Above and Beyond

Do you have a basic
understanding of social
media, blogging, and personal
marketing but need help
taking them to the next level?

Are you ready to commit to an
intentional and proactive
marketing strategy?

Let’s face it; Westchester County has close to
10,000 real estate agents. That’s roughly one
agent per 97 residents in the county. With
competition as swift as this, you have to be
creative in the ways that you differentiate
yourself from the rest.

Everybody has a story. Does your marketing
tell YOUR story? I have the ability to dissect
yours and reveal all of the marketing
opportunities. You’ll be amazed at what we’ll
find!

I can help you get focused, tell your story, find
YOUR differentiator, and stand out from the
competition. I’ll show you how to engage the
public in a way that positions you as the go-to
person for valuable information.

We will begin with a needs assessment and
analyze your existing on and offline efforts to
establish strengths and weaknesses. This
process will help us define your goals and
create an action plan. I will teach you how to
put systems in place to manage all of your
efforts.

Your sphere of influence can be a goldmine
and primary source of business if properly
handled. I have proven effective, direct mail
and email campaigns that will increase your
credibility and repeat business.

Social Media

 Developing and promoting your
brand (story)

 How to create an impactful
profile across all platforms that
truly represents YOU and the
message you want to send.

 Navigating through the various
platforms - Linked In, Active
Rain, YouTube, Facebook,
Instagram, Periscope, Twitter,
Pinterest, Google +, Yelp, Meet-
Up, Trip Adviser and choosing
3-5 that best fit your brand and
comfort level.

 Working with real estate
platforms: Trulia, Zillow, Active
Rain, Realtor.com, Homes.com,
Realty Times, and Craigslist.

 What to post, when to post,
etiquette, and practices to
avoid. Content is ALL around
you. I’ll teach you how to spot
it and turn it into story.

 Creating a YouTube channel
and the power of video

 Understanding and utilizing
analytics and Google Trends.

Blogging

 What is a blog?
 Why blog?
 How to create a lead-generating

blog
 Best platform to use
 Creating content and optimizing it

for search engines
 Understanding how search

engines view and rank your blog
 Practices to avoid
 Promoting your blog through

email, direct mail, social media,
Linked In groups, and other media
outlets
 Understanding “call to action”
and how to implement them

Direct Mail

 Develop a database of contacts
and rank them by importance
and the probability they will
send you a lead or support your
business.

 Create campaigns that “touch”
and engage these contacts on a
regular basis

 What to send, when to send,
and how to package the
information – every little detail
makes a big difference

 Crafting a compelling message
and call to action

 Creating the most effective just
listed/sold or other business
announcement postcards

Extras

 Email marketing do’s and don’ts
 Impactful email signature
 Enhancing the consumer

experience
 Connecting and building

relationships with the press

Christopher Pagli

About Me

I have 20 years of marketing, networking, and
customer service experience. My career began
in the music industry as a National Director of
Promotion for various Major and Independent
record companies. Some of the artists I have
promoted include Gloria Estefan, Celine Dion,
George Michael, Jamiroquai, and Donna
Summer.

In 2005 I began my career in real estate and
realized my marketing and promotion
experience could easily be applied to this field.
My desire to consistently deliver the ultimate
consumer experience has been the catalyst for
creating this service.

Why choose me? I had the most popular blog
in Westchester County on Trulia with over
500,000 views, and my presence on the site
resulted in many closed transactions. My
current Active Rain Blog is close to 500,000
views and has yielded many referrals from out
of state agents.

In 2015 I was hired by the Property Brothers
to be the Westchester County real estate
consultant for “Buying & Selling” seasons 3 &
4. They were impressed with my online
presence and felt I was a good fit.