Allure_Watch Collection

1 4 7 10 14 20 24 34 Allure: Final Collection

Inside Allure...Eight Piece Collection

Initial Allure Collection

Twenty-Four Rendered, with Variations

Face Exploration

Assorted Watch Face Sketches

Ideation

Initial Design Ideas

Concept Boards

Mood Board, Color & Material Studies

Customer Persona

Meet Chelsea

Research

Competitor Anaylsis & Brand Influence

Brief

Project Outline & Team Concept

Brief

Goal
Design an 8 piece watch collection for Michael Kors Summer 2015.

10-Week Time Frame
Research & Analyze Michael Kors Brand

Ideation Sketches: 120
Revised & Colored Ideation Sketches: 60

Fully Rendered: 24 + Variations
Prototype: 8

1: Project Outline

Concept

Trend savvy and tantalizingly beautiful, the luxurious American woman sets off on a
relaxing journey across the ocean, adding sleek, sophisticated accents to her iconic

style.

Team Concept: 2

“Michael Kors watches are a luxurious way to take time with you.”

3

Research

Competitor Anaylsis & Brand Influence

4

Competitor Analysis

We analyzed watches with similar
price points, to compare their

durability, and quality and their use
of materials & colors.

However, unlike its competitors,
Michael Kors is a celebrated life-
style brand. The company holds
a high standard of maintaining
its classic American style through
the use of sleek designs, careful
attention to detail and meticulous

marketing strategies

5: Research

Brand Influence

Celebrities serve as ambassadors
that help influence and promote a

desirable, luxurious lifestyle.

We then found a design
opportunity in exploring iconic,

glamorous American coastal
destinations, where this lifestyle

could occur.

Research: 6

Customer Persona: Chelsea

7: Research

Confident Tr e n d y O u t- g o i n g Vibrant Sporty Sexy Glamorous
Research: 8

“Our inspiration comes from analyzing structural details in boats and
yachts...”

9

Concept Boards

Mood Board, Color & Material Studies

10

Inspiration Board

11: Concept Boards

Trend Forecasting: Color & Material

Four projected Megatrends,
which span across all areas
of design, predicted for the

summer 2015.

Combining our inspiration board
colors, with the traditional Michael
Kors color palette, we chose to focus

on the color stories of the trends,
Core and Impulse.

Narrowing our research, we focused
on a reduced, final color palette:

Materials

Resin Rope Cork

Concept Boards: 12

“Their essence of timelessness ignites feelings of beauty and living a sporty, sexy, glamorous lifestyle.”

13

Ideation Sketches

Initial Design Ideas

14

15

Jose Santiago/ Ideation Sketches: 16

17: Ideation Sketches/ Jasmin Peña

Samantha MacDonald/ Ideation Sketches: 18

“...adding sleek, sophisticated accents to her iconic style.”

19

Face Exploration

Assorted Watch Face Sketches

20

21: Face Exploration

Face Exploration: 22

“The Allure collection is simply essential for the sporty, sexy, glamorous woman on the go.”

23

Initial Allure Collection

Twenty-Four Rendered, with Variations

24

One Two T h re e

Jet Set 25: Initial Allure Collection

Four Five Six

Initial Allure Collection: 26

One Two T h re e

Classic 27: Initial Allure Collection

Four Five Six

Initial Allure Collection: 28

One Two T h re e

Leather 29: Initial Allure Collection

Four Five Six

Initial Allure Collection: 30

Jewelry One Two Three

31: Initial Allure Collection

Four Five Six

Initial Allure Collection: 32

“This is the power of the Allure Collection.”

33

Allure: Final Collection

Eight Piece Collection

34

35

36 Jet Set: Blake

37

38 Jet Set: Olivia

39 *Measurement in mm

40 Classic: Taylor

41 *Measurement in mm

42 Classic: Charlotte

43

116.11

40.02 18.8022.61
305.43 18.65

40.18 16.91
21.17
106.14 14.23
35.30

*Measurement in mm 290.06 3.99
114.13
29.08
64.37

44 Leather: Emma

45

46 Leather: Avery

*Measurement in mm

47