Hanging Branch

_

BRAND
MANUAL

HangingBranch _2.

INDEX
_

logo& slogan
pg#4

missionstatement
pg#6

colors
pg#9

logovariations
pg#

typography
pg#

_ BrandBook 5.

OUR MISSION:

_
Toenhancephotographers
Bussiness, Brand, & CreativeProcess.

HangingBranch _

THE_BRAND

AtHangingBranch,webelievethatphoto-
graphyistheartoffreezinganexceptional
momentintime.Itisanartform thatextends
pastsimpleknowledgeofacameraoraperture.
There’sasentimentalitywithineachshotthat
aimstoinstillinaphoto,themagicoccurringin
frontofthecamera.Photography encapsulates
themutualexperienceofamomentbetween
artistandsubject,inawaynootherartform
does.

Weareacompanydedicatedtoaidinginthe
creativeagendaofthephotographer.Weaim to
dosobyprovidingthem withtoolsneededto
widentheircreativelensandelevatetheirbusi-
ness.Wecreatebeautifulwaysforthephoto-
graphertopresenttheirwork,streamlined,to
leavealastingimpression.
AtHangingBranch,wecraftpersonalizedphoto
packagingandineachengravedboxorusb,we
embodytheintimacyandprecisionwithinthe
artofphotography.





_ BrandBook9.

THECOLORS
_

#000000
#1a1e02

#1c1c1b
#33251d
#a9a9a9
#ffffff

10.HangingBranch _

LogoVariations:

_

Correctwaystouselogo:

Lorem ipsum dolorsitamet,consecteturadip
ingelit,seddoeiusmodtemporincididuntut
laboreetdoloremagnaaliqua.Utenim adminim
veniam,quisnostrudexercitationullamcolaboris
nisiutaliquipexeacommodoconsequat.Duis
auteiruredolorinreprehenderitinvoluptatevelit
essecillum doloreeufugiatnullapariatur.Excep
teursintoccaecatcupidatatnonproident,suntin
culpaquiofficiadeseruntmollitanim idestlabo
rum

HB Incorrectwaystouselogo:

HANGING Lorem ipsum dolorsitamet,consecteturadip
BRANCH ingelit,seddoeiusmodtemporincididuntut
laboreetdoloremagnaaliqua.Utenim adminim
veniam,quisnostrudexercitationullamcolaboris
nisiutaliquipexeacommodoconsequat.Duis
auteiruredolorinreprehenderitinvoluptatevelit
essecillum doloreeufugiatnullapariatur.Excep
teursintoccaecatcupidatatnonproident,suntin
culpaquiofficiadeseruntmollitanim idestlabo
rum

_ BrandBook 7.

TYPOGRAPHY
_

COURIER NEW REGULAR | MONTSERRATREGULAR

ABCDEFGHIJKLM A B C D EFG H IJK LM
NOPQRSTUVWXYZ N O PQ R STU V W X YZ
abcdefghijklm abcd efghijklm
nopqrstuvwxyz nopq rstuvw xyz

COURIER NEW BOLD MONTSERRATBOLD

ABCDEFGHIJKLM A B C D EFG H IJK LM
NOPQRSTUVWXYZ N O PQ R STU V W X YZ
abcdefghijklm ab cd efghijklm
nopqrstuvwxyz nop q rstuvw xyz

FIGURES FIGURES

1234567890 1234567890

FONT SPECIALCHARACTERS
COURIERNEW
FO N T !@ # $% ^&*()_+~
M O N TSER R A T `-={}|\:;„‘<>,.?/
SPECIAL CHARACTERS

!@#$%^&*()_+~
`-={}|\:;„‘<>
,.?/