Microsoft PowerPoint - PRESENTATION IT.pptx

IT APPLICATIONS IN THE FOOD
SERVICE SECTOR

This section describes the applications
common to most foodservice
establishments.

Point-of-sale (POS) systems are the most
popular applications and increase the
effiency of food delivery and track and
analyze sales.

Some restaurants and cafes also use
customers’ mobile devices to transmit
data and influence buying behaviour.



POINT-OF-SALE SYSTEMS

Improves the efficiency of food delivery
from kitchen to table and assists in
analyzing sales of menu item (Kasavana
and Cahill, 2011)

POS hardware includes a network of
order-entry terminals, cashier stations,
manager workstations and printers.

NOW, POS systems run on PC-based
hardware with open operating systems,
increasing their ease of use.



POINT-OF-SALE SYSTEMS

Order-entry terminals; micro-motion
keyboards, touchscreen terminals,
handheld terminals or tablets.
Handheld devices connect to the
processing unit using WiFi.
Remote printers or video displays
installed in food preparation areas deliver
orders electronically to the kitchen
without delay.

POINT-OF-SALE SYSTEMS

POS software analyzes sales, forecasts
demand and performs pre-costing.
Pre-costing – determination of the cost of
a menu based on food and labor costs;
useful for banquets and other large
functions.
Menu engineering – software that
analyses the sales data for decision
making purposes.

RESTAURANT MANAGEMENT
SYSTEMS

Include purchasing and inventory control
of food items, menu and recipe control,
and food costing.

Purchasing and inventory control –
systems track the items on order, details
of suppliers, inventory on-hand and
minimum par level so that ordering can
be automated.

RESTAURANT MANAGEMENT

SYSTEMS

e-Procurement systems, which
electronically assist the restaurant in
procuring its supplies, are common today
(Sigala, 2006)

Online connections to supplier transmit
standard orders electronically.

Menu and recipe management software –
creates files for each recipe and menu
item, ingredient quantities and price
changes.

RESTAURANT MANAGEMENT

SYSTEMS

They are usually PC-based systems
interfaced with the POS for maximum
benefit.

Allows perpetual inventory of food
ingredients to be maintained.

When the POS system registers the sale
of an item, its component ingredients are
calculated and transmitted to the RMS
where the food inventory amount is
subtracted from the quantity on hand.

MARKETING AND CUSTOMER
RELATIONS

National Restaurant Association found
that young adults from 18 to 34 use
Internet to search for new restaurants.

Mobile apps assist consumers in finding
restaurants in their locale.

For example, UrbanSpoon,Where to Eat,
Restaurant Finder, Fast Food, Nearby
Food and Yelp.



MARKETING AND CUSTOMER
RELATIONS

Important for tourists unfamiliar with
local restaurants.

Cafes and coffee shops are capitalizing on
IT and social media to increase their
revenues.

E.g. Starbucks – heavy user of IT and gives
laptops to store managers to access
cloud-based collaboration tools.

E.g. Starbucks Card Mobile Application

STRATEGIC MANAGEMENT OF
INFORMATION TECHNOLOGY SYSTEMS IN
HOSPITALITY

Hotel managers tend to spend time on
tactical and operational issues and not
enough on strategic decision-making and
visionary tasks.

Hotel managers feel hindered to use IT
due to the fear of fast-changing
technology.

STRATEGIC MANAGEMENT OF INFORMATION
TECHNOLOGY SYSTEMS IN HOSPITALITY

Hospitality managers are encouraged to
understand and use knowledge
management to improve performance and
service.

Expert Information Systems (EISs) and
Decision Support Systems (DSSs) bring
higher levels of intelligence to IT systems.

STRATEGIC MANAGEMENT OF INFORMATION
TECHNOLOGY SYSTEMS IN HOSPITALITY

DSS is a revenue management system that
determines the best rates, when to
overbook and which rates will maximize
yield or revenue.

IT can stimulate innovation in industry.

E.g. Service innovation, service-scape
innovation, technological innovation and
others.

Technological innovation is seen as one of
the strongest paths for innovation.

STRATEGIC MANAGEMENT OF INFORMATION
TECHNOLOGY SYSTEMS IN HOSPITALITY

Human resource aspect is strategically
important for hotels.
IT can help to transform service workers
into knowledge workers.
Can be done either on-site or with virtual
learning.

STRATEGIC MANAGEMENT OF INFORMATION
TECHNOLOGY SYSTEMS IN HOSPITALITY

Application of robotics to hospitality can
replace tedious repetitive tasks.
Hospitality enterprises are encouraged to
have a bigger vision of the future and a
sense that they can mold a future.
E.g.Yobot the Robot

The ABB articulated arm industrial robot – an IRB 6640 – YOBOT THE ROBOT
is serving as an automated luggage storage and retrieval Housed behind a
system in the lobby of the largest hotel. secure glass
enclosure, the robot
picks up and stores
guests’ luggage in one
of 117 lockers.When
the guests are ready
to leave, they present
their bar-coded
receipt to Yobot who
promptly retrieves
their bags.

Discussion Questions

1. If you were the manager of a campsite in a national
park with 30 cabins of different sizes and one
restaurant, what functionality would you want from a
PMS? Describe the kinds of technology that would be
appropriate for this kind of lodging. Which channels
would you use to sell your cabins? Why?

2. Explore the website of an international chain hotel and
one of an independently owned and operated hotel.
Compare and contrast the two sites.

3. Describe all the ways that a restaurant or cafe could
use mobile apps and technology to relate to its
customers.