours of your users along
with their attributes such as country, browsing device, search engine, and so
on. All this information is displayed in your Google Analytics account with
visual chart representations.

1. User level – tracks actions by each user

2. Session level – each visit is tracked
3. Page view level – keeps track of each page visited
4. Event level – the button clicks, video views etc are tracked

How Can Google Analytics Help You Grow Your Website?
Google Analytics lets you learn a lot about your website, which helps you to
grow your business. It is a comprehensive data collection, processing and
reporting tool. These data are available as extensive reports, which can be
exported in a desired format and can be analyzed in depth to gain valuable
insights. Furthermore, it allows you to measure the effectiveness of your
marketing campaigns in real-time based on the insights generated.

Google Analytics With Zenbasket
ZenBasket integrates with Google analytics to help you track all the
information of your online store. After integration, page wise visitors count
and other relevant info from Google Analytics can be viewed in the
ZenBasket dashboard. Page wise visitors count is shown with a doughnut
chart representing the percentage of visitors to different areas of Storefront
like Contact Us, Cart, Deals, Checkout etc.

Report Generation

ZenBasket generates essential reports related to Sales, Customers, Products,
Offers etc which can be combined with insights from Google Analytics to
make key marketing decisions.
The Sales Over Time Report in ZenBasket is shown below:

The reports can be compared and viewed for a custom date range.
Additionally, it could be filtered on the basis of Location. All reports
generated could also be exported as CSV file format and saved as an offline
excel sheet in the local drive.
Conclusion
ZenBasket helps you to make a professional website for your store.
Combined with Google Analytics, it benefits your business by providing you
more insight into your website traffic. Google Analytics is useful because the
data it collects is ongoing and in real-time. These data are very much
influential in making vital business decisions. Knowing how to use it
efficiently, leads to better business decisions, which then boosts sales and
revenue.

Let ZenBasket take your business to the next level.